Wall Decor Market in Europe by Distribution Channel, Product, and Geography - Forecast and Analysis 2020-2024

  • Published: Apr 2020
  • Pages: 120
  • SKU: IRTNTR41555
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The wall decor market size in Europe has the potential to grow by USD 9.56 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by distribution channel (offline and online), product (wall art, picture frames, wall clocks, WPS, and others) and geography (Germany, UK, France, Italy, and Rest of Europe). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Amazon.com Inc., Carrefour Group, Costco Wholesale Corp., Inter IKEA Holding BV, Kingfisher Plc, Otto Group, Tesco Plc, Walmart Inc., Wayfair Inc., and Williams-Sonoma Inc.

What will be the Wall Decor Market Size in Europe in 2020?

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Who are the Major Wall Decor Vendors in Europe?

The market is fragmented with the presence of many global retailers as well as local and regional retailers. Some of the competitive strategies followed by these vendors include the development of new products with the changing lifestyle, consumer preferences, and international trends, exploring different retail channels, and attending trade shows to explore new international and European designs and materials. Several vendors are also increasingly focusing on introducing sales, discounts, and bundles to induce impulsive purchases in staple categories. Otto Group, Tesco Plc, Walmart Inc., Wayfair Inc., and Williams-Sonoma Inc. are some of the major market participants. Although the growing housing market and consumer expenditure on home improvement in the EU will offer immense growth opportunities, price wars due to low product differentiation will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this wall decor market forecast in Europe report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this wall decor market analysis in Europe report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Amazon.com Inc.
  • Carrefour Group
  • Costco Wholesale Corp.
  • Inter IKEA Holding BV
  • Kingfisher Plc
  • Otto Group
  • Tesco Plc
  • Walmart Inc.
  • Wayfair Inc.
  • Williams-Sonoma Inc.

What are the Major Product Segments in the Wall Decor Market in Europe?

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A major share of the population in the region consider wall arts to be an investment that gains value over time and hence is investing heavily on purchasing these items over other wall décor products. Moreover, factors such as the growing adoption of luxury products to meet their social status are also expected to contribute to market growth. As a result, the wall art segment will account for the largest wall décor market share in Europe during the forecast period

Market growth in this segment will be faster than the growth of the market in the picture frames, wall clocks, and WPS segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the wall decor market share in Europe.

What are the Major Distribution Channel Segments in the Wall Decor Market in Europe?

wall-decor-market-share-by-distribution-channel

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The presence of a wide range of stores including direct to consumer (D2C) channel, discount stores, interior designers or design firms, department stores, direct artisan studios, tourist shops, custom framing outlets, and art specialty stores will contribute to the growth of the market in focus during the forecast period.

Market growth in this segment will be slower than the growth of the market in the online segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the wall decor market size in Europe.

How will Latest Interior Design Trends Influence Wall Decor Market Growth in Europe?

The influence of the latest interior design trends on consumers in various countries such as the UK, Germany, France, Italy, and Spain will drive the growth prospects for the wall décor market in Europe. Some of the major factors responsible for the growing inclination of consumers towards the interior design and unique designer home décor are the increasing income level of consumers, rising media penetration, and rising awareness of the artistry from different regions across the globe. Also, the growing focus on consumers on modern interior designs and the increasing number of working women will further propel the rate of revenue generation in the market. Furthermore, the awareness about the latest trends and products by independent bloggers and designers through online platforms and the rising trend of using wall art décor for gifting purposes during occasions, celebrations, and holiday seasons will also accelerate the growth rate of the wall décor market in Europe.

The desire for personalizing wall décor products, one of the key wall décor market trends in Europe, will also drive market growth during the forecast period. These personalized wall art services include print on demand (POD) technology to customize bedroom wall decor with a name, photo, zodiac sign, or personal belongings, consequently driving the market growth. Moreover, the growing customization of wall décor products is directly contributing to an increase in the adoption of picture frames for paintings and wall arts and the availability of customized options such as size and shape. Online retailers in the UK, Germany, and France advertise their wall décor lines through electronic and print media, including social media platforms such as Facebook, YouTube, Pinterest, Instagram, and Twitter. Such factors will drive market growth at a CAGR of over 9% during the forecast period.

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What are the Key Factors Covered in this Wall Decor Market Report of Europe?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive wall decor market growth in Europe during the next five years
  • Precise estimation of the wall decor market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the wall decor industry across Germany, UK, France, Italy, and the rest of Europe
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of wall decor market vendors

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Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 - 2024

Five Forces Analysis

  • Five Forces Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product placement
  • Wall art - Market size and forecast 2019-2024
  • Picture frames - Market size and forecast 2019-2024
  • Wall clocks - Market size and forecast 2019-2024
  • WPS - Market size and forecast 2019-2024
  • Others - Market size and forecast 2019-2024
  • Market opportunity by Product

Customer landscape

  • Overview

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • Germany - Market size and forecast 2019-2024
  • UK - Market size and forecast 2019-2024
  • France - Market size and forecast 2019-2024
  • Italy - Market size and forecast 2019-2024
  • Rest of Europe - Market size and forecast 2019-2024
  • Market opportunity by geography

Drivers, Challenges, and Trends

  • Market drivers
  • Volume driver - Demand led growth
  • Volume driver - Supply led growth
  • Volume driver - External factors
  • Volume driver - Demand shift in adjacent markets
  • Price driver - Inflation
  • Price driver - Shift from lower to higher-priced units
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Amazon.com Inc.
  • Carrefour Group
  • Costco Wholesale Corp.
  • Inter IKEA Holding BV
  • Kingfisher Plc
  • Otto Group
  • Tesco Plc
  • Walmart Inc.
  • Wayfair Inc.
  • Williams-Sonoma Inc.

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The wall decor market growth will increase by $9.56 billion during 2019-2024.
The wall decor market is expected to grow at a CAGR of 9.43% during 2019-2024.
Technavio has segmented the wall decor market by product (Wall art, Picture frames, Wall clocks, WPS, and Others) and geographic (Germany, UK, France, Italy, and Rest of Europe).
Amazon.com Inc., Carrefour Group, Costco Wholesale Corp., Inter IKEA Holding BV, Kingfisher Plc, Otto Group, Tesco Plc, Walmart Inc., Wayfair Inc., Williams-Sonoma Inc. are a few of the key vendors in the wall decor market.
Rest of Europe will register the highest growth rate of 48.54% among the other regions. Therefore, the wall decor market in Rest of Europe is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the wall decor market growth are:
  • Increasing sales of wall décor products
The wall decor market vendors should focus on grabbing business opportunities from the wall art segment as it accounted for the largest market share in the base year.
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