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The US sauna market size is forecast to increase by USD 13.6 million, at a CAGR of 4.3% between 2023 and 2028. The wellness and self-care industry in the United States has experienced significant growth due to increasing consumer awareness and prioritization of health and well-being. This trend is further fueled by the aging population, with more Americans seeking preventative healthcare and holistic approaches to aging. Additionally, the thriving tourism and hospitality industry in the US presents ample opportunities for wellness offerings, from luxury spa resorts to wellness retreats and wellness-focused travel packages. These developments underscore the growing importance of wellness in American society and the burgeoning market opportunities for businesses catering to this demand.
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The sauna market is experiencing significant growth due to the increasing popularity of wellness and self-care. This trend is not limited to personal healthcare but is also influencing the tourism and hospitality industries. Sauna technology has advanced, offering various types such as Finnish saunas, Turkish-style saunas, wood burning saunas, electrically heated, and infrared saunas. Leading companies in the market include Harvia Plc, Health Mate Sauna, Heavenly Heat, Rocky Mountain Saunas, Salus Saunas, Superior Sauna, and TyloHelo Group. Upcoming trends include the integration of saunas with massage, facials, manicures, pedicures, body treatments, and bonding sessions. Saunas are also known for their detoxifying properties and boosting confidence. Saunas offer a harmonious environment for relaxation and rejuvenation, making them an essential component of modern wellness and self-care routines. Home saunas are becoming increasingly popular, allowing individuals to enjoy the benefits of a sauna in the comfort of their own homes. Sauna technology continues to evolve, with advancements in steam rooms and infrared saunas offering unique experiences. Overall, the sauna market is poised for continued growth as more people prioritize their well-being and seek out immersive self-care experiences.
The increasing focus on wellness and self-care is driving the US sauna market growth. Over the last few years, there has been a major shift in people's priorities as they increasingly focus on their health and well-being. As individuals become more conscious of their physical and mental health, they are seeking activities and products that promote relaxation, stress reduction, or overall well-being. The therapeutic and relaxing properties of sauna have been known for a long time.
Moreover, saunas are believed to offer several health benefits. High temperatures during the sauna can cause sweating, which may help rid your body of toxins. As people become aware of these advantages, they take advantage of the opportunity to use saunas in their treatment regimens. Saunas have become a popular component of holistic wellness practices alongside activities such as yoga, meditation, and massage therapy. Many wellness centers, spas, and fitness facilities have recognized the demand for sauna experiences and have incorporated saunas into their offerings to cater to this growing interest in self-care. Thus, increasing focus on wellness and self-care is one of the major drivers, which is expected to drive the growth of the steam rooms market in the US during the forecast period.
The growing adoption of home saunas is a primary trend shaping the US sauna market. The market is expected to grow steadily due to the growing adoption of home saunas. The demand for home sauna equipment is increasing about the growing trend towards healthy living and well-being. The convenience of accessing these services from the comfort of your own home is provided by home saunas. It will save you time and money as well as eliminate the necessity of traveling to a sauna. There is more privacy and a personal experience in home saunas.
Moreover, indoor saunas are offered by leading vendors in the market. For instance, Salus Saunas provides a hand-selected class of indoor saunas in a variety of sizes and designs that are constructed from premium softwoods. n addition, there was an increase in demand for home saunas, as a result of an increase in the population of high-net-worth individuals (HNWI). HNWI is known to place a high value on its health and wellness and is willing to make an investment in high-end wellness amenities like home saunas. As a result, the expansion of the sauna market in the United States is anticipated to be aided by the rising popularity of home saunas during the forecast period.
The availability of several alternatives to saunas is a major trend impeding the US sauna market growth. Saunas can be replaced with a number of other alternatives, like the spa and wellness sector, which offers various therapies for relaxation and regeneration. Spas may offer a range of services, including massages, facials, hydrotherapy, and specialized wellness programs. These alternative wellness experiences may attract individuals who prefer a wider variety of relaxation options or those who seek a more comprehensive and customized wellness experience.
However, these ways make it possible for individuals to create a private relaxation space in the comfort of their homes, thereby providing convenience and privacy. In addition, the evolution of wellness trends has gained significant momentum and offers an alternative to conventional sauna experiences such as meditation, mindfulness, or yoga. Relaxation, reduction of stress, and a sense of well-being are the focus of practices such as meditation or yoga. These techniques may be used for individuals to achieve similar results as those achieved by saunas through a variety of means. Thus, the availability of several alternatives to saunas will become a major challenge for the growth of the steam rooms market in the US during the forecast period.
The hotel segment is estimated to witness significant growth during the forecast period. The hotel segment in the US Sauna & Spa market refers to the provision of sauna & spa facilities within the premises of hotels or resorts. Luxury hotels, boutique hotels, budget hotels, resorts, and various types of segments are included in this segment. These hotels offer their guests a wide range of sauna services, including steam Rooms.
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The hotel segment was the largest segment and was valued at USD 22.70 million in 2018. In recent years, the hotel segment in the sauna market in the US has experienced significant growth due to the increasing demand for wellness tourism. To increase their experience of travel and to encourage relaxation and rejuvenation, many travelers search for hotels that offer sauna & spa facilities. As a result, hotels are increasingly investing in sauna facilities to attract and retain guests. Moreover, the hotel segment in the steam room market in the US is also witnessing a shift toward eco-friendly and sustainable practices. Such factors will increase the segment growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The market research report provides comprehensive data, with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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Saunas have gained significant popularity in the wellness and self-care industry, offering various health benefits such as stress relief, detoxification, and improved blood pressure. The market for saunas is expanding in sectors like tourism and hospitality, where they are increasingly being incorporated into spas and resorts. Home saunas are a popular choice for those seeking the convenience of personal use. Sauna technology continues to evolve, with options including Finnish saunas, Turkish-style saunas, wood burning saunas, electrically heated, and infrared saunas. Leading companies in the sauna market include Harvia Plc, Health Mate Sauna, Heavenly Heat, Rocky Mountain Saunas, Salus Saunas, Superior Sauna, and TyloHelo Group.
Furthermore, upcoming trends include the integration of technology advancements such as aromatherapy, body wraps, and meditation features. Saunas offer a range of benefits, from relaxation and healthy skin to weight reduction and confidence-boosting self-esteem. They can also be used for bonding sessions and provide a space for various treatments like massage, facials, manicures, pedicures, and body treatments. The Mayans and Finnish cultures have long used saunas for their therapeutic properties. Today, saunas continue to be a popular choice for those seeking to unwind, boost their health, and enhance their overall well-being. A destination spa, nestled within a luxurious hotel or resort spa, offers a range of rejuvenating treatments such as detox sessions, mud bath, waxing services, and even medical spa therapies, providing a tranquil escape for travelers seeking relaxation.
Industry Scope |
|
Report Coverage |
Details |
Page number |
133 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.3% |
Market growth 2024-2028 |
USD 13.6 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.13 |
Regional analysis |
US |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Almost Heaven Group LLC, Bsaunas Inc., Cedarbrook Sauna and Steam, Divine Environments Inc., Golden design Inc., Great Bay Spa and Sauna, Harvia Plc, Health Mate Sauna, Heavenly Heat Saunas, KLAFS GmbH, Nootka Collective Inc., QCA Spas Inc., Rocky Mountain Saunas, Salus Saunas, Sauna Works Inc., Sauna360 Group Oy, Sunlighten Inc., Superior Sauna, ThermaSol Steam Bath LLC, and TyloHelo Group |
Market dynamics |
Parent market analysis, market growth analysis market research and growth, Market forecasting, market report, market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product Type
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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