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The US sauna market size is estimated to grow at a CAGR of 6.06% between 2022 and 2027. The market size is forecast to increase by USD 126.49 million.
Our report offers in-depth analysis of market drivers, trends, opportunities, challenges, and restraints, with segmentation by end-user (hotel, gym, household, and others) and product type (traditional, steam, and infrared). Additionally, Technavio provides valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, vendor analysis, and COVID-19 impact data. The report also includes a thorough analysis of historical market data from 2017 to 2022.
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Increasing focus on wellness and self-care is a key driver boosting the US Sauna market growth. One of the major drivers of the sauna market in US is the increasing focus on wellness and self-care. In recent years, there has been a notable shift in people's priorities, with a greater emphasis on taking care of their physical and mental well-being. As individuals become more health-conscious, they seek out activities and products that promote relaxation, stress reduction, and overall wellness. Thus, increasing focus on wellness and self-care is one of the major drivers, which is expected to drive the growth of the sauna market in US during the forecast period.
Growing adoption of home saunas is a key trend shaping the US Sauna market. The increasing adoption of home saunas is boosting the overall growth of the sauna market in US. The trend toward self-care and wellness has increased the demand for home sauna equipment. Home saunas provide the convenience of accessing these services from the comfort of one's home. It eliminates the need to travel to a sauna facility, saving time and money. Home saunas provide more privacy and a personalized experience. Therefore, the growing adoption of home saunas is expected to positively impact the growth of the sauna market in US during the forecast period.
The high cost of equipment and maintenance is a key challenge hindering the US Sauna market. The equipment required for a sauna facility is expensive. A typical sauna room can cost several thousand dollars. Depending on the size and method of payment, traditional saunas cost anywhere from USD6,000 to USD11,000+. Infrared saunas cost between USD4,400 and USD9,000 or more. These high initial costs make it difficult for entrepreneurs to establish a new sauna business. Besides initial investment, maintenance costs are also high for the sauna equipment. Maintaining a sauna requires regular servicing and upkeep, which can be costly. Therefore, the high cost of equipment and maintenance is expected to present a significant challenge to the growth of the sauna market in US during the forecast period.
The hotel segment is estimated to witness significant growth during the forecast period. The hotel segment in the US Sauna & Spa market refers to the provision of sauna & spa facilities within the premises of hotels or resorts. Luxury hotels, boutique hotels, budget hotels, resorts, and various types of segments are included in this segment. These hotels offer their guests a wide range of sauna services, including steam Rooms.
Sauna Market in US
By End-User
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The hotel segment was the largest segment and was valued at USD 113.66 million in 2017 and continued to grow until 2021. In recent years, the hotel segment in the sauna market in the US has experienced significant growth due to the increasing demand for wellness tourism. To increase their experience of travel and to encourage relaxation and rejuvenation, many travelers search for hotels that offer sauna & spa facilities. As a result, hotels are increasingly investing in sauna facilities to attract and retain guests. Moreover, the hotel segment in the steam room market in the US is also witnessing a shift toward eco-friendly and sustainable practices. Such factors will increase the segment growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The sauna market in US report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Sauna Market In US Scope |
|
Report Coverage |
Details |
Page number |
129 |
Base year |
2022 |
Historic period |
2018 - 2022 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.06% |
Market growth 2023-2027 |
USD 126.49 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.54 |
Regional analysis |
US |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Almost Heaven Group LLC, Bsaunas Inc., Cedarbrook Sauna and Steam, Divine Environments Inc., Golden design Inc., Great Bay Spa and Sauna, Harvia Plc, Health Mate Sauna, Heavenly Heat Saunas, KLAFS GmbH, Nootka Collective Inc., QCA Spas Inc., Rocky Mountain Saunas, Salus Saunas, Sauna Works Inc., Sauna360 Group Oy, Sunlighten Inc., Superior Sauna, ThermaSol Steam Bath LLC, and TyloHelo Group |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product Type
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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