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The global video streaming and broadcasting equipment market size is poised to grow by USD 189.88 billion between 2023 and 2028 accelerating at a CAGR 13.42%.
Factors such as heightened demand for encoders to support multiple broadcasting formats, the transition from analog to digital broadcasting, and an increasing number of smartphones and Internet users is boosting the market growth. During the forecast period, North America is estimated to hold the largest market share. Other geographical regions include Europe, APAC, Middle East and Africa, and South America. The market is segmented into type and application. The Type category is anticipated to generate the most substantial revenue, particularly from its sub-segments in video streaming and broadcasting equipment.
Video Streaming and Broadcasting Equipment Market Forecast 2024-2028
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Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the growth of the market during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges will help companies refine marketing strategies to gain a competitive advantage.
Encoders have become a necessity in the broadcasting industry to ensure accuracy, precision, and control. They are combinational logic circuits that convert an active input signal into a coded output signal. Encoders are used in media broadcasting to support multiple formats, such as audio and video or /image data formats. OTT services also deliver audio, video, and other media content over the Internet without using cable technology. To offer better video quality to subscribers, players in the broadcasting industry are making use of video encoders. The rise in OTT-based content viewership has fueled the demand for encoders in broadcasting applications.
Moreover, the use of video encoders provides the sports, media and entertainment industry with a viable solution that allows remote production, remote operation, and live production from the cloud. Thus, the increasing demand for encoders to support multiple broadcasting formats will positively impact the growth of the market in focus during the forecast period.
Cloud-based services use cloud-based computing to increase capacity, enhance functionality, and provide additional services on demand. Cloud-based video content delivery networks (CDNs) are also called video CDNs. Video CDNs improve the delivery service capabilities of web applications as well as their storage. They also provide access to numerous specialized services, such as live streaming and live migration of data. Video CDNs help recognize essential application requirements, improve the scalability and robustness of systems, their usability and access performance, reduce costs, and provide support for security and privacy.
In addition, the significance of cloud technology is increasing in the global video streaming and broadcasting equipment market. Thus, the increasing adoption of cloud-based services will drive the growth of the market in focus during the forecast period.
Cybersecurity is a crucial as well as a never-ending issue due to the proliferation of cybercriminal activities and the number of malware experts. This is because cyberattacks cause immeasurable damage to a company both in financial and reputational (/image of the company) terms. The people or groups responsible for such attacks gain access to data of users, such as content and other sensitive information on the broadcasting operator's channel. Cyberattacks are difficult to prevent and identify in real time.
For instance, in October 2021, a ransomware attack on Sinclair Broadcast Group (SBG), which is one of the largest TV station operators in the US, caused disruptions and malfunctioning of multiple TV stations across the country. Hence, such cyberattacks disrupt operational networks and pose key hurdles to the growth of the market in focus. Therefore, such incidents can hamper the growth of the Video Streaming and Broadcasting Equipment Market share in focus during the forecast period.
The market share growth of the video streaming segment will be significant during the forecast period. Video streaming is basically a form of data transfer that does not require the entire file to be downloaded before playback begins. It allows users to start viewing as well as listening to content when they are still downloading it. The popularity of online video platforms for education is growing as these platforms enable teachers and educators to connect, reach, and teach students.
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The video streaming segment was the largest and was valued at USD 128.85 billion in 2018. In 2020 and 2021, people faced restrictions, such as not being able to go out of their homes and travel outside, as the outbreak of the COVID-19 pandemic led to the imposition of stringent restrictions. Furthermore, due to the imposition of lockdowns to curb the spread of the disease, business operations, schools, colleges, and universities were closed, leading to the majority of the population being confined within their homes. This, in turn, resulted in people opting to spend their leisure time surfing the Internet and other online platforms for entertainment, education, and official work. Moreover, the rising digitization initiatives undertaken by international sports associations in recent years, coupled with the strong presence of cloud infrastructure, will continue to create constant demand for video streaming services and, thereby, drive the growth of the video streaming segment during the forecast period.
Based on application, the market has been segmented into private and commerce. The private segment will account for the largest share of this segment.? The use of video streaming and broadcasting equipment in private applications has increased owing to the ever-growing range of applications. The purpose of using video streaming and broadcasting equipment varies from person to person, depending on the area or reason for which it is used. Furthermore, with increasing mobile Internet subscriptions, many online streaming service providers are exploring mobile platforms to provide online video streaming services. Therefore, the rising number of private video streaming is expected to fuel the growth of the market in focus during the forecast period.
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North America is estimated to contribute 34% to the growth by 2028. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. The regional market is expected to grow significantly in the region during the forecast period, owing to the increasing number of cable and satellite TV channels, the significant presence of broadcasting companies and satellite manufacturers, and a sizeable and well-established media and entertainment industry. Moreover, the growing cultural diversity in North America has led to a rise in the number of broadcast channels, which, in turn, has boosted the demand for broadcasting equipment in North America. The launch of new TVs and radios with advanced technologies has also enhanced regional market growth in the region. Such factors are expected to drive the market in the region during the forecast period.
The outbreak of COVID-19 had a positive impact on the regional market in 2020. The implementation of lockdowns and social distancing regulations in the region for several months led to a majority of the population being confined to their homes in 2020, which increased the viewership of TV channels. Major broadcasting companies, including NBCUniversal Media LLC (NBC), the American Broadcasting Co., and the Colombia Broadcasting System (CBS), reported an increase in the demand for primetime, daytime, late-night, and classic shows, including TV episodes and video in the region.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc. - The company offers video streaming and broadcast equipment such as cloud video intelligence API that supports standard live streaming protocols like RTSP, RTMP, and HLS.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:
Akamai Technologies Inc., Alphabet Inc., Apple Inc., Belden Inc., Brightcove Inc., Cisco Systems Inc., Clyde Broadcast, CommScope Holding Co. Inc., ETL Systems Ltd., Global Invacom Group Ltd., Grass Valley Canada, Harmonic Inc., International Business Machines Corp., Kaltura Inc., Roku Inc., SeaChange International Inc., Telefonaktiebolaget LM Ericsson, Wilhelm Sihn jr. GmbH and Co. KG, Wowza Media Systems LLC, ZTE Corp., and EVS Broadcast Equipment SA
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The video streaming and broadcasting equipment market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Video Streaming And Broadcasting Equipment Market Scope |
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Report Coverage |
Details |
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Page number |
160 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.42% |
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Market Growth 2024-2028 |
USD 189.88 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
12.75 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 34% |
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Key countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Akamai Technologies Inc., Alphabet Inc., Apple Inc., Belden Inc., Brightcove Inc., Cisco Systems Inc., Clyde Broadcast, CommScope Holding Co. Inc., ETL Systems Ltd., Global Invacom Group Ltd., Grass Valley Canada, Harmonic Inc., International Business Machines Corp., Kaltura Inc., Roku Inc., SeaChange International Inc., Telefonaktiebolaget LM Ericsson, Wilhelm Sihn jr. GmbH and Co. KG, Wowza Media Systems LLC, ZTE Corp., and EVS Broadcast Equipment SA |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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