Toys Market in Europe by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Jun 2021
  • Pages: 120
  • SKU: IRTNTR40573

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The toys market in europe has the potential to grow by $ 8.75 bn during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 5%.

This toys market in europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentations by Product (Activity toys and accessories, Soft toys and accessories, Outdoor and vehicle toys, Games and puzzles, and Others), Distribution Channel (Specialty stores, E-retailers, Hypermarkets, and Department stores), and Geography (UK, France, Germany, Italy, and Rest of Europe). The toys market in europe report also offers information on several market vendors, including Atlas Games, Clementoni Spa, Franckh Kosmos Verlags GmbH and Co. KG, Hasbro Inc., LEGO System AS, Mattel Inc., Ravensburger AG, The Goliath Games LLC, TOMY Co. Ltd., and VTech Holdings Ltd. among others.

What will the Toys Market In Europe Size be in 2021?

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Toys Market In Europe: Key Drivers and Trends

Based on our research output, there has been a NEGATIVE impact on the market growth during and post COVID-19 era. The emergence of eco-friendly toys is notably driving the toys market in europe growth, although factors such as availability of counterfeit products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the toys market in europe industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.


Trend or another Driver

This toys market in europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Toys Market In Europe Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Atlas Games
  • Clementoni Spa
  • Franckh Kosmos Verlags GmbH and Co. KG
  • Hasbro Inc.
  • LEGO System AS
  • Mattel Inc.
  • Ravensburger AG
  • The Goliath Games LLC
  • TOMY Co. Ltd.
  • VTech Holdings Ltd.

This statistical study of the toys market in europe encompasses successful business strategies deployed by the key vendors. The toys market in europe is fragmented and the vendors are deploying growth strategies such as [mention one vendor strategy] to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The toys market in europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Toys Market In Europe?

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41% of the market’s growth will originate from Rest of Europe during the forecast period. UK are the key markets for toys market in europe in Rest of Europe. Market growth in this region will be faster/slower than the growth of the market in regions.

[growth driver in the region] will facilitate the toys market in europe growth in Rest of Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Toys Market In Europe?

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The toys market in europe share growth by the segments.1 segment will be significant during the forecast period. [mention about segment growth].

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the toys market in europe size and actionable market insights on post COVID-19 impact on each segment.



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What are the Key Factors Covered in this Toys Market In Europe In Europe Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive toys market in europe growth during the next five years
  • Precise estimation of the toys market in europe size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the toys market in europe industry across UK, France, Germany, Italy, and Rest of Europe
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of toys market in europe vendors

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Toys Market In Europe Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 5%

Market growth 2021-2025

$ 8.75 billion

Market structure


YoY growth (%)


Regional analysis

UK, France, Germany, Italy, and Rest of Europe

Performing market contribution

Rest of Europe at 41%

Key consumer countries


Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Atlas Games, Clementoni Spa, Franckh Kosmos Verlags GmbH and Co. KG, Hasbro Inc., LEGO System AS, Mattel Inc., Ravensburger AG, The Goliath Games LLC, TOMY Co. Ltd., and VTech Holdings Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The toys market growth will increase by $8.02 billion during 2019-2024.
The toys market is expected to grow at a CAGR of 4.76% during 2019-2024.
Technavio has segmented the toys market by product (Activity toys and accessories, Soft toys and accessories, Outdoor and vehicle toys, Games and puzzles, and Others) ,other 1 (Lead generation, Brand awareness, Thought leadership, and Others) , and geographic (UK, France, Germany, Italy, and Rest of Europe).
Atlas Games, Clementoni Spa, Goliath Games LLC, Hasbro Inc., LEGO System AS, Mattel Inc., Ravensburger AG, Thames & Kosmos, TOMY Co. Ltd., VTech Holdings Ltd. are a few of the key vendors in the toys market.
Rest of Europe will register the highest growth rate of 42.27% among the other regions. Therefore, the toys market in Rest of Europe is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the toys market growth are:
  • Expanding product portfolio influencing product premiumization
  • Integration of EHRs with electronic data collection systems
The toys market vendors should focus on grabbing business opportunities from the activity toys and accessories segment as it accounted for the largest market share in the base year.
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