Patient Engagement Solutions Market Analysis US - Size and Forecast 2024-2028

US Patient Engagement Solutions Market Size 2024-2028

The US patient engagement solutions market size is estimated to grow by USD 6.78 billion at a CAGR of 15.11% between 2023 and 2028. Market growth is driven by regulatory requirements and incentives, alongside value-based care initiatives that prioritize patient outcomes. Additionally, consumer expectations and empowerment play a pivotal role in driving market expansion. However, challenges arise from concerns regarding data security and privacy, as well as persistent health inequities and accessibility issues. Furthermore, difficulties in measuring and demonstrating return on investment (ROI) hinder market growth. Despite these obstacles, ongoing efforts to enhance data security measures and address health disparities are essential for overcoming challenges. Moreover, initiatives aimed at improving ROI measurement and promoting equitable access to healthcare services will be instrumental in fostering sustainable market growth. Embracing consumer-centric approaches and ensuring compliance with regulatory standards is essential for meeting evolving market demands while simultaneously addressing key challenges in the healthcare industry.

What will be the Size of the US Patient Engagement Solutions Market During the Forecast Period?

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US Patient Engagement Solutions Market Segmentation

The US patient engagement solutions market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Type Outlook 
  • On-premises
  • Web
  • Cloud-based

• Application Outlook 
  • Health management
  • Home health management
  • Social
  • Financial health management

• Component Outlook 
  • Software
  • Services
  • Hardware

By Type

The market share growth by the on-premises segment will be significant during the forecast period. In the US market for patient engagement solutions, on-premise solutions and web-based solutions are two prominent categories. On-premise solutions enable healthcare organizations to manage patient data locally, adhering to stringent regulatory standards such as HIPAA. These solutions offer personalized patient interaction technologies, real-time enterprise data management, and seamless integration with other premise systems. Web-based solutions, alternatively, allow individuals to access their health information from anywhere, using devices like computers and mobile applications. Both types of solutions contribute to enhanced patient engagement by providing tools for financial health management, fitness and wellbeing, home health management, social health management, and virtual consultations.

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The on-premises segment was valued at USD 2.18 billion in 2018. Patient education solutions are essential components of these engagements, focusing on chronic diseases such as diabetes and cardiovascular disorders. Real-time data management and prescription refills are other key features that improve patient experience and retention rates. Recent trends in the patient engagement solutions market include investment activity in AI chatbot technologies like ChatGPT and those offered by companies. These solutions facilitate clinical trials, healthcare delivery, mhealth solutions, and regulatory compliance. The global economy and the evolution of healthcare systems continue to influence the market's growth. Prominent players are shaping the future of patient engagement solutions. Hence, such factors are fuelling the growth of this segment during the forecast period.

Application Analysis

The market is a dynamic and evolving sector, driven by the collaboration of various stakeholders, including providers, payers, and life science companies. These entities are investing in advanced technologies and services to enhance patient care and promote active participation in healthcare management. Remote home monitoring solutions are gaining traction, enabling patients to track their health status from the comfort of their homes. Companies are leading the charge with innovative offerings, such as telehealth services and mHealth apps. These digital platforms empower smartphone users to access and manage their health records, communicate with healthcare providers, make appointments, and set health-related goals. The Services segment of the market is witnessing significant growth, with data analytics and AI playing crucial roles in improving patient outcomes. Nuance Mix, for instance, uses natural language processing and machine learning to streamline clinical workflows and enhance patient engagement. Northwell Health is another notable player, focusing on the providers segment by offering integrated digital health solutions to streamline care delivery and improve patient experiences.  Hence, such factors are fuelling the growth of this segment during the forecast period.

US Patient Engagement Solutions Market Dynamics

The patient engagement solutions market in the US is experiencing significant growth due to the increasing focus on patient-centric care. Mobile health apps, a key component of digital patient engagement, are becoming increasingly popular among patients, especially among smartphone users. These apps enable remote patient monitoring, telemedicine, and shared decision-making, leading to improved patient outcomes. The integration of interoperability in healthcare systems allows for seamless data exchange between providers, payers, and life science companies, enabling personalized care through artificial intelligence and machine learning. Skilled IT professionals are in high demand to drive the development and implementation of patient engagement software.

