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Water Softener Market by End-user, Product, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR40506
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The water softener market share is expected to increase by USD 690.9 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 7.63%.

This global water softener market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers global water softener market segmentations by product (salt based and salt free), end-user (residential and commercial), and geography (APAC, North America, Europe, MEA, and South America). The global water softener market report also offers information on several market vendors, including 3M Co., A. O. Smith Corp., BWT Aktiengesellschaft, Culligan International Co., Haier Smart Home Co. Ltd., Honeywell International Inc., Ion Exchange (I) Ltd., Pentair Plc, Unilever Group, and Whirlpool Corp. among others.

What will the Water Softener Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Global water softener market Size for the Forecast Period and Other Important Statistics

 

Water Softener Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The growing consumer awareness about water softening products and benefits of water softener systems is notably driving the global water softener market growth, although factors such as threat to the environment due to salt-based water softener systems may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global water softener market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Water Softener Market Driver

The growing consumer awareness about water softening products and the benefits of water softener systems are one of the key factors driving the growth of the global water softener market. The water obtained from salt-based water softeners cannot be used directly for drinking or cooking and requires further treatment because of the presence of large amounts of sodium in the water. However, this water can be used for other daily chores like bathing, running water-based appliances, and washing kitchen utensils. The demand for water softeners is growing at a fast pace because of the depletion of freshwater sources. With the depletion and degradation of freshwater sources, people have to rely on groundwater. With the increasing use of fertilizers and naturally occurring limestone quarries, the groundwater in many places has been rendered hard. Therefore, water softener systems are mostly used in POE systems to supply water and not point-of-use (POU) systems because the latter needs are fulfilled through water purifying systems that have an RO membrane. These factors are expected to increase the sales of water softeners during the forecast period.

Key Water Softener Market Trend

The emergence of recent technological advances to improve the efficiency of water, salt, and regeneration will fuel the global water softener market. With the growing environmental concerns, all the stakeholders like the customers, manufacturers, and governments are looking for environment-friendly and sustainable products. Moreover, some of the key manufacturers have already introduced regeneration-efficient water softening systems by using demand-initiated regeneration (DIR). This ensures a reduction in the frequency of product regeneration as well as a reduction in the sodium and chloride contribution from water softeners. Culligan offers a Culligan Connect app that can be integrated with the company's HE softeners, which can assist homeowners. Culligan Connect app incorporates all stats related to water, such as flow rates, water usage, and salt level in an easy-to-read format. If any issue arises, the app helps users to access product info and can perform a manual regeneration. The app also comes with a bypass option that allows users to soften water only when needed. Such technological advancements are likely to drive the global water softener market during the forecast period.

Key Water Softener Market Challenge

The threat to the environment due to salt-based water softener systems are major challenge for the global water softener market growth. NaCl is the primary salt used in salt-based water softeners. NaCl occurs naturally and breaks down into sodium (Na+) and chloride (Cl-) in sanitary sewers or local wastewater treatment plants. Cl- can affect various organisms, including fish and freshwater plants, by modifying their reproduction rates, increasing their mortality, and changing the entire local ecosystem. Cl- can also increase the oxidative stress in plants and reduce the potability of groundwater.  Soft water can also have a detrimental effect on plants in regions that do not receive adequate rainfall. High concentrations of Sodium and potassium salts decrease the oxygen levels of the soil, causing the soil to become compact. This can limit the number of nutrients reaching the roots and kill the plants. Salts washed into wastewater also end up in water sources that are used for irrigation. Over time, the high salt concentration can not only kill the existing plants but also prevent the growth of new plants. All the above-mentioned factors are expected to pose a threat to the market growth during the forecast period.

This global water softener market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

The global water softener market is a part of the global household appliances market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the global water softener market during the forecast period.

Who are the Major Water Softener Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • 3M Co.
  • A. O. Smith Corp.
  • BWT Aktiengesellschaft
  • Culligan International Co.
  • Haier Smart Home Co. Ltd.
  • Honeywell International Inc.
  • Ion Exchange (I) Ltd.
  • Pentair Plc
  • Unilever Group
  • Whirlpool Corp.

 

This statistical study of the global water softener market encompasses successful business strategies deployed by the key vendors. The global water softener market is concentrated and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • 3M Co. - The company's key offerings for the market in focus include, 3M fully automatic water softeners, 3M smart drinking water systems, 3M Aqua-Pure water softeners, and 3M whole house water filtration systems.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The global water softener market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Water Softener Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the global water softener market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global household appliances market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

 

Which are the Key Regions for Water Softener Market?

