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The vitamin K2 market size is forecast to increase by USD 180.4 million at a CAGR of 14.31% between 2023 and 2028. The market is experiencing significant growth, driven by the increasing demand for vitamin supplements due to their essential role in bone health and cardiovascular function. Another trend in the market is the expanding application of Vitamin K2 in the cosmetic industry, where vitamins are used for its anti-aging properties. However, strict government regulations on supplements endorsement and testing pose challenges for market growth. These regulations ensure product safety and quality but can increase production costs and limit marketing efforts. Despite these challenges, the market is expected to continue its growth trajectory, fueled by its numerous health benefits and diverse applications.
Vitamin K2 is a vital nutrient that plays a significant role in calcium metabolism and arterial calcification. With aging populations increasingly susceptible to conditions like osteoporosis, neutrceuticals, cardiovascular diseases, and fractures, the demand for Vitamin K2 has surged. This essential nutrient is crucial for maintaining healthy bones and preventing heart disease. Dietary supplements, functional foods, and nutraceuticals are popular sources of Vitamin K2. Its bioavailability is essential, making it a preferred choice over other sources. The global lmarket is driven by the health and wellness trend and preventive healthcare. Clinical evidence supports the role of Vitamin K2 in preventing Vitamin K2 Deficiency (VKDB) and treating osteoporosis. Pharmaceutical-grade injections and fermentation are common methods of producing Vitamin K2. However, expiry dates and concerns regarding anticoagulation therapy limit its widespread use. MenaQ7 Metabolic, a leading supplier of Vitamin K2, offers a solution with its highly bioavailable form of Vitamin K2. The nutraceutical industry is focusing on producing healthy vitamin ingridients fortified with Vitamin K2 to cater to the growing demand. The global market is expected to grow significantly due to the increasing incidence of calcium deficiency, osteoporosis, and heart disease, especially in the geriatric population. The market is also influenced by the clinical evidence supporting the role of Vitamin K2 in maintaining healthy bones and cardiovascular health.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The natural segment is estimated to witness significant growth during the forecast period. Vitamin K2, a vital member of the vitamin K family, plays a significant role in calcium metabolism and has been linked to the prevention of arterial calcification, a major concern in aging populations. This fat-soluble vitamin, which is found in animal proteins and fermented foods, is essential for normal blood clotting and metabolism.
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The natural segment was the largest segment and was valued at USD 66.70 million in 2018. Osteoporosis and cardiovascular diseases are two chronic conditions that have gained increased attention due to their prevalence in the geriatric population. Vitamin K2, with its antioxidant and anti-osteoporotic properties, is gaining popularity as a natural remedy for these conditions. Natural food sources of vitamin K2 include fermented soybeans, cheese, egg yolks, dark chicken/salami, and butter. Hence, such factors are fuelling the growth of this segment during the forecast period.
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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavioâs analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Vitamin K2 plays a crucial role in maintaining healthy bones and cardiovascular system by preventing calcium from depositing in arteries, thereby reducing the risk of vascular calcification and fractures. It is essential for individuals with calcium deficiency, particularly those at risk of heart disease and osteoporosis. Aesthetic standards aside, Vitamin K2 is a vital component of nutritional diets for promoting optimal healthcare outcomes. The global market for Vitamin K2 is witnessing significant growth due to increasing health awareness and rising healthcare expenditure, particularly in the context of aging populations and the prevalence of heart disease and osteoporosis. Hence, such factors are driving the market in North America during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand for vitamin supplements is notably driving market growth. The global market for Vitamin K2 is witnessing notable growth due to the escalating demand for dietary supplements and functional foods that cater to the health and wellness needs of diverse populations. This trend is fueled by a health-conscious consumer base, growing awareness of preventive healthcare, and the increasing prevalence of chronic diseases such as osteoporosis and cardiovascular diseases, particularly among aging populations.
Moreover, Vitamin K2, a key nutrient that plays a vital role in calcium metabolism and the prevention of arterial calcification, is gaining significant attention in this context. Nutritional deficiencies, particularly in modern diets, are a growing concern, leading to an increased demand for vitamin-rich nutraceuticals. Thus, such factors are driving the growth of the market during the forecast period.
