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The US Wearables Market size is estimated to increase by USD 34.53 billion at a CAGR of 16.47% between 2023 and 2028. The growth of the market depends on several factors, including a growing preference for wearable devices for payment, an increasing focus on fitness and healthy lifestyle orientation, and the development of miniaturized electronic components. The market refers to the industry that encompasses the design, development, production, and sale of portable electronic devices that can be worn on the body. These devices are typically equipped with various sensors, integrated circuits, and wireless connectivity capabilities, allowing them to collect data, monitor specific health metrics, track physical activities, and perform other tasks.
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The market is seeing significant growth, driven by advancements in wearable tech trends and wearable device innovations. Key features like magnetic charge capabilities and enhanced wearable device battery life are boosting user adoption. The integration of wearable apps into the wearable device ecosystem enhances wearable device functionalities, offering diverse wearable device applications such as healthcare, sports, and entertainment. Wearable device companies are focusing on wearable device design, ensuring wearable device compatibility and durability to meet user demands. Despite challenges in wearable device data security and wearable device regulations, the industry is advancing with machine learning and data analytics. These technologies improve wearable device user experience and offer substantial fitness and lifestyle benefits. As the market evolves, factors like wearable device pricing, user preferences, and data privacy remain critical to sustained growth and innovation.
The wearables market in the US is experiencing significant growth, driven by advancements in battery systems and the Internet of Things (IoT). Wearable technology encompasses a wide range of applications, from smart textiles and nontextiles in fashion and jewelry, to footwear and fitness tracking wearables. Mems sensors, GPS, IMU, accelerometer, gyroscope, and magnetometer are essential components in these devices, enabling features such as health tracking, gesture controls, and virtual reality (VR) and augmented reality (AR) headsets. Medical professionals are increasingly utilizing wearable tech for training and patient care, reducing surgical mishaps and improving health self-efficacy and autonomy. Digital projections and wearable tech audience engagement are also gaining traction, with truly wireless earphones and glasses with sensors becoming popular. Bluetooth and wireless protocols ensure seamless connectivity, allowing users to monitor their health and fitness levels and make phone calls on the go. In summary, the US wearables market is a dynamic and innovative space, where technology and fashion merge to create devices that enhance our daily lives, from fitness tracking to medical training and beyond.
Increasing focus on fitness and healthy lifestyle orientation is notably driving the market growth. In the US, the focus on fitness and healthy lifestyle orientation has been a key driver for the growth of the market. Consumers are increasingly interested in tracking their physical activity, monitoring their health, and achieving their fitness goals, and wearables provide an easy and convenient way to do so. The popularity of wearable fitness devices such as fitness trackers and smartwatches has surged in recent years, with major players such as Alphabet Inc., Garmin Ltd., and Apple Inc. dominating the US - wearable technology market.
However, these devices offer a range of features, including heart rate monitoring, step tracking, calorie counting, and sleep tracking, as well as apps and other features that help users set and achieve their fitness goals. Since the market is witnessing an increase in the number of apps that are compatible with wearable electronic devices, the adoption of wearable electronic devices is expected to rise, which is expected to drive the growth of the market during the forecast period.
The emergence of the hybrid smartwatch market is an emerging trend shaping the market growth. Another prominent trend in the market is the emergence of the hybrid smartwatch market. Hybrid smartwatches are a fusion of old-school mechanical watches and connected smartwatches. These watches attract those who prefer the look of a regular mechanical watch integrated with features such as health monitoring, fitness monitoring, sleep monitoring, and smartphone notification management. These watches do not offer touchscreen operation. Instead, all the functionalities are handled by a smartphone, and the watch is connected to the smartphone through an app.
Moreover, the increasing popularity of hybrid smartwatches is encouraging several companies to develop these watches to expand their customer base. The introduction of hybrid smartwatches will fuel the adoption of wearable devices, which is expected to drive the growth of the market during the forecast period.
The growing market for counterfeit products is a significant challenge hindering the market growth. One of the prominent factors that are hindering the growth of the US - wearable technology market is the growing market for counterfeit wearable electronic devices. The market is filled with fake copies of all the prominent products from major companies, such as Apple Inc., Samsung Electronics Co. Ltd., Alphabet Inc., and Huawei Technologies Co. Ltd. Most of these counterfeit products are manufactured in the US, owing to the presence of low-cost labour and other counterfeit product markets. Smartwatches and smart bands are the most counterfeited products available in the market due to their greater appeal to local consumers compared with other wearable electronic devices.
Furthermore, from the consumer's perspective, the sale of these counterfeit products is a threat to their privacy and security. Many of these products are used by customers as a payment method, as well as for health monitoring. Many times, customers do not realize that these products do not have the same security standards as the original ones, which poses a threat to customers' data privacy and security. The growth of counterfeit electronic devices decreases the sales, reliability, and brand value of the original products, which is expected to limit the growth of the market during the forecast period.
The market share growth by the online segment will be significant during the forecast period. The online segment includes the revenue generated from the online sale of wearable products either through companies' proprietary websites or third-party online retailers such as Amazon.com. Increased Internet penetration in the US is expected to drive the online distribution channel of the US - wearable technology market.