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32% of the market’s growth will originate from North America during the forecast period. The US is the key market for the global water softener market in North America. Market growth in this region will be faster than the growth of the market in regions.

The growing consumer awareness about water softening products and the benefits of water softener systems will facilitate the global water softener market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The demand for water softeners from residential users increased in the region in 2020. The rising need for cleaning and disinfecting surfaces to contain the spread of the COVID-19 virus increased consumer attention toward the quality of water. Soft water is known to clean surfaces more effectively than hard water. As more than 80% of the water used in the US and Canada is hard, the demand for water softeners among residential end-users in the region is expected to increase during the forecast period.

What are the Revenue-generating Product Segments in the Water Softener Market?

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The global water softener market share growth in the salt-based segment will be significant during the forecast period. People prefer salt-based water softener systems over their counterparts (salt-free) because they are more effective in providing soft water than salt-free ones. This is expected to attract more customers during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the global water softener market size and actionable market insights on post COVID-19 impact on each segment.

Global Water Softener Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 7.63%

Market growth 2021-2025

$ 690.9 million

Market structure

Concentrated

YoY growth (%)

7.67

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 32%

Key consumer countries

US, China, UK, Germany, India, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

3M Co., A. O. Smith Corp., BWT Aktiengesellschaft, Culligan International Co., Haier Smart Home Co. Ltd., Honeywell International Inc., Ion Exchange (I) Ltd., Pentair Plc, Unilever Group, and Whirlpool Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Global Water Softener Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive global water softener market growth during the next five years
  • Precise estimation of the global water softener market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the global water softener industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of global water softener market vendors

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Read More Read Less

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis - Household appliances

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five Forces Analysis
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Salt-based - Market size and forecast 2020-2025
      • Exhibit 17: Salt-based - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Salt-based - Year-over-year growth 2020-2025 (%)
    • 5.4 Salt-free - Market size and forecast 2020-2025
      • Exhibit 19: Salt-free - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Salt-free - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Product
      • Exhibit 21: Market opportunity by Product

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 22: End user - Market share 2020-2025 (%)
    • 6.2 Comparison by End-user
      • 6.3 Residential - Market size and forecast 2020-2025
        • Exhibit 24: Residential - Market size and forecast 2020-2025 ($ million)
        • Exhibit 25: Residential - Year-over-year growth 2020-2025 (%)
      • 6.4 Commercial - Market size and forecast 2020-2025
        • Exhibit 26: Commercial - Market size and forecast 2020-2025 ($ million)
        • Exhibit 27: Commercial - Year-over-year growth 2020-2025 (%)
      • 6.5 Market opportunity by End user
        • Exhibit 28: Market opportunity by End user

      7 Customer Landscape

      8 Geographic Landscape

      • 8.1 Geographic segmentation
        • Exhibit 30: Market share by geography 2020-2025 (%)
      • 8.2 Geographic comparison
        • Exhibit 31: Geographic comparison
      • 8.3 North America - Market size and forecast 2020-2025
        • Exhibit 32: North America - Market size and forecast 2020-2025 ($ million)
        • Exhibit 33: North America - Year-over-year growth 2020-2025 (%)
      • 8.4 Europe - Market size and forecast 2020-2025
        • Exhibit 34: Europe - Market size and forecast 2020-2025 ($ million)
        • Exhibit 35: Europe - Year-over-year growth 2020-2025 (%)
      • 8.5 APAC - Market size and forecast 2020-2025
        • Exhibit 36: APAC - Market size and forecast 2020-2025 ($ million)
        • Exhibit 37: APAC - Year-over-year growth 2020-2025 (%)
      • 8.6 South America - Market size and forecast 2020-2025
        • Exhibit 38: South America - Market size and forecast 2020-2025 ($ million)
        • Exhibit 39: South America - Year-over-year growth 2020-2025 (%)
      • 8.7 MEA - Market size and forecast 2020-2025
        • Exhibit 40: MEA - Market size and forecast 2020-2025 ($ million)
        • Exhibit 41: MEA - Year-over-year growth 2020-2025 (%)
      • 8.8 Key leading countries
        • Exhibit 42: Key leading countries
      • 8.9 Market opportunity by geography
        • Exhibit 43: Market opportunity by geography ($ million)

      9 Drivers, Challenges, and Trends

      • 9.1 Market drivers
        • 9.2 Market challenges
          • Exhibit 44: Impact of drivers and challenges
        • 9.3 Market trends

