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The vitamin K2 market size is forecast to increase by USD 180.4 million at a CAGR of 14.31% between 2023 and 2028. The market is experiencing significant growth due to the increasing awareness of its health benefits, particularly in the prevention and management of cardiovascular diseases and in the geriatric population. Vitamin K2 is a crucial nutraceutical ingredient that plays a key role in bone and heart health by promoting calcium metabolism and reducing arterial calcification. The market is driven by the rising demand for vitamin supplements and the expanding use of vitamin K2 in various nutraceutical applications, such as cosmetics. As consumers become more health-conscious, there is also an increasing demand for diverse vitamins and supplements to support overall well-being. However, the market faces challenges from strict government regulations on supplement endorsement and testing, which can hinder market growth. Manufacturers are responding by focusing on fermentation processes to produce vitamin K2 in a sustainable and cost-effective manner and developing powder forms for easier incorporation into various supplements and nutraceutical products.
Vitamin K2 is a vital nutrient that plays a significant role in calcium metabolism and arterial calcification. With aging populations increasingly susceptible to conditions like osteoporosis, neutraceuticals, cardiovascular diseases, and fractures, the demand for Vitamin K2 has flooded. This essential nutrient is crucial for maintaining healthy bones and preventing heart disease. Dietary supplements, functional foods, and nutraceuticals are popular sources of Vitamin K2. Its bioavailability is essential, making it a preferred choice over other sources. The global market is driven by the health and wellness trend and preventive healthcare. Clinical evidence supports the role of Vitamin K2 in preventing Vitamin K2 Deficiency (VKDB) and treating osteoporosis. Pharmaceutical-grade injections and fermentation are common methods of producing Vitamin K2. However, expiry dates and concerns regarding anticoagulation therapy limit its widespread use. MenaQ7 Metabolic, a leading supplier of Vitamin K2, offers a solution with its highly bioavailable form of Vitamin K2. The nutraceutical industry is focusing on producing healthy vitamin ingredients fortified with Vitamin K2 to cater to the growing demand. The global market is expected to grow significantly due to the increasing incidence of calcium deficiency, osteoporosis, and heart disease, especially in the geriatric population. The market is also influenced by the clinical evidence supporting the role of Vitamin K2 in maintaining healthy bones and cardiovascular health.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The natural segment is estimated to witness significant growth during the forecast period. Vitamin K2 is a vital member of the vitamin K family, which consists of fat-soluble compounds that offer anti-osteoporotic and antioxidant benefits. This nutrient is crucial for maintaining normal blood clotting and metabolic functions. Foods that naturally contain Vitamin K2 include animal proteins and fermented foods such as natto, a traditional Japanese fermented soybean dish, and certain varieties of cheese and sauerkraut. Consumers increasingly prefer natural sources of Vitamin K2 due to the growing trend towards clean-label and organic products. The demand for Vitamin K2, particularly in the food and pharmaceutical industries, is on the rise due to health concerns surrounding chronic diseases and vitamin deficiencies.
However, natural sources of Vitamin K2 are gaining popularity due to consumer preferences for non-pharmaceutical options. Nutraceuticals, which are food-derived supplements, offer an alternative to pharmaceutical solutions for Vitamin K2 deficiency. These supplements provide an accessible and convenient way for individuals to meet their daily nutritional requirements. As the awareness of the importance of Vitamin K2 in maintaining optimal health grows, the market for natural sources of this essential nutrient is expected to expand. In summary, Vitamin K2 is a valuable nutrient with numerous health benefits, found naturally in certain foods and gaining popularity in the form of nutraceuticals.
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The natural segment accounted for USD 66.70 million in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in North America is experiencing significant growth due to several factors. The expanding use of herbal medicines and increasing consumer focus on health and wellness are key drivers. Additionally, rising healthcare expenditures and the demand for vitamin supplements from the food and beverage, and cosmetic industries are fueling market expansion. With the prevalence of conditions such as osteoporosis, arthritis, and cardiovascular diseases in the US, the need for Vitamin K2 is increasing. According to the US Department of Health & Human Services and the Centers for Disease Control and Prevention (CDC), cardiovascular disease claims one life every 36 seconds in the US. Vitamin K2 plays a crucial role in calcium metabolism, helping to prevent arterial calcification and reduce heart problems. As the aging population in North America continues to grow, the demand for preventive healthcare solutions, including Vitamin K2 supplements, is expected to increase further.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand for vitamin supplements is the key driver of the market. The market is witnessing notable expansion due to the rising preference for functional foods and natural remedies to enhance health and wellness. The increased focus on bioavailability and absorption efficiency has led to the adoption of advanced technologies like microencapsulation for Vitamin K2 supplements. Regulatory norms continue to evolve, enabling the development of pharmaceutical applications for Vitamin K2. Menaquinone-7, a form of Vitamin K2, has garnered significant attention for its role in maintaining bone health and supporting cardiovascular function.
