The tourism and hotel market share in Indonesia is expected to increase by USD 21.93 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 11.81%.
This tourism and hotel market in Indonesia research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the tourism and hotel market in Indonesia segmentations by type of tourists (domestic and international) and hotel type (chain hotels and independent hotels). The tourism and hotel market in Indonesia report also offers information on several market vendors, including Aryaduta Aryaduta Hotel Group, Double-Six Luxury Hotel Seminyak, Grandmas Plus Hotel Airport, Katamaran Hotel and Resort, Kempinski Hotels SA, Le Eminence Hotel Convention and Resort, Pesona Alam Resort and Spa, Pullman Ciawi Vimala Hills Resort Spa and Convention, Puri Sari Beach Hotel, and Shanghai Jin Jiang International Hotels Group Co. Ltd. among others.
What will the Tourism And Hotel Market Size in Indonesia be During the Forecast Period?

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Tourism and Hotel Market in Indonesia: Key Drivers, Trends, and Challenges
The increasing preference for local and authentic experiences is notably driving the tourism and hotel market growth in Indonesia, although factors such as climate change and unexpected weather developments may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the tourism and hotel industry in Indonesia. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Tourism and Hotel Market Driver in Indonesia
The increasing preference for local and authentic experiences is one of the key drivers supporting the tourism and hotel market growth in Indonesia. Some tourists focus more on exploring local communities and their cultures, which are considered one of the most critical aspects of Indonesia's tourism and hotel market. These tourists prefer buying local products instead of souvenirs and undertaking adventure trips in public transport instead of taxis. Also, having dinner in a restaurant that uses zero-kilometer ingredients, including local, low-impact primary ingredients, such as meat, cheese, and honey. This new form of tourism is expected to become popular among tourists as they are becoming more aware of the environmental impact of tourism. This will fuel the market's growth in focus during the forecast period.
Key Tourism and Hotel Market Trend in Indonesia
Growing internet access and online testimonials is another factor supporting the tourism and hotel market growth in Indonesia. The Internet provides consumers with all the essential information related to travel besides customer-generated reviews through testimonials. For instance, booking.com, one of the prominent booking portals, provides users with booking options depending on the type of trip they wish to take. In 2020, the website had over 65 million guest reviews. Online testimonials are expected to garner more attention as they help travelers plan their visits and related itinerary. This is expected to positively impact the tourism and hotel market in Indonesia during the forecast period.
Key Tourism and Hotel Market Challenge in Indonesia
The factors such as climate change and unexpected weather developments is hindering the tourism and hotel market growth in Indonesia. Tropical hurricanes, floods, and rising sea-water levels pose big problems to Indonesia by severely deteriorating tourism infrastructure, resources, and buildings. Also, rebuilding and maintaining infrastructure could be a highly time-consuming process, depending on the severity of the natural calamity. Environmental disasters directly affect agriculture, biodiversity, human health, and the tourism industry, which involves a recovery period of 20 to 24 months. In contrast, any political unrest takes about 27 months to recover. These factors may impact the market's revenue growth, which is another challenge for the tourism and hotel market in Indonesia during the forecast period.
This tourism and hotel market in Indonesia analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the tourism and hotel market in Indonesia as a part of the global hotels, restaurants, and leisure market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the tourism and hotel market in Indonesia during the forecast period.
Who are the Major Tourism and Hotel Market Vendors in Indonesia?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Aryaduta Aryaduta Hotel Group
- Double-Six Luxury Hotel Seminyak
- Grandmas Plus Hotel Airport
- Katamaran Hotel and Resort
- Kempinski Hotels SA
- Le Eminence Hotel Convention and Resort
- Pesona Alam Resort and Spa
- Pullman Ciawi Vimala Hills Resort Spa and Convention
- Puri Sari Beach Hotel
- Shanghai Jin Jiang International Hotels Group Co. Ltd.
This statistical study of the tourism and hotel market in Indonesia encompasses successful business strategies deployed by the key vendors. The tourism and hotel market in Indonesia is fragmented and the vendors are deploying growth strategies such as price, government licensing, service portfolio, quality, brand, and safety measures to compete in the market.
Product Insights and News
- Aryaduta Aryaduta Hotel Group - The company offers a wide range of hotels such as Aryaduta Menteng, Aryaduta Suite Semanggi, Aryaduta Bandung and others.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The tourism and hotel market in Indonesia forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Tourism and Hotel Market in Indonesia Value Chain Analysis
Our report provides extensive information on the value chain analysis for the tourism and hotel market in Indonesia, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the hotels, restaurants, and leisure market includes the following core components:
- Inputs
- Inbound logistics
- Operations
- Services
- Marketing and sales
- Support activities
- Innovation
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
What are the Revenue-generating Type of Tourists Segments in the Tourism and Hotel Market in Indonesia?

