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Vertebral Augmentation Market by Product and Geography - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 122
  • SKU: IRTNTR73548
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According to Technavio's analyst, the vertebral augmentation market size is expected to be valued at USD 756.67 million by 2026 with a progressing CAGR of 5.8%.

This vertebral augmentation market research report extensively covers vertebral augmentation market segmentation by:

  • Product - Vertebroplastic device and Kyphoplastic device
  • Geography - North America, Europe, Asia, and Rest of World (ROW)

The vertebral augmentation market report also offers information on several market vendors, including Becton Dickinson and Co., Benvenue Medical Inc., BIOPSYBELL Srl, G21 Srl, Globus Medical Inc., IZI Medical Products, Johnson and Johnson, Medtronic Plc, Merit Medical Systems Inc., RONTIS AG, Spine Wave Inc., Stryker Corp., Tecres Spa, Tsunami Medical Srl, and Zavation Medical Products LLC among others.

What will the Vertebral Augmentation Market Size be During the Forecast Period?

Vertebral Augmentation Market Size

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Vertebral Augmentation Market: Key Drivers, Trends, and Challenges

The rising geriatric population is notably driving the vertebral augmentation market growth, although factors such as the availability of alternate medication options may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the vertebral augmentation industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Vertebral Augmentation Market Driver

  • One of the key factors driving growth in the vertebral augmentation market is the rising geriatric population.
  • The number of people aged 60 and above is anticipated to increase from 1 billion in 2020 to 1.4 billion by 2050. Because of age-related declines in musculoskeletal function, neurological function, and bone flexibility, injuries become more common due to the increasing geriatric population.
  • Injuries to the spinal cord are also on the rise, owing in part to the aging population. When the cushioning in the spine begins to wear away, degenerative disc diseases develop. The illness mostly affects older people.
  • Most people experience some spinal degeneration beyond the age of 40. Pain alleviation and better mobility can be achieved with the correct treatment. Such factors are expected to contribute to the global vertebral augmentation market growth.

Key Vertebral Augmentation Market Trend

  • The availability of reimbursements is a vertebral augmentation market trend that is expected to have a positive impact in the coming years.
  • Various innovations in the US healthcare system, such as the Affordable Care Act (Obamacare), provide medical insurance coverage to more people. Patients with back pain can now benefit from minimally invasive surgeries such as kyphoplasty and vertebroplasty.
  • The method has also been used in Argentina, Brazil, and Mexico, despite the lack of comprehensive reimbursement in these countries. 
  • Reimbursement policies for spine pain management procedures are also well-established in Europe. 
  • In APAC, the reimbursement coverage for interventional spine has improved significantly over the last few years. Countries such as Japan, Australia, and China have structured nationalizing policies for the minimally invasive interventional spine.
  • The favorable reimbursement scenario, along with the increase in the elderly population, is expected to drive the adoption rates in APAC. Therefore, increasing reimbursements in key regions worldwide are anticipated to drive the global vertebral augmentation market growth.

Key Vertebral Augmentation Market Challenge

  • The availability of alternate medication options will be a major challenge for the vertebral augmentation market during the forecast period.
  • The most common alternative treatment choices for vertebral augmentation treatments are opioid analgesic medications.
  • Despite the fact that the devices are more effective and safer than medications, they are still less prevalent.
  • The inexpensive cost of medications and their non-invasive nature are cited as reasons for the demand for medications. Furthermore, the emergence of novel drug delivery systems and enhanced medications in the pipeline negatively affect the demand for vertebral augmentation devices.
  • Alternative therapies such as Ayurveda, yoga, and physiotherapy are popular in APAC for chronic pain management.
  • Many healthcare organizations have advocated these therapy procedures as preventive measures in recent years. Thus, these factors are expected to hinder the growth of the global vertebral augmentation market.

This vertebral augmentation market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global vertebral augmentation market as a part of the global healthcare equipment market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the vertebral augmentation market during the forecast period.

Who are the Major Vertebral Augmentation Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Becton Dickinson and Co.
  • Benvenue Medical Inc.
  • BIOPSYBELL Srl
  • G21 Srl
  • Globus Medical Inc.
  • IZI Medical Products
  • Johnson and Johnson
  • Medtronic Plc
  • Merit Medical Systems Inc.
  • RONTIS AG
  • Spine Wave Inc.
  • Stryker Corp.
  • Tecres Spa
  • Tsunami Medical Srl
  • Zavation Medical Products LLC

 

This statistical study of the vertebral augmentation market encompasses successful business strategies deployed by the key vendors. The vertebral augmentation market is fragmented and the vendors are deploying growth strategies such as focusing on developing highly innovative, safe, and effective devices for reliable results to compete in the market.

