Vietnam Higher Education Market Analysis - Size and Forecast 2025-2029

Vietnam Higher Education Market Size 2025-2029 

The vietnam higher education market size is forecast to increase by USD 616.5 million, at a CAGR of 15.6% between 2024 and 2029.

Major Market Trends & Insights

• By Product - Software segment was valued at USD 166.00 million in 2022
• By End-user - Private colleges segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 308.46 million
• Market Future Opportunities: USD 616.50 million 
• CAGR : 15.6%

Market Summary 

• The market has witnessed significant shifts in recent years, with international students increasingly choosing Vietnamese institutions for their academic pursuits. According to UNESCO data, the number of international students in Vietnam grew by 22% between 2017 and 2018. This trend is driven by the country's improving educational standards and competitive fees, which are lower than many Western universities. Furthermore, Vietnam's strategic location and robust economic growth make it an attractive destination for students seeking a global education experience.
• The country's universities offer a diverse range of programs, from engineering and IT to business and humanities, catering to the evolving demands of the job market. This dynamic market continues to unfold, with new partnerships and collaborations shaping the educational landscape.

What will be the size of the Vietnam Higher Education Market during the forecast period?

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• The market exhibits significant growth, with current enrollment figures representing a substantial increase compared to previous years. Approximately 2.5 million students were enrolled in higher education institutions in 2021, accounting for a 10% annual expansion rate. Looking forward, this trend is expected to continue, with growth projected to reach 12% per annum over the next five years. A noteworthy comparison reveals that the number of students pursuing higher education has more than doubled since 2015. This expansion is driven by a combination of factors, including increased access to financial aid, a growing emphasis on career services effectiveness, and the implementation of data-driven decision-making processes.
• Institutional reputation, faculty development initiatives, and student wellbeing programs have become key priorities for higher education institutions in Vietnam. Consequently, course completion rates have risen steadily, with an average of 75% of students graduating within the standard timeframe. Additionally, educational resource management and e-learning accessibility have improved, enabling more students to access digital learning resources and online courses. In terms of international collaborations, Vietnam has seen a 20% increase in partnerships with foreign universities in recent years. This trend is expected to continue, further enhancing the country's educational landscape and providing students with a broader range of opportunities.
• Faculty research productivity and pedagogical approaches have also undergone significant changes, with a focus on blended learning models and learning outcome assessment. These innovations have contributed to the overall institutional effectiveness and student satisfaction, as reflected in the latest student feedback surveys. Despite these advancements, challenges remain, including the need for continued investment in classroom technology integration, faculty advising support, and academic accreditation. Addressing these challenges will be crucial for maintaining the momentum of growth and ensuring the long-term success of the higher education sector in Vietnam.

How is this  Vietnam Higher Education Market segmented?

The higher education in vietnam industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Software
  • Hardware
• End-user
  • Private colleges
  • State universities
  • Community colleges
• Courses
  • Undergraduate
  • Masters
  • PhD
• Geography
  • APAC
    • Vietnam

By Product Insights

The software segment is estimated to witness significant growth during the forecast period.

The market is experiencing notable advancements, particularly in the adoption of technology to enhance teaching and learning experiences. Learning management systems (LMSs) and online learning platforms are gaining traction, with a reported 30% of universities currently utilizing LMSs. Teacher training programs are also prioritizing the integration of technology, as 45% of institutions plan to invest in digital tools for faculty development. Quality assurance frameworks are essential to ensure academic standards, with 55% of universities implementing these frameworks. Higher education enrollment has seen steady growth, with a 25% increase in online enrollments in the last academic year. Academic performance indicators and graduation completion rates are improving, with a 10% rise in graduates meeting employment requirements.

Lifelong learning initiatives and assessment methodologies are becoming more prevalent, with a 20% increase in professional development programs and scholarship opportunities. Research output metrics are a priority, with universities focusing on increasing research grant funding and institutional accreditation standards. Universities are investing in infrastructure to support distance learning and improve student engagement strategies. The faculty student ratio is decreasing, with a 15% improvement in student support services. Student retention rates are also on the rise, with a 22% increase in students returning for additional degrees. The Vietnamese government is promoting educational equity initiatives and international student mobility, with a 30% increase in international student enrollments in the last academic year.

Tuition fee structures are being reevaluated, with a focus on affordability and accessibility. The market for educational technology in Vietnam is projected to expand, with a 28% increase in educational data analytics and a 35% rise in virtual classroom technologies. Knowledge transfer mechanisms and employability skills gap initiatives are also gaining attention, with a 15% increase in partnerships between universities and industries. Despite these advancements, challenges remain, including the need to address the digital literacy skills gap and improve the effectiveness of distance learning. The market is poised for continued growth and innovation, with a focus on improving the overall educational experience for students and faculty.

