Industry Insights
The global virtualization software market size will grow by USD 62.91 billion during 2019-2023 at a CAGR of almost 30%. The multiple benefits of SDS and the increasing focus on vCPE solutions by service providers are some of the factors expected to drive market growth. The report provides a detailed analysis of the market by technology (network function virtualization, desktop virtualization, software-defined storage, and server virtualization) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the competitive landscape and offers information on several companies, including Cisco Systems Inc., Citrix Systems Inc., Microsoft Corp., Red Hat Inc., and VMware Inc.
Virtualization is the process of creating a software-based or virtual representation of IT resources such as desktops, servers, operating systems (OS), storage, or networks, which are traditionally hardware. The adoption of virtualization technology will help end-users in minimizing IT expenses and enhance the efficiency of the equipment.
The global virtualization software market is expected to witness a CAGR of 29.88% during the forecast period. Certain factors that are driving the market include increase in HCI sales driving demand for server virtualization, benefits of desktop virtualization, and multiple benefits of SDS.
Key Insights from Virtualization Software Market - Global Forecast 2019-2023

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Desktop virtualization is designed to enable remote access to a desktop and its applications for the employees of an organization. Virtual desktop infrastructure (VDI), desktop as a service (DaaS), and OS streaming are the different techniques in desktop virtualization. It reduces the need to maintain, upgrade and manage multiple physical desktop systems for organizations. The overall security of the organization is improved with the help of desktop virtualization. Virtual desktops can be accessed from multiple devices and from any location. Hence, these benefits of desktop virtualization are expected to drive the growth of the global virtualization software market.
The multiple benefits of virtual customer premises equipment (vCPE) solutions has boosted the popularity of network function virtualization (NFV) among network service providers. vCPE solutions delivered through NFV helps end-users in minimizing overall equipment and maintenance costs by reducing the total number of appliances at the customer’s end and eliminating the need to deal with complex proprietary solutions. vCPE solutions also offer greater flexibility in terms of the deployment of virtualized network services at the customer’s premises. The upcoming launch of 5G network services will further boost the demand for vCPE solutions from telecom service providers. The increasing adoption of vCPE solutions by service providers will be one of the trends which will positively impact the growth of the virtualization software market size.
The high cost involved with the management and maintenance of storage has driven organizations to adopt SDS solutions which use low-cost commodity hardware. SDS also eliminates the need for expensive fiber channel (FC) switches, thereby helping in significant cost savings. Moreover, SDS solutions offer a high level of flexibility to organizations by supporting multiple storage protocols and handling a variety of workloads. Furthermore, SDS solutions provide greater scalability without affecting the overall performance of the system. These benefits of SDS solutions in terms of cost savings, flexibility, and scalability are expected to fuel the growth of virtualization software market size at a CAGR of almost 30% during the forecast period.
Industry Analysis
Quantitative Data
- Market size for 2018
- Market forecast for 2019 to 2023
- Regional market opportunities
- Market segment opportunities
- Growth momentum: Overall market and individual market segments
- Market condition: 2018
- Market segmentation based on technology: network function virtualization, desktop virtualization, software-defined storage, and server virtualization
- Market size, market forecast, and growth momentum
- Market size and forecast in the APAC, Europe, MEA, North America, and South America
- Market forecasts for key countries
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Qualitative Data
- Porter’s Five Forces analysis
- Trends, drivers, and challenges
- Vendor Landscape
- Market structure
- Criticality of inputs
- Factors of differentiation
- Market landscape disruption
- Market maturity
- Disruption threats
- Factors driving disruptions
- Competitive landscape
- Vendor classification
- Market positioning of vendors
- Customer landscape
- Market fragmentation
- Sources of disruption
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Technology Insights
The technology segment has been segregated into network function virtualization, desktop virtualization, software-defined storage, and server virtualization. The network function virtualization segment accounted for the highest virtualization software market share in 2018. During the forecast period, the network function virtualization and software-defined storage segments will grow at a faster pace than the overall market. The desktop virtualization and server virtualization segments will grow at a slower pace than the overall virtualization software market size.
Network function virtualization (NFV) offers several advantages, including reduced operational costs, easy scalability, and simplified management. These advantages are expected to boost the demand for network function virtualization technology from organizations in the forthcoming years.
Regional Insights
North America accounted for the highest market share in 2018. The market’s growth in the region will be faster than the growth of the market in other regions, and it will account for the largest virtualization software market share throughout the forecast period. The US is a key market for virtualization software in the region.
The availability of a strong infrastructure and the presence of data canter technology vendors in North America will aid virtualization software market growth in North America. Increasing investments by telecom service providers and various efforts undertaken by organizations to efficiently use their existing resources are some of the other factors which will positively influence the growth of the virtualization software market size in the region.
Top Virtualization Software Companies
The market is concentrated. To aid clients in improving their market position, the virtualization software market analysis report offer information on the competitive landscape and the products offered by various companies. Moreover, the report also includes information on the upcoming virtualization software market trends and challenges that will influence market growth. This will enable companies to create strategies to make the most of the increasing virtualization software market size.
The report offers a detailed analysis of several leading virtualization software companies, including:
- Cisco Systems, Inc.
- Citrix Systems Inc.
- Microsoft Corp.
- Red Hat Inc.
- VMware Inc.
Segments Covered in the Report
Virtualization software market by technology
- Network function virtualization
- Desktop virtualization
- Software-defined storage
- Server virtualization
Virtualization software market by region
- APAC
- Europe
- MEA
- North America
- South America
Key Highlights of the Virtualization Software Market Forecast Report for the Period 2019-2023
- CAGR of the market during the forecast period 2019-2023
- Detailed information on factors that will accelerate the growth of the virtualization software size during the next five years
- Precise estimation of the global virtualization software market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the virtualization software industry across APAC, Europe, MEA, North America, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details of factors that will challenge the growth of virtualization software companies
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- 2.1 Preface
- 2.2 Preface
- 2.3 Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY TECHNOLOGY
- Market segmentation by technology
- Comparison by technology
- Network function virtualization - Market size and forecast 2018-2023
- Desktop virtualization - Market size and forecast 2018-2023
- Software-defined storage - Market size and forecast 2018-2023
- Server virtualization - Market size and forecast 2018-2023
- Market opportunity by technology
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- North America - Market size and forecast 2018-2023
- Europe - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Shift to mobile devices as VDI endpoints
- Service providers focusing on vCPE solutions
- SDS aiding the setting up of hybrid cloud
PART 12: VENDOR LANDSCAPE
- Overview
- Landscape disruption
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Cisco Systems, Inc.
- Citrix Systems Inc.
- Microsoft Corp.
- Red Hat Inc.
- VMware Inc.
PART 14: APPENDIX
- Research methodology
- List of abbreviations
- Definition of market positioning of vendors
PART 15: EXPLORE TECHNAVIO
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape