1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global tortilla market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global tortilla market 2018 - 2022 ($ million)
- 4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
- 4.3 Product Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ million)
- 4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
- 4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Distribution Channel
- 6.1 Market segments
- Chart on Distribution Channel - Market share (2023-2028) (%)
- Data Table on Distribution Channel - Market share (2023-2028) (%)
- 6.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 6.3 Offline - Market size and forecast (2023-2028)
- Chart on Offline - Market size and forecast (2023-2028) ($ million)
- Data Table on Offline - Market size and forecast (2023-2028) ($ million)
- Chart on Offline - Year-over-year growth (2023-2028) (%)
- Data Table on Offline - Year-over-year growth (2023-2028) (%)
- 6.4 Online - Market size and forecast (2023-2028)
- Chart on Online - Market size and forecast (2023-2028) ($ million)
- Data Table on Online - Market size and forecast (2023-2028) ($ million)
- Chart on Online - Year-over-year growth (2023-2028) (%)
- Data Table on Online - Year-over-year growth (2023-2028) (%)
- 6.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
7 Market Segmentation by Product
- 7.1 Market segments
- Chart on Product - Market share (2023-2028) (%)
- Data Table on Product - Market share (2023-2028) (%)
- 7.2 Comparison by Product
- Chart on Comparison by Product
- Data Table on Comparison by Product
- 7.3 Tortilla chips - Market size and forecast (2023-2028)
- Chart on Tortilla chips - Market size and forecast (2023-2028) ($ million)
- Data Table on Tortilla chips - Market size and forecast (2023-2028) ($ million)
- Chart on Tortilla chips - Year-over-year growth (2023-2028) (%)
- Data Table on Tortilla chips - Year-over-year growth (2023-2028) (%)
- 7.4 Pre-cooked tortilla - Market size and forecast (2023-2028)
- Chart on Pre-cooked tortilla - Market size and forecast (2023-2028) ($ million)
- Data Table on Pre-cooked tortilla - Market size and forecast (2023-2028) ($ million)
- Chart on Pre-cooked tortilla - Year-over-year growth (2023-2028) (%)
- Data Table on Pre-cooked tortilla - Year-over-year growth (2023-2028) (%)
- 7.5 Tortilla mix - Market size and forecast (2023-2028)
- Chart on Tortilla mix - Market size and forecast (2023-2028) ($ million)
- Data Table on Tortilla mix - Market size and forecast (2023-2028) ($ million)
- Chart on Tortilla mix - Year-over-year growth (2023-2028) (%)
- Data Table on Tortilla mix - Year-over-year growth (2023-2028) (%)
- 7.6 Market opportunity by Product
- Market opportunity by Product ($ million)
- Data Table on Market opportunity by Product ($ million)
8 Market Segmentation by End-User
- 8.1 Market segments
- Chart on End-User - Market share (2023-2028) (%)
- Data Table on End-User - Market share (2023-2028) (%)
- 8.2 Comparison by End-User
- Chart on Comparison by End-User
- Data Table on Comparison by End-User
- 8.3 Household - Market size and forecast (2023-2028)
- Chart on Household - Market size and forecast (2023-2028) ($ million)
- Data Table on Household - Market size and forecast (2023-2028) ($ million)
- Chart on Household - Year-over-year growth (2023-2028) (%)
- Data Table on Household - Year-over-year growth (2023-2028) (%)
- 8.4 Commercial (Restaurants, Catering) - Market size and forecast (2023-2028)
- Chart on Commercial (Restaurants, Catering) - Market size and forecast (2023-2028) ($ million)
- Data Table on Commercial (Restaurants, Catering) - Market size and forecast (2023-2028) ($ million)
- Chart on Commercial (Restaurants, Catering) - Year-over-year growth (2023-2028) (%)
