Vacation Rental Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026
- Published: Jan 2022
- Pages: 120
- SKU: IRTNTR72059
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The vacation rental market share is expected to increase by USD 79.30 billion by 2026, at a CAGR of 8.42%.
This vacation rental market research report extensively covers market segmentation by management (managed by owners and professionally managed) and geography (Europe, North America, APAC, MEA, and South America).
The vacation rental market vendors studied and compiled in this report include 9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Expedia Group Inc., Hotelplan Management AG, MakeMyTrip Ltd., NOVASOL AS, Oravel Stays Ltd., TripAdvisor LLC, and Wyndham Hotels and Resorts Inc. among others.
What will the Vacation Rental Market Size be During the Forecast Period?
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"Effective promotional activities and the advent of the online medium are expected to attract new vendors to the market in Europe. Therefore, the market in this region is expected to witness significant growth during the forecast period."
Vacation Rental Market: Key Drivers, Trends, and Challenges
The growing tourism industry and increasing popularity of short-term rental properties is notably driving the global vacation rental market size growth, although factors such as risks associated with fraudulent vacation rental houses, apartments, and homestays may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the vacation rental industry. The vacation rental data analysis will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Vacation Rental Market Driver
One of the key factors driving the global vacation rental market growth is the growing tourism industry and the increasing popularity of short-term rental properties. Multiple governments have implemented strategies that favor the growth of the global tourism industry. The global increase in the number of tourists leads to high demand for vacation rental properties. Baby boomers have been contributing significantly to the growth of the travel and tourism industry. The demand for short-term vacation rental properties is particularly increasing. These properties, when marketed effectively, bring increased returns than long-term rental properties. Furthermore, the increase in comfort offered by short-term rental properties and affordability will attract consumers to such spaces, which is expected to support the market growth in the coming years.
Key Vacation Rental Market Trend
Another key factor driving the global vacation rental market growth is the instant bookings facility by online vacation rental sites and other channels to facilitate real-time bookings. This value-addition will improve the convenience of booking vacation rentals, leading to increased customer satisfaction. The availability of instant booking options has increased the degree of product or service differentiation in the global vacation rental market. Many existing market vendors have invested in autoresponder technology, which saves time and money. This technology enables automated responses to inquiry emails and repetitive inquiries, which is expected to create a unique user experience, which will positively impact the market growth in the forecast period.
Key Vacation Rental Market Challenge
One of the key challenges to the global vacation rental market growth is the risks associated with fraudulent vacation rental houses, apartments, and homestays. Though such dealings are undertaken by counterfeit players, they impact the business operations of key market vendors as well. This leads to a decline in market revenue and hinders its growth. Airbnb and HomeAway provide user reviews and ratings to facilitate secure transactions and ensure that their customers are served effectively. Moreover, phishing also impacts the growth prospects of the major vendors in the global vacation rental market. The increased probability of risks can lead to customers shifting to alternative forms of lodging such as hotels. Such factors are expected to negatively impact the market growth during the forecast period.
This vacation rental market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global vacation rental market as a part of the global specialized consumer services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the vacation rental market during the forecast period.
Technavio calculates the global specialized consumer services market size based on revenue generated by various specialized consumer service providers such as residential service, home security service, legal service, personal service, renovation and interior design service, consumer auction service, wedding service, and funeral service providers. The report excludes consumer services classified under casino and gaming; hotel, resorts, and cruise lines; leisure facilities; restaurants; and education services category.
Who are the Major Vacation Rental Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- 9flats.com PTE Ltd.
- Agoda Co. Pte. Ltd.
- Airbnb Inc.
- Expedia Group Inc.
- Hotelplan Management AG
- MakeMyTrip Ltd.
- NOVASOL AS
- Oravel Stays Ltd.
- TripAdvisor LLC
- Wyndham Hotels and Resorts Inc.
This statistical study of the vacation rental market encompasses successful business strategies deployed by the key vendors. The vacation rental market is fragmented and the vendors are deploying growth strategies such as technological innovations to compete in the market.
Product Insights and News
- Airbnb Inc.- The company offers vacation rental places to major tourist attractions places around the world.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The vacation rental market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Vacation Rental Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the vacation rental market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Vacation Rental Market?
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37% of the market's growth will originate from Europe during the forecast period. UK, France, and Italy are the key markets for vacation rental market in Europe.
