E-book Market in the US 2016-2020

  • Published: Mar 2016
  • Pages: 56
  • SKU: IRTNTR8425
Technavio

The 2021-2025 version of this report is just being published. Buy it now and get up to $1000 worth of free customization!

Get me the latest version! (includes COVID-19 impact)
Safe and Secure SSL Encrypted
  • 2500.00
  • USD

This market research report presents a detailed segmentation of the e-book market in the US by product type (non-fiction, juvenile, and fiction), by reading device (tablets, e-readers, cell phones, laptops, and computers), and by demographics (age group 13-17 years, 18-29 years, 30-44 years, 45-54 years, and 55 years and above). The key vendors analyzed in the report are Amazon, Apple, Barnes & Noble, and Kobo.

Outlook of the e-book market in the US

Technavio’s market research analyst predicts the e-book market in the US to grow at an impressive CAGR of approximately 14% until 2020. The rising penetration of smartphones and e-readers is a critical factor that propels the growth of the e-books market in the US as these devices act as an effective platform for the wide-scale adoption of e-books. Furthermore, the availability of an extensive range of e-books and efficient pricing policies by vendors will lead to the substantial growth of this market during the forecast period.

Additionally, the introduction of government initiatives, such as the Open eBooks initiative, will aid in the growth of this market until 2020. This initiative is expected to facilitate the supply of e-book titles to children from low-income families, which in turn will further enhance the prospects for growth in this market.

Product-based segmentation of the e-books market in the US

  • Non-fiction
  • Juvenile
  • fiction

The non-fiction e-book segment dominates this market and accounts for well over one-third of the total market share during the forecast period. These e-books are priced higher than their other counterparts, and their sale is driven by the high demand for religious non-fiction e-books from across the globe. 

Segmentation by reading device and analysis of the e-books market in the US

  • Cell phones
  • E-readers
  • Tablets
  • Laptops and computers

In this market study, analysts have estimated the tablets segment to currently account for over 40% of the total market share. Benefits such as the presence of a wide screen, high resolution, and a broad range of other applications will spur the prospects for growth in this market segment during the estimated period.

Competitive landscape and key vendors

The e-book market in the US is highly competitive owing to the presence of well-established vendors. These vendors mostly compete on the basis of promotional strategies and aggressive pricing of e-books. To stay competitive in this market, the vendors are expected to focus on product extension over the forecast period.

Key vendors in this market are -

  • Amazon
  • Apple
  • Barnes & Noble
  • Kobo

Other prominent vendors in the market include e-books.com, eHarlequin eBook Store, Google E-books, Lulu, OmniLit, Smashwords, and Waterstones.

Key questions answered in the report

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the e-book market in the US?
  • What are the key market trends impacting the growth of e-book market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the e-book market in the US?
  • What are the key outcomes of the five forces analysis of the e-book market in the US?

Technavio also offers customization on reports based on specific client requirement.

Related reports

Read More Read Less

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your FREE sample now!
Safe and Secure SSL Encrypted
Technavio

Single User:

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Want to customize this report?

This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

We offer $1000 worth of FREE customization at the time of purchase
Technavio
Enquire Before Buying
  1. Home
  2. Consumer Discretionary
  3. Published Report
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>