Web Analytics Market by Deployment and Geography - Forecast and Analysis 2020-2024

  • Published: Dec 2019
  • Pages: 148
  • SKU: IRTNTR40349
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The global web analytics market size has the potential to grow by USD 3.05 billion during 2020-2024. The market’s growth momentum will accelerate throughout the forecast period.

This report provides a detailed analysis of the market by geography (APAC, Europe, MEA, North America, and South America) and deployment (on-premises and cloud-based). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Adobe Inc., AT Internet, Facebook Inc., Google LLC, International Business Machines Corp., Microsoft Corp., Oracle Corp., SAS Institute Inc., Verizon Communications Inc., and Webtrends Inc.

Market Overview

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Market Competitive Analysis

The web analytics market is currently fragmented. The degree of fragmentation will increase over the forecast period. Vendors are focusing on offering cloud-based web analytics tools to cater to the growing adoption of cloud-based services, which will help them in increasing their revenue generation. SAS Institute Inc., Verizon Communications Inc., and Webtrends Inc. are a few of the significant market participants. Although the accelerating market growth momentum will offer immense business opportunities to the vendors, the increasing availability of open-source solutions will challenge the growth of many. To make the most of the opportunities, market vendors should focus more on growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market positions, this web analytics market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of the companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. This web analytics market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of their future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading web analytics companies, including:

  • Adobe Inc.
  • AT Internet
  • Facebook Inc.
  • Google LLC
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • SAS Institute Inc.
  • Verizon Communications Inc.
  • Webtrends Inc.

Web Analytics Market: Segmentation by Region

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North America was the largest market for web analytics in 2019. The region is expected to record a fast growth rate during the forecast period. The rising adoption of cloud computing services and the presence of various leading vendors, such as IBM and Google, are contributing to the web analytics market growth in North America. The exponential growth of the e-commerce industry in the region is also fueling market growth.

Almost 36% of the overall market’s growth will originate from North America during the forecast period. The US is the critical market for web analytics in the region. The market growth rate in this region will be slower than that of APAC during the forecast period.

Web Analytics Market: Segmentation by Deployment

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The quick deployment, improved flexibility, scalability, and real-time data visibility of cloud-based deployment are increasing the use of cloud-based web analytics. The increasing digitalization of various business processes and the geographic expansion of markets such as retail, IT, and other companies are the other significant factors driving the growth of the web analytics market by the cloud-based segment.

Web analytics market growth by the cloud-based segment is expected to be faster compared with the on-premises market segment over the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the web analytics market size.

Web Analytics Market: Key Drivers and Trends

The e-commerce sector is continuously undergoing a transformation with the advent of new technologies and services and vendors’ marketing strategies to attract customers. The integration of web analytics is one such technological transformation observed in the sector. Web analytics is helping online retailers in tracking user activity on their websites and in analyzing which of their marketing campaigns are driving sales. With the monitored data, web analytics is helping retailers in offering more personalized shopping experience through targeted advertising, product recommendations, and pricing. Therefore, the rising preference for online shopping will increase the implementation of web analytics, contributing to the web analytics market growth.

  • Online marketers and website holders are increasingly adopting AI-enabled web analytics, which is one of the vital web analytics market trends.
  • Web analytics-enabled with AI can generate automated reports on web performance.
  • Automated web analytics allows website holders and online marketers to retrieve essential and accurate data quickly.
  • AI-enabled web analytics can help marketers in making near-accurate predictions to increase their website performance by adding new marketing strategies, increasing their ROI of digital marketing efforts and customer experience while facilitating conversion rates.
  • The web analytics market size will grow at a CAGR of over 19% during 2020-2024.

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Web Analytics Market: Key Highlights of the Report for the Forecast Period 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will accelerate the growth of the web analytics market during the next five years
  • Precise estimation of the global web analytics market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the web analytics industry in APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of web analytics vendors

 

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PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
  • Value chain analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2019
  • Market outlook
  • Market size and forecast 2019-2024

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY DEPLOYMENT

  • Market segmentation by deployment
  • Comparison by deployment
  • Cloud-based - Market size and forecast 2019-2024
  • On-premises - Market size and forecast 2019-2024
  • Market opportunity by deployment

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2019-2024
  • Europe - Market size and forecast 2019-2024
  • APAC - Market size and forecast 2019-2024
  • South America - Market size and forecast 2019-2024
  • MEA - Market size and forecast 2019-2024
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

  • Increasing adoption of the cloud
  • Need for predictive analytics
  • Proliferation of AI in web analytics

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Adobe Inc.
  • AT Internet
  • Facebook Inc.
  • Google LLC
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • SAS Institute Inc.
  • Verizon Communications Inc.
  • Webtrends Inc.

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations
  • Definition of market positioning of vendors

PART 15: EXPLORE TECHNAVIO

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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