The vodka market in US share is expected to increase by USD 98.35 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 2.69%.

This vodka market in the US research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the vodka market in the US segmentation by product (unflavored and flavored) and distribution channel (on-trade and off-trade). The vodka market in the US report also offers information on several market vendors, including Anheuser Busch InBev SA/NV, Bacardi Ltd., Becle SAB de CV, Brown Forman Corp., Constellation Brands Inc., Davide Campari Milano NV, Diageo Plc, Pernod Ricard SA, Polmos Zyrardow Sp. ZOO, and Suntory Beverage and Food Ltd. among others.

What will the Vodka Market In US Size be During the Forecast Period?

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Vodka Market In the US: Key Drivers, Trends, and Challenges

The increasing prominence of private-label brands is notably driving the vodka market in us growth, although factors such as accidents and fatalities caused by alcohol-impaired driving may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the vodka market in the US industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Vodka Market In US Driver

The increasing prominence of private-label brands is a major driver fueling the vodka market growth in the US. Private-label vodkas are becoming a key focus area for retailers in the US, as the demand for flavored vodkas and cocktails (that include vodka as an essential ingredient) is high among the Millennial population. Retailers are selling different types of vodkas under their private-label brands to increase their profitability, which is contributing to the growth of the vodka market in the US. Major retailers are introducing their own brands of vodka, especially flavored vodkas, thus capitalizing on the growing demand for vodkas from consumers. In the last decade, the private-label product segment has grown in terms of scope and size. Retailers, especially grocery stores, see private label products as a profitable option, as margins are 10%-15% higher than national and global brands in the US. Private-label vodkas are made exclusively for a single retailer or for a brand that sources its vodka manufacturing from a third party.  For instance, Walmart Inc. offers Rue 33 premium vodka under its subsidiary Sam's Club; similarly, Costco Wholesale Corp. offers vodka under the Kirkland Signature brand name. Therefore, the growing prominence of private-label vodkas is expected to drive the growth of the vodka market in the US during the forecast period.

Key Vodka Market In US Trend

The rising demand for organic vodka is a major trend influencing the vodka market growth in the US. Organic vodkas are made from organically cultivated raw materials, such as grains and fruits, which are free of fertilizers, pesticides, preservatives, and harmful carcinogens, like arsenic. In addition, organic vodkas must be free of artificial food additives and should be grown without using synthetic pesticides. The growing demand for organic food ingredients in alcoholic beverages and rising disposable income in the US have led consumers to prefer organic spirits such as organic vodka. Such people are increasingly accepting clean labels in food and beverages and are looking for non-GMO, hormone-free, or natural/organic ingredients that do not contain any artificial content, as these contribute strongly to a healthy lifestyle. Moreover, organic vodkas are costlier, which helps in increasing the profit margins of vendors. Various vendors in the vodka market in the US offer organic vodka. For instance, under the brand name Frankly Vodka, Be In Good Spirits LLC offers Frankly Organic Strawberry Vodka, which is a USDA-certified organic, non-GMO, gluten-free, corn vodka blended with real fruits and botanical extracts. Therefore, the availability of organic vodka in the US is expected to drive the growth of the vodka market in the country during the forecast period.

Key Vodka Market In US Challenge

Accidents and fatalities caused by alcohol-impaired driving are a major hindrance to the vodka market growth in the US. The increasing number of fatalities in the US due to drunk driving might restrict the growth of the market over the coming years. The number of accidents involving people driving under the influence of alcohol is on the rise in the US, and nearly 28 people die in the country daily in motor vehicle crashes that involve alcohol-impaired drivers. In 2019, accidents that involved drunken driving were responsible for about 40% of the overall traffic-related deaths in the US. This factor will affect the growth of the vodka market in US during the forecast period. Many organizations such as Mothers Against Drunk Driving, the American Medical Association, and the National Center on Addiction and Substance Abuse are working to discourage alcohol consumption, especially among the youth in the US. This will also affect the demand for alcoholic beverages, including vodka, in the country.

This vodka market in US analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the vodka market in US as a part of the global distillers and vintners market within the overall food and beverages sector. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the vodka market in us during the forecast period.

Who are the Major Vodka Market In US Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Anheuser Busch InBev SA/NV
• Bacardi Ltd.
• Becle SAB de CV
• Brown Forman Corp.
• Constellation Brands Inc.
• Davide Campari Milano NV
• Diageo Plc
• Pernod Ricard SA
• Polmos Zyrardow Sp. ZOO
• Suntory Beverage and Food Ltd.

This statistical study of the vodka market in us encompasses successful business strategies deployed by the key vendors. The vodka market in US is fragmented and the vendors are deploying growth strategies such as building new product expansion plans and establishing partnerships with off-trade distribution channels to compete in the market.

Product Insights and News

• Bacardi Ltd - In April 2021, the company announced the promotion of Kerry Carr to the company's Global Leadership Team
• Constellation Brands Inc - In January 2021, the company expanded its partnership with the connected fitness leader, Echelon Fitness, in order to help consumers on their personal fitness and wellness journey and motivate them to ?Earn Their Crown.?
• Diageo Plc - In April 2021, the company acquired Loyal 9 Cocktails, a rapidly growing spirits-based ready-to-drink brand, from Sons of Liberty Spirits Company

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The vodka market in the US forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Vodka Market In US Value Chain Analysis

Our report provides extensive information on the value chain analysis for the vodka market in us, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of distillers and vintners includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Vodka Market In the US?

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The vodka market share growth in the US by the unflavored segment will be significant during the forecast period. In the US, in the on-trade distribution channel, bartenders use unflavored vodkas to make different types of cocktails as per the preferences of consumers. Moreover, vendors are also encouraging the off-trade sales of the product by offering gluten-free, unflavored vodkas.

This report provides an accurate prediction of the contribution of all the segments to the growth of the vodka market in US size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Vodka Market In US In Country Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive vodka market in us growth during the next five years
• Precise estimation of the vodka market in us size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the vodka market in us industry across US, US, and US
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of vodka market in us vendors

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