Product Insights and News

  • Becton Dickinson and Co. - Becton Dickinson and Co. is a public company headquartered in US. It is a global company generating $20,248 million in revenues and has around 75,000 employees. Its revenue from the global vertebral augmentation market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company. 
  • Becton Dickinson and Co. - The company offers vertebral augmentation system namely AVAmax which has 8 and 10 gauge vertebral balloon. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The vertebral augmentation market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Vertebral Augmentation Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the vertebral augmentation market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Vertebral Augmentation Market?

Vertebral Augmentation Market Market segmentation by region

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44% of the market's growth will originate from North America during the forecast period. The US is key market for vertebral augmentation in North America. Market growth in this region will be faster than the growth of the market in the European and ROW regions.

The high prevalence of spinal injury among people in the region and established healthcare infrastructure will facilitate the vertebral augmentation market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 in 2020 negatively affected all countries in North America, especially the US. It had a mixed impact on the vertebral augmentation market in the region in 2020. However, in 2021, the COVID-19-related restrictions in various countries were lifted due to the large-scale vaccination drives, which led to the resumption of business activities and essential services, including the treatment of orthopedic conditions using vertebral augmentation devices.

What are the Revenue-generating Product Segments in the Vertebral Augmentation Market?

Vertebral Augmentation Market Segmentation

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The vertebral augmentation market share growth by the vertebroplastic device segment will be significant during the forecast period. Vertebroplasty is a minimally invasive surgical procedure done through a small puncture in the skin on the posterior side of the back instead of an open incision for the treatment of painful vertebral compression fractures (VCFs). The advantages of vertebroplasty include: rapid and sustained pain relief, low complication rate, increased mobility, and improved quality of life. Such factors are expected to contribute to segment growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the vertebral augmentation market size and actionable market insights on post COVID-19 impact on each segment.

 

Vertebral Augmentation Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 5.8%

Market growth 2022-2026

$ 756.67 million

Market structure

Fragmented

YoY growth (%)

4.57

Regional analysis

North America, Europe, Asia, and Rest of World (ROW)

