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Water Softener Market by End-user, Product and Geography - Forecast and Analysis 2023-2027

  • Published: Dec 2022
  • Pages: 167
  • SKU: IRTNTR40506
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The water softener market is estimated to grow at a CAGR of 8.5% between 2022 and 2027. The size of the market is forecast to increase by USD 879.16 million. The growth of the market depends on serval factors, including growing consumer awareness about water-softening products and benefits of water softener systems, the increase in savings on energy and cost and improved life cycle of water-dependent home appliances, and the centralized municipal water supply not largely treated for hardness.

This report extensively covers market segmentation by end-user (residential and commercial), product (salt-based and salt-free), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Water Softener Market During the Forecast Period?

Water softener Market Size

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Parent Market Analysis

Technavio categorizes the global water softener market as a part of the global household appliances market within the global household durables industry. The parent global household appliances market covers revenue generated by manufacturers of electric household appliances and related products.  Our research report has extensively covered external factors influencing the parent market growth during the forecast period.

Water Softener Market: Key Drivers, Trends, Challenges, and Customer Landscape

The growing consumer awareness about water-softening products and the benefits of water softener systems are notably driving the market growth, although factors such as threats to the environment due to salt-based water softener systems may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Water Softener Market Driver

The growing consumer awareness about water softening products and the benefits of water softener systems are the key factors driving the growth of the global water softener market. The water obtained from salt-based water softeners cannot be used directly for drinking or cooking and requires further treatment because of the presence of large amounts of sodium in the water. However, this water can be used for other daily chores like bathing, running water-based appliances, and washing kitchen utensils. The demand for water softeners is growing at a fast pace because of the depletion of freshwater sources.

With the depletion and degradation of freshwater sources, people have to rely on groundwater. With the increasing use of fertilizers and naturally occurring limestone quarries, the groundwater in many places has been rendered hard. Therefore, water softener systems are mostly used in POE systems to supply water and not point-of-use (POU) systems because the latter needs are fulfilled through water purifying systems that have an RO membrane. These factors are expected to increase the sales of water softeners during the forecast period.

Significant Water Softener Market Trend

The emergence of recent technological advances to improve the efficiency of water, salt, and regeneration will fuel the global water softener market. With the growing environmental concerns, all the stakeholders like the customers, manufacturers, and governments are looking for environment-friendly and sustainable products. Moreover, some of the key manufacturers have already introduced regeneration-efficient water softening systems by using demand-initiated regeneration (DIR). This ensures a reduction in the frequency of product regeneration as well as a reduction in the sodium and chloride contribution from water softeners. Culligan offers a Culligan Connect app that can be integrated with the company's HE softeners, which can assist homeowners.The 

Culligan Connect app incorporates all stats related to water, such as flow rates, water usage, and salt level in an easy-to-read format. If any issue arises, the app helps users to access product info and can perform a manual regeneration. The app also comes with a bypass option that allows users to soften water only when needed. Such technological advancements are likely to drive the global water softener market during the forecast period.

Major Water Softener Market Challenge

The threat to the environment due to salt-based water softener systems is a major challenge for the global water softener market growth. NaCl is the primary salt used in salt-based water softeners. NaCl occurs naturally and breaks down into sodium (Na+) and chloride (Cl-) in sanitary sewers or local wastewater treatment plants. Cl- can affect various organisms, including fish and freshwater plants, by modifying their reproduction rates, increasing their mortality, and changing the entire local ecosystem. Cl- can also increase oxidative stress in plants and reduce the potability of groundwater.  

Soft water can also have a detrimental effect on plants in regions that do not receive adequate rainfall. High concentrations of Sodium and potassium salts decrease the oxygen levels of the soil, causing the soil to become compact. This can limit the number of nutrients reaching the roots and kill the plants. Salts washed into wastewater also end up in water sources that are used for irrigation. Over time, the high salt concentration can not only kill the existing plants but also prevent the growth of new plants. All the above-mentioned factors are expected to pose a threat to market growth during the forecast period.

