Enjoy complimentary customisation on priority with our Enterprise License!
The tooth whitening kit market size is forecast to increase by USD 103.9 million at a CAGR of 6.8% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing awareness among consumers regarding dental aesthetics and the importance of oral hygiene. Advancements in cosmetic dentistry procedures, such as tooth whitening, have made these treatments more accessible and affordable for a larger population. The geriatric population is also contributing to the market growth, as aging often leads to tooth ailments and discoloration. Additionally, the expansion of online retailing and medical tourism have made tooth whitening kits more readily available to consumers. However, the market faces challenges, including potential side effects of tooth whitening treatments, such as tooth sensitivity and gum irritation, which may deter some consumers. Referrals from dentists and healthcare professionals continue to play a crucial role in driving sales, as patients trust their recommendations for dental treatments. Overall, the market is expected to continue its growth trajectory, fueled by these trends and the increasing demand for cosmetic dental procedures.
The market in dental aesthetics is experiencing significant growth due to several factors. With advancements in cosmetic dentistry procedures, tooth whitening has become a popular choice for those seeking to enhance their smiles and boost self-esteem. The geriatric population is another key driver, as aging can lead to tooth ailments and discoloration. Medical tourism also plays a role, as individuals travel to access affordable cosmetic dental treatments, including tooth whitening kits. Referrals from dental professionals and social media influencers further fuel market growth. At-home whitening gels, strips, and hydrogen peroxide-based products are increasingly popular, offering a convenient and cost-effective alternative to in-office procedures. Cosmetic dentistry procedures, such as orthodontic treatment and restorative procedures, often include tooth whitening as part of the overall treatment plan. Consumers increasingly view teeth whitening as a social asset, sharing their results on social media platforms. Dental requirements and consumer markets continue to drive demand for toothpaste and other over-the-counter whitening products. Overall, the market is poised for continued growth in the dental aesthetics industry.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The home use segment is estimated to witness significant growth during the forecast period. The market is witnessing significant growth due to the increasing demand for aesthetic procedures that enhance physical attractiveness and boost self-esteem. These kits are readily available online and through over-the-counter channels, making them a convenient option for consumers seeking brighter, whiter smiles.
Get a glance at the market share of various segment Download the PDF Sample
The home use segment was the largest segment and valued at USD 148.30 million in 2018. This innovative product includes an ultra-gentle whitening formula and a 20-LED wireless accelerator light, enabling users to achieve up to seven shades whiter teeth in just one week. The media's focus on celebrity smiles and societal norms emphasizing beauty also contributes to the market's growth, making tooth whitening a popular choice for those seeking to improve their life satisfaction and overall appearance. Hence, such factors are fuelling the growth of this segment during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in North America, specifically in the US and Canada, experiences significant revenue generation due to the high demand for aesthetic procedures that enhance self-esteem and life satisfaction. These countries prioritize physical attractiveness and media exposure, leading to a growing trend towards tooth whitening as a form of beautification. Established companies dominate the market, capitalizing on the increasing prevalence of dental diseases and the rising awareness of oral health factors. Hence, such factors are driving the market in North America during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing awareness among consumers about the importance of dental aesthetics and oral hygiene is notably driving market growth. The market has experienced notable expansion in 2023, fueled by the increasing emphasis on dental aesthetics and improved oral hygiene among consumers. With a growing consciousness towards oral health and its influence on one's overall appearance, there has been a significant rise in demand for teeth whitening solutions.
Social media and celebrity culture have played a pivotal role in popularizing tooth whitening procedures. The geriatric population also contributes to the market growth as they seek to maintain their dental health and youthful appearance. Advancements in cosmetic dentistry procedures have led to the availability of effective and convenient tooth whitening kits. Furthermore, medical tourism has emerged as a viable option for individuals seeking affordable yet high-quality tooth whitening treatments. Thus, such factors are driving the growth of the market during the forecast period.
