Toys and Games Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025
- Published: Nov 2021
- Pages: 120
- SKU: IRTNTR41411
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The toys and games market share is expected to increase by USD 50.73 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6.70%.
This toys and games market research report extensively covers toys and games market segmentation by product (activity and ride-on toys, infant and pre-school toys, games and puzzles, plush toys, and others), distribution channel (offline distribution channel and online distribution channel), and geography (North America, Europe, APAC, South America, and MEA). The toys and games market report also offers information on several market vendors, including Atlas Games, Clementoni Spa, Franckh-Kosmos Verlags-GmbH and Co. KG, Hasbro Inc., LEGO System AS, Mattel Inc., Ravensburger AG, The Goliath Games LLC, TOMY Co. Ltd., and VTech Holdings Ltd. among others.
What will the Toys and Games Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Toys and Games Market Size for the Forecast Period and Other Important Statistics
Toys and Games Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increasing personal disposable income and the rising middle-class population are notably driving the toys and games market growth, although factors such as seasonal demand and short life of merchandise and collectibles may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the toys and games industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Toys and Games Market Driver
One of the key factors driving growth in the toys and games market is the increasing personal disposable income and rising middle-class population. In recent years, the lifestyle in both developed countries and emerging countries such as Russia, China, and India has changed dramatically. One of the reasons behind this dramatic increase is rapid urbanization. Another reason behind the dramatic change in consumer lifestyle is an increase in purchasing power. Consumer purchasing power and living standards have increased because of higher disposable income, especially in developing countries such as India and China. The increasing disposable income in these countries, along with rapid urbanization, is leading to a rise in the demand for toys and games from organized multi-brand retail stores, which, in turn, is helping the market vendors to earn higher revenue. The growth in the middle-class population is expected to aid the growth of the global toys and games market.
Key Toys and Games Market Trend
3D printing is a new trend in the market, which is acting as a challenge for toy manufacturers and license providers as consumers can obtain 3D prints of their favorite toy characters any time they want. There is also an inherent risk that this technology will increase the market for collectible and toy counterfeits and violate copyright and trademark infringements. 3D printers are likely to become increasingly affordable over the coming years. Thus, licensors are trying to protect their products and figuring out methods to legitimize do-it-yourself merchandise and toys and derive revenue from them. Many market players are introducing 3D printing tools for building and modifying toys at home. Such innovations in 3D printing are expected to propel the growth of the market in focus during the forecast period.
Key Toys and Games Market Challenge
The seasonal demand and short life of merchandise and collectibles will be a major challenge for the toys and games market vendors during the forecast period. Efficient merchandise management is critical for toys and games retailers. Merchandise procurement needs to be planned based on demand forecasts. This is because the demand for these products is not fixed. With the demand in the market being highly susceptible to changing consumer needs, toys and game manufacturers may regularly need to extend or drop entire product categories or lines. As a result, merchandise purchasing can become very challenging. The merchandise manufacturing industry is highly fragmented, and retailers can have a wide range of vendors, which can make merchandise procurement even more difficult.
This toys and games market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Analysis
Technavio categorizes the global toys and games market as a part of the global leisure products industry within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the toys and games market during the forecast period.
Who are the Major Toys and Games Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Atlas Games
- Clementoni Spa
- Franckh-Kosmos Verlags-GmbH and Co. KG
- Hasbro Inc.
- LEGO System AS
- Mattel Inc.
- Ravensburger AG
- The Goliath Games LLC
- TOMY Co. Ltd.
- VTech Holdings Ltd.
This statistical study of the toys and games market encompasses successful business strategies deployed by the key vendors. The toys and games market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.
Product Insights and News
- LEGO System AS - The company offers toys and games namely The Ultimate Bundle.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The toys and games market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Toys and Games Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the toys and games market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the leisure products market includes the following core components:
- Inbound logistics
- Outbound logistics
- Marketing and sales
- Support activities
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Toys and Games Market?
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31% of the market's growth will originate from North America during the forecast period. The US, Mexico, and Canada are the key markets for toys and games in North America. Market growth in this region will be faster than the growth of the market in South America.
The increasing demand for premium toys, rising spending capacity of consumers, and the presence of several prominent vendors will facilitate the toys and games market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
Due to the outbreak of COVID-19 in 2020, the supply chain in the regional market was disrupted, which slowed down the manufacturing of toys. Since most of the population, especially kids, were forced to remain indoors at home, the demand for toys and games increased during the lockdown period. The demand for toys and games is expected to further increase post the pandemic owing to the advent of new types of indoor toys and games, which is expected to positively impact the toys and games market in North America during the forecast period.
What are the Revenue-generating Product Segments in the Toys and Games Market?
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The toys and games market share growth by the activity and ride-on toys segment will be significant during the forecast period. Parents are increasing their spending capacities on buying premium activity and ride-on toys, owing to their rising disposable income. The presence of prominent vendors offering innovative toys and the rising disposable income of the parents are the major factors, which are driving the growth of online activity and the ride-on toys market, which, in turn, is propelling the growth of the market in focus.
