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Web Analytics Market by Deployment and Geography - Forecast and Analysis 2022-2026

  • Published: Sep 2022
  • Pages: 138
  • SKU: IRTNTR40349
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The web analytics market share is expected to increase by USD 4.31 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 19.16%.

This web analytics market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers web analytics market segmentation by deployment (cloud-based and on-premises) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The web analytics market report also offers information on several market vendors, including Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc. among others.

What will the Web Analytics Market Size be During the Forecast Period?

Web Analytics Market Size

Download Report Sample to Unlock the Web Analytics Market Size for the Forecast Period and Other Important Statistics

 

Web Analytics Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising preference for online shopping is notably driving the web analytics market growth, although factors such as challenges associated with compliance with data privacy and regulations may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the web analytics industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Web Analytics Market Driver

One of the key factors driving the web analytics market growth is the rising preference for online shopping. The e-commerce space is constantly changing with the advent of new technologies and services and also with vendors marketing tactics to gain popularity and attract more customers. The total e-commerce sales are expected to reach 4 trillion USD by the end of 2020. Also, consumer demand for personalized experiences, good services, and easy access to product information is growing. The integration of web analytics helps online retailers to better understand consumer preferences by collecting information about customer/website visitors and offering the right product offerings. With more targeted traffic, it becomes much easier for vendors to convert website visitors into potential customers by offering customized products based on their interests, language, behavior, and demographics. Thus, the growth in online shopping will increase the implementation of web analytics, which will drive the global web analytics market.

Key Web Analytics Market Trend

The increasing adoption of the cloud is a web analytics market trend that is expected to have a positive impact in the coming years. Cloud computing solutions are becoming prominent due to the flexibility and cost benefits associated with these models. Organizations across industries such as BFSI, telecom, healthcare, and manufacturing, including small, medium, and large enterprises, are focusing on reducing their overall capital expenditure (CAPEX) by adopting new technologies such as the cloud. Organizations that have online businesses are looking for better ways to ensure that their website performance data is captured accurately to enhance customer satisfaction and online purchases, which maximize ROI and help in the effective implementation of marketing strategies. A cloud-based web analytics software allows companies to analyze the data of online businesses in real-time with a centralized view. With the rising adoption of cloud-based services, vendors have started offering cloud-based web analytics tools. The increasing adoption of cloud-based web analytics is anticipated to create growth opportunities in the global web analytics market.

Key Web Analytics Market Challenge

The challenges associated with compliance with data privacy and regulations will be a major challenge for the web analytics market growth during the forecast period. With the increasing use of web analytics to offer a more personalized shopping experience through product recommendations, targeted advertising, and pricing, the technology is increasingly being implemented by retailers in their online marketing strategies. End-users of web analytics applications need to comply with several government regulations, such as GDPR and HIPAA, in addition to adapting to the changing policies and procedures. To comply with regulations across regions, online marketers need to ensure the privacy and legal usage of customers’ data. Enterprises also need to comply with both regional and global data regulations. Thus, the rising data privacy concerns may hinder the growth in the adoption of web analytics.

This web analytics market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global web analytics market as a part of the global application software market within the global IT software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the web analytics market during the forecast period.

Who are the Major Web Analytics Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • Adobe Inc.
  • Alphabet Inc.
  • AT Internet
  • Cardiolog Analytics
  • Comscore Inc.
  • Content Square Inc.
  • International Business Machines Corp.
  • Meta Platforms Inc.
  • Metrics Enterprises Inc.
  • Microsoft Corp.
  • New Relic Inc.
  • Oracle Corp.
  • Quantcast
  • Rankwatch
  • Roxr Software Ltd.
  • SAS Institute Inc.
  • Smartlook.com s.r.o.
  • Snowplow Analytics Ltd.
  • Splunk Inc.
  • Webtrends Inc.

 

This statistical study of the web analytics market encompasses successful business strategies deployed by key vendors. The web analytics market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Adobe Inc. - Adobe Inc. is a public company headquartered in the US. It is a global company generating $15,785 million in revenues and has around 25,988 employees. Its revenue from the global web analytics market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company. 
  • Adobe Inc. - The company offers web analytics software for ad hoc analysis, flow analysis, and advanced segmentation. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The web analytics market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Web Analytics Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the web analytics market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Web Analytics Market?

Web Analytics Market Share by Geography

For more insights on the market share of various regions Request PDF Sample now!

36% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for web analytics in North America. Market growth in this region will be faster than the growth of the market in the European regions.

The rising adoption of cloud computing services and the presence of various leading vendors, such as IBM, Google, Microsoft Corp. (Microsoft), Adobe, and Oracle, in the region will facilitate the web analytics market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 had a favorable influence on the web analytics market in this region in 2020. Owing to the pandemic, governments of several nations across the region imposed lockdowns in 2020, forcing people to stay at home to prevent the spread of the virus. As a result, industries across the region were forced to undertake numerous trade activities online, leading to the widespread use of cloud computing for the better storage of data, in North America, in 2020.

What are the Revenue-generating Deployment Segments in the Web Analytics Market?

Web Analytics Market Share

To gain further insights on the market contribution of various segments Request PDF Sample

The web analytics market share growth by the cloud-based segment will be significant during the forecast period. Cloud-based deployment of web analytics accelerates the process of gaining business-critical insight for decision-making. The cloud-based segment is expected to grow at a significant rate, owing to its benefits such as quick deployment, improved flexibility and scalability, and real-time data visibility. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the web analytics market size and actionable market insights on post COVID-19 impact on each segment.