Growing expansion of online retailing is the key trend in the market. The market for tooth whitening kits has experienced significant growth due to the increasing prioritization of dental aesthetics in both developed and developing countries. Advancements in technology have led to the availability of effective and safe at-home tooth whitening solutions, making them a popular choice among consumers.
Additionally, the geriatric population is increasingly seeking cosmetic dentistry procedures to improve their overall oral health and appearance. Medical tourism has also played a role in the growth of the market, as individuals travel to countries with lower costs for these treatments. With the convenience of online shopping, tooth whitening kits can be easily purchased through various e-commerce platforms. Thus, such trends will shape the growth of the market during the forecast period.
Side effects of tooth whitening kits is the major challenge that affects the growth of the market. Tooth whitening kits have gained significant popularity in the realm of dental aesthetics, catering to individuals seeking a more radiant and confident smile. These kits, consisting of pens, gels, trays, and syringes, effectively eliminate tooth stains and discoloration. However, their usage comes with certain side effects. One common issue is tooth sensitivity, which arises when whitening agents permeate the tooth enamel, resulting in temporary discomfort or pain, particularly when the teeth are exposed to extreme temperatures.
Another frequent side effect is gum irritation, which may occur due to the application of whitening agents near the gum line. Despite these side effects, the tooth whitening market continues to thrive, driven by advancements in technology and the increasing geriatric population's demand for cosmetic dentistry procedures. Medical tourism also plays a role in the market's growth, as individuals from different regions seek affordable and high-quality whitening treatments. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Active Wow: The company offers tooth whitening kit such as Active Wow Pro-Grade 24K white premium teeth whitening kit.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing significant growth due to the increasing focus on dental aesthetics and the advancements in whitening technologies. The geriatric population's growing interest in cosmetic dentistry procedures, such as teeth whitening treatments, is also contributing to market expansion. The popularity of aesthetic procedures, including teeth whitening, is driven by factors such as self-esteem, life satisfaction, and physical attractiveness. Media exposure and influencer endorsements have further boosted the demand for these procedures. At-home whitening gels, which often contain hydrogen peroxide, have gained popularity due to their affordability and convenience. Consumer markets are increasingly adopting these over-the-counter products as part of their oral care routines, which include brushing, flossing, and regular dental check-ups.
The trend towards natural products is also influencing the market, with some consumers prefer toothpaste and whitening strips as alternatives to professional treatments. The increasing health consciousness and preventive dental care practices have led to an increase in the number of people seeking teeth whitening treatments. Whitening technologies continue to evolve, with new innovations offering more effective and less invasive options. The adoption of these treatments is expected to grow as more people recognize the importance of maintaining good dental health and oral aesthetics in their self-improvement journeys. The increasing popularity of social media and online availability have made teeth whitening treatments more accessible to a wider audience. Restorative procedures, such as orthodontic treatment, are also driving demand for teeth whitening as part of a comprehensive oral care routine. The market is expected to continue growing as the population ages and more people seek to improve their smiles and enhance their overall life quality.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
161 |
|
Base year |
2023 |
|
Historic period |
2018 - 2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 6.8% |
|
Market growth 2024-2028 |
USD 103.9 million |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
6.2 |
|
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
|
Performing market contribution |
North America at 47% |
|
Key countries |
India, UK, Germany, China, and US |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Active Wow, AuraGlow, Bright White Smiles, CCA Industries Inc., Colgate Palmolive Co., Creightons Plc, Dabur India Ltd., Empressly Beauty Products Pvt. Ltd., GlaxoSmithKline Plc, GLO Science, GoSmile LLC, Ivismile LLC, Perrigo Co. Plc, SmileDirectClub Inc., Spicta Consumer Pvt. Ltd., Spotlight Oral Care Ltd., Starlite Smile, Supersmile, Ultradent Products Inc., Unilever PLC, and Universal Corp. Ltd. |
|
Market dynamics |
Parent market analysis, market report, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
