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The US Online Tutoring Services Market size is estimated to grow by USD 29.17 billion at a CAGR of 16.2% between 2022 and 2027. The flexibility offered by online tutoring is driving the growth of the market. Employment in the US, especially white-collar jobs, requires education beyond a high school diploma and numerous technical certifications. A major obstacle for low-income families in the country has been the increase in educational tuition fees. To ensure equity of education, the US Department of Education has started experimental sites that will test certain innovative practices aimed at providing better, faster, and more flexible paths to academic and career success.
These developments are expected to aid students in identifying what interests them, and therefore they will avail of help from tutors on certain subjects, which are affordable and cater to their learning requirements. All these factors contribute to the growth of the market during the forecast period. The report includes historic market data from 2017 to 2021. This report also includes an in-depth analysis of drivers, trends, and challenges.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ArborBridge Inc.- The company offers innovative digital study tools and provides hands-on, face-to-face tutoring via a crisp connection and shared virtual spaces.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the test preparation service segment will be significant during the forecast period. Most colleges in the US require both graduate and undergraduate students to take one or more standard admission tests. These tests provide colleges with a shared platform where students' performance can be measured. The scores of these tests are considered for admission into college, along with other factors such as interviews and essays.
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The test preparation service segment showed a gradual increase in the market share of USD 7.26 billion in 2017 and continued to grow by 2021. In a highly technology-supporting environment, tutors can leverage the assessment and student interaction data available to use these resources effectively for future programs that will have a positive impact on student learning. The teaching technology encourages companies to create innovative courses to help students prepare for tests, propelling further the growth of the Market during the forecast period.
The market has experienced exponential growth, driven by advancements in technology and the increasing popularity of online education. With the emergence of platforms like Udemy, Inc., Alison, and Amazon, students now have access to a wide range of personalized learning resources in a digital, interactive, or linked setting. Organizations like FEV Tutor, Littera Education Inc., and GoBoard are pioneering the field with innovative pedagogical approaches and partnerships with educational institutions like the Ferguson Florissant School District. Online tutoring services offer on-demand support for students in Science, Technology, Engineering, and Mathematics (STEM) subjects, facilitated by faster internet data transfer and cell phones. Analytics software enables personalized learning experiences while videoconferencing technology connects students with tutors in a networked virtual environment. As demand for flexible, convenient learning options continues to rise, the Online Tutoring Services Market is poised for sustained growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing customization of tutoring services is a key trend. The market for online learning services in the United States is undergoing major changes in personalized training. Companies are increasingly seeking ways to tailor and align courses according to student needs. A variety of learning tools are available, which help understand the different learning styles.
However, the application of analytics is benefiting the providers. A large amount of data is generated through tutoring activities. These data are used by content designers to create content by analytics. This will help the students understand their learning patterns with the real-time assessment of their performance.
The growing number of test-optional institutions is a major challenge in the market. The test-optional institution allows students to apply for admission without necessarily submitting standardized test scores, such as the SAT or ACT. In the US, SAT and ACT scores are common admission requirements for college. These test-optional colleges do not require students to submit the test results of SAT and ACT at the time of admission.
Moreover, the growth in the number of higher educational institutions that do not require test scores will lead to a decline in the number of students taking these tests during the forecast period. Hence, during the forecast period, profit margins for companies such as Princeton Review, Chegg Tutors, and TutorMe that offer online courses on these exams could be reduced.
The market research report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027.
The market is witnessing exponential growth, propelled by advancements in technology and the increasing demand for personalized and flexible learning solutions. Platforms such as FEV Tutor, Littera Education Inc, and GoBoard are revolutionizing the education sector by offering networked, virtual, and online tutoring services. With the rise of EdTech industry giants like Udemy Inc. and Alison, learners have access to a vast array of educational content and innovative teaching techniques in STEM subjects and beyond. The market caters to diverse learners, including college graduates and postgraduates, with offerings such as MOOCs, online certificate programs, and micro-credentials. As the Asia-Pacific region, particularly India, witnesses rapid broadband connectivity expansion, online tutoring services are becoming increasingly popular, offering personalized learning features and one-on-one mentor guidance to meet learners' financial, geographic, and time needs. This growth is further fueled by investments from venture capitalists and private investors, along with initiatives like the Learning+ initiative and support from educational organizations like the Department of South Australia, ensuring qualified, trained teachers deliver high-quality learning outcomes to students worldwide.
Common Admission Test (CAT) Indian Institute of Technology- Joint Entrance Exam (IIT-JEE) are renowned exams in India, now conducted in networked, virtual, or online settings, relying heavily on internet services. They cater to a vast audience, from sole proprietors to sales professionals, providing digital, interactive, or linked sets for personalized learning, thereby enhancing the learning rate and accessibility.
Moreover, the market has witnessed substantial growth, propelled by advancements in technology and the increasing demand for personalized education. Platforms like Tutor Matching Service and Gradeup are revolutionizing pedagogy by offering tailored learning experiences in various subjects, including STEM. With the advent of online platforms like Amazon, education is transitioning to a networked, virtual setting, facilitating faster internet data transfer and accessible learning via cell phones. Online education services are gaining popularity, offering on-demand tutoring and personalized platforms for students. Technological advancements in videoconferencing and analytics software enable content creators to deliver engaging, interactive learning experiences. As educational infrastructure evolves to accommodate new technologies and self-paced learning modes, online tutoring services are meeting the diverse financial and geographic needs of students globally, ensuring widespread access to quality education.
US Online Tutoring Services Market Scope |
|
Report Coverage |
Details |
Page number |
138 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 16.2% |
Market growth 2023-2027 |
USD 29.17 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
15.86 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ArborBridge Inc., BenchPrep, Chegg Inc., Club Z Inc., Graham Holdings Co., IXL Learning Inc., John Wiley and Sons Inc., Learn To Be, Manhattan Review Inc., Mathnasium LLC, Nerdy Inc., Pearson Plc, Pluribus Technologies Corp., Preply Inc., Revolution Prep LLC, Studypool Inc., Sylvan Learning LLC, Think and Learn Pvt. Ltd., TPR Education LLC, and TutaPoint LLC |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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