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The trail mixes market size is projected to increase by USD 6.53 billion, at a CAGR of 6.68% between 2023 and 2028.
The trail mixes market, with a rich history spanning over a century, is experiencing a surging growth rate, reshaping snack market dynamics. Anticipated to witness continued growth in North America, particularly the US, where rising employment rates drive the demand for convenient, on-the-go nutrition. Evolving consumer lifestyles emphasize the need for convenient food choices, positively impacting trail mix sales. Health-conscious consumers drive a trend towards incorporating high-protein, fiber, and natural ingredients in trail mixes. In 2021, the US dominated the global trail mixes market, driven by changing eating habits and a preference for healthier snacks. Aldi Stores Ltd. contributes to this market with offerings like Trader Joe's Trail Mix Crackers, reflecting the popularity of varied, nutritious ingredients in convenient snack formats. Such factors are expected to drive the regional market growth during the forecast period.
The Trail Mixes Market shows an accelerated CAGR during the forecast period.
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Increasing demand for trail mixes from millennials is notably driving the market growth. Millennials influence the dietary patterns of consumers. Millennials seek healthy food alternatives, food customization, and variations. Hence, food manufacturers are creating innovative and healthy alternatives to attract them. They have a preference for fast foods because of the convenience and ease of preparation. Among other snack options, the demand for healthier snacks such as trail mix is relatively high and is growing at a higher rate than others.
Furthermore, trail mixes are also quite popular among kids, the working population, and millennials in many APAC countries, such as China and Japan. This is one of the key factors behind the growth of the market in APAC. Thus, the rise in demand for trail mixes from millennials boosts the growth of the trail mixes market during the forecast period.
Increasing demand for organic and gluten-free trail mixes is an emerging trend shaping market growth. There has been an increasing demand for organic foods among consumers as they are certified clearly and free from artificial additives. They are not processed using artificial methods and GMO ingredients. Most of the consumers, especially the health-conscious, look for food items that are healthier and safer. Similar market trends and analysis are gaining momentum in the trail mixes market as well.
In addition, gluten-free trail mixes constitute a small portion of the global trail mix market. However, the demand for gluten-free trail mixes is increasing at a very fast pace. Many players have launched gluten-free trail mixes in different flavors. Thus, increasing the demand for organic and gluten-free trail mixes boosts the growth of the trail mixes market during the forecast period.
Stringent government regulations in most developed countries are a significant challenge hindering market growth. Many government authorities in different countries have laid out the standards to be followed by trail mix manufacturers. For instance, in the US, regulations are laid down by the FDA, and in Europe, the European Food Safety Authority (EFSA) is in charge. Manufacturers have to mention the ingredients in the labelling of the product. They need to specify the amount used and other details. Companies have to strictly adhere to these laws because any deviation from these laws can affect their business operations.
For instance, in October 2021, Nestle SA recalled its four Nature's Heart 1.5-ounce fruit and trail mix products because they contained undeclared peanuts. The recall was initiated after Nestle SA received two complaints from individuals with peanut allergies who ate the Nature's Heart Superfoods Trail Mix and Mango Turmeric Cashew Glazed Mix and experienced mild reactions. Because of the absence of regulatory bodies, there are risks of misbranding (wrong labelling), and the products might contain ingredients that could affect the health of consumers. Thus, these factors can hinder the market's growth during the forecast period.
Inorganic trail mixes consist of all trail mix varieties that are not necessarily certified by the United States Department of Agriculture (USDA). It includes natural, raw, and other generic ingredients that are used for the preparation of trail mixes. It is a lightweight, portable, easy-to-store, and nutritious mixture, and it is an affordable go-to snack for outdoor consumption. Further, the inorganic trail mixes are available as granola bars and also in unpackaged form. Its demand is high, particularly among millennials and the working population. However, the demand for healthy eating has encouraged the consumption of organic foods. However, the high price of organic trail mixes might hinder the market growth. Therefore, most consumers will continue to purchase inorganic trail mixes in the coming years. Thus, these increase the inorganic trail mixes, which, in turn, the global trail mixes observe positive growth during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. In the trail mix market, offline distribution channels continue to be pivotal in offering consumers accessible avenues to purchase these versatile snacks. Grocery stores and supermarkets are the traditional outlets that remain primary sources for trail mixes, stocking a diverse range of brands and varieties. They provide consumers with the convenience of one-stop shopping, allowing them to explore and select trail mixes, among other food items.
The offline segment was the largest and was valued at USD 10.31 billion in 2018
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Further, the presence of trail mixes across offline channels ensures widespread availability, catering to diverse consumer preferences and lifestyles, whether for daily snacking, outdoor adventures, or specific dietary needs. Thus, an increase in sales demand for trail mixes through the offline distribution channel segment boosts the growth of the global trail mixes market during the forecast period.
North America is estimated to contribute 34% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The trail mix market has been witnessing strong market growth and trends among all the snack-food markets. The major factor that is driving the sales of trail mixes in the country is the high demand for healthy snacks. The eating habits of most consumers, especially the millennial population, have undergone notable changes. Consumers are more interested in consuming snacks with less sugar and calorie content. Peanut is one of the most popular nuts that is preferred in the trail mixes. It is usually mixed with dried fruits such as figs, raisins, prunes, cranberries, and others. Trail mixes with granola or pretzel bites are also popular in the country.
Furthermore, to increase trail mix market visibility, manufacturers also offer the option of making customized trail mixes at a premium price. The trend of snacking throughout the day is further helping the trail mix market in the country to grow. Trail mixes are readily available in all retail and online stores. Thus, all these factors will help the market growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and market growth analysis.
The trail mixes market research and growth and forecasting market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including Absurd Snacks., Aldi Stores Ltd., Eat This Much Inc., General Mills Inc., Gourmet Nut, Happilo International Pvt. Ltd., Jerrys Nut House, Kellogg Co., Lehi Valley Trading Co., Mars Inc., Munki Food, Omay Foods, PepsiCo Inc., Premium Brands Holdings Corp., Setton International Foods Inc., Shemade Gourmet Foods Pvt Ltd, Sowparnika Retail Pvt. Ltd., The Chefs Warehouse Inc., The J.M Smucker Co., and The Kraft Heinz Co.
Trail Mixes Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The trail mixes market research report forecasts market growth and forecasting by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Trail Mixes Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2023 |
Historic period |
2018-2022 |
Market forecasting period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.68% |
Market Growth 2024-2028 |
USD 6.53 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.22 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 34% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Absurd Snacks., Aldi Stores Ltd., Eat This Much Inc., General Mills Inc., Gourmet Nut, Happilo International Pvt. Ltd., Jerrys Nut House, Kellogg Co., Lehi Valley Trading Co., Mars Inc., Munki Food, Omay Foods, PepsiCo Inc., Premium Brands Holdings Corp., Setton International Foods Inc., Shemade Gourmet Foods Pvt Ltd, Sowparnika Retail Pvt. Ltd., The Chefs Warehouse Inc., The J.M Smucker Co., and The Kraft Heinz Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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