- Data Table on Commercial (Restaurants, Catering) - Year-over-year growth (2023-2028) (%)
- 8.5 Industrial - Market size and forecast (2023-2028)
- Chart on Industrial - Market size and forecast (2023-2028) ($ million)
- Data Table on Industrial - Market size and forecast (2023-2028) ($ million)
- Chart on Industrial - Year-over-year growth (2023-2028) (%)
- Data Table on Industrial - Year-over-year growth (2023-2028) (%)
- 8.6 Market opportunity by End-User
- Market opportunity by End-User ($ million)
- Data Table on Market opportunity by End-User ($ million)
9 Market Segmentation by Application
- 9.1 Market segments
- Chart on Application - Market share (2023-2028) (%)
- Data Table on Application - Market share (2023-2028) (%)
- 9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 9.3 Tacos - Market size and forecast (2023-2028)
- Chart on Tacos - Market size and forecast (2023-2028) ($ million)
- Data Table on Tacos - Market size and forecast (2023-2028) ($ million)
- Chart on Tacos - Year-over-year growth (2023-2028) (%)
- Data Table on Tacos - Year-over-year growth (2023-2028) (%)
- 9.4 Burritos - Market size and forecast (2023-2028)
- Chart on Burritos - Market size and forecast (2023-2028) ($ million)
- Data Table on Burritos - Market size and forecast (2023-2028) ($ million)
- Chart on Burritos - Year-over-year growth (2023-2028) (%)
- Data Table on Burritos - Year-over-year growth (2023-2028) (%)
- 9.5 Enchiladas - Market size and forecast (2023-2028)
- Chart on Enchiladas - Market size and forecast (2023-2028) ($ million)
- Data Table on Enchiladas - Market size and forecast (2023-2028) ($ million)
- Chart on Enchiladas - Year-over-year growth (2023-2028) (%)
- Data Table on Enchiladas - Year-over-year growth (2023-2028) (%)
- 9.6 Quesadillas - Market size and forecast (2023-2028)
- Chart on Quesadillas - Market size and forecast (2023-2028) ($ million)
- Data Table on Quesadillas - Market size and forecast (2023-2028) ($ million)
- Chart on Quesadillas - Year-over-year growth (2023-2028) (%)
- Data Table on Quesadillas - Year-over-year growth (2023-2028) (%)
- 9.7 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2023-2028 (%)
- Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
- 9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 South America - Market size and forecast 2023-2028
- Exhibit 71: Chart on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.5 Europe - Market size and forecast 2023-2028
- Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.6 APAC - Market size and forecast 2023-2028
- Exhibit 79: Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 81: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 Brazil - Market size and forecast 2023-2028
- Exhibit 91: Chart on Brazil - Market size and forecast 2023-2028 ($ million)
- Exhibit 92: Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
- Exhibit 93: Chart on Brazil - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on Brazil - Year-over-year growth 2023-2028 (%)
- 9.10 Mexico - Market size and forecast 2023-2028
- Exhibit 95: Chart on Mexico - Market size and forecast 2023-2028 ($ million)
- Exhibit 96: Data Table on Mexico - Market size and forecast 2023-2028 ($ million)
- Exhibit 97: Chart on Mexico - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on Mexico - Year-over-year growth 2023-2028 (%)
- 9.11 Argentina - Market size and forecast 2023-2028
- Exhibit 99: Chart on Argentina - Market size and forecast 2023-2028 ($ million)
- Exhibit 100: Data Table on Argentina - Market size and forecast 2023-2028 ($ million)
- Exhibit 101: Chart on Argentina - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Argentina - Year-over-year growth 2023-2028 (%)
- 9.12 UK - Market size and forecast 2023-2028
- Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ million)