The growing awareness of the importance of calcium metabolism and its impact on overall health has fueled the demand for Vitamin K2-rich nutraceuticals. The increasing prevalence of nutrient deficiencies in modern diets further underscores the need for Vitamin K2 supplementation. As consumers prioritize preventive healthcare, the market for Vitamin K2 is poised for continued growth.
Increasing application in cosmetic industries is the upcoming trend in the market. Vitamin K2, a nutraceutical derived from fermentation, is gaining popularity in the US market due to its clinical evidence supporting cardiovascular health benefits, particularly for the geriatric population. This fat-soluble vitamin plays a crucial role in the activation of proteins that help in calcium metabolism and blood clotting. Aside from its cardiovascular applications, vitamin K2 in its MK-7 form is increasingly used in nutraceutical applications for its potential role in promoting healthy aging.
In the cosmetics industry, vitamin K2 is being incorporated into various products due to its potential benefits for skin health. It is believed to support skin elasticity, reduce the appearance of fine lines and wrinkles, and aid in reducing dark circles and bruising. The trend towards nutricosmetics or products that nourish the skin from both the inside and outside is driving the demand for vitamin K2 in the US market. Vitamin K2 is available in powder form for various nutraceutical and cosmetic applications.
Strict government regulations on supplement endorsement and testing is a key challenge affecting the market growth. Vitamin K2, a vital nutrient known for its anticancer properties, faces regulatory hurdles in the global market. Authorities like the US Food and Drug Administration (FDA) and European Food Safety Authority (EFSA) impose stringent regulations on vitamin K2 supplements. These regulations necessitate extensive safety data, clinical trials, and quality control measures to secure approval for sale.
Health claims and dosage levels are restricted, constraining marketing strategies and potentially confusing consumers. The intricacy of these regulations varies by country, complicating product innovation for manufacturers aiming to create globally marketable supplements. In the realm of e-commerce and nutritional supplements, holistic health enthusiasts continue to seek out healthy foods and supplements, including vitamin K2.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Anthem Biosciences Pvt. Ltd: The company offers vitamin K2 for maintaining normal blood coagulation and bone mineralisation.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Vitamin K2, a vital nutrient in the family of fat-soluble vitamins, plays a significant role in maintaining calcium metabolism and preventing arterial calcification. With aging populations increasingly becoming a global health concern, the demand for vitamin K2 is on the rise. This nutrient is essential for bone health and helps prevent osteoporosis and fractures. Additionally, vitamin K2 has pharmaceutical applications in treating cardiovascular diseases, including heart disease and vascular calcification. The market for vitamin K2 is driven by the growing health and wellness trend and the increasing awareness of preventive healthcare. Consumers are turning to dietary supplements, functional foods, and nutraceuticals as a means of addressing vitamin deficiency and chronic diseases. Vitamin K2 is available in various forms, including menaquinone-7, intramuscular vitamin K, and powder form. Regulatory norms and expiry dates are crucial factors in the market. Natural foods, such as fermented foods, are a rich source of vitamin K2.
However, the bioavailability of vitamin K2 from natural foods is relatively low. To overcome this challenge, companies are exploring product innovation through microencapsulation and other technologies to enhance the bioavailability of vitamin K2. The market is expected to grow significantly due to its anticancer properties and its role in anticoagulation therapy. The market is also witnessing the emergence of e-commerce platforms, making it easier for consumers to access vitamin K2 supplements and nutraceuticals. The global health initiative and healthcare outcomes are key drivers of the market, with hospital expenditure and health awareness playing crucial roles in market growth.
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Market Scope |
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Report Coverage |
Details |
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Page number |
196 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.31% |
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Market growth 2024-2028 |
USD 180.4 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
12.61 |
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Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
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Performing market contribution |
North America at 39% |
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Key countries |
US, Canada, Germany, UK, and China |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Allastir Pvt. Ltd., Anderson Global Group LLC, Anthem Biosciences Pvt. Ltd., Balchem Inc., BASF SE, Codex Drugs Pvt. Ltd., DuPont de Nemours Inc., GeneFerm Biotechnology Co. Ltd, Koninklijke DSM NV, Lesaffre and Cie, Lonza Group Ltd., MENADIONA SL, Nestle SA, Novozymes AS, Nutralife Health Products Inc., Purayati, Seebio Biotech Shanghai Co. Ltd., The Himalayan Organics, Viridis BioPharma Pvt. Ltd., and Vox Nutrition Inc. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Source
9 Market Segmentation by Distribution Channel
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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