Enjoy complimentary customisation on priority with our Enterprise License!
The gluten-free food market size in US is forecasted to increase by USD 1.42 billion at a CAGR of 10.87% between 2023 and 2028. The gluten-free food market is experiencing significant growth, driven by the increasing demand for gluten-free bakery products due to the rise in celiac disease and gluten intolerance cases. The rise in food allergies has led to increased demand for gluten-free bakery market products, such as gluten-free snacks and organic baked goods. This trend is further fueled by the wider distribution of gluten-free foods in supermarkets and specialized stores. However, the high price of gluten-free food products remains a challenge for the market, limiting their accessibility to a larger consumer base. The market growth is expected to continue, with innovations in product development and manufacturing processes aiming to make gluten-free foods more affordable and accessible to a wider audience.
To learn more about this report, Download Report Sample
As consumers become more conscious of their health and wellness, there's a notable shift towards ready-to-eat foods that align with healthy eating and address chronic health issues like heart disease, diabetes, and chronic pulmonary disease. Gluten-free diets are particularly beneficial for those with gluten allergies or metabolic syndrome, offering significant nutritional benefits. Products promoting healthy weight loss and nutritional functioning are gaining popularity for their positive impact on emotional well-being and digestion. In addition to low-fat options, home-cooked food continues to be valued for its role in achieving a balanced energy intake and supporting healthy eating. By incorporating baked items with health benefits, individuals are making strides towards better overall health.
The growing demand for gluten-free bakery products is notably driving the US gluten-free food market growth. Gluten-free bakery products include gluten-free bagels, baking mixes, muffins, rolls and buns, cornbread, focaccia, croissants, pies and cakes, bread, crackers, pretzels, cookies and wafers, and baking powder. The availability of a wide range of offerings, new product launches, product innovations, and rebranding are boosting the sales of gluten-free bakery products in the US.
Moreover, the demand for healthy foods, especially gluten-free baked goods, increased during the COVID-19 pandemic to improve immunity. This led to a rise in the sales of gluten-free bakery goods such as bread, cookies, and biscuits. In addition, the prevalence of celiac disease in the US is expected to increase the demand for gluten-free bakery products. Similarly, the increasing prevalence of irritable bowel syndrome (IBS) will further increase the demand for gluten-free food. These factors will stimulate the growth of the market during the forecast period.
The increasing prominence of private-label brands is a key trend influencing the US gluten-free food market growth. Retailers in the US are focusing on private-label gluten-free food products. They are selling different types of gluten-free foods and beverages under private-label brands to increase profitability. Major retailers are introducing their own brands of gluten-free food products, such as organic gluten-free bakery products and confectioneries, to capitalize on the growing demand for gluten-free confectioneries from consumers. For instance, Amazon.com offers a line of gluten-free foods and beverages through its private-label brand, 365 Everyday Value.
Moreover, the United States gluten-free food market is highly fragmented due to the presence of numerous major and small players. The increasing popularity of private-label brands, which are competing with leading global brands, is further intensifying the competition. Private-label products are less expensive than nationally branded products, which has made them popular among price-sensitive consumers. Supermarket chains are allocating more shelf space to their private-label offerings and are undertaking various in-house marketing and promotional activities. These factors will aid the growth of the US gluten-free food market during the forecast period.
The high price of gluten-free food products may impede the US gluten-free food market growth. The United States gluten-free food market is an emerging market. The manufacturing process of gluten-free food products is complex, which increases the cost. Moreover, rice and corn, which are the key ingredients used instead of wheat in gluten-free food products, are expensive.
However, the other costs incurred during the manufacturing of gluten-free food are certifications, exclusive carriers to avoid cross-contamination, specialized supply chain, and logistics. Therefore, the manufacturing cost of gluten-free products is higher than that of products with gluten, which increases their selling price. For example, the price of gluten-free bread is about ten times higher compared to its regular counterpart. Such high prices increase the overall monthly food expense of families, which might discourage them from purchasing gluten-free products. These factors may hinder the growth of the US gluten-free food market during the forecast period.
The United States gluten-free food market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Gluten-free Food Market in US Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aleias Gluten Free Foods LLC - The company offers gluten-free food such as Bread Curmbs, Golden Raisin Cookies, and Panko Crumbs.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The United States gluten-free food market share growth by the bakery segment will be significant during the forecast period. The popularity of gluten-free bakery items has increased across the US owing to rising awareness. Gluten-free bakery products include gluten-free bread, gluten-free biscuits, and gluten-free cookies. Gluten-free confectionery products include flour confections, namely gluten-free sweet pastries, gluten-free cakes, and similar gluten-free baked sweets. The changing diets of consumers, increasing incidences of celiac disease, and innovation in baking are some key factors fueling the demand for gluten-free bakery products.
Get a glance at the market contribution of various segments Request a PDF Sample
The bakery segment was valued at USD 787.70 million in 2018. Bakers of gluten-free products are expanding their presence and increasing the availability of gluten-free bakery products by launching exclusive outlets. For instance, Third Coast Bakery launched its first retail bakery in Northern Michigan in January 2018. Similarly, in March 2020, Breadblok opened a gluten-free bakery in Los Angeles. Thus, the growing number of gluten-free bakeries will drive the growth of the gluten-free food market in US during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
The gluten-free bakery market is expanding rapidly as health-conscious consumers seek gluten-free alternatives due to gluten sensitivity and other health disorders. Microencapsulation technologies are enhancing the shelf life and nutritional value of products, which is essential in the food processing sector. This innovation supports the demand for functional foods and guilt-free snacks among those following Paleo and Keto diets. Health awareness and clean label trends drive the popularity of non-allergic food products like dairy-free products and pulses. Infant formulas and ready-to-eat meals are also benefiting from increased health consciousness and convenience foods. The rise of e-commerce and online shopping for artisanal bakery items and healthful snacking options reflects growing interest in wellness tourism and dietary requirements. Free-from food options are gaining traction as part of a broader movement towards health advantages and improved overall health.
Market Scope |
|
Report Coverage |
Details |
Page number |
144 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.87% |
Market growth 2024-2028 |
USD 1.42 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.52 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aleias Gluten Free Foods LLC, Amys Kitchen Inc., B and G Foods Inc., Blue Diamond Growers, Bobs Red Mill Natural Foods Inc., Chobani Global Holdings LLC, Conagra Brands Inc., Doves Farm Foods Ltd., Dr. Schar, Flowers Foods Inc., General Mills Inc., Genius Foods Ltd., Gruma SAB de CV, Hero AG, Kellogg Co., Mondelez International Inc., Nestle SA, PepsiCo Inc., The J.M Smucker Co., and The Kraft Heinz Co. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.