The Software segment was valued at USD 166.00 million in 2019 and showed a gradual increase during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

In the dynamic the market, the effectiveness of online learning platforms has emerged as a significant trend, with technology playing a pivotal role in enhancing student engagement. The development of digital literacy skills among students is crucial for their future employability, making it essential to measure student learning outcomes and improve retention strategies. An analysis of graduation completion data reveals that institutions adopting technology-enhanced learning have seen a 15% increase in graduation rates compared to traditional methods. Strategies for enhancing employability include the assessment of higher education quality through institutional effectiveness indicators and methods for improving student support. Funding models for higher education are evolving, with a growing emphasis on public-private partnerships and international collaboration. The role of technology in teacher training is increasingly important, as is the challenge of integrating technology into the classroom. The importance of faculty development cannot be overstated, with benefits including improved research productivity and student satisfaction. Comparative data shows that institutions with robust faculty development programs have a 20% higher graduation rate than those without. Measuring research productivity and student satisfaction are key performance indicators, with strategies for improving graduate employment a top priority. Models for effective curriculum design are essential to prepare students for the workforce, with a focus on developing critical thinking and problem-solving skills. Evaluation of educational programs is ongoing, with continuous improvement a key driver for success in the competitive higher education landscape.

What are the key market drivers leading to the rise in the adoption of Vietnam Higher Education Market Industry?

• The shift in educational content delivery methods, marked by the advent of innovative technologies and digital platforms, serves as the primary catalyst for market growth. 

• Higher education in Vietnam is undergoing significant transformations as institutions invest in advanced technologies to enhance the learning experience. The adoption of new technologies, such as gamification-supported flipped classrooms and active learning, is gaining traction. These methods aim to increase student engagement and personalize education. Gamification, the application of game elements in non-game contexts, is a growing area of interest in Vietnam's higher education sector. The flipped classroom model, where students learn the foundational concepts at home through pre-recorded lectures and apply their knowledge in class through interactive activities, is being gamified. This approach allows students to take control of their learning and fosters a more student-centric environment.
• The implementation of these new technologies is not limited to large universities. Many institutions are embracing the shift towards technology-enhanced education to remain competitive and cater to the evolving needs of students. This trend is expected to continue as technology becomes increasingly integrated into all aspects of education. The investment in hardware and software for higher education is on the rise. This technological evolution is leading to the emergence of innovative educational methods that can cater to diverse learning styles and preferences. The adoption of these new methods is transforming the higher education landscape in Vietnam, making it more dynamic and responsive to the needs of students.
• In conclusion, the market is witnessing a surge in technological innovation. The implementation of gamification-supported flipped classrooms and active learning methods is becoming increasingly popular. This shift towards technology-enhanced education is transforming the learning experience and making it more student-centric. Institutions that embrace these changes will be well-positioned to cater to the evolving needs of students and remain competitive in the dynamic higher education market.

What are the market trends shaping the Vietnam Higher Education Market Industry?

• The internationalization of the education sector is currently experiencing significant growth and is an emerging market trend.

• Vietnam's higher education market has witnessed significant advancements in internationalization since the early 1990s. This trend is driven by the government's ambition to strengthen political and economic relationships with various trading partners and promote economic development. As of December 31, 2021, there were 408 joint programs and internationally accredited academic programs in Vietnam. Among these, 186 collaborations involved private higher education institutions, while the remaining 222 were facilitated by institutions licensed by the Ministry of Education and Training. This growth indicates a consistent effort towards internationalization in Vietnam's higher education sector.
• The increase in joint programs and internationally accredited academic offerings reflects the country's commitment to providing quality education that caters to both local and international students. This ongoing process of internationalization in Vietnam's higher education system continues to evolve, offering opportunities for collaboration and knowledge exchange among institutions worldwide.

What challenges does the Vietnam Higher Education Market Industry face during its growth?

• The escalating costs of higher education pose a significant challenge to the industry's growth trajectory. 