The significant growth of the travel and tourism industry owing to the increase in customer awareness towards rental vacation services will facilitate the vacation rental market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 adversely affected the regional market. The market faced various challenges due to the COVID-19 outbreak. The governments of the UK and Germany announced lockdown restrictions to control the spread of the disease. This reduced the demand for various vacation rental properties such as hotels, resorts, and condos, which negatively impacted the growth of the regional market. However, with the initiation of vaccination drives and the steady recovery of the tourism industry in Europe, the demand for vacation rentals started to improve from H1 2021. This trend is expected to continue, which, in turn, will drive the market during the forecast period.
What are the Revenue-generating Management Segments in the Vacation Rental Market?
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The vacation rental market share growth by the managed by owners segment will be significant during the forecast period. Increased personal interaction and improved customer inclination are expected to drive the growth of the segment in focus during the forecast period. Owners with limited time to manage the property are more likely to adopt the property management service to avoid these complications. Also, the players in this segment are yet to fully tap the potential of the online medium. This may limit the segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the vacation rental market size and actionable market insights on post COVID-19 impact on each segment.
Vacation Rental Market Scope
Growth momentum & CAGR
Decelerate at a CAGR of 8.42%
Market growth 2022-2026
$ 79.30 billion
YoY growth (%)
Europe, North America, APAC, MEA, and South America
Performing market contribution
Europe at 37%
Key consumer countries
US, UK, France, Italy, and Australia
Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled
9flats.com PTE Ltd., Agoda Co. Pte. Ltd., Airbnb Inc., Expedia Group Inc., Hotelplan Management AG, MakeMyTrip Ltd., NOVASOL AS, Oravel Stays Ltd., TripAdvisor LLC, and Wyndham Hotels and Resorts Inc.
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
What are the Key Data Covered in this Vacation Rental Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive vacation rental market growth during the next five years
- Precise estimation of the vacation rental market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the vacation rental industry across Europe, North America, APAC, MEA, and South America
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of vacation rental market vendors
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1. Executive Summary
2. Market Landscape
2.1 Market ecosystem
2.1.1 Parent market
Exhibit 01: Parent market
Exhibit 02: Market characteristics
2.2 Value chain analysis
Exhibit 03: Value chain analysis: Specialized consumer services
2.2.2 Pitching and profiling
2.2.3 Resourcing and communicating
2.2.4 Delivery and support
2.2.5 Connecting and innovating
2.2.6 Marketing and sales
3. Market Sizing
3.1 Market definition
Exhibit 04: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 05: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Exhibit 06: Global - Market size and forecast 2021 - 2026 ($ billion)
Exhibit 07: Global market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five forces analysis
Exhibit 08: Five forces analysis 2021 & 2026
4.2 Bargaining power of buyers
Exhibit 9: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 10: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 11: Threat of new entrants
4.5 Threat of substitutes
Exhibit 12: Threat of substitutes
4.6 Threat of rivalry
Exhibit 13: Threat of rivalry
4.7 Market condition
Exhibit 14: Market condition - Five forces 2021
5. Market Segmentation by Management
5.1 Market segments
The segments covered in this chapter are:
- Managed by owners
- Professionally managed
Exhibit 15: Management - Market share 2021-2026 (%)
5.2 Comparison by Management
Exhibit 16: Comparison by Management
5.3 Managed by owners - Market size and forecast 2021-2026
Exhibit 17: Managed by owners - Market size and forecast 2021-2026 ($ billion)
Exhibit 18: Managed by owners - Year-over-year growth 2021-2026 (%)
5.4 Professionally managed - Market size and forecast 2021-2026
Exhibit 19: Professionally managed - Market size and forecast 2021-2026 ($ billion)
Exhibit 20: Professionally managed - Year-over-year growth 2021-2026 (%)
5.5 Market opportunity by Management
Exhibit 21: Market opportunity by Management
6. Customer landscape
Exhibit 22: Customer landscape
7. Geographic Landscape
7.1 Geographic segmentation