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The tourism and hotel market share growth in Indonesia by the domestic segment will be significant during the forecast period. The domestic tourism segment dominates the market in focus. The segment is expected to continue to lead the market during the forecast period due to advantages such as the familiarity of such tourists with the country's tourism policies, rules, and language and culture. Domestic tourism in Indonesia is driven by the absence of currency exchange issues and the importance of regional economic growth.
This report provides an accurate prediction of the contribution of all the segments to the growth of the tourism and hotel market size in Indonesia and actionable market insights on post COVID-19 impact on each segment.
You may be interested in similar reports by geography:
China Tourism and Hotel market - The market share is expected to increase by USD 24.23 billion from 2021 to 2026 at a CAGR of 11.81%.
Vietnam Hotel market - The market share is expected to increase by USD 2.12 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 14.43%.
Tourism and Hotel Market Scope in Indonesia
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Report Coverage
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Details
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Page number
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120
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Base year
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2021
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Forecast period
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2022-2026
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Growth momentum & CAGR
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Accelerate at a CAGR of 11.81%
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Market growth 2022-2026
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$ 21.93 billion
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Market structure
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Fragmented
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YoY growth (%)
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6.09
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Competitive landscape
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Leading companies, Competitive strategies, Consumer engagement scope
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Key companies profiled
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Aryaduta Aryaduta Hotel Group, Double-Six Luxury Hotel Seminyak, Grandmas Plus Hotel Airport, Katamaran Hotel and Resort, Kempinski Hotels SA, Le Eminence Hotel Convention and Resort, Pesona Alam Resort and Spa, Pullman Ciawi Vimala Hills Resort Spa and Convention, Puri Sari Beach Hotel, and Shanghai Jin Jiang International Hotels Group Co. Ltd.
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Market dynamics
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Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
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Customization purview
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If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
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Request for a FREE sample
What are the Key Data Covered in this Tourism and Hotel Market in Indonesia Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive tourism and hotel market growth in Indonesia during the next five years
- Precise estimation of the tourism and hotel market size in Indonesia and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the tourism and hotel industry in Indonesia
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of tourism and hotel market vendors in Indonesia
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1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 5
Exhibit 04: Key Finding 6
Exhibit 05: Key Finding 7
2. Market Landscape
2.1 Market ecosystem
Exhibit 06: Parent market
Exhibit 07: Market characteristics
2.2 Value chain analysis
Exhibit 08: Value chain analysis: Hotels, restaurants and leisure market
2.2.1 Inputs
2.2.2 Inbound logistics
2.2.3 Operations
2.2.4 Services
2.2.5 Marketing and sales
2.2.6 Support activities
2.2.7 Innovations
3. Market Sizing
3.1 Market definition
Exhibit 09: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 10: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Exhibit 11: Global - Market size and forecast 2021 - 2026 ($ million)
Exhibit 12: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 13: Five forces analysis 2021 & 2026
4.2 Bargaining power of buyers
Exhibit 14: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 15: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 16: Threat of new entrants
4.5 Threat of substitutes
Exhibit 17: Threat of substitutes
4.6 Threat of rivalry
Exhibit 18: Threat of rivalry
4.7 Market condition
Exhibit 19: Market condition - Five forces 2021
5. Market Segmentation by Type of tourists