Performing market contribution

North America at 44%

Key consumer countries

US, Germany, UK, Japan, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Becton Dickinson and Co., Benvenue Medical Inc., BIOPSYBELL Srl, G21 Srl, Globus Medical Inc., IZI Medical Products, Johnson and Johnson, Medtronic Plc, Merit Medical Systems Inc., RONTIS AG, Spine Wave Inc., Stryker Corp., Tecres Spa, Tsunami Medical Srl, and Zavation Medical Products LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Vertebral Augmentation Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive vertebral augmentation market growth during the next five years
  • Precise estimation of the vertebral augmentation market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the vertebral augmentation industry across North America, Europe, Asia, and Rest of World (ROW)
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of vertebral augmentation market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 24: Chart on Product - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Product - Market share 2021-2026 (%)
    • 5.2 Comparison by Product
      • Exhibit 26: Chart on Comparison by Product
      • Exhibit 27: Data Table on Comparison by Product
    • 5.3 Vertebroplastic device - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Vertebroplastic device - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Vertebroplastic device - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Vertebroplastic device - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Vertebroplastic device - Year-over-year growth 2021-2026 (%)
    • 5.4 Kyphoplastic device - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Kyphoplastic device - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Kyphoplastic device - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Kyphoplastic device - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Kyphoplastic device - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Product
      • Exhibit 36: Market opportunity by Product ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 Asia - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Asia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Asia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Asia - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Asia - Year-over-year growth 2021-2026 (%)
    • 7.6 Rest of World (ROW) - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
    • 7.7 US - Market size and forecast 2021-2026
      • Exhibit 58: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.8 Germany - Market size and forecast 2021-2026
      • Exhibit 62: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 Japan - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.11 China - Market size and forecast 2021-2026
      • Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.12 Market opportunity by geography
      • Exhibit 78: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 79: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 80: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 81: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 82: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 83: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 84: Matrix on vendor position and classification
            • 10.3 Becton Dickinson and Co.
              • Exhibit 85: Becton Dickinson and Co. - Overview
              • Exhibit 86: Becton Dickinson and Co. - Business segments
              • Exhibit 87: Becton Dickinson and Co. - Key news
              • Exhibit 88: Becton Dickinson and Co. - Key offerings
              • Exhibit 89: Becton Dickinson and Co. - Segment focus
            • 10.4 Globus Medical Inc.
              • Exhibit 90: Globus Medical Inc. - Overview
              • Exhibit 91: Globus Medical Inc. - Product / Service
              • Exhibit 92: Globus Medical Inc. - Key offerings
            • 10.5 IZI Medical Products
              • Exhibit 93: IZI Medical Products - Overview
              • Exhibit 94: IZI Medical Products - Product / Service
              • Exhibit 95: IZI Medical Products - Key offerings
            • 10.6 Johnson and Johnson
              • Exhibit 96: Johnson and Johnson - Overview
              • Exhibit 97: Johnson and Johnson - Business segments
              • Exhibit 98: Johnson and Johnson - Key news
              • Exhibit 99: Johnson and Johnson - Key offerings
              • Exhibit 100: Johnson and Johnson - Segment focus
            • 10.7 Medtronic Plc
              • Exhibit 101: Medtronic Plc - Overview
              • Exhibit 102: Medtronic Plc - Business segments
              • Exhibit 103: Medtronic Plc - Key news
              • Exhibit 104: Medtronic Plc - Key offerings
              • Exhibit 105: Medtronic Plc - Segment focus
            • 10.8 Merit Medical Systems Inc.
              • Exhibit 106: Merit Medical Systems Inc. - Overview
              • Exhibit 107: Merit Medical Systems Inc. - Business segments
              • Exhibit 108: Merit Medical Systems Inc. - Key offerings
              • Exhibit 109: Merit Medical Systems Inc. - Segment focus
            • 10.9 RONTIS AG
              • Exhibit 110: RONTIS AG - Overview
              • Exhibit 111: RONTIS AG - Product / Service
              • Exhibit 112: RONTIS AG - Key offerings
            • 10.10 Stryker Corp.
              • Exhibit 113: Stryker Corp. - Overview
              • Exhibit 114: Stryker Corp. - Business segments
              • Exhibit 115: Stryker Corp. - Key news
              • Exhibit 116: Stryker Corp. - Key offerings
              • Exhibit 117: Stryker Corp. - Segment focus
            • 10.11 Tecres Spa
              • Exhibit 118: Tecres Spa - Overview
              • Exhibit 119: Tecres Spa - Product / Service
              • Exhibit 120: Tecres Spa - Key offerings
            • 10.12 Zavation Medical Products LLC
              • Exhibit 121: Zavation Medical Products LLC - Overview
              • Exhibit 122: Zavation Medical Products LLC - Product / Service
              • Exhibit 123: Zavation Medical Products LLC - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 124: Inclusions checklist
                • Exhibit 125: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 126: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 127: Research methodology
                • Exhibit 128: Validation techniques employed for market sizing
                • Exhibit 129: Information sources
              • 11.5 List of abbreviations
                • Exhibit 130: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Vertebral Augmentation Market market growth will increase by $756.67 mn during 2022-2026.
              The vertebral augmentation market market is expected to grow at a CAGR of 5.8% during 2022-2026.
              Technavio has segmented the vertebral augmentation market market by product (Vertebroplastic device and Kyphoplastic device) and geography (North America, Europe, Asia, and Rest of World (ROW)).
              Becton Dickinson and Co., Benvenue Medical Inc., BIOPSYBELL Srl, G21 Srl, Globus Medical Inc., IZI Medical Products, Johnson and Johnson, Medtronic Plc, Merit Medical Systems Inc., RONTIS AG, Spine Wave Inc., Stryker Corp., Tecres Spa, Tsunami Medical Srl, Zavation Medical Products LLC are a few of the key vendors in the vertebral augmentation market market.
              North America will register the highest growth rate of 44% among the other regions. Therefore, the vertebral augmentation market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the vertebral augmentation market market growth are:
              • Rising geriatric population
              • Availability of reimbursements
              The vertebral augmentation market market vendors should focus on grabbing business opportunities from the vertebroplastic device segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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