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The web analytics market share is expected to increase by USD 4.31 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 19.16%.
This web analytics market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers web analytics market segmentation by deployment (cloud-based and on-premises) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The web analytics market report also offers information on several market vendors, including Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc. among others.
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising preference for online shopping is notably driving the web analytics market growth, although factors such as challenges associated with compliance with data privacy and regulations may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the web analytics industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Web Analytics Market Driver
One of the key factors driving the web analytics market growth is the rising preference for online shopping. The e-commerce space is constantly changing with the advent of new technologies and services and also with vendors marketing tactics to gain popularity and attract more customers. The total e-commerce sales are expected to reach 4 trillion USD by the end of 2020. Also, consumer demand for personalized experiences, good services, and easy access to product information is growing. The integration of web analytics helps online retailers to better understand consumer preferences by collecting information about customer/website visitors and offering the right product offerings. With more targeted traffic, it becomes much easier for vendors to convert website visitors into potential customers by offering customized products based on their interests, language, behavior, and demographics. Thus, the growth in online shopping will increase the implementation of web analytics, which will drive the global web analytics market.
Key Web Analytics Market Trend
The increasing adoption of the cloud is a web analytics market trend that is expected to have a positive impact in the coming years. Cloud computing solutions are becoming prominent due to the flexibility and cost benefits associated with these models. Organizations across industries such as BFSI, telecom, healthcare, and manufacturing, including small, medium, and large enterprises, are focusing on reducing their overall capital expenditure (CAPEX) by adopting new technologies such as the cloud. Organizations that have online businesses are looking for better ways to ensure that their website performance data is captured accurately to enhance customer satisfaction and online purchases, which maximize ROI and help in the effective implementation of marketing strategies. A cloud-based web analytics software allows companies to analyze the data of online businesses in real-time with a centralized view. With the rising adoption of cloud-based services, vendors have started offering cloud-based web analytics tools. The increasing adoption of cloud-based web analytics is anticipated to create growth opportunities in the global web analytics market.
Key Web Analytics Market Challenge
The challenges associated with compliance with data privacy and regulations will be a major challenge for the web analytics market growth during the forecast period. With the increasing use of web analytics to offer a more personalized shopping experience through product recommendations, targeted advertising, and pricing, the technology is increasingly being implemented by retailers in their online marketing strategies. End-users of web analytics applications need to comply with several government regulations, such as GDPR and HIPAA, in addition to adapting to the changing policies and procedures. To comply with regulations across regions, online marketers need to ensure the privacy and legal usage of customers’ data. Enterprises also need to comply with both regional and global data regulations. Thus, the rising data privacy concerns may hinder the growth in the adoption of web analytics.
This web analytics market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global web analytics market as a part of the global application software market within the global IT software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the web analytics market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the web analytics market encompasses successful business strategies deployed by key vendors. The web analytics market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The web analytics market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the web analytics market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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36% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for web analytics in North America. Market growth in this region will be faster than the growth of the market in the European regions.
The rising adoption of cloud computing services and the presence of various leading vendors, such as IBM, Google, Microsoft Corp. (Microsoft), Adobe, and Oracle, in the region will facilitate the web analytics market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 had a favorable influence on the web analytics market in this region in 2020. Owing to the pandemic, governments of several nations across the region imposed lockdowns in 2020, forcing people to stay at home to prevent the spread of the virus. As a result, industries across the region were forced to undertake numerous trade activities online, leading to the widespread use of cloud computing for the better storage of data, in North America, in 2020.
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The web analytics market share growth by the cloud-based segment will be significant during the forecast period. Cloud-based deployment of web analytics accelerates the process of gaining business-critical insight for decision-making. The cloud-based segment is expected to grow at a significant rate, owing to its benefits such as quick deployment, improved flexibility and scalability, and real-time data visibility.
This report provides an accurate prediction of the contribution of all the segments to the growth of the web analytics market size and actionable market insights on post COVID-19 impact on each segment.
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Web Analytics Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 19.16% |
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Market growth 2022-2026 |
$ 4.31 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
13.22 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 36% |
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Key consumer countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Deployment
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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