Athletic Footwear Market in the US 2016-2020

Overview of the athletic footwear market in the US

The athletic footwear market in the US is fundamentally driven by the increasing consciousness of the advantages of leading a healthy and physically active lifestyle among people. The hectic work schedules and rise in the health issues have compelled people to opt for running as a form of exercise. With the increase in sports participation rates and fitness activities like running, hiking, trailing, aerobics, and training, the athletic footwear market in the US is witnessing huge growth, especially the running shoes segment. The growing instances of obesity, high involvement of millennials in high calorie-burning activities, and increasing women participation in non-traditional running activities like color runs, mud runs, and adventure races will drive the athletic footwear market growth during the forecast period. Technavio’s market research analyst predicts the athletic footwear market size in the US to grow at a CAGR of around 3% by 2020.

Growing concerns about environment protection have increased the preference for sustainable products among consumers. Such requirements have propelled vendors to focus on manufacturing products that can lower the adverse effects on the environment. They are increasingly using eco-friendly materials like organic cotton, recycled rubber, plastic materials, and water-based adhesives in the manufacturing of sports apparel and athletic footwear. For instance, New Balance is experimenting to come up with a zero waste production system by reducing the number of materials cut during the manufacture of apparel or footwear, which will control the amount of waste.

Competitive landscape and key vendors

The market is monopolized and primarily dominated by the international suppliers who are constantly developing advanced products to sustain the competition. The key athletic footwear brands operate on economies of scale, while having contracts with suppliers and existing supply chains. With the major vendors occupying most of the market’s shares, the entry of new players will be restricted during the forecast period.

Leading vendors in the market are -

• Adidas
• ASICS
• Nike
• New Balance
• Skechers

Other prominent vendors in the athletic footwear market in the US include Amer Sports, Avia, Brooks Sports, British Knights, Columbia Sportswear, Eddie Bauer, Newton Running, Nfinity Athletic Corporation, Rockport, and Saucony.

Segmentation by product and analysis of athletic footwear market in the US

•  Running shoes
• Basketball shoes
• Gym and training shoes

The running shoes segment will continue to dominate the athletic footwear market in the US during the forecast period and is anticipated to occupy more than 34% of the overall athletic footwear market share by 2020. Owing to the rising benefits of running, several people are taking part in this physical activities, resulting in increased demand for running shoes. The demand for sports shoes is also increasing because of the rising emphasis on comfort, which has propelled vendors to meet the growing requirement of customers for cushioned shoes. A number of global footwear manufacturers such as Nike are also focusing on launching customized products, especially for the older population, keeping in mind their age-related foot ailments.

The athletic footwear market segmentation by end-users

• Adult users
• Young users

During 2015, the adult user segment dominated the athletic footwear market in the US and accounted for more than 76% of the overall market share. However, with the increasing number of grassroot-level programs and the rising participation rates in such programs by young users, the share of the adult users' section will decline over the forecast period. Growth in the number of sports events like marathons and triathlons in the US has resulted in high participation rates, especially from the young end-users' segment. The young male end-users are the largest revenue contributors of athletic shoes.

 Key questions answered in the report include

• What will the athletic footwear market size and the growth rate be in 2020?
• What are the key factors driving the athletic footwear market in the US?
• What are the key athletic footwear market trends impacting the growth?
• What are the challenges to the athletic footwear market growth?
• Who are the key vendors in the athletic footwear market in the US?
• What are the market opportunities and threats faced by the vendors in the athletic footwear market in the US?
• Trending factors influencing the athletic footwear market shares of the US.
• What are the key outcomes of the five forces analysis of the athletic footwear market in the US?

Technavio also offers customization on reports based on specific client requirement.

Related reports:

• Global Running Gear Market 2016-2020
• Running Apparel and Footwear Market in the US 2015-2019
• Global Footwear Market 2015-2019
• Global Running Apparel and Footwear Market 2015-2019