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The Vietnam - higher education market size is estimated to grow at a CAGR of 15.43% between 2023 and 2028. The market size is forecast to increase by USD 528.6 million.
The report includes a comprehensive outlook on the Vietnam Higher Education Market, offering forecasts for the industry segmented by Product, which comprises software and hardware. Additionally, it categorizes End-user into private colleges, state universities, and community colleges, and covers Courses including undergraduate, masters, and PhD. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD million for each of the mentioned segments.
The growing middle-class population in Vietnam is the key factor driving market growth. Vietnam's tremendous economic growth over the past 30 years has fueled the emergence of a middle class. Every year, it is expected that close to 2 million Vietnamese people will join the middle class. Higher education is increasingly asserting an important role in the supply of high-quality and highly qualified human resources for the nation's sustainable growth. Therefore, the increasing middle-class population in Vietnam will increase the demand for high-quality education, which is likely to boost the growth of the market in focus during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The Vietnam higher education market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Based on product. The market share growth by the software segment will be significant during the forecast period. Higher education software is further subdivided into support and solutions. Learning management systems (LMSs), enterprise resource planning (ERP), adaptive learning software (ALS), content management systems (CMSs), and other solutions are included in the solutions subsegment. Besides, accessing and incorporating the various data of colleges and universities is a tedious task. Applying analytics software enables higher educational institutes to access and integrate such data across
Get a glance at the market contribution of various segments View PDF Sample
The software segment shows a gradual increase in the market share of USD 145.52 million in 2018. Market segmentation by learning method multiple systems smoothly. It also helps institutes make data-informed decisions related to student performance. The shift in the focus of higher education institutions toward active learning techniques and changes in educational content delivery methods has led to a rise in the demand for various higher education software in Vietnam. Thus, such factors are likely to fuel the demand for software in higher education, which, in turn, will boost the growth of the higher education market in Vietnam through the software segment during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing emphasis on technology-based course delivery is the primary trend shaping market growth. Several universities and colleges in Vietnam are focusing on implementing visual technologies, such as virtual reality (VR), in delivering blended learning courses. Content development plays a vital role in blended learning courses. In the past few years, the utilization of gamification and simulations has increased. Visual technologies, such as VR, are being utilized in the higher education sector.
Moreover, the use of technology-based course delivery in post-secondary student learning will increase interactions among students as well as between students and instructors. Hence, it will enable the provision of timely and targeted feedback on student performance. It will also enable students to engage in complex problem-solving. Therefore, the growing emphasis on technology-based course delivery will enhance the growth of the Vietnam higher education market during the forecast period.
The rising availability of open-source software providers is a challenge that affects market growth. The rise in the availability of open-source software providers is adversely affecting the Vietnam - higher education market players. End-users such as colleges, universities, and students tend to adopt open-source learning software solutions as they are free of cost. Several massive open online courses (MOOCs) are also available online, which the students can access from home.
In addition, the scope of MOOCs is growing due to their semi-synchronicity, their engaging course design, the incorporation of analytics, and free access to verified certificates and diplomas from major educational institutions and businesses. Market players that offer higher education solutions and services are expected to face intense competition from MOOCs, which is likely to impede the growth of the Vietnam - higher education market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Vietnam Higher Education Market Customer Landscape
The Vietnam higher education market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Vietnam Higher Education Market Scope |
|
Report Coverage |
Details |
Page number |
147 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.43% |
Market Growth 2024-2028 |
USD 528.6 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
15.18 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ABEO Inc., Adobe Inc., Anthology Inc., Apple Inc., Dell Technologies Inc., FPT Corp., Genius Edu Management System Pvt. Ltd., HCL Technologies Ltd., IDP Education Ltd., ILA Vietnam Co. Ltd., Innotech Vietnam Corp., Nash Squared, Oracle Corp., Orient Software Development Corp., Pearson Plc, Samsung Electronics Co. Ltd., and Topica Edtech Group |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Courses
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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