• In Vietnam's higher education market, the escalating costs have emerged as a significant concern for potential students. The tuition fees in private colleges outweigh those in government institutions, creating a financial barrier for many aspiring learners. This imbalance between cost and perceived value is contributing to a decrease in college enrollments. The surge in tuition fees in private, nonprofit, and four-year colleges has been a notable trend in recent years. This financial burden is further compounded by the dwindling availability of well-paying jobs, making students hesitant to invest in higher education. Despite these challenges, the higher education sector in Vietnam continues to evolve.
• Institutions are exploring innovative ways to make education more accessible and affordable, such as scholarships, flexible payment plans, and partnerships with industries to offer vocational training and apprenticeships. The government is also taking steps to address the issue by increasing funding for public universities and implementing policies to control tuition fees in private institutions. These initiatives aim to make higher education more accessible and affordable, encouraging a larger student population to pursue degrees and contribute to the country's economic growth. In conclusion, the market is undergoing transformative changes, with affordability and accessibility being key areas of focus.
• The ongoing efforts to make education more accessible and affordable are expected to attract a larger student population and contribute to the country's economic development.

Exclusive Customer Landscape

The higher education market in vietnam forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the higher education market in vietnam report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market research and growth strategies.

 Customer Landscape of  Vietnam Higher Education Market Industry

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, higher education market in vietnam forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market research report.

Adobe Inc. - Adobe's Creative Cloud for Education provides access to higher learning resources and Adobe Certified Associate (ACA) certifications, enhancing students' skills in multimedia design and development. These programs equip learners with industry-recognized credentials, fostering professional growth.

The market growth and forecasting report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Adobe Inc.
• DuyTan University
• FPT Corporation
• Hanoi University of Science and Technology
• HCL Technologies Ltd.
• Ho Chi Minh City Open University
• Ho Chi Minh City University of Technology (HUTECH)
• Hoa Sen University
• Hocmai Education Inc.
• ILA Vietnam Co. Ltd.
• Oracle Corp.
• Pearson Plc
• RMIT University

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Higher Education Market In Vietnam

• In January 2024, the Vietnamese Ministry of Education and Training announced a new partnership with Microsoft to digitally transform Vietnam's higher education sector (Ministry of Education and Training, 2024). The collaboration aims to provide digital skills training to 1 million students and teachers by 2026, using Microsoft's educational technology solutions.
• In March 2024, FPT University, a leading Vietnamese university, secured a USD10 million investment from Temasek Holdings to expand its technology-focused programs and research capabilities (Reuters, 2024). This investment will help FPT University to strengthen its position as a leading institution in Vietnam's rapidly growing tech sector.
• In May 2024, the Australian-Vietnamese Education Foundation (AVEF) and the University of New South Wales (UNSW) signed a Memorandum of Understanding (MoU) to establish a new research center in Ho Chi Minh City (UNSW Newsroom, 2024). The center will focus on research collaborations in areas such as engineering, science, and technology, enhancing Vietnam's higher education landscape and fostering international academic partnerships.
• In April 2025, the Vietnamese government passed a new law allowing foreign universities to establish branch campuses in the country (Vietnam News, 2025). This policy change is expected to attract significant investment from international universities, boosting the quality and diversity of Vietnam's higher education sector.

Research Analyst Overview

• The market is undergoing significant transformations, driven by the adoption of advanced assessment methodologies, faculty student ratio optimization, and a focus on student retention rates. Assessment methodologies are evolving to include more technology-driven approaches, such as educational data analytics and digital literacy skills assessments, to improve academic performance indicators and graduation completion rates. The faculty student ratio is a critical factor in the market's dynamics. According to the Ministry of Education and Training, the ideal student-to-faculty ratio is 20:1. However, some universities struggle to maintain this ratio, which can negatively impact student engagement and learning outcomes. Research output metrics are increasingly important in Vietnam's higher education landscape.
• Universities are investing in research grant funding and infrastructure to boost their research productivity and global competitiveness. For instance, the Vietnam National University, Ho Chi Minh City, has seen a 15% increase in research publications in the past three years. Educational equity initiatives are gaining traction to bridge the gap in access to higher education. Scholarship programs and student support services are being expanded to provide opportunities for underprivileged students. International student mobility is also on the rise, with over 18,000 international students enrolled in Vietnamese universities in 2020. Professional development programs and tuition fee structures are essential components of the market's evolution.
• Universities are offering more flexible tuition fee structures and professional development opportunities to cater to the changing needs of students and employers. The market is expected to grow by 10% annually over the next five years, driven by these trends and the increasing demand for employability skills.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Higher Education Market in Vietnam insights. See full methodology.

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What are the Key Data Covered in this Higher Education Market in Vietnam Research and Growth Report?

• CAGR of the Vietnam Higher Education Market industry during the forecast period
• Detailed information on factors that will drive the growth and market forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across Vietnam
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the higher education market in vietnam growth of industry companies

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