          10 Vendor Landscape

          • 10.1 Vendor Landscape
            • 10.2 Landscape disruption
              • Exhibit 46: Landscape disruption
              • Exhibit 47: Industry risks

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 48: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 49: Market positioning of vendors
              • Exhibit 50: 3M Co. - Overview
              • Exhibit 51: 3M Co. - Business segments
              • Exhibit 52: 3M Co. – Key news
              • Exhibit 53: 3M Co. - Key offerings
              • Exhibit 54: 3M Co. - Segment focus
              • Exhibit 55: A. O. Smith Corp. - Overview
              • Exhibit 56: A. O. Smith Corp. - Business segments
              • Exhibit 57: A.O. Smith Corp. – Key news
              • Exhibit 58: A. O. Smith Corp. - Key offerings
              • Exhibit 59: A. O. Smith Corp. - Segment focus
              • Exhibit 60: BWT Aktiengesellschaft - Overview
              • Exhibit 61: BWT Aktiengesellschaft - Product and service
              • Exhibit 62: BWT Aktiengesellschaft - Key offerings
              • Exhibit 63: Culligan International Co. - Overview
              • Exhibit 64: Culligan International Co. - Product and service
              • Exhibit 65: Culligan International Co. – Key news
              • Exhibit 66: Culligan International Co. - Key offerings
              • Exhibit 67: Haier Smart Home Co. Ltd. - Overview
              • Exhibit 68: Haier Smart Home Co. Ltd. - Business segments
              • Exhibit 69: Haier Smart Home Co. Ltd. – Key news
              • Exhibit 70: Haier Smart Home Co. Ltd. - Key offerings
              • Exhibit 71: Haier Smart Home Co. Ltd. - Segment focus
              • Exhibit 72: Honeywell International Inc. - Overview
              • Exhibit 73: Honeywell International Inc. - Business segments
              • Exhibit 74: Honeywell International Inc. – Key news
              • Exhibit 75: Honeywell International Inc. - Key offerings
              • Exhibit 76: Honeywell International Inc. - Segment focus
              • Exhibit 77: Ion Exchange (I) Ltd. - Overview
              • Exhibit 78: Ion Exchange (I) Ltd. - Business segments
              • Exhibit 79: Ion Exchange (India) Ltd. – Key news
              • Exhibit 80: Ion Exchange (I) Ltd. - Key offerings
              • Exhibit 81: Ion Exchange (I) Ltd. - Segment focus
              • Exhibit 82: Pentair Plc - Overview
              • Exhibit 83: Pentair Plc - Business segments
              • Exhibit 84: Pentair Plc - Key news
              • Exhibit 85: Pentair Plc - Key offerings
              • Exhibit 86: Pentair Plc - Segment focus
              • Exhibit 87: Unilever Group - Overview
              • Exhibit 88: Unilever Group - Business segments
              • Exhibit 89: Unilever Plc – Key news
              • Exhibit 90: Unilever Group - Key offerings
              • Exhibit 91: Unilever Group - Segment focus
              • Exhibit 92: Whirlpool Corp. - Overview
              • Exhibit 93: Whirlpool Corp. - Business segments
              • Exhibit 94: Whirlpool Corp. - Key offerings
              • Exhibit 95: Whirlpool Corp. – Key news
              • Exhibit 96: Whirlpool Corp. - Segment focus
            • 11.3 3M

              107 11.4

              110 11.5

              112 11.6

              113 11.7

              115 11.8

              118 11.9

              121 11.10

              123 11.11

              126 11.12

              129 12.

              132 12.1

              133 12.2

              134 12.3

              135 12.4

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The water softener market market growth will increase by $$ 690.9 mn during 2022-2025.
              The water softener market market is expected to grow at a CAGR of 7.63% during 2022-2025.
              Technavio has segmented the water softener market market by product (salt based and salt free) ,end-user (residential and commercial) , and geography (APAC, North America, Europe, MEA, and South America).
              3M Co., A. O. Smith Corp., BWT Aktiengesellschaft, Culligan International Co., Haier Smart Home Co. Ltd., Honeywell International Inc., Ion Exchange (I) Ltd., Pentair Plc, Unilever Group, Whirlpool Corp. are a few of the key vendors in the water softener market market.
              North America will register the highest growth rate of 32% among the other regions. Therefore, the water softener market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the water softener market market growth are:
              • Growing consumer awareness about water softening products and benefits of water softener systems
              • Emergence of recent technological advances to improve the efficiency of water, salt, and regeneration
              The water softener market market vendors should focus on grabbing business opportunities from the salt based segment as it accounted for the largest market share in the base year.
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