Increasing application in cosmetic industries is the key trend in the market. Vitamin K2, a fat-soluble vitamin, plays a crucial role in calcium metabolism, making it essential for maintaining healthy bones and preventing arterial calcification. With aging populations increasingly concerned about osteoporosis and cardiovascular diseases, the demand for vitamin K2 has surged in the health and wellness sector.
Moreover, this nutrient is available in various forms, including dietary supplements, functional foods, and pharmaceutical applications. Menaquinone-7 (MK-7), a naturally occurring form of vitamin K2 produced through fermentation, has gained popularity due to its enhanced bioavailability. Thus, such trends will shape the growth of the market during the forecast period.
Strict government regulations on supplement endorsement and testing is the major challenge that affects the growth of the market. Vitamin K2 plays a crucial role in calcium metabolism, particularly in preventing arterial calcification and maintaining bone health in aging populations. As health consciousness and preventive healthcare continue to gain prominence, the demand for vitamin K2 as a dietary supplement and functional food ingredient is on the rise. Menaquinone-7, a form of vitamin K2, has been identified for its potential in nutraceutical applications, including the prevention and treatment of osteoporosis and cardiovascular diseases.
Moreover, despite these benefits, the global market faces regulatory challenges. Strict government regulations require extensive safety data, clinical trials, and quality control measures for dietary supplements and functional foods containing vitamin K2. These regulations limit marketing strategies and may confuse consumers due to restrictions on dosage levels and health claims. Hence, the above factors will impede the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovatorâs stage to the laggardâs stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Anthem Biosciences Pvt. Ltd: The company offers vitamin K2 for maintaining normal blood coagulation and bone mineralisation.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
A Key Player in Calcium Metabolism and Preventive Healthcare Vitamin K2, a fat-soluble vitamin, plays a crucial role in calcium metabolism and arterial health. With aging populations increasingly susceptible to conditions like osteoporosis and cardiovascular diseases, the demand for Vitamin K2 has surged. This essential nutrient is now found in various forms, including dietary supplements, functional foods, and pharmaceutical applications. Bioavailability is a significant concern for Vitamin K2 due to its fat-soluble nature. Technologies like microencapsulation have been employed to enhance its absorption. Regulatory norms ensure the safety and efficacy of Vitamin K2 products, making them a trusted choice for consumers. Menaquinone-7, a form of Vitamin K2, is particularly popular due to its role in bone health. It has also shown anticancer properties and is used in nutraceutical applications. Intramuscular vitamin K is used for treating hemorrhage, while e-commerce platforms have made Vitamin K2 supplements easily accessible. Health consciousness and holistic health trends have led to the innovation of various Vitamin K2-rich products, including natural foods and nutraceuticals. Vitamin K2 deficiency is a growing health concern, especially among the geriatric population. Fermented foods and powder forms are popular sources of Vitamin K2. Vitamin K2's role in preventive healthcare, cardiovascular disease prevention, and bone health make it a valuable addition to a healthy diet. Its versatility in food and pharmaceutical applications continues to expand, addressing various health concerns and chronic diseases.
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Market Scope |
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Report Coverage |
Details |
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Page number |
196 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.31% |
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Market growth 2024-2028 |
USD 180.4 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
12.61 |
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Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
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Performing market contribution |
North America at 39% |
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Key countries |
US, Canada, Germany, UK, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Allastir Pvt. Ltd., Anderson Global Group LLC, Anthem Biosciences Pvt. Ltd., Balchem Inc., BASF SE, Codex Drugs Pvt. Ltd., DuPont de Nemours Inc., GeneFerm Biotechnology Co. Ltd, Koninklijke DSM NV, Lesaffre and Cie, Lonza Group Ltd., MENADIONA SL, Nestle SA, Novozymes AS, Nutralife Health Products Inc., Purayati, Seebio Biotech Shanghai Co. Ltd., The Himalayan Organics, Viridis BioPharma Pvt. Ltd., and Vox Nutrition Inc. |
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Market dynamics |
Parent market analysis, market report , market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Source
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
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