Vodka Market in US by Product, Distribution Channel, and Price - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR45942
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The vodka market share in US is expected to increase by 98.35 million L from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3%.

This vodka market research report of US  provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (unflavored and flavored), distribution channel (on-trade and off-trade), and price (premium and value). The vodka market report of US also offers information on several market vendors, including Anheuser Busch InBev SA/NV, Bacardi Ltd., Becle SAB de CV, Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano NV, Diageo Plc, Pernod Ricard SA, Polmos Zyrardow Sp. ZOO, and Suntory Beverage and Food Ltd. among others.

What will the Vodka Market Size in US be During the Forecast Period?

Download the Free Report Sample to Unlock the Vodka Market Size in US for the Forecast Period and Other Important Statistics

 

Vodka Market in US: Key Drivers and Trends

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The increasing prominence of private-label brands is notably driving the vodka market growth in US, although factors such as accidents and fatalities caused by alcohol-impaired driving may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the vodka industry in US. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Vodka Market Driver in US

The growing prominence of private-label vodkas is expected to drive the growth of the vodka market in US during the forecast period. Private-label vodkas are becoming a key focus area for retailers in the US, as the demand for flavored vodkas and cocktails (that include vodka as an essential ingredient) is high among the millennial population. Retailers are selling different types of vodkas under their private-label brands to increase their profitability, which is contributing to the growth of the vodka market in US. Major retailers are introducing their own brands of vodka, especially flavored vodkas, thus capitalizing on the growing demand for vodkas from consumers. 

Key Vodka Market Trend in US

The availability of organic vodka in the US is expected to drive the growth of the vodka market in the country during the forecast period. The growing adoption of healthy lifestyles and awareness about the harmful effects of pesticides and fertilizers on ingredients used in the manufacturing of vodka have spurred demand for organic vodka in the US. Organic vodkas are made from organically cultivated raw materials, such as grains and fruits, which are free of fertilizers, pesticides, preservatives, and harmful carcinogens, like arsenic. In addition, organic vodkas must be free of artificial food additives and should be grown without using synthetic pesticides. The growing demand for organic food ingredients in alcoholic beverages and rising disposable income in the US have led consumers to prefer organic spirits such as organic vodka. Moreover, organic vodkas are costlier, which helps in increasing the profit margins of vendors.

Key Vodka Market Challenge in US 

The increasing number of fatalities in the US due to drunk driving might restrict the growth of the market over the coming years. The number of accidents involving people driving under the influence of alcohol is on the rise in the US, and nearly 28 people die in the country daily in motor vehicle crashes that involve alcohol-impaired drivers. Many organizations such as Mothers Against Drunk Driving, the American Medical Association, and the National Center on Addiction and Substance Abuse are working to discourage alcohol consumption, especially among the youth in the US. This will also affect the demand for alcoholic beverages, including vodka, in the country.

Parent Market Analysis

The vodka market in US is a part of the global distillers and vintners market. Technavio categorizes the vodka market in US as a part of the global distillers and vintners market within the overall food and beverages sector. The distillers and vintners market covers distillers, vintners, and producers of alcoholic beverages such as wine, spirits, and liquor. The market is also segmented by manufacturing processes such as fermentation and distillation. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

This vodka market analysis report of US also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Vodka Market Vendors in US?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Anheuser Busch InBev SA/NV
  • Bacardi Ltd.
  • Becle SAB de CV
  • Brown Forman Corp.
  • Constellation Brands Inc.
  • Davide Campari Milano NV
  • Diageo Plc
  • Pernod Ricard SA
  • Polmos Zyrardow Sp. ZOO
  • Suntory Beverage and Food Ltd.

 

This statistical study of the vodka market in US encompasses successful business strategies deployed by the key vendors. The vodka market in US is fragmented and the vendors are deploying growth strategies such as product expansions and partnering with off-trade distribution channels to compete in the market.

Product Insights and News

  • Bacardi Ltd - In April 2021, the company announced the promotion of Kerry Carr to the company’s Global Leadership Team
  • Constellation Brands Inc - In January 2021, the company expanded its partnership with the connected fitness leader, Echelon Fitness, in order to help consumers on their personal fitness and wellness journey and motivate them to “Earn Their Crown.”
  • Diageo Plc - In April 2021, the company acquired Loyal 9 Cocktails, a rapidly growing spirits-based ready-to-drink brand, from Sons of Liberty Spirits Company

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The vodka market forecast report of US offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Vodka Market Value Chain Analysis in US

Our report provides extensive information on the value chain analysis for the vodka market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of distillers and vintners includes the following core components:

  • Inputs
  • Inbound logistics
  • Production operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Vodka Market in US?

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The vodka market share growth in US by the unflavored segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the vodka market size in US and actionable market insights on post COVID-19 impact on each segment.

 

Vodka Market Scope in US

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 3%

Market growth 2021-2025

98.35 million L

Market structure

Fragmented

YoY growth (%)

1.45

Regional analysis

US

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Anheuser Busch InBev SA/NV, Bacardi Ltd., Be In Good Spirits LLC, Becle SAB de CV, Beluga Group PAO, Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano NV, Diageo Plc, E. and J. Gallo Winery, Eastside Distilling Inc., Ethical Wine and Spirits Inc., Fifth Generation Inc., Globefill Inc., Grain and Barrel Spirits, Luctor International LLC, Pernod Ricard SA, Phillips Distilling Co., Podlaska Wytwornia Wodek POLMOS SA, Polmos Zyrardow Sp. ZOO, SPI Group Sarl, Suntory Beverage and Food Ltd., William Grant and Sons Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Vodka Market Report of US?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive vodka market growth in US during the next five years
  • Precise estimation of the vodka market size in US and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of vodka market vendors in US

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Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Unflavored - Market size and forecast 2020-2025
  • Flavored - Market size and forecast 2020-2025
  • Market opportunity by Product

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel
  • On-trade - Market size and forecast 2020-2025
  • Off-trade - Market size and forecast 2020-2025
  • Market opportunity by Distribution channel

Market Segmentation by Price

  • Market segments
  • Comparison by Price
  • Premium - Market size and forecast 2020-2025
  • Value - Market size and forecast 2020-2025
  • Market opportunity by Price

Customer landscape

  • Overview
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Anheuser Busch InBev SA/NV
  • Bacardi Ltd.
  • Becle SAB de CV
  • Brown Forman Corp.
  • Constellation Brands Inc.
  • Davide Campari Milano NV
  • Diageo Plc
  • Pernod Ricard SA
  • Polmos Zyrardow Sp. ZOO
  • Suntory Beverage and Food Ltd.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The vodka market growth will increase by $55.38 million L during 2019-2024.
The vodka market is expected to grow at a CAGR of 1.61% during 2019-2024.
Technavio has segmented the vodka market by product by volume (Unflavored  and Flavored) ,distribution channel volume (On-trade and Off-trade) , and price volume (Premium and Value).
Anheuser Busch InBev SA/NV, Bacardi Ltd., Becle SAB de CV, Brown-Forman Corp., Constellation Brands Inc., Davide Campari-Milano Spa, Diageo Plc, Pernod Ricard SA, Polmos Zyrardow Sp. ZOO, Suntory Holdings Ltd. are a few of the key vendors in the vodka market.
US will register the highest growth rate of 100.00% among the other regions. Therefore, the vodka market in US is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the vodka market growth are:
  • Increasing prominence of private-label brands
The vodka market vendors should focus on grabbing business opportunities from the unflavored  segment as it accounted for the largest market share in the base year.
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