Organic Packaged Food Market in the US 2016-2020

Overview of the organic packaged food market in the US 

Technavio’s market research analysts have anticipated the organic packaged food market in the US to grow at a steady CAGR of above 3% by 2020. The rise in demand for organic baby food products is considered to be one of the primary drivers for this market. Due to increasing parental concerns, the demand for nutrient rich, organic baby food products that are free from antibiotics, pesticides, and other toxins has increased. Owing to their high health consciousness, parents in the US are ready to pay a premium price for minimally processed foods that aid in the healthy upbringing and growth of their babies. As organic food products provide better nutritional benefits than non-organic foods, their demand among the consumers, especially from the US region, will increase substantially over the next few years.

According to this market research, an interesting trend spurring the prospects for growth in this market is the increased interest of large-scale retailers. Coupled with supermarket chains, these large players have increased the range and availability of organic food products with the expectation to establish themselves as the most trusted brand in the market. This interest will subsequently invite larger retailers into the market and will lead to the high availability of organic packaged food products in the US market.

Segmentation by product type and analysis of the organic packaged food market in the US

• Dairy
• Bakery
• Ready meals
• Sweet and savory snacks
• Sauces, dressings and condiments
• Baby food
• Soup

In this market research report, analysts have observed that the dairy products segment led the organic packaged food market in the US in 2015, accounting for approximately 23% of the total market share. Factors such as the increasing demand for organic dairy products and the presence of a large number of dairy farms in the US will drive the prospects for market growth in this segment. In addition, new scientific exploration and the introduction of favorable government policies will also aid in the growth of this market segment in the coming years.

Segmentation by distribution channel and analysis of the organic packaged food market in the US

• Supermarkets and hypermarkets
• Specialist retailers
• Convenience stores

Accounting for a market share of about 73%, super markets and hypermarkets dominated the organic packaged food market in the US in 2015. Consumers in the US have always been preferring supermarkets for organic food purchase. The increase in number of organic food companies coupled with the rise in number of supermarkets will aid in the growth of the market segment during the forecast period.

Competitive landscape and key vendors

Owing to the presence of several large and small scale vendors, the organic packaged food market in the US is highly dispersed and fragmented. Though economic development and the increased consumer spending for organic foods account for the market’s growth, factors such as brand recognition, product pricing, and portfolio help in increasing sales and boosting a vendor’s share in the market. 

The leading vendors in the market are -

• Amy’s Kitchen
• Nature’s Path Foods
• Newman’s Own
• Organic Valley Family of Farms
• The Hain Celestial
• WhiteWave Foods

The other prominent vendors in the organic packaged food market in the US are Bgreen Food, Campbell, Castle Rock Organic Farms, ConAgra Foods, Flowers Foods, General Mills, Kroger, Manna Organics, Nestlé, Safeway, Stonyfield, and Whole Foods.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the organic packaged food market in the US?
• What are the key market trends impacting the growth of organic packaged food market in the US?
• What are the challenges to market growth?
• Who are the key vendors in organic packaged food market in the US?
• What are the market opportunities and threats faced by the vendors in organic packaged food market in the US?
• Trending factors influencing the market shares of the US region.
• What are the key outcomes of the five forces analysis of the organic packaged food market in the US?

Technavio also offers customization on reports based on specific client requirement.

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• Global Naturally Healthy Foods Market 2016-2020
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