 

Web Analytics Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 19.16%

Market growth 2022-2026

$ 4.31 billion

Market structure

Fragmented

YoY growth (%)

13.22

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 36%

Key consumer countries

US, Canada, China, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., and Webtrends Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Web Analytics Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive web analytics market growth during the next five years
  • Precise estimation of the web analytics market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behaviour
  • The growth of the web analytics industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of web analytics market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Deployment

    • 5.1 Market segments
      • Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
    • 5.2 Comparison by Deployment
      • Exhibit 26: Chart on Comparison by Deployment
      • Exhibit 27: Data Table on Comparison by Deployment
    • 5.3 Cloud-based - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)
    • 5.4 On-premises - Market size and forecast 2021-2026
      • Exhibit 32: Chart on On-premises - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on On-premises - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on On-premises - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on On-premises - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Deployment
      • Exhibit 36: Market opportunity by Deployment ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 UK - Market size and forecast 2021-2026
      • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.11 Canada - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.12 Germany - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Adobe Inc.
              • Exhibit 89: Adobe Inc. - Overview
              • Exhibit 90: Adobe Inc. - Business segments
              • Exhibit 91: Adobe Inc. - Key news
              • Exhibit 92: Adobe Inc. - Key offerings
              • Exhibit 93: Adobe Inc. - Segment focus
            • 10.4 Alphabet Inc.
              • Exhibit 94: Alphabet Inc. - Overview
              • Exhibit 95: Alphabet Inc. - Business segments
              • Exhibit 96: Alphabet Inc. - Key news
              • Exhibit 97: Alphabet Inc. - Key offerings
              • Exhibit 98: Alphabet Inc. - Segment focus
            • 10.5 AT Internet
              • Exhibit 99: AT Internet - Overview
              • Exhibit 100: AT Internet - Product / Service
              • Exhibit 101: AT Internet - Key offerings
            • 10.6 Comscore Inc.
              • Exhibit 102: Comscore Inc. - Overview
              • Exhibit 103: Comscore Inc. - Product / Service
              • Exhibit 104: Comscore Inc. - Key offerings
            • 10.7 International Business Machines Corp.
              • Exhibit 105: International Business Machines Corp. - Overview
              • Exhibit 106: International Business Machines Corp. - Business segments
              • Exhibit 107: International Business Machines Corp. - Key offerings
              • Exhibit 108: International Business Machines Corp. - Segment focus
            • 10.8 Meta Platforms Inc.
              • Exhibit 109: Meta Platforms Inc. - Overview
              • Exhibit 110: Meta Platforms Inc. - Business segments
              • Exhibit 111: Meta Platforms Inc. - Key news
              • Exhibit 112: Meta Platforms Inc. - Key offerings
              • Exhibit 113: Meta Platforms Inc. - Segment focus
            • 10.9 Metrics Enterprises Inc.
              • Exhibit 114: Metrics Enterprises Inc. - Overview
              • Exhibit 115: Metrics Enterprises Inc. - Product / Service
              • Exhibit 116: Metrics Enterprises Inc. - Key offerings
            • 10.10 Microsoft Corp.
              • Exhibit 117: Microsoft Corp. - Overview
              • Exhibit 118: Microsoft Corp. - Business segments
              • Exhibit 119: Microsoft Corp. - Key news
              • Exhibit 120: Microsoft Corp. - Key offerings
              • Exhibit 121: Microsoft Corp. - Segment focus
            • 10.11 Oracle Corp.
              • Exhibit 122: Oracle Corp. - Overview
              • Exhibit 123: Oracle Corp. - Business segments
              • Exhibit 124: Oracle Corp. - Key news
              • Exhibit 125: Oracle Corp. - Key offerings
              • Exhibit 126: Oracle Corp. - Segment focus
            • 10.12 SAS Institute Inc.
              • Exhibit 127: SAS Institute Inc. - Overview
              • Exhibit 128: SAS Institute Inc. - Product / Service
              • Exhibit 129: SAS Institute Inc. - Key news
              • Exhibit 130: SAS Institute Inc. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 131: Inclusions checklist
                • Exhibit 132: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 133: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 134: Research methodology
                • Exhibit 135: Validation techniques employed for market sizing
                • Exhibit 136: Information sources
              • 11.5 List of abbreviations
                • Exhibit 137: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
              Interested in this report?
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              Web Analytics market growth will increase by $4317.3 million during 2022-2026.
              The web analytics market is expected to grow at a CAGR of 19.16% during 2022-2026.
              Technavio has segmented the web analytics market by geographic (North America, Europe, APAC, South America, and Middle East and Africa).
              Adobe Inc., Alphabet Inc., AT Internet, Cardiolog Analytics, Comscore Inc., Content Square Inc., International Business Machines Corp., Meta Platforms Inc., Metrics Enterprises Inc., Microsoft Corp., New Relic Inc., Oracle Corp., Quantcast, Rankwatch, Roxr Software Ltd., SAS Institute Inc., Smartlook.com s.r.o., Snowplow Analytics Ltd., Splunk Inc., Webtrends Inc. are a few of the key vendors in the web analytics market.
              North America will register the highest growth rate of 35.85% among the other regions. Therefore, the web analytics market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the web analytics market growth are:
              • Rising preference for online shopping
              • Increasing adoption of the cloud
              The web analytics market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Five-force market analysis

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