Key Water Softener Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Water softener Market Share by Geography

Global Water softener Market Customer Landscape

Who are the Major Water softener Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

aosmith.com.tr - The company offers water softeners such as SFT Series and WTS Series. Also, under this segment, the company offers domestic water treatment systems in order to provide you with safe and clean water.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Aquia Water Treatment Systems LLC
  • BWT Holding GmbH
  • Culligan International Co.
  • Enviro Water Products
  • EVOQUA WATER TECHNOLOGIES CORP.
  • Haier Smart Home Co. Ltd.
  • Harvey Water Softeners Ltd.
  • Honeywell International Inc
  • Indian Ion Exchange and Chemicals Ltd.
  • KENT RO Systems Ltd.
  • Kinetico Inc.
  • NuvoH20 LLC
  • Pearl Water Technologies
  • Pentair Plc
  • Pure Aqua Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Water Softener Market?

The market share growth by the residential segment will be significant during the forecast period. The rapid growth in urbanization, government funding for housing projects, low-interest rates on housing loans, and the growing popularity of high-rise residential buildings are expected to boost the global residential construction market during the forecast period. According to The World Bank Group, 2021, the global urban population increased from 56% in 2019 to 57.11% in 2021. Such a rise in urbanization will increase the demand for residential buildings in urban areas. Such factors will increase segment growth during the forecast period.

Water softener Market Size

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The residential segment was valued at USD 1,069.78 million in 2017 and continue to grow by 2021The use of water softeners reduces the time taken to clean a home, decreases the need for harsh chemicals used to remove scale buildup, and ensures appliances run efficiently. Water softeners use a technology that naturally conditions water and minimizes scaling. It helps to reduce existing and prevent new scale formation, thereby protecting plumbing works, dishes, and home appliances. Such benefits offered by water softeners are likely to increase their demand among residential consumers during the forecast period. 

Which are the Key Regions for the Water Softener Market?

Water softener Market Share by Geography

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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is growing at a stable rate in the region, especially in North America. Most states in the US are known to have hard water due to limestone surfaces, which render the natural water hard. The municipal water supply is not treated for hardness since hardness is not toxic. Consumers in North America have increasingly started opting for automatic and technologically advanced water softener systems. In the past few years, consumers have increased their expenditure on discretionary products. This factor, coupled with growing consumer awareness, promotions from marketers of water softener systems, and growing new house ownerships by Millennials, will help increase the penetration of water softeners during the forecast period.

This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for North America. Furthermore, in 2021, due to the COVID-19 vaccination drives carried out by various governments, such as those in Canada, the US, and Mexico, several business and industrial operations resumed, which increased the demand for water softener products from the commercial segment. Furthermore, growing environmental concerns are pushing manufacturers to build water-softening devices that incorporate advanced technology to aid in the reduction of wastewater, which is expected to fuel the growth of the regional water softener market during the forecast period.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by End-user (Residential and Commercial), Product (Salt-based and Salt-free), and Geography (North America, Europe, APAC, South America, and Middle East and Africa).

  • End-User Outlook (USD Million, 2017 - 2027)
    • Residential
    • Commercial
  • Product Outlook (USD Million, 2017 - 2027)
    • Salt-based
    • Salt-free
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Water Softener Market Scope

Report Coverage

Details

Page number

167

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 8.5%

Market growth 2023-2027

USD 879.16 million

Market structure

Fragmented

YoY growth 2022-2023(%)

