Overview of the online language learning market in the US
Market research analysts at Technavio have predicted that the online language learning market in the US will grow steadily during the next four years and post a CAGR of almost 9% by 2021. This online language learning market report identifies the increased adoption of cloud-based language learning services as one of the primary growth factors for this market. This is mainly due to the availability of several software solutions that aid in creating and delivering language learning courses. The use of cloud-based content delivery allows learners to access online courses at any time and from any place. Additionally, cloud-based services also provide content authoring tools with advanced functionalities, which allows instructors to create high-quality content. Moreover, the growth of the m-learning and social learning markets there will also augment the demand for cloud-based learning models, which in turn, will drive the growth of the language learning market in the US in the coming years.
One of the latest trends that will gain traction in this market is the increased deployment of learning analytics. The increasing competition among content service providers will induce vendors to provide quality content according to the needs of the learner. The adoption of content analytics will help vendors identify courses that need enhancement and also identify courses or study materials that are uncompetitive. To help students understand their learning patterns with real-time assessment of their performance, vendors will also start providing online language courses that are integrated with adaptive learning technology.
Competitive landscape and key vendors
With the presence of a number of players who offer a wide range of language learning products and services online, this market appears to be highly fragmented. The market will witness the entry of several new players, especially startups who will pose a stiff challenge by providing delivery and accessibility services to customers. The market’s competitive environment is intense and the emergence of new players will intensify the level of competition among the market players. To differentiate their offerings from the competitors’, vendors in the market are concentrating on providing specialized programs and are also focusing on creating partnerships with telecom operators to provide language learning courses through mobile phones.
The leading vendors in the market are -
- Linguatronics
- Pearson ELT
- Rosetta Stone
- Sanako
The other prominent vendors in the market are Edusoft, Houghton Mifflin Harcourt, Macmillan Education, McGraw-Hill Education, OKpanda, Onwards Learning, Oxford University Press, Sanoma, and Voxy.
Segmentation by deployment method and analysis of the online language learning market in the US
- On-premise
- Cloud
During 2016, the on-premise segment accounted for the major market share and dominated the industry. This is mainly due to the presence of a number of institutions that have the necessary bandwidth to support the implementation of online language learning courses. Due to the benefits such as easy installment and advanced security, there will be an increased preference among customers towards on-premise language learning solutions, which will drive the growth of the market in this segment.
Segmentation by enrollment method and analysis of the online language learning market in the US
- Self-paced e-learning
- Collaborative e-learning
This online language learning market in the US research report estimates that the self-paced e-learning segment dominated the online language learning market in the US during 2016. Analysts predict that the increased availability of open-source and affordable online courses is the major factor that will drive learner enrollment towards self-paced e-learning in the coming years. As a result, this segment will continue its market dominance throughout the next four years as well.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the online language learning market growth in the US?
- What are the key market trends impacting the online language learning market growth in the US?
- What are the challenges to market growth?
- Who are the key vendors in the online language learning market in the US?
- What are the market opportunities and threats faced by the vendors in the online language learning market in the US?
- Trending factors influencing the market shares of the US.
- What are the key outcomes of the five forces analysis of the online language learning market in the US?
Technavio also offers customization on reports based on specific client requirement.