Online Apparel Footwear and Accessories Market in the US 2016-2020
- Published: Aug 2016
- Pages: 90
- SKU: IRTNTR9878
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This market research report identifies players like Amazon, Gap, J. C. Penny, Macy’s, Sears, and Walmart to be the key vendors in the online apparel, footwear, and accessories market in the US. This research report also presents a detailed segmentation of the market by devices used for shopping (PCs, smartphones, and tablets) and by product category (apparel, footwear, and accessories).
Overview of the online apparel, footwear, and accessories market in the US
Technavio’s market research analyst predicts the online apparel, footwear, and accessories market in the US to grow at a CAGR of more than 16% by 2020. Free shipping and hassle-free return policies are significantly contributing to the growth of online sales in the US. Approximately 90% of the online retailers are offering free shipping and hassle-free return policies to attract customers. Few retailers like J.C. Penny and Target provide free shipping on all orders during the holiday seasons. Walmart has reduced its minimum purchase requirement for free shipping, which has made more than 90% of the items sold by Walmart's online store eligible for free shipping. Favorable policies regarding convenient returns and exchange are very crucial to attract and retain customers to the online portals as about 67% of consumers look at return policies before making a purchase. Factors such as the availability of easy and secure online payment options, facilities to track shipments, 24/7 customer support, and low costs have led to higher demand for online shopping in the US.
The market is witnessing the rising popularity of digital payment devices. The digital payment services allow consumers to make payments at the point of sale through a mobile device. Such transactions can be completed in a few steps by using a mobile device. Established players like Amazon, Google, MasterCard, PayPal, and Square are making huge investments in the digital payment technologies. Vendors are using digital payment applications to improve the consumer experience, which will help the growth of the online apparel, footwear, and accessories market in the US.
Competitive landscape and key vendors
The market is marked by the presence of both national and international vendors. The online retailers have several cost benefits over physical store retailers. However, the imposition of tax laws in the US on the online channel could limit the dominance that the online retailers have over brick-and-mortar retailers. Well-established vendors with considerable consumer bases operate in the market. Most of these vendors offer a wide range of products and brands and invest significantly in marketing and promotional activities.
Leading vendors in the market are -
- Amazon
- Gap
- J. C. Penny
- Macy’s
- Sears
- Walmart
Other prominent vendors in the online apparel, footwear, and accessories market in the US include Academy Sports + Outdoors, Amway Global, ATG Stores.com, Backcountry.com, Best Buy, Blue Nile, Cabela's, Costco, CustomInk, Daniel Smith, Dell, Eastern Mountain Sports, e-Bay, Factory Green, Groupon, Ideel, Kroger, and Target.
Segmentation by devices used for shopping and analysis of online apparel, footwear, and accessories market in the US
- PCs
- Smartphones
- Tablets
At present, the PCs segment contributes the highest share of revenue coming from online retail sales for apparel, footwear, and accessories. The larger number of users for PCs, especially laptops, and better visibility and visual appearance are the major factors for the highest revenue contribution from the PCs segment. However, the increasing penetration of smartphones and tablets, particularly on account of their portable and convenient nature has made them the most-used device for shopping online among consumers in the US.
Segmentation by product category and analysis of online apparel, footwear, and accessories market in the US
- Apparel
- Footwear
- Accessories
The apparel is the largest segment in the online apparel, footwear, and accessories market in the US and accounted for around 73% of the total market share in 2015. Online retailers in the US promote their apparel lines through electronic and print media and social media platforms such as Facebook and Twitter. The changing fashion trend toward fast-fashion is driving the increasing online sales of disposable apparel among the US consumers. In 2015, fast-fashion retailers such as Gap, H&M, Forever 21, and American Eagle Outfitters have witnessed double-digit growth in their online sales.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the online apparel, footwear, and accessories market in the US?
- What are the key market trends impacting the growth of the online apparel, footwear, and accessories market in the US?
- What are the challenges to market growth?
- Who are the key vendors in the online apparel, footwear, and accessories market in the US?
- What are the market opportunities and threats faced by the vendors in the online apparel, footwear, and accessories market in the US?
- Trending factors influencing the market shares of the US.
- What are the key outcomes of the five forces analysis of the online apparel, footwear, and accessories market in the US?
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Table of Contents
PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
PART 05: Country profile: US
- Economic indicators
PART 06: Market landscape
- Market overview
- Retail market in US
- Online apparel, footwear, and accessories market in US
- Five forces analysis
PART 07: Market segmentation by devices used for shopping
- Online apparel, footwear, and accessories market in US by devices used for shopping
- Online apparel, footwear, and accessories market in US by time spent on devices used for shopping online
PART 08: Market segmentation by product category
- Online apparel, footwear, and accessories market in US by product category
- Online apparel market in US
- Online footwear market in US
- Online accessories market in US
PART 09: Market drivers
- Increase in online spending
- Free shipping and hassle-free return policies
- Easy payment options and increase in time poverty
PART 10: Impact of drivers
PART 11: Market challenges
- Impact of web sales tax on e-retailers
- Increase in product returns and webrooming
- Absence of touch element and managing multichannel operations
PART 12: Impact of drivers and challenges
PART 13: Market trends
- Growth of m-commerce
- Rising popularity of digital payment services
- Social media marketing
- Availability of online-only apparel brands and products
- Increase in adoption of omni-channel retailing
- Usage of unmanned aerial vehicles as mode of delivery
PART 14: Vendor landscape
- Competitive scenario
- Key news
- Comparative analysis of key vendors
- Amazon
- Gap
- JC Penney
- Macy's
- Sears Holdings
- Walmart
- Other prominent vendors
PART 15: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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