7.5

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key countries

US, China, India, UK, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

A. O. Smith Corp., Aquia Water Treatment Systems LLC, BWT Holding GmbH, Culligan International Co., Enviro Water Products, EVOQUA WATER TECHNOLOGIES CORP., Haier Smart Home Co. Ltd., Harvey Water Softeners Ltd., Honeywell International Inc, Indian Ion Exchange and Chemicals Ltd., KENT RO Systems Ltd., Kinetico Inc., NuvoH20 LLC, Pearl Water Technologies, Pentair Plc, Pure Aqua Inc., Unilever PLC, US Water Systems Inc., Whirlpool Corp., and 3M Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and the Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Water Softener Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the water softener market between 2023 and 2027
  • Precise estimation of the size of the water softener market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Comprehensive analysis of factors that will challenge the growth of water softener market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global water softener market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global water softener market 2017 - 2021 ($ million)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Residential - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Residential - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Residential - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Residential - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Residential - Year-over-year growth 2022-2027 (%)
    • 6.4 Commercial - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Commercial - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Commercial - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Commercial - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Commercial - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by End-user
      • Exhibit 42: Market opportunity by End-user ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 45: Chart on Comparison by Product
      • Exhibit 46: Data Table on Comparison by Product
    • 7.3 Salt-based - Market size and forecast 2022-2027
      • Exhibit 47: Chart on Salt-based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Data Table on Salt-based - Market size and forecast 2022-2027 ($ million)
      • Exhibit 49: Chart on Salt-based - Year-over-year growth 2022-2027 (%)
      • Exhibit 50: Data Table on Salt-based - Year-over-year growth 2022-2027 (%)
    • 7.4 Salt-free - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Salt-free - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Salt-free - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Salt-free - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Salt-free - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Product
      • Exhibit 55: Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 59: Chart on Geographic comparison
      • Exhibit 60: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 89: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 India - Market size and forecast 2022-2027
      • Exhibit 97: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 101: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 104: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 105: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 106: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 107: Matrix on vendor position and classification
            • 12.3 3M Co.
              • Exhibit 108: 3M Co. - Overview
              • Exhibit 109: 3M Co. - Business segments
              • Exhibit 110: 3M Co. - Key news
              • Exhibit 111: 3M Co. - Key offerings
              • Exhibit 112: 3M Co. - Segment focus
            • 12.4 A. O. Smith Corp.
              • Exhibit 113: A. O. Smith Corp. - Overview
              • Exhibit 114: A. O. Smith Corp. - Product / Service
              • Exhibit 115: A. O. Smith Corp. - Key offerings
            • 12.5 BWT Holding GmbH
              • Exhibit 116: BWT Holding GmbH - Overview
              • Exhibit 117: BWT Holding GmbH - Product / Service
              • Exhibit 118: BWT Holding GmbH - Key offerings
            • 12.6 Culligan International Co.
              • Exhibit 119: Culligan International Co. - Overview
              • Exhibit 120: Culligan International Co. - Product / Service
              • Exhibit 121: Culligan International Co. - Key offerings
            • 12.7 Enviro Water Products
              • Exhibit 122: Enviro Water Products - Overview
              • Exhibit 123: Enviro Water Products - Product / Service
              • Exhibit 124: Enviro Water Products - Key offerings
            • 12.8 EVOQUA WATER TECHNOLOGIES CORP.
              • Exhibit 125: EVOQUA WATER TECHNOLOGIES CORP. - Overview
              • Exhibit 126: EVOQUA WATER TECHNOLOGIES CORP. - Business segments
              • Exhibit 127: EVOQUA WATER TECHNOLOGIES CORP. - Key news
