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Toys and Games Market By Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

  • Published: Oct 2022
  • Pages: 171
  • SKU: IRTNTR41411
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The toys and games market is estimated to grow at a CAGR of 8.1% between 2022 and 2027. The size of the market is forecast to increase by USD 70.12 million. The growth of the market depends on several factors, including the increasing personal disposable income and rising middle-class population, the increasing children's TV and Internet viewership, and the rise in online sales. 

This report extensively covers market segmentation product (activity and ride-on toys, infant and pre-school toys, games and puzzles, plush toys, and others), distribution channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. 

 What will the Size of the Toys And Games Market be During the Forecast Period?

Toys and Games Market Size

Download Report Sample to Unlock Statistics About the Toys and Games Market During the Forecast Period

Parent Market Analysis

Technavio categorizes the global toys and games market as a part of the Leisure Products and within the global Consumer Discretionary industry. The parent, global leisure products market covers a variety of categories, including sports equipment, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Toys And Games Market: Key Drivers, Trends, Challenges, and Customer Landscape

The growth in the middle-class population and increasing disposable incomes are notably driving the toys and games market growth, although factors such as seasonal demand and the short life of merchandise and collectables may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.   

Key Toys And Games Market Driver

The growth in the middle-class population and increasing disposable incomes are notably driving the toys and games market growth.  In recent years, the lifestyle in both developed countries and emerging economies such as Russia, China, and India has changed dramatically. One of the reasons behind this dramatic increase is rapid urbanization. Another reason behind the dramatic changes in consumer lifestyle is an increase in purchasing power. Consumer purchasing power and living standards have increased because of higher disposable income, especially in developing countries such as India and China. The increasing disposable income in these countries, along with rapid urbanization, is leading to a rise in the demand for toys and games from organized multi-brand retail stores, which, in turn, is helping the market vendors to earn higher revenue.  According to the U.S. Census Bureau's statistics, in 2020, among 4 million out of about 11 million single-parent families with children under the age of 18, 80% were headed by single mothers. It was reported that single mothers were the sole earners or the chief source of income in more than 80.5% of the households that had children below the age of 18 years in 2020. This figure was a mere 11% in 1960. This increase in the number of working women, including mothers, has led to an increase in disposable incomes, leading to higher spending on children. Thus, the increase in the number of working mothers is helping the global toys and games market grow. In addition, the size of the middle-class population is increasing in regions such as APAC. By 2030, two-thirds of the global middle-class population will be based in APAC, with the middle-class population in China reaching almost 1 billion. Thus, the growth in the middle-class population and increasing disposable incomes will fuel the growth of the global toys and games market during the forecast period.

Key Toys And Games Market Trend

The emergence of three-dimensional (3D) printing is the primary trend driving the toys and games market growth. 3D printing is a new trend in the market, which poses a challenge for toy manufacturers and license providers, as consumers can obtain 3D prints of their favorite toy characters any time they want. There is also an inherent risk that this technology will increase the market for counterfeit collectibles and toys and lead to copyright and trademark infringements. 3D printers are likely to become increasingly affordable over the coming years. Thus, licensors are trying to protect their products and figuring out methods to legitimize do-it-yourself merchandise and toys and derive revenue from such activities. Many licensors, such as Sesame Workshop and Hasbro are also offering licenses to 3D printing companies by providing access to specific assets and differentiating them from other licensed merchandise available in the market. Many market players are introducing 3D printing tools for building and modifying toys at home. Such innovations in 3D printing are expected to propel the growth of the market in focus during the forecast period.

Key Toys And Games Market Challenge

The seasonal demand and the short life of merchandise and collectibles may impede the toys and games market growth. Efficient merchandise management is critical for retailers of toys and games. They need to plan merchandise procurement based on demand forecasts. This is because the demand for these products does not remain fixed. With the demand in the market being highly prone to changing consumer needs, toy and game manufacturers may regularly need to extend or drop entire product categories or lines. As a result, merchandise purchasing can become very challenging. The merchandise manufacturing industry is highly fragmented, and retailers can have a wide range of vendors, which can make merchandise procurement even more difficult. The popularity of most TV and movie-inspired merchandise and toys is short-lived. Merchandise manufacturers and licensors register most of their sales around the release of a movie or TV show due to the novelty of the characters, toys, and properties related to the movie or show. With the passage of time, new characters and properties of new TV shows and movies replace the existing ones. This leads to the accumulation of dead stock with retailers. To overcome this situation, retailers usually prefer blockbuster and evergreen merchandise and toys to movie-based merchandise, as TV shows tend to be divided into semi-annual or yearly sets of new episodes. Additionally, merchandise sales are directly proportional to the popularity of movies or TV shows. Unlike movie merchandise, most of the TV merchandise is stocked and sold after the airing of the show. Retailers usually pre-stock most of the movie merchandise to stay ahead of competitors. Thus, retailers may end up with dead stock if the movie fails. Such factors negatively impact the revenue of the toys and games market, which, in turn, will impede the growth of the market in focus during the forecast period.