- Exhibit 108: Data Tables on Market opportunity by geography ($ million)
- 11.14 US - Market size and forecast (2023-2028)
- Chart on US - Market size and forecast (2023-2028) ($ million)
- Data Table on US - Market size and forecast (2023-2028) ($ million)
- Chart on US - Year-over-year growth (2023-2028) (%)
- Data Table on US - Year-over-year growth (2023-2028) (%)
- 11.15 Malaysia - Market size and forecast (2023-2028)
- Chart on Malaysia - Market size and forecast (2023-2028) ($ million)
- Data Table on Malaysia - Market size and forecast (2023-2028) ($ million)
- Chart on Malaysia - Year-over-year growth (2023-2028) (%)
- Data Table on Malaysia - Year-over-year growth (2023-2028) (%)
- 11.16 Indonesia - Market size and forecast (2023-2028)
- Chart on Indonesia - Market size and forecast (2023-2028) ($ million)
- Data Table on Indonesia - Market size and forecast (2023-2028) ($ million)
- Chart on Indonesia - Year-over-year growth (2023-2028) (%)
- Data Table on Indonesia - Year-over-year growth (2023-2028) (%)
- 11.17 Germany - Market size and forecast (2023-2028)
- Chart on Germany - Market size and forecast (2023-2028) ($ million)
- Data Table on Germany - Market size and forecast (2023-2028) ($ million)
- Chart on Germany - Year-over-year growth (2023-2028) (%)
- Data Table on Germany - Year-over-year growth (2023-2028) (%)
- 11.18 South Korea - Market size and forecast (2023-2028)
- Chart on South Korea - Market size and forecast (2023-2028) ($ million)
- Data Table on South Korea - Market size and forecast (2023-2028) ($ million)
- Chart on South Korea - Year-over-year growth (2023-2028) (%)
- Data Table on South Korea - Year-over-year growth (2023-2028) (%)
- 11.19 France - Market size and forecast (2023-2028)
- Chart on France - Market size and forecast (2023-2028) ($ million)
- Data Table on France - Market size and forecast (2023-2028) ($ million)
- Chart on France - Year-over-year growth (2023-2028) (%)
- Data Table on France - Year-over-year growth (2023-2028) (%)
- 11.20 Canada - Market size and forecast (2023-2028)
- Chart on Canada - Market size and forecast (2023-2028) ($ million)
- Data Table on Canada - Market size and forecast (2023-2028) ($ million)
- Chart on Canada - Year-over-year growth (2023-2028) (%)
- Data Table on Canada - Year-over-year growth (2023-2028) (%)
- 11.21 Thailand - Market size and forecast (2023-2028)
- Chart on Thailand - Market size and forecast (2023-2028) ($ million)
- Data Table on Thailand - Market size and forecast (2023-2028) ($ million)
- Chart on Thailand - Year-over-year growth (2023-2028) (%)
- Data Table on Thailand - Year-over-year growth (2023-2028) (%)
- 11.22 UAE - Market size and forecast (2023-2028)
- Chart on UAE - Market size and forecast (2023-2028) ($ million)
- Data Table on UAE - Market size and forecast (2023-2028) ($ million)
- Chart on UAE - Year-over-year growth (2023-2028) (%)
- Data Table on UAE - Year-over-year growth (2023-2028) (%)
- 11.23 Rest of World (ROW) - Market size and forecast (2023-2028)
- Chart on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
10 Drivers, Challenges, and Trends
- 10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2023 and 2028
11 Vendor Landscape
- 11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 112: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 113: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification
- 12.3 Arandas Tortilla Co. Inc.
- Exhibit 115: Arandas Tortilla Co. Inc. - Overview
- Exhibit 116: Arandas Tortilla Co. Inc. - Product / Service
- Exhibit 117: Arandas Tortilla Co. Inc. - Key offerings
- 12.4 Arevalo Foods Inc.
- Exhibit 118: Arevalo Foods Inc. - Overview
- Exhibit 119: Arevalo Foods Inc. - Product / Service
- Exhibit 120: Arevalo Foods Inc. - Key offerings
- 12.5 Azteca Foods Inc.
