Enjoy complimentary customisation on priority with our Enterprise License!
The gluten-free food market in US is estimated to grow at a CAGR of 9.94% between 2022 and 2027. The size of the market is forecasted to increase by USD 1,175.34 million. The growth of the market depends on several factors, including the growing demand for gluten-free bakery products, the increasing awareness about the health benefits of gluten-free food, and the increasing presence of gluten-free food in restaurant menus.
This United States gluten-free food market research report extensively covers market segmentation by product (bakery, snacks, and others) and distribution channel (supermarkets and hypermarkets, convenience stores, specialty stores, online retails, and drug stores). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
The growing demand for gluten-free bakery products is notably driving the market growth, although factors such as the high price of gluten-free food products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing demand for gluten-free bakery products is notably driving the US gluten-free food market growth. Gluten-free bakery products include gluten-free bagels, baking mixes, muffins, rolls and buns, cornbread, focaccia, croissants, pies and cakes, bread, crackers, pretzels, cookies and wafers, and baking powder. The availability of a wide range of offerings, new product launches, product innovations, and rebranding are boosting the sales of gluten-free bakery products in the US.
The demand for healthy foods, especially gluten-free baked goods, increased during the COVID-19 pandemic to improve immunity. This led to a rise in the sales of gluten-free bakery goods such as bread, cookies, and biscuits. In addition, the prevalence of celiac disease in the US is expected to increase the demand for gluten-free bakery products. Similarly, the increasing prevalence of irritable bowel syndrome (IBS) will further increase the demand for gluten-free food. These factors will stimulate the growth of the market during the forecast period.
The increasing prominence of private-label brands is a key trend influencing the US gluten-free food market growth. Retailers in the US are focusing on private-label gluten-free food products. They are selling different types of gluten-free foods and beverages under private-label brands to increase profitability. Major retailers are introducing their own brands of gluten-free food products, such as organic gluten-free bakery products and confectioneries, to capitalize on the growing demand for gluten-free confectioneries from consumers. For instance, Amazon.com offers a line of gluten-free foods and beverages through its private-label brand, 365 Everyday Value.
The United States gluten-free food market is highly fragmented due to the presence of numerous major and small players. The increasing popularity of private-label brands, which are competing with leading global brands, is further intensifying the competition. Private-label products are less expensive than nationally branded products, which has made them popular among price-sensitive consumers. Supermarket chains are allocating more shelf space to their private-label offerings and are undertaking various in-house marketing and promotional activities. These factors will aid the growth of the US gluten-free food market during the forecast period.
The high price of gluten-free food products may impede the US gluten-free food market growth. The United States gluten-free food market is an emerging market. The manufacturing process of gluten-free food products is complex, which increases the cost. Moreover, rice and corn, which are the key ingredients used instead of wheat in gluten-free food products, are expensive.
Other costs incurred during the manufacturing of gluten-free food are certifications, exclusive carriers to avoid cross-contamination, specialized supply chain, and logistics. Therefore, the manufacturing cost of gluten-free products is higher than that of products with gluten, which increases their selling price. For example, the price of gluten-free bread is about ten times higher compared to its regular counterpart. Such high prices increase the overall monthly food expense of families, which might discourage them from purchasing gluten-free products. These factors may hinder the growth of the US gluten-free food market during the forecast period.
The United States gluten-free food market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Gluten-free Food Market in US Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aleias Gluten Free Foods LLC - The company offers gluten-free food such as Bread Curmbs, Golden Raisin Cookies, and Panko Crumbs.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The United States gluten-free food market share growth by the bakery segment will be significant during the forecast period. The popularity of gluten-free bakery items has increased across the US owing to rising awareness. Gluten-free bakery products include gluten-free bread, gluten-free biscuits, and gluten-free cookies. Gluten-free confectionery products include flour confections, namely gluten-free sweet pastries, gluten-free cakes, and similar gluten-free baked sweets. The changing diets of consumers, increasing incidences of celiac disease, and innovation in baking are some key factors fueling the demand for gluten-free bakery products.
Get a glance at the market contribution of various segments Request a PDF Sample
The bakery segment was valued at USD 721.44 million in 2017 and continued to grow by 2021. Bakers of gluten-free products are expanding their presence and increasing the availability of gluten-free bakery products by launching exclusive outlets. For instance, Third Coast Bakery launched its first retail bakery in Northern Michigan in January 2018. Similarly, in March 2020, Breadblok opened a gluten-free bakery in Los Angeles. Thus, the growing number of gluten-free bakeries will drive the growth of the gluten-free food market in US during the forecast period.
The United States gluten-free food market research report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The reports categorize the global gluten-free food market in US as a part of the global packaged foods and meats market, which covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Technavio calculates the global packaged foods and meats market size based on the combined revenue generated by the vendors operating in the market. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
Gluten-free Food Market Scope in US |
|
Report Coverage |
Details |
Page number |
139 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.94% |
Market growth 2023-2027 |
USD 1,175.34 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
8.99 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aleias Gluten Free Foods LLC, Amys Kitchen Inc., B and G Foods Inc., Blue Diamond Growers, Bobs Red Mill Natural Foods Inc., Chobani Global Holdings LLC, Conagra Brands Inc., Doves Farm Foods Ltd., Dr. Schaer AG, Flowers Foods Inc., General Mills Inc., Genius Foods Ltd., Gruma SAB de CV, Hero AG, Kellogg Co., Mondelez International Inc., Nestle SA, PepsiCo Inc., The J.M Smucker Co., and The Kraft Heinz Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.