              • Exhibit 128: EVOQUA WATER TECHNOLOGIES CORP. - Key offerings
              • Exhibit 129: EVOQUA WATER TECHNOLOGIES CORP. - Segment focus
            • 12.9 Haier Smart Home Co. Ltd.
              • Exhibit 130: Haier Smart Home Co. Ltd. - Overview
              • Exhibit 131: Haier Smart Home Co. Ltd. - Business segments
              • Exhibit 132: Haier Smart Home Co. Ltd. - Key offerings
              • Exhibit 133: Haier Smart Home Co. Ltd. - Segment focus
            • 12.10 Harvey Water Softeners Ltd.
              • Exhibit 134: Harvey Water Softeners Ltd. - Overview
              • Exhibit 135: Harvey Water Softeners Ltd. - Product / Service
              • Exhibit 136: Harvey Water Softeners Ltd. - Key offerings
            • 12.11 Honeywell International Inc
              • Exhibit 137: Honeywell International Inc - Overview
              • Exhibit 138: Honeywell International Inc - Business segments
              • Exhibit 139: Honeywell International Inc - Key news
              • Exhibit 140: Honeywell International Inc - Key offerings
              • Exhibit 141: Honeywell International Inc - Segment focus
            • 12.12 Indian Ion Exchange and Chemicals Ltd.
              • Exhibit 142: Indian Ion Exchange and Chemicals Ltd. - Overview
              • Exhibit 143: Indian Ion Exchange and Chemicals Ltd. - Product / Service
              • Exhibit 144: Indian Ion Exchange and Chemicals Ltd. - Key offerings
            • 12.13 KENT RO Systems Ltd.
              • Exhibit 145: KENT RO Systems Ltd. - Overview
              • Exhibit 146: KENT RO Systems Ltd. - Product / Service
              • Exhibit 147: KENT RO Systems Ltd. - Key offerings
            • 12.14 Kinetico Inc.
              • Exhibit 148: Kinetico Inc. - Overview
              • Exhibit 149: Kinetico Inc. - Product / Service
              • Exhibit 150: Kinetico Inc. - Key offerings
            • 12.15 Pentair Plc
              • Exhibit 151: Pentair Plc - Overview
              • Exhibit 152: Pentair Plc - Business segments
              • Exhibit 153: Pentair Plc - Key news
              • Exhibit 154: Pentair Plc - Key offerings
              • Exhibit 155: Pentair Plc - Segment focus
            • 12.16 Unilever PLC
              • Exhibit 156: Unilever PLC - Overview
              • Exhibit 157: Unilever PLC - Business segments
              • Exhibit 158: Unilever PLC - Key news
              • Exhibit 159: Unilever PLC - Key offerings
              • Exhibit 160: Unilever PLC - Segment focus
            • 12.17 Whirlpool Corp.
              • Exhibit 161: Whirlpool Corp. - Overview
              • Exhibit 162: Whirlpool Corp. - Business segments
              • Exhibit 163: Whirlpool Corp. - Key offerings
              • Exhibit 164: Whirlpool Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 165: Inclusions checklist
                • Exhibit 166: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 167: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 168: Research methodology
                • Exhibit 169: Validation techniques employed for market sizing
                • Exhibit 170: Information sources
              • 13.5 List of abbreviations
                • Exhibit 171: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Water softener market growth will increase by $879.16 million during 2023-2027.
              The water softener market is expected to grow at a CAGR of 8.5% during 2023-2027.
              Technavio has segmented the water softener market by end-user (Residential and Commercial) ,product (Salt-based and Salt-free) , and geography (North America, Europe, APAC, South America, and Middle East and Africa).
              A. O. Smith Corp., Aquia Water Treatment Systems LLC, BWT Holding GmbH, Culligan International Co., Enviro Water Products, EVOQUA WATER TECHNOLOGIES CORP., Haier Smart Home Co. Ltd., Harvey Water Softeners Ltd., Honeywell International Inc, Indian Ion Exchange and Chemicals Ltd., KENT RO Systems Ltd., Kinetico Inc., NuvoH20 LLC, Pearl Water Technologies, Pentair Plc, Pure Aqua Inc., Unilever PLC, US Water Systems Inc., Whirlpool Corp., 3M Co. are a few of the key vendors in the water softener market.
              North America will register the highest growth rate of 32.9% among the other regions. Therefore, the water softener market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the water softener market growth are:
              • Growing consumer awareness about water-softening products and benefits of water softener systems
              • Emergence of recent technological advances to improve the efficiency of water, salt, and regeneration
              The water softener market vendors should focus on grabbing business opportunities from the residential segment as it accounted for the largest market share in the base year.
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