The regions covered in the report are:
- North America
- South America
Exhibit 23: Market share by geography 2021-2026 (%)
7.2 Geographic comparison
Exhibit 24: Geographic comparison
7.3 Europe - Market size and forecast 2021-2026
Exhibit 25: Europe - Market size and forecast 2021-2026 ($ billion)
Exhibit 26: Europe - Year-over-year growth 2021-2026 (%)
7.4 North America - Market size and forecast 2021-2026
Exhibit 27: North America - Market size and forecast 2021-2026 ($ billion)
Exhibit 28: North America - Year-over-year growth 2021-2026 (%)
7.5 APAC - Market size and forecast 2021-2026
Exhibit 29: APAC - Market size and forecast 2021-2026 ($ billion)
Exhibit 30: APAC - Year-over-year growth 2021-2026 (%)
7.6 MEA - Market size and forecast 2021-2026
Exhibit 31: MEA - Market size and forecast 2021-2026 ($ billion)
Exhibit 32: MEA - Year-over-year growth 2021-2026 (%)
7.7 South America - Market size and forecast 2021-2026
Exhibit 33: South America - Market size and forecast 2021-2026 ($ billion)
Exhibit 34: South America - Year-over-year growth 2021-2026 (%)
7.8 Key leading countries
Exhibit 35: Key leading countries
7.9 Market opportunity by geography
Exhibit 36: Market opportunity by geography ($ billion)
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Growing tourism industry and increasing popularity of short-term rental properties
8.1.2 Technological advances
8.1.3 Strategic partnerships
8.2 Market challenges
8.2.1 Risks associated with fraudulent vacation rental houses, apartments, and homestays
8.2.2 Stringent government regulations
8.2.3 Inconsistent service quality
Exhibit 37: Impact of drivers and challenges
8.3 Market trends
8.3.1 Instant bookings
8.3.2 Rapid growth of online booking
8.3.3 Adoption of effective promotional strategies
9. Vendor Landscape
9.2 Vendor landscape
Exhibit 38: Vendor landscape
9.3 Landscape disruption
Exhibit 39: Landscape disruption
Exhibit 40: Industry risks
10. Vendor Analysis
10.1 Vendors covered
Exhibit 41: Vendors covered
10.2 Market positioning of vendors
Exhibit 42: Market positioning of vendors
10.3 9flats.com PTE Ltd.
Exhibit 43: 9flats.com PTE Ltd. - Overview
Exhibit 44: 9flats.com PTE Ltd. - Product and service
Exhibit 45: 9flats.com PTE Ltd. - Key offerings
10.4 Agoda Co. Pte. Ltd.
Exhibit 46: Agoda Co. Pte. Ltd. - Overview
Exhibit 47: Agoda Co. Pte. Ltd. - Product and service
Exhibit 48: Agoda Co. Pte. Ltd. - Key offerings
10.5 Airbnb Inc.
Exhibit 49: Airbnb Inc. - Overview
Exhibit 50: Airbnb Inc. - Business segments
Exhibit 51: Airbnb Inc. - Key news
Exhibit 52: Airbnb Inc. - Key offerings
10.6 Expedia Group Inc.
Exhibit 53: Expedia Group Inc. - Overview
Exhibit 54: Expedia Group Inc. - Business segments
Exhibit 55: Expedia Group Inc. -Key news
Exhibit 56: Expedia Group Inc. - Key offerings
Exhibit 57: Expedia Group Inc. - Segment focus
10.7 Hotelplan Management AG
Exhibit 58: Hotelplan Management AG - Overview
Exhibit 59: Hotelplan Management AG - Product and service
Exhibit 60: Hotelplan Management AG - Key offerings
10.8 MakeMyTrip Ltd.
Exhibit 61: MakeMyTrip Ltd. - Overview
Exhibit 62: MakeMyTrip Ltd. - Business segments
Exhibit 63: MakeMyTrip Ltd. - Key offerings
Exhibit 64: MakeMyTrip Ltd. - Segment focus
10.9 NOVASOL AS
Exhibit 65: NOVASOL AS - Overview
Exhibit 66: NOVASOL AS - Product and service
Exhibit 67: NOVASOL AS - Key offerings
10.10 Oravel Stays Ltd.
Exhibit 68: Oravel Stays Ltd. - Overview
Exhibit 69: Oravel Stays Ltd. - Product and service
Exhibit 70: Oravel Stays Ltd. - Key offerings
10.11 TripAdvisor LLC
Exhibit 71: TripAdvisor LLC - Overview
Exhibit 72: TripAdvisor LLC - Business segments
Exhibit 73: TripAdvisor LLC - Key offerings
Exhibit 74: TripAdvisor LLC - Segment focus
10.12 Wyndham Hotels and Resorts Inc.
Exhibit 75: Wyndham Hotels and Resorts Inc. - Overview
Exhibit 76: Wyndham Hotels and Resorts Inc. - Business segments
Exhibit 77: Wyndham Hotels and Resorts Inc. - Key offerings
Exhibit 78: Wyndham Hotels and Resorts Inc. - Segment focus
11.1 Scope of the report
11.1.1 ????Market definition
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 79: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 80: Research Methodology
Exhibit 81: Validation techniques employed for market sizing
Exhibit 82: Information sources
11.4 List of abbreviations
Exhibit 83: List of abbreviations
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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Frequently Asked Questions?
- growing tourism industry and the increasing popularity of short-term rental properties
- instant bookings facility by online vacation rental sites and other channels to facilitate real-time bookings
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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