Remote home monitoring through next-generation devices is also gaining traction in the US healthcare landscape, contributing to the market's expansion. The global economy's shift towards digitalization is further fueling the adoption of patient engagement solutions. Remote patient monitoring, patient engagement software, and telemedicine are expected to be the major growth areas in the market. The use of advanced technologies such as artificial intelligence and machine learning is expected to revolutionize patient care, leading to better patient engagement and improved health outcomes. Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. 

Significant Market Trends

mHealth apps are the primary trend shaping the growth of the market. The patient engagement solutions market in the US is experiencing significant growth, particularly in the realm of mobile health (mHealth) apps. These software programs, designed for smartphones and tablets, are employed by providers, payers, life science companies, and individual smartphone users to enhance patient engagement, streamline healthcare delivery, and improve overall health outcomes. mHealth apps offer a convenient means for patients to communicate with their healthcare providers, schedule appointments, access medical records, and receive prescription reminders.

Furthermore, these apps enable patients to monitor vital signs, manage chronic diseases, set health goals, and access educational materials, empowering them to take a more active role in their health management. Data analytics and artificial intelligence are also integral components of these solutions, enabling providers to gain valuable insights from patient data and deliver more personalized care. Therefore, the mobile health (mHealth) apps will drive US patient engagement solutions market growth during the forecast period.

Major Market Challenges

Data security and privacy is a challenge that affects the growth of the market. In the US market, patient engagement solutions face significant challenges from data security and privacy concerns. With the healthcare sector handling sensitive patient information, adhering to regulations and safeguarding data is paramount. HIPAA is a prominent law governing patient data protection. Compliance is crucial for providers, payers, and life science companies to avoid legal repercussions and maintain patient trust.

Moreover, remote home monitoring, GE Healthcare, and mHealth apps are integral parts of the patient engagement solutions landscape. Smartphone users increasingly rely on these services to manage their health. The services segment, including data analytics and AI, is experiencing growth. Providers and payers are significant contributors to the patient engagement solutions market. Data analytics and AI are transforming patient care, enabling personalized treatment plans and improved patient outcomes. The use of technology in healthcare is expanding, with a focus on enhancing patient experiences and optimizing operational efficiency. Therefore, data breaches and security concerns will impede US patient engagement solutions market growth during the forecast period.

Customer Landscape

The US patient engagement solutions market forecast report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the US patient engagement solutions market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market forecasting and growth strategies.

 Customer Landscape

Key Market Companies & Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. The US patient engagement solutions market forecast report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

Cognizant Technology Solutions Corp.: The company offers patient engagement solutions such as financial platforms, that simplify the prior authorization process.

athenahealth Inc., CureMD, Experian Plc, GetWellNetwork Inc., International Business Machines Corp., IQVIA Holdings Inc., Koninklijke Philips N.V., Lincor Inc., McKesson Corp., MEDHOST, Medical Information Technology Inc., Modernizing Medicine Inc., Nuance Communications Inc., Oracle Corp., ResMed Inc., Solutionreach Inc., Tebra Technologies Inc., TruBridge, Inc., and Veradigm LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market is a significant sector, focusing on improving patient care and experience through technology. These solutions enable effective communication between healthcare providers and patients, facilitating appointment scheduling, medication management. The market is driven by the increasing adoption of digital health technologies, the growing need for personalized care, and the rising prevalence of chronic diseases. Additionally, the market is fueled by the implementation of government initiatives and the increasing focus on value-based care. The market comprises various solutions such as telehealth, patient portals, and mobile health applications. The patient engagement solutions market in the US is expected to grow substantially due to the increasing demand for convenient and accessible healthcare services.

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What are the Key Data Covered in this US Patient Engagement Solutions Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the between 2024 and 2028
• Precise estimation of the size of the market and its contribution in focus to the parent market
• Detailed analysis of customer landscape covering diver of price sensitivity, adoption of the lifecycle, and key purchase criteria 
• Companies landscape comparing criticality of inputs and factors of differentiation
• Exclusive Matrix on companies position and classification
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across US
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of companies