Key Toys And Games Market Customer Landscape

Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, India, Germany, and the UK. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.

Toys and Games Market Share by Geography

Global Toys and Games Market Customer Landscape

Who are the Major Toys and Games Market Vendors?                                     

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product / service launches, to enhance their presence in the market 

4M Industrial Development Ltd. - Through the unified segment, the company offers green science products, KidzLabs, creative crafts, and thinking kit products. The company's key offerings include toys and games such as electronic toys.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :

  • Atlas Games
  • Clementoni Spa
  • Elenco Electronics Inc.
  • Franckh Kosmos Verlags GmbH & Co. KG
  • Goliath Games LLC
  • Hasbro Inc.
  • JAKKS Pacific Inc.
  • Kids2 Inc.
  • Learning Resources Ltd.
  • LEGO System AS
  • Mattel Inc.
  • MGA Entertainment Inc.
  • Playmates Holdings Ltd.
  • Ravensburger AG
  • Simba Dickie Group GmbH
  • Smartivity Labs Pvt. Ltd.
  • Spin Master Corp.
  • TOMY Co. Ltd.
  • VTech Holdings Ltd.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. 

What is the Fastest-Growing Segment in the Toys And Games Market?

The market share growth by the activity and ride-on toys segment will be significant during the forecast period. The activity and ride-on toys market is expected to grow at a significant pace during the forecast period. These toys primarily include outdoor, sport, and model vehicle toys, such as frisbees, hula hoops, and twisters, which are used for recreation, sports, fitness, and juggling. Model vehicle toys are available in the form of pedal toys, motorized toys, and wheeled toys. They are intended for children aged two years and above and are bought for toddlers, specifically when they are learning to walk. Ride-on toys help in improving mobility and providing exercise to infants. The advantages of these toys are driving the growth of the activity and ride-on toys market, which, in turn, is propelling the growth of the market in focus.

Toys and Games Market Size

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The activity and ride-on toys segment showed a gradual increase in market share from USD 39.05 million in 2017 and continued to grow by 2021. Parents are increasing their spending on buying premium activity and ride-on toys, owing to their rising disposable income. Owing to the rising popularity of these toys, several market players are offering premium activity and ride-on toys for toddlers. For instance, JOHN DEERE provides ride-on toys such as tractors and jeeps for kids. Some of the other major brands providing activity toys are Disney, Imaginarium, The LEGO Group, and TOMY. Therefore, the presence of prominent vendors offering innovative activity toys and the rising disposable income of the parents are the major factors that are driving the growth of the activity and the ride-on toys market, which, in turn, will propel the growth of the global toys and games market during the forecast period. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segment along with their reasons for growth from 2017 to 2027.

The growth of this segment is primarily attributed to the increasing adoption of the Toys and Games Market by residential consumers, which is driven by an increase in the global demand for the toys and games industry.

Which are the Key Regions for the Toys And Games Market?

Toys and Games Market Share by Geography

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North America is projected to contribute 31% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The demand for traditional toys and games is expected to rise during the forecast period due to numerous licensing opportunities in the US. Consumers are also shifting their focus toward scientific and educational toys, as playing with these toys enhances knowledge among children. Therefore, the increasing demand for premium toys, the rising spending capacity of consumers, and the presence of several prominent vendors are expected to propel the growth of the regional market in focus during the forecast period. However, the toys and games market in North America is highly organized as vendors are required to comply with stringent regulations, such as those set by the American Society for Testing and Materials (ASTM) regulatory and compliance standards, which deal with various aspects, such as material quality and flammability of the toy. The stringent toy safety regulations and testing requirements impact small-scale toy manufacturers, as most of them find it difficult and costly to adhere to these requirements. This will hinder the growth and expansion of the toys and games market in North America during the forecast period.

In 2020, the COVID-19 pandemic spread widely across North America, particularly in the US. Various countries in the region, including the US and Canada, imposed stringent lockdowns to contain the spread of the disease. The COVID-19-induced lockdowns led to the closure of companies manufacturing non-essential products, including toys and games. Also, disruptions in supply chain activities and the shutdown of hypermarkets and supermarkets that sell toys and games further hampered the growth of the regional market in focus in the first half of 2020. However, in Q1 2021, the initiation of large-scale COVID-19 vaccination drives led to the resumption of manufacturing units for toys and games, which, in turn, increased the demand for toys and games in North America. Moreover, the increasing demand for toys that replicate popular animated series or movie themes and the rising adoption of online channels by vendors to increase their sales will propel the growth of the toys and games market in North America during the forecast period.