- Exhibit 121: Azteca Foods Inc. - Overview
- Exhibit 122: Azteca Foods Inc. - Product / Service
- Exhibit 123: Azteca Foods Inc. - Key offerings
- 12.6 Bunge Ltd.
- Exhibit 124: Bunge Ltd. - Overview
- Exhibit 125: Bunge Ltd. - Business segments
- Exhibit 126: Bunge Ltd. - Key news
- Exhibit 127: Bunge Ltd. - Key offerings
- Exhibit 128: Bunge Ltd. - Segment focus
- 12.7 Cargill Inc.
- Exhibit 129: Cargill Inc. - Overview
- Exhibit 130: Cargill Inc. - Product / Service
- Exhibit 131: Cargill Inc. - Key news
- Exhibit 132: Cargill Inc. - Key offerings
- 12.8 Corporativo Bimbo SA de CV
- Exhibit 133: Corporativo Bimbo SA de CV - Overview
- Exhibit 134: Corporativo Bimbo SA de CV - Business segments
- Exhibit 135: Corporativo Bimbo SA de CV - Key news
- Exhibit 136: Corporativo Bimbo SA de CV - Key offerings
- Exhibit 137: Corporativo Bimbo SA de CV - Segment focus
- 12.9 Eagle Foods Australia
- Exhibit 138: Eagle Foods Australia - Overview
- Exhibit 139: Eagle Foods Australia - Product / Service
- Exhibit 140: Eagle Foods Australia - Key offerings
- 12.10 Easy Food Inc.
- Exhibit 141: Easy Food Inc. - Overview
- Exhibit 142: Easy Food Inc. - Product / Service
- Exhibit 143: Easy Food Inc. - Key offerings
- 12.11 Fiesta Tortillas
- Exhibit 144: Fiesta Tortillas - Overview
- Exhibit 145: Fiesta Tortillas - Product / Service
- Exhibit 146: Fiesta Tortillas - Key offerings
- 12.12 Franco Whole Foods LLC
- Exhibit 147: Franco Whole Foods LLC - Overview
- Exhibit 148: Franco Whole Foods LLC - Product / Service
- Exhibit 149: Franco Whole Foods LLC - Key offerings
- 12.13 General Mills Inc.
- Exhibit 150: General Mills Inc. - Overview
- Exhibit 151: General Mills Inc. - Business segments
- Exhibit 152: General Mills Inc. - Key news
- Exhibit 153: General Mills Inc. - Key offerings
- Exhibit 154: General Mills Inc. - Segment focus
- 12.14 Gruma SAB de CV
- Exhibit 155: Gruma SAB de CV - Overview
- Exhibit 156: Gruma SAB de CV - Business segments
- Exhibit 157: Gruma SAB de CV - Key offerings
- Exhibit 158: Gruma SAB de CV - Segment focus
- 12.15 La Tortilla Factory
- Exhibit 159: La Tortilla Factory - Overview
- Exhibit 160: La Tortilla Factory - Product / Service
- Exhibit 161: La Tortilla Factory - Key offerings
- 12.16 LIVEN S.A.U.
- Exhibit 162: LIVEN S.A.U. - Overview
- Exhibit 163: LIVEN S.A.U. - Product / Service
- Exhibit 164: LIVEN S.A.U. - Key offerings
- 12.17 PepsiCo Inc.
- Exhibit 165: PepsiCo Inc. - Overview
- Exhibit 166: PepsiCo Inc. - Business segments
- Exhibit 167: PepsiCo Inc. - Key news
- Exhibit 168: PepsiCo Inc. - Key offerings
- Exhibit 169: PepsiCo Inc. - Segment focus
13 Appendix
- 13.2 Inclusions and exclusions checklist
- Exhibit 170: Inclusions checklist
- Exhibit 171: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 172: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 173: Research methodology
- Exhibit 174: Validation techniques employed for market sizing
- Exhibit 175: Information sources
- 13.5 List of abbreviations
- Exhibit 176: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape