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The tv and movie merchandise market is estimated to grow at a CAGR of 9.04% between 2022 and 2027. The size of the market is forecast to increase by USD 90.53 billion. The growth of the market depends on several factors, including the growth of e-commerce platforms, the increase in the number of mobile applications, and the success of TV shows and movies.
This report extensively covers market segmentation by application (offline retail and online retail), product (apparel, toys, accessories, video games, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growth of e-commerce platforms is notably driving the market growth, although factors such as uncertain economic conditions may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key TV And Movie Merchandise Market Driver
The growth of e-commerce platforms is the key factor driving the global television and movie merchandise market growth. The growth of the market can be attributed to online retailers expanding to new geographies and physical retailers exploring new markets through e-commerce platforms. Additionally, this development has paved the way for the direct-to-retail option for manufacturers and licensors, eliminating the need for middlemen.
The high growth in the e-commerce platform will prove pivotal in the demand and supply of TV and movie merchandise. Several licensed vendors and agents can cater to consumers directly using the online platform. Similarly, consumers can purchase the merchandise either directly or through a reseller on e-commerce websites. Therefore, the revolutionary development and growth of the e-commerce platform will be among the key drivers of the market.
Significant TV And Movie Merchandise Market Trend
3D printing of merchandise is the main trend driving the growth of the global television and movie merchandise market. With the advent of 3D printers, the power of choice has shifted to consumers. This is a challenge faced by manufacturers and license providers as consumers can 3D print their favorite characters. They fear that it will lead to a flow of more counterfeit products and will also lead to copyright and trademark infringements. 3D printers are likely to become affordable, and consumers will be able to make their products in the coming years.
Licensors are trying to protect their licensed products and figure out a way to legitimize and provide licenses to home-printed merchandise and derive revenue from it. Many licensors, such as Sesame Workshop and Hasbro intend to offer licenses to 3D printing companies by providing appropriate assets and differentiating them from other licensed merchandise available in the market. For instance, 3D printer suppliers such as Stratasys, MakerBot, and 3D Systems are provided with licenses by paying a royalty. MakerBot has a license to 3D print a few of the Sesame Street characters. The 3D-printable files for these characters are being sold online as files that can be downloaded.
Major TV And Movie Merchandise Market Challenge
Uncertain economic conditions are a major challenge to the global television and movie merchandise market growth. The uncertain economic conditions could pose a threat to the growth of the market under discussion. The financial condition of the vendors and their sales can be adversely affected by weak or uncertain economic conditions in countries where the companies generate sales. This also has an impact on advertisers, affiliates, suppliers, retailers, insurers, theatre operators, and others with whom they do business. The global economy continues to be volatile, with slower economic growth in some large economies such as China, India, and Brazil. Economic uncertainties are arising from governmental actions in some countries, such as Russia and Venezuela.
Weak economic conditions coupled with geopolitical and economic uncertainties could lead to lower consumer spending for media content and products in certain countries, particularly if advertisers, licensees, retailers, theatre operators, and consumers limit their demand for such content and products. Consumer spending in these countries may be further negatively impacted by governmental actions to manage national economic matters, whether through austerity; stimulus measures; or initiatives intended to control wages, unemployment, credit availability, inflation, international trade, taxation, and other economic drivers.
Key TV And Movie Merchandise Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global TV and Movie Merchandise Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
41e.tv - The company offers TV and movie merchandise products under the brand Super Monsters and King Kong. Also, the company offers engaged in the production, distribution, marketing, and related consumer products of animated children's television programs.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Technavio categorizes the global TV and movie merchandise market as a part of the global Internet and direct marketing retail market within the global retailing market. The parent global Internet and direct marketing retail market cover the revenue generated by companies providing retail services primarily on the Internet, through mail orders, door-to-door retailers, and TV home shopping retailers. It also includes companies providing online marketplaces for consumer products and services. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The market share growth by the offline retail segment will be significant during the forecast period. Products sold through physical stores or brick-and-mortar stores are called retail sales. Even in the digital age, a large percentage of consumers prefer making purchases at stores. Merchandise is mostly sold through retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores.
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The offline retail segment was valued at USD 76.91 billion in 2017 and continue to grow by 2021. The growing number of personalized gift outlets in shopping malls and hypermarkets is enhancing the sales of photo products and merchandise. The revenue from the retail distribution channel has been declining gradually over the years, owing to the growing preference of consumers for online purchases. To overcome this decline, major retailers are expanding their stores in local and regional markets. Such a rise in the establishment of new retail stores might help in improving customer participation in retail outlets. These factors are expected to support the growth of the retail segment of the market during the forecast period.
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North America is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America consists of early adopters of TV and movie merchandise who represent a large market for TV and movie merchandise. The region is home to several key vendors, including Time Warner (Warner Bros, Cartoon Network), Comcast (NBC Universal), Disney, and Universal Studios. These entertainment companies have created several classic superheroes, cartoon-based movies, and TV shows, whose success has triggered sales of their merchandise in the market.
In 2020, North America was among the worst hit by the COVID-19 pandemic, which led to the closure of movie theaters and halted the production of several movies, including the release of major movies. However, in late 2020, countries like the US and Canada started COVID-19 vaccination programs, which resulted in a decline in the number of COVID-19 cases and led to major studios such as Time Warner launching their streaming services, such as HBO Max featuring 'Justice League: Snyder Cut,' thus boosting the TV and movie merchandise market in 2021. Further, the holding of the San Diego Comic-Con on November 26-28, 2020, after its cancellation in 2020, is expected to boost the sale of TV and movie merchandise for cosplayers in the region in 2021. Thus, these factors will continue to boost the demand for TV and movie merchandise during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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TV And Movie Merchandise Market Scope |
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Report Coverage |
Details |
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Page number |
173 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.04% |
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Market growth 2023-2027 |
USD 90.53 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
8.47 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 44% |
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Key countries |
US, China, India, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
41 Entertainment LLC, Aardman Animations Ltd., Amazon.com Inc., AT and T Inc., Banijay Group, Charter Communications Inc., Comcast Corp., Grindstore Ltd., Hasbro Inc., Indieflix Inc., LEGO System AS, Mattel Inc., Netflix Inc., ViacomCBS Inc., RTL Group SA, Sony Group Corp., Striker Entertainment LLC, The Walt Disney Co., Wild Brain Entertainment Inc., and Wrestling Entertainment Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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