This report provides an accurate prediction of the contribution of all the segments to the growth of the toys and games market size and actionable market insights on post COVID-19 impact on each segment.
Toys and Games Market Scope
Growth momentum & CAGR
Accelerate at a CAGR of 6.70%
Market growth 2021-2025
$ 50.73 billion
YoY growth (%)
North America, Europe, APAC, South America, and MEA
Performing market contribution
North America at 31%
Key consumer countries
US, Canada, Mexico, Germany, UK, France, China, India, and Japan
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
|4M Industrial Development Ltd., Atlas Games, Clementoni Spa, Elenco Electronics Inc., Franckh-Kosmos Verlags-GmbH and Co. KG, Hasbro Inc., JAKKS Pacific Inc., Kids II Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Playmates Holdings Ltd., Ravensburger AG, SIMBA TOYs GmbH&Co.KG, Smartivity Labs Pvt. Ltd., Spin Master Corp., The Goliath Games LLC, TOMY Co. Ltd., and VTech Holdings Ltd.|
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Toys and Games Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive toys and games market growth during the next five years
- Precise estimation of the toys and games market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the toys and games industry across North America, Europe, APAC, South America, and MEA
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of toys and games market vendors
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1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
Exhibit 01: Parent market
Exhibit 02: Market characteristics
2.2 Value chain analysis
Exhibit 03: Value chain analysis: Leisure products
2.2.2 Inbound logistics
2.2.4 Outbound logistics
2.2.5 Marketing and sales
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2020
3.4 Market outlook: Forecast for 2020 - 2025
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 08: Five forces analysis 2020 & 2025
4.2 Bargaining power of buyers
Exhibit 09: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2020
5. Market Segmentation by Product
5.1 Market segments
Exhibit 15: Product - Market share 2020-2025 (%)
5.2 Comparison by Product
Exhibit 16: Comparison by Product
5.3 Activity and ride-on toys - Market size and forecast 2020-2025
Exhibit 17: Activity and ride-on toys - Market size and forecast 2020-2025 ($ billion)
Exhibit 18: Activity and ride-on toys - Year-over-year growth 2020-2025 (%)
5.4 Infant and pre-school toys - Market size and forecast 2020-2025
Exhibit 19: Infant and pre-school toys - Market size and forecast 2020-2025 ($ billion)
Exhibit 20: Infant and pre-school toys - Year-over-year growth 2020-2025 (%)
5.5 Games and puzzles - Market size and forecast 2020-2025
Exhibit 21: Games and puzzles - Market size and forecast 2020-2025 ($ billion)
Exhibit 22: Games and puzzles - Year-over-year growth 2020-2025 (%)
5.6 Plush toys - Market size and forecast 2020-2025
Exhibit 23: Plush toys - Market size and forecast 2020-2025 ($ billion)
Exhibit 24: Plush toys - Year-over-year growth 2020-2025 (%)
5.7 Others - Market size and forecast 2020-2025
Exhibit 25: Others - Market size and forecast 2020-2025 ($ billion)
Exhibit 26: Others - Year-over-year growth 2020-2025 (%)
5.8 Market opportunity by Product
Exhibit 27: Market opportunity by Product
6. Market Segmentation by Distribution channel
6.1 Market segments
Exhibit 28: Distribution channel - Market share 2020-2025 (%)
6.2 Comparison by Distribution channel
Exhibit 29: Comparison by Distribution channel
6.3 Offline distribution channel - Market size and forecast 2020-2025
Exhibit 30: Offline distribution channel - Market size and forecast 2020-2025 ($ billion)
Exhibit 31: Offline distribution channel - Year-over-year growth 2020-2025 (%)
6.4 Online distribution channel - Market size and forecast 2020-2025
Exhibit 32: Online distribution channel - Market size and forecast 2020-2025 ($ billion)
Exhibit 33: Online distribution channel - Year-over-year growth 2020-2025 (%)
6.5 Market opportunity by Distribution channel
Exhibit 34: Market opportunity by Distribution channel
7. Customer landscape
Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
Exhibit 35: Customer landscape
8. Geographic Landscape
8.1 Geographic segmentation
Exhibit 36: Market share by geography 2020-2025 (%)
8.2 Geographic comparison
Exhibit 37: Geographic comparison
8.3 North America - Market size and forecast 2020-2025
Exhibit 38: North America - Market size and forecast 2020-2025 ($ billion)
Exhibit 39: North America - Year-over-year growth 2020-2025 (%)
8.4 Europe - Market size and forecast 2020-2025
Exhibit 40: Europe - Market size and forecast 2020-2025 ($ billion)
Exhibit 41: Europe - Year-over-year growth 2020-2025 (%)
8.5 APAC - Market size and forecast 2020-2025
Exhibit 42: APAC - Market size and forecast 2020-2025 ($ billion)
Exhibit 43: APAC - Year-over-year growth 2020-2025 (%)
8.6 South America - Market size and forecast 2020-2025
Exhibit 44: South America - Market size and forecast 2020-2025 ($ billion)
Exhibit 45: South America - Year-over-year growth 2020-2025 (%)
8.7 MEA - Market size and forecast 2020-2025
Exhibit 46: MEA - Market size and forecast 2020-2025 ($ billion)
Exhibit 47: MEA - Year-over-year growth 2020-2025 (%)
8.8 Key leading countries
Exhibit 48: Key leading countries
8.9 Market opportunity by geography
Exhibit 49: Market opportunity by geography
9. Drivers, Challenges, and Trends
9.1 Market drivers
9.1.1 Increasing personal disposable income and rising middle-class population
9.1.2 Increasing children's TV and Internet viewership
9.1.3 Rise in online sales
9.2 Market challenges
9.2.1 Seasonal demand and short life of merchandise and collectibles
9.2.2 Market fragmentation
9.2.3 Increasing popularity of e-games
Exhibit 50: Impact of drivers and challenges
9.3 Market trends
9.3.1 Emergence of 3D printing
9.3.2 Use of licensed merchandise for marketing and branding
9.3.3 Growing market for franchise movies and shows
10. Vendor Landscape
Exhibit 51: Vendor landscape
10.2 Landscape disruption
The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025.