Segment Overview

Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by product, distribution channel, and region.

  • Product Outlook (USD Million, 2017 - 2027)
    • Activity and ride-on toys
    • Infant and preschool toys
    • Games and puzzles
    • Plush toys
    • Others
  • Distribution Channel Outlook (USD Million, 2017 - 2027)
    • Offline 
    • Online
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Brazil
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Toys And Games Market Scope

Report Coverage

Details

Page number

120

Base year

2022

Historical year

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 8.1%

Market growth 2023-2027

USD 70.12 million

Market structure

Fragmented

YoY growth (%)

6.9

Regional analysis

North America, Europe, APAC, South America, and the Middle East and Africa

Performing market contribution

North America at 31%

Key consumer countries

US, China, India, Germany, and UK

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

4M Industrial Development Ltd., Atlas Games, Clementoni Spa, Elenco Electronics Inc., Franckh Kosmos Verlags GmbH & Co. KG, Goliath Games LLC, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Playmates Holdings Ltd., Ravensburger AG, Simba Dickie Group GmbH, Smartivity Labs Pvt. Ltd., Spin Master Corp., TOMY Co. Ltd., and VTech Holdings Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Toys And Games Market Report?

  • CAGR of the market during the forecast period 2023-2027
  • Detailed information on factors that will drive the growth of the toys and games market between 2023 and 2027
  • Precise estimation of the size of the toys and games market size and its contribution to the parent market.
  • Accurate predictions about  upcoming trends and changes in consumer behavior
  • Growth of the toys and games industry across North America, Europe, APAC, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive details of factors that will challenge the growth of toys and games market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global toys and games market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global toys and games market 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 Distribution channel Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Activity and ride-on toys - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Activity and ride-on toys - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Activity and ride-on toys - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Activity and ride-on toys - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Activity and ride-on toys - Year-over-year growth 2022-2027 (%)
    • 6.4 Infant and pre-school toys - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Infant and pre-school toys - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Infant and pre-school toys - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Infant and pre-school toys - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Infant and pre-school toys - Year-over-year growth 2022-2027 (%)
    • 6.5 Games and puzzles - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Games and puzzles - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Games and puzzles - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Games and puzzles - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Games and puzzles - Year-over-year growth 2022-2027 (%)
    • 6.6 Plush toys - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Plush toys - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Plush toys - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Plush toys - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Plush toys - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Product
      • Exhibit 54: Market opportunity by Product ($ million)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 55: Chart on Distribution Channel - Market share 2022-2027 (%)
      • Exhibit 56: Data Table on Distribution Channel - Market share 2022-2027 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 57: Chart on Comparison by Distribution Channel
      • Exhibit 58: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2022-2027
      • Exhibit 59: Chart on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 60: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Chart on Offline - Year-over-year growth 2022-2027 (%)
      • Exhibit 62: Data Table on Offline - Year-over-year growth 2022-2027 (%)
    • 7.4 Online - Market size and forecast 2022-2027
      • Exhibit 63: Chart on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 64: Data Table on Online - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Chart on Online - Year-over-year growth 2022-2027 (%)
      • Exhibit 66: Data Table on Online - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 67: Market opportunity by Distribution Channel ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 69: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 70: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 71: Chart on Geographic comparison
      • Exhibit 72: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 81: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 Germany - Market size and forecast 2022-2027
      • Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.10 China - Market size and forecast 2022-2027
      • Exhibit 101: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 India - Market size and forecast 2022-2027
      • Exhibit 109: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 110: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 111: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 112: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 113: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 114: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 116: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 117: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 118: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 119: Matrix on vendor position and classification
            • 12.3 4M Industrial Development Ltd.
              • Exhibit 120: 4M Industrial Development Ltd. - Overview
