Organic Packaged Food Market in the US 2016-2020

  • Published: May 2016
  • Pages: 85
  • SKU: IRTNTR9425

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This market study report presents a detailed segmentation of the organic packaged food market in the US by product type (dairy, bakery, ready meals, sweet and savory snacks, sauces, dressings, and condiments, baby food, soup, and others) and by distribution channels (supermarkets and hypermarkets, specialist retailers, convenience stores, and others). Some of the key vendors in the market are Amy’s Kitchen, Nature’s Path Foods, Newman’s Own, and Organic Valley.

Overview of the organic packaged food market in the US 

Technavio’s market research analysts have anticipated the organic packaged food market in the US to grow at a steady CAGR of above 3% by 2020. The rise in demand for organic baby food products is considered to be one of the primary drivers for this market. Due to increasing parental concerns, the demand for nutrient rich, organic baby food products that are free from antibiotics, pesticides, and other toxins has increased. Owing to their high health consciousness, parents in the US are ready to pay a premium price for minimally processed foods that aid in the healthy upbringing and growth of their babies. As organic food products provide better nutritional benefits than non-organic foods, their demand among the consumers, especially from the US region, will increase substantially over the next few years.

According to this market research, an interesting trend spurring the prospects for growth in this market is the increased interest of large-scale retailers. Coupled with supermarket chains, these large players have increased the range and availability of organic food products with the expectation to establish themselves as the most trusted brand in the market. This interest will subsequently invite larger retailers into the market and will lead to the high availability of organic packaged food products in the US market.

Segmentation by product type and analysis of the organic packaged food market in the US

  • Dairy
  • Bakery
  • Ready meals
  • Sweet and savory snacks
  • Sauces, dressings and condiments
  • Baby food
  • Soup

In this market research report, analysts have observed that the dairy products segment led the organic packaged food market in the US in 2015, accounting for approximately 23% of the total market share. Factors such as the increasing demand for organic dairy products and the presence of a large number of dairy farms in the US will drive the prospects for market growth in this segment. In addition, new scientific exploration and the introduction of favorable government policies will also aid in the growth of this market segment in the coming years.

Segmentation by distribution channel and analysis of the organic packaged food market in the US

  • Supermarkets and hypermarkets
  • Specialist retailers
  • Convenience stores

Accounting for a market share of about 73%, super markets and hypermarkets dominated the organic packaged food market in the US in 2015. Consumers in the US have always been preferring supermarkets for organic food purchase. The increase in number of organic food companies coupled with the rise in number of supermarkets will aid in the growth of the market segment during the forecast period.

Competitive landscape and key vendors

Owing to the presence of several large and small scale vendors, the organic packaged food market in the US is highly dispersed and fragmented. Though economic development and the increased consumer spending for organic foods account for the market’s growth, factors such as brand recognition, product pricing, and portfolio help in increasing sales and boosting a vendor’s share in the market. 

The leading vendors in the market are -

  • Amy’s Kitchen
  • Nature’s Path Foods
  • Newman’s Own
  • Organic Valley Family of Farms
  • The Hain Celestial
  • WhiteWave Foods

The other prominent vendors in the organic packaged food market in the US are Bgreen Food, Campbell, Castle Rock Organic Farms, ConAgra Foods, Flowers Foods, General Mills, Kroger, Manna Organics, Nestlé, Safeway, Stonyfield, and Whole Foods.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the organic packaged food market in the US?
  • What are the key market trends impacting the growth of organic packaged food market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in organic packaged food market in the US?
  • What are the market opportunities and threats faced by the vendors in organic packaged food market in the US?
  • Trending factors influencing the market shares of the US region.
  • What are the key outcomes of the five forces analysis of the organic packaged food market in the US?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Base year
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Overview

PART 05: Country profile: US

  • Key economic indicators

PART 06: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation  by product

  • Segmentation of organic packaged food market in US by product
  • Organic bakery products market in US
  • Organic ready meals market in US
  • Organic sweet and savory snacks market in US
  • Organic sauces, dressings, and condiments market in US
  • Organic baby food market in US
  • Organic soup market in US
  • Other organic packaged food products market in US

PART 08: Market segmentation by distribution channel

  • Organic packaged food market in US by distribution channel

PART 09: Market drivers

  • Increase in health-conscious population
  • Rapid growth in demand for organic baby food products
  • Increase in shelf space for organic packaged food
  • Growing demand for gluten-free organic packaged food

PART 10: Impact of drivers

PART 11: Market challenges

  • Shortage of raw materials for organic packaged food
  • High pricing
  • Stringent government regulations and guidelines
  • Threat of ingredients and raw material contamination

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Increased interest of large retailers
  • Continuous product innovations
  • Rise in online spending

PART 14: Vendor landscape

  • Competitive scenario
  • Key vendors
  • Amy's Kitchen
  • Nature's Path Foods
  • Newman’s Own
  • Organic Valley of Farmers (Organic Valley)
  • The Hain Celestial Group
  • WhiteWave Foods
  • Other prominent vendors

PART 15: Analyst recommendations

PART 16: Appendix

  • List of abbreviations

PART 17: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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