Exhibit 52: ?Landscape disruption?
Exhibit 53: Industry risks
11. Vendor Analysis
11.1 Vendors covered
Exhibit 54: Vendors covered
11.2 Market positioning of vendors
Exhibit 55: Market positioning of vendors
11.3 Atlas Games
Exhibit 56: Atlas Games - Overview
Exhibit 57: Atlas Games - Product and service
Exhibit 58: Atlas Games - Key offerings
11.4 Clementoni Spa
Exhibit 59: Clementoni Spa - Overview
Exhibit 60: Clementoni Spa - Product and service
Exhibit 61: Clementoni Spa - Key offerings
11.5 Franckh-Kosmos Verlags-GmbH and Co. KG
Exhibit 62: Franckh-Kosmos Verlags-GmbH and Co. KG - Overview
Exhibit 63: Franckh-Kosmos Verlags-GmbH and Co. KG - Product and service
Exhibit 64: Franckh-Kosmos Verlags-GmbH and Co. KG - Key offerings
11.6 Hasbro Inc.
Exhibit 65: Hasbro Inc. - Overview
Exhibit 66: Hasbro Inc. - Business segments
Exhibit 67: Hasbro Inc. - Key offerings
Exhibit 68: Hasbro Inc. - Segment focus
11.7 LEGO System AS
Exhibit 69: LEGO System AS - Overview
Exhibit 70: LEGO System AS - Product and service
Exhibit 71: LEGO System AS - Key news
Exhibit 72: LEGO System AS - Key offerings
11.8 Mattel Inc.
Exhibit 73: Mattel Inc. - Overview
Exhibit 74: Mattel Inc. - Business segments
Exhibit 75: Mattel Inc. - Key offerings
Exhibit 76: Mattel Inc. - Segment focus
11.9 Ravensburger AG
Exhibit 77: Ravensburger AG - Overview
Exhibit 78: Ravensburger AG - Product and service
Exhibit 79: Ravensburger AG - Key offerings
11.10 The Goliath Games LLC
Exhibit 80: The Goliath Games LLC - Overview
Exhibit 81: The Goliath Games LLC - Product and service
Exhibit 82: The Goliath Games LLC - Key offerings
11.11 TOMY Co. Ltd.
Exhibit 83: TOMY Co. Ltd. - Overview
Exhibit 84: TOMY Co. Ltd. - Business segments
Exhibit 85: TOMY Co. Ltd.- Key news
Exhibit 86: TOMY Co. Ltd. - Key offerings
Exhibit 87: TOMY Co. Ltd. - Segment focus
11.12 VTech Holdings Ltd.
Exhibit 88: VTech Holdings Ltd. - Overview
Exhibit 89: VTech Holdings Ltd. - Business segments
Exhibit 90: VTech Holdings Ltd. - Key news
Exhibit 91: VTech Holdings Ltd. - Key offerings
Exhibit 92: VTech Holdings Ltd. - Segment focus
12.1 Scope of the report
12.1.1 ????Market definition
12.1.3 ????Notes and caveats
12.2 Currency conversion rates for US$
Exhibit 93: ?Currency conversion rates for US$?
12.3 Research Methodology
Exhibit 94: ?Research Methodology
Exhibit 95: ??Validation techniques employed for market sizing?
Exhibit 96: ??Information sources
12.4 List of abbreviations
Exhibit 97: List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Frequently Asked Questions?
- Increasing personal disposable income and rising middle-class population
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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