Cannabis Market in the US 2015-2019

  • Published: Nov 2015
  • Pages: 77
  • SKU: IRTNTR7669

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This market research report presents a detailed segmentation of the cannabis market in the US by application (medical and recreational), by distribution channel (retail and wholesale), and by geography (Arizona, California, Colorado,and Washington). The key vendors analyzed in this report are American Cannabis, Greengro, mCig, Medical Marijuana, Mentor Capital, Terra Tech, and United Cannabis.

Cannabis market in the US outlook

Technavio’s market research analyst predicts the cannabis market in the US to grow at a tremendous CAGR of around 42% during the forecast period. The high demand for medical cannabis is driving the growth of the market. Cannabis is typically used to reduce nausea, to improve the appetite of the patient suffering from HIV/AIDS, to treat chronic pain and muscle spasms.

Moreover, the growth of the medical marijuana dispensaries is expected to contribute to the market growth during the forecast period. For instance, in Massachusetts, the single state medical marijuana dispensary has been in operation for two months and provided cannabis to nearly 1,500 patients.

Cannabis market segmentation by distribution

The retail segment accounted for 83% of the market share during 2014. The report predicts this segment to witness the fastest growth during the forecast period. Cannabis-based retail stores are certified, and the products are tested by the authorized laboratory for safety and level of potency. Moreover, these retail stores are licensed by the state government, thus providing product reliability to the customers.

The report offers an analysis of each of the following segments

  • Retail
  • Wholesale

Cannabis market segmentation by application 

During 2014, the medical application segment led the market with a share of 86% and is expected to grow at a CAGR of around 40% during the forecast period. The increased usage of cannabis for treating patients suffering from HIV and other diseases is driving the growth of this segment.

The report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Medical
  • Recreational

Cannabis market forecast as per geographical segmentation

California accounted for nearly 51% of the revenue contributed during 2014. The report predicts this region to maintain its lead until the end of 2019, growing at a rate of 41%. California was the first state that legalized the use of cannabis for medical purposes. This state is the largest producer of the high-grade cannabis worldwide with numerous cannabis dispensaries providing products such as live plants, a variety of edibles, and seeds.

The report offers an analysis of each of the following segments

  • California
  • Colorado
  • Washington
  • Arizona

Cannabis market growth: Competitive landscape and key vendors 

The cannabis market in the US is highly diverse due to the presence of numerous domestic players as suppliers, cultivators, retailers, and venture capital firms. This market is vulnerable to various legal and financial challenges, thus facilitating inorganic growth within the market. The report predicts the market is to be highly competitive during the forecast period, with substantial investments by the vendors.

The key vendors in the cannabis market

  • American Cannabis
  • Greengro
  • mCig
  • Medical Marijuana
  • Mentor Capital
  • Terra Tech
  • United Cannabis

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the cannabis market in the US?
  • What are the key market trends impacting the growth of the cannabis market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the cannabis market in the US?
  • What are the market opportunities and threats faced by the vendors in the cannabis market in the US?
  • Trending factors influencing the market shares of the California, Colorado, Washington, and Arizona?
  • What are the key outcomes of the five forces analysis of the cannabis market in the US?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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