              • Exhibit 121: 4M Industrial Development Ltd. - Product / Service
              • Exhibit 122: 4M Industrial Development Ltd. - Key offerings
            • 12.4 Atlas Games
              • Exhibit 123: Atlas Games - Overview
              • Exhibit 124: Atlas Games - Product / Service
              • Exhibit 125: Atlas Games - Key offerings
            • 12.5 Clementoni Spa
              • Exhibit 126: Clementoni Spa - Overview
              • Exhibit 127: Clementoni Spa - Product / Service
              • Exhibit 128: Clementoni Spa - Key offerings
            • 12.6 Franckh Kosmos Verlags GmbH and Co. KG
              • Exhibit 129: Franckh Kosmos Verlags GmbH and Co. KG - Overview
              • Exhibit 130: Franckh Kosmos Verlags GmbH and Co. KG - Product / Service
              • Exhibit 131: Franckh Kosmos Verlags GmbH and Co. KG - Key offerings
            • 12.7 Goliath Games LLC
              • Exhibit 132: Goliath Games LLC - Overview
              • Exhibit 133: Goliath Games LLC - Product / Service
              • Exhibit 134: Goliath Games LLC - Key offerings
            • 12.8 Hasbro Inc.
              • Exhibit 135: Hasbro Inc. - Overview
              • Exhibit 136: Hasbro Inc. - Business segments
              • Exhibit 137: Hasbro Inc. - Key news
              • Exhibit 138: Hasbro Inc. - Key offerings
              • Exhibit 139: Hasbro Inc. - Segment focus
            • 12.9 JAKKS Pacific Inc.
              • Exhibit 140: JAKKS Pacific Inc. - Overview
              • Exhibit 141: JAKKS Pacific Inc. - Business segments
              • Exhibit 142: JAKKS Pacific Inc. - Key offerings
              • Exhibit 143: JAKKS Pacific Inc. - Segment focus
            • 12.10 Kids2 Inc.
              • Exhibit 144: Kids2 Inc. - Overview
              • Exhibit 145: Kids2 Inc. - Product / Service
              • Exhibit 146: Kids2 Inc. - Key offerings
            • 12.11 LEGO System AS
              • Exhibit 147: LEGO System AS - Overview
              • Exhibit 148: LEGO System AS - Product / Service
              • Exhibit 149: LEGO System AS - Key news
              • Exhibit 150: LEGO System AS - Key offerings
            • 12.12 Mattel Inc.
              • Exhibit 151: Mattel Inc. - Overview
              • Exhibit 152: Mattel Inc. - Business segments
              • Exhibit 153: Mattel Inc. - Key news
              • Exhibit 154: Mattel Inc. - Key offerings
              • Exhibit 155: Mattel Inc. - Segment focus
            • 12.13 MGA Entertainment Inc.
              • Exhibit 156: MGA Entertainment Inc. - Overview
              • Exhibit 157: MGA Entertainment Inc. - Product / Service
              • Exhibit 158: MGA Entertainment Inc. - Key offerings
            • 12.14 Playmates Holdings Ltd.
              • Exhibit 159: Playmates Holdings Ltd. - Overview
              • Exhibit 160: Playmates Holdings Ltd. - Business segments
              • Exhibit 161: Playmates Holdings Ltd. - Key offerings
              • Exhibit 162: Playmates Holdings Ltd. - Segment focus
            • 12.15 Ravensburger AG
              • Exhibit 163: Ravensburger AG - Overview
              • Exhibit 164: Ravensburger AG - Product / Service
              • Exhibit 165: Ravensburger AG - Key offerings
            • 12.16 TOMY Co. Ltd.
              • Exhibit 166: TOMY Co. Ltd. - Overview
              • Exhibit 167: TOMY Co. Ltd. - Business segments
              • Exhibit 168: TOMY Co. Ltd. - Key offerings
              • Exhibit 169: TOMY Co. Ltd. - Segment focus
            • 12.17 VTech Holdings Ltd.
              • Exhibit 170: VTech Holdings Ltd. - Overview
              • Exhibit 171: VTech Holdings Ltd. - Business segments
              • Exhibit 172: VTech Holdings Ltd. - Key offerings
              • Exhibit 173: VTech Holdings Ltd. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 174: Inclusions checklist
                • Exhibit 175: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 176: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 177: Research methodology
                • Exhibit 178: Validation techniques employed for market sizing
                • Exhibit 179: Information sources
              • 13.5 List of abbreviations
                • Exhibit 180: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
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              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
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              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Toys and Games market growth will increase by $70.12 million during 2023-2027.
              The toys and games market is expected to grow at a CAGR of 8.1% during 2023-2027.
              Technavio has segmented the toys and games market by product (Activity and ride-on toys, Infant and pre-school toys, Games and puzzles, Plush toys, and Others) ,distribution channel (Offline, Online, and Online learning) , and geography (North America, Europe, APAC, South America, and Middle East and Africa).
              4M Industrial Development Ltd., Atlas Games, Clementoni Spa, Elenco Electronics Inc., Franckh Kosmos Verlags GmbH and Co. KG, Goliath Games LLC, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Playmates Holdings Ltd., Ravensburger AG, Simba Dickie Group GmbH, Smartivity Labs Pvt. Ltd., Spin Master Corp., TOMY Co. Ltd., VTech Holdings Ltd. are a few of the key vendors in the toys and games market.
              North America will register the highest growth rate of 30.75% among the other regions. Therefore, the toys and games market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the toys and games market growth are:
              • Increasing personal disposable income and rising middle-class population
              • Emergence of three-dimensional (3D) printing
              The toys and games market vendors should focus on grabbing business opportunities from the activity and ride-on toys segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
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              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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