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The online segment was the largest and was valued at USD 10.80 billion in 2018. Online retailing is getting popular among consumers as it provides benefits such as purchasing convenience, competitive prices, and a diverse range of products. E-commerce platforms enable consumers to choose from a wide range of brands and help them purchase wearable devices such as fitness trackers and smartwatches at their convenience. These platforms eliminate the need to visit brick-and-mortar stores. Hence, consumers readily opt for e-commerce platforms for purchasing these products. This has prompted many companies to offer a wide range of wearable devices through third-party online retailers. For example, Amazon offers a diverse range of wearable devices. Therefore, the increasing consumer inclination toward online retailing, complimented by the rising Internet penetration across regions, is expected to drive the growth of the online segment in the market during the forecast period.
A smartwatch is a computerized watch that offers numerous functionalities, including making calls, messaging, and health monitoring by tracking steps taken, calories burned, and heart rate, among others. It also provides customers with quick access to several apps on their smartphones. Collaborations and partnerships with US - wearable technology market participants allow companies to upgrade their products with innovative features and advanced technologies and leverage their technical expertise to develop innovative products and capture more market share. Further, the strategic partnerships and collaborations among market participants are opening new areas for the potential use of smartwatches, which is expected to propel the demand for smartwatches, which is expected to drive the growth of the market during the forecast period.
The Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company offers wearables such as Adidas smartwatches in various colours for both men and women.
Alphabet Inc. - The company offers watches such as FitBit, FitBit 2, sense 2, FitBit Versa, and FitBit Charge 5.
ASUSTeK Computer Inc. - The company offers wearables such as the Apple Watch Ultra, Apple Watch SE, and Apple Watch Series 8.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Wearables Market: Wearables Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Japan, China, Canada, Germany - Size and Forecast
Wearable Technology Market: Wearable Technology Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, Canada, Germany - Size and Forecast
Smart Wearable Entertainment Devices and Services Market: Smart Wearable Entertainment Devices and Services Market Analysis North America, APAC, Europe, Middle East and Africa, South America - US, China, Japan, Germany, UK - Size and Forecast
The market in the US is rapidly expanding, driven by innovations in health tracking solutions and adaptive EQ technology. Products like augmented reality glasses, virtual reality headsets, activity trackers, and wearable sensors are becoming integral in daily life. Smart clothing, hearables, and biometric wearables enhance health monitoring devices, while smart eyewear and wearable fitness technology cater to lifestyle benefits. Wearable healthcare devices and wearable accessories offer convenience and customization. The industry is bolstered by wearable device manufacturers focusing on wearable device security, usability, and integration. Key applications include remote monitoring, telemedicine, and sports tracking, providing significant health and fitness benefits. Wearable device connectivity and Wearable device AI integration further drive market growth.
Furthermore, the market is evolving with innovations in wearable technology watches that monitor oxygen levels and blood oxygen saturation. These devices, featuring rugged metal casing and better battery life, cater to swimmers, cyclists, runners, and gym-goers by tracking calories burnt and other metrics. Wearable gadgets and wearable cameras are also popular, enhancing fitness activities and remote work. IoT-based apparel and ear-worn devices utilize advanced electrical components and communication-based protocols for seamless connectivity. However, the market faces challenges with low-cost fraudulent devices impacting wearable device adoption. The industry focuses on improving wearable device usability, integration, and data security to ensure wearable device health benefits and fitness benefits.
The wearables market in the US is experiencing significant growth, with various types of wearable technology gaining popularity among consumers. This market encompasses a wide range of devices, including wristwear such as smartwatches and fitness bands, and headwear like smart glasses. In the realm of video gaming, wearable technology takes the form of wristbands and handheld monitoring tools, providing immersive experiences and real-time feedback. The healthcare sector is also embracing wearable technology, with applications in home healthcare and hospital services. Wearable medical devices and power consumption-efficient battery systems are essential for continuous patient monitoring and remote health management. Power requirement and recharging are critical considerations for these devices, ensuring they remain functional throughout the day. Wellness and fitness enthusiasts benefit from wearables that track vital signs, monitor workouts, and provide healthcare information. The military and medical industries also utilize wearable technology, with smart glasses and augmented reality (AR) and virtual reality (VR) headsets enhancing situational awareness and improving training programs. In summary, the US wearables market is a dynamic and diverse landscape, incorporating wristwear, headwear, video gaming, wearable medical devices, handheld monitoring tools, home healthcare, hospital services, battery systems, power consumption, power requirement, recharging, wellness and fitness, medical and military, healthcare information, medical devices, smart glasses, AR, and VR.
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Market Scope |
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Report Coverage |
Details |
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Page number |
165 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 16.47% |
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Market Growth 2024-2028 |
USD 34.53 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
14.35 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, Alphabet Inc., ASUSTeK Computer Inc., Capri Holdings Ltd., Casio Computer Co. Ltd., Fossil Group Inc., Garmin Ltd., HTC Corp., Huawei Technologies Co. Ltd., Lenovo Group Ltd., LG Electronics Inc., Motorola Solutions Inc., Nike Inc., Nokia Corp., Polar Electro Oy, Samsung Electronics Co. Ltd., Sony Group Corp., TomTom NV, Xiaomi Communications Co. Ltd., and Apple Inc. |
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Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Market Segmentation by Application
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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