5.1 Market segments
The segments covered in this chapter are:
Exhibit 20: Type of tourists - Market share 2021-2026 (%)
5.2 Comparison by Type of tourists
Exhibit 21: Comparison by Type of tourists
5.3 Domestic - Market size and forecast 2021-2026
Exhibit 22: Domestic - Market size and forecast 2021-2026 ($ million)
Exhibit 23: Domestic - Year-over-year growth 2021-2026 (%)
5.4 International - Market size and forecast 2021-2026
Exhibit 24: International - Market size and forecast 2021-2026 ($ million)
Exhibit 25: International - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Type of tourists
Exhibit 26: Market opportunity by Type of tourists
6. Market Segmentation by Hotel type
6.1 Market segments
The segments covered in this chapter are:
- Chain hotels
- Independent hotels
Exhibit 27: Hotel type - Market share 2021-2026 (%)
6.2 Comparison by Hotel type
Exhibit 28: Comparison by Hotel type
6.3 Chain hotels - Market size and forecast 2021-2026
Exhibit 29: Chain hotels - Market size and forecast 2021-2026 ($ million)
Exhibit 30: Chain hotels - Year-over-year growth 2021-2026 (%)
6.4 Independent hotels - Market size and forecast 2021-2026
Exhibit 31: Independent hotels - Market size and forecast 2021-2026 ($ million)
Exhibit 32: Independent hotels - Year-over-year growth 2021-2026 (%)
6.5 Market opportunity by Hotel type
Exhibit 33: Market opportunity by Hotel type
7. Customer landscape
Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
7.1 Overview
Exhibit 34: Customer landscape
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Increasing preference for local and authentic experiences
8.1.2 Growing affordability and rising disposable income
8.1.3 Growing number of foreign tourists
8.2 Market challenges
8.2.1 Climate change and unexpected weather developments
8.2.2 Increased threat of terrorism
8.2.3 Inadequate infrastructure for travelers
Exhibit 35: Impact of drivers and challenges
8.3 Market trends
8.3.1 Growing Internet access and online testimonials
8.3.2 Self-check-ins to minimize waiting time
8.3.3 Digitalization in the hotel industry in Indonesia
9. Vendor Landscape
9.1 Overview
Exhibit 36: Vendor landscape
9.2 Landscape disruption
Exhibit 37: Landscape disruption
Exhibit 38: Industry risks
10. Vendor Analysis
10.1 Vendors covered
Exhibit 39: Vendors covered
10.2 Market positioning of vendors
Exhibit 40: Market positioning of vendors
10.3 Aryaduta Aryaduta Hotel Group
Exhibit 41: Aryaduta Aryaduta Hotel Group - Overview
Exhibit 42: Aryaduta Aryaduta Hotel Group - Product and service
Exhibit 43: Aryaduta Aryaduta Hotel Group - Key offerings
10.4 Double-Six Luxury Hotel Seminyak
Exhibit 44: Double-Six Luxury Hotel Seminyak - Overview
Exhibit 45: Double-Six Luxury Hotel Seminyak - Product and service
Exhibit 46: Double-Six Luxury Hotel Seminyak - Key offerings
10.5 Grandmas Plus Hotel Airport
Exhibit 47: Grandmas Plus Hotel Airport - Overview
Exhibit 48: Grandmas Plus Hotel Airport - Product and service
Exhibit 49: Grandmas Plus Hotel Airport - Key offerings
10.6 Katamaran Hotel and Resort
Exhibit 50: Katamaran Hotel and Resort - Overview
Exhibit 51: Katamaran Hotel and Resort - Product and service
Exhibit 52: Katamaran Hotel and Resort - Key offerings
10.7 Kempinski Hotels SA
Exhibit 53: Kempinski Hotels SA - Overview
Exhibit 54: Kempinski Hotels SA - Product and service
Exhibit 55: Kempinski Hotels SA - Key offerings
10.8 Le Eminence Hotel Convention and Resort
Exhibit 56: Le Eminence Hotel Convention and Resort - Overview
Exhibit 57: Le Eminence Hotel Convention and Resort - Product and service
Exhibit 58: Le Eminence Hotel Convention and Resort - Key offerings
10.9 Pesona Alam Resort and Spa
Exhibit 59: Pesona Alam Resort and Spa - Overview
Exhibit 60: Pesona Alam Resort and Spa - Product and service
Exhibit 61: Pesona Alam Resort and Spa - Key offerings
10.10 Pullman Ciawi Vimala Hills Resort Spa and Convention
Exhibit 62: Pullman Ciawi Vimala Hills Resort Spa and Convention - Overview
Exhibit 63: Pullman Ciawi Vimala Hills Resort Spa and Convention - Product and service
Exhibit 64: Pullman Ciawi Vimala Hills Resort Spa and Convention - Key offerings
10.11 Puri Sari Beach Hotel
Exhibit 65: Puri Sari Beach Hotel - Overview
Exhibit 66: Puri Sari Beach Hotel - Product and service
Exhibit 67: Puri Sari Beach Hotel - Key offerings
10.12 Shanghai Jin Jiang International Hotels Group Co. Ltd.
Exhibit 68: Shanghai Jin Jiang International Hotels Group Co. Ltd. - Overview
Exhibit 69: Shanghai Jin Jiang International Hotels Group Co. Ltd. - Business segments
Exhibit 70: Shanghai Jin Jiang International Hotels Group Co. Ltd. - Key offerings
Exhibit 71: Shanghai Jin Jiang International Hotels Group Co. Ltd. - Segment focus
11. Appendix
11.1 Scope of the report
11.1.1 Market definition
11.1.2 Objectives
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 72: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 73: Research Methodology
Exhibit 74: Validation techniques employed for market sizing
Exhibit 75: Information sources
11.4 List of abbreviations
Exhibit 76: List of abbreviations