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Wet Tissue and Wipe Market by Application, Distribution Channel, Technology, and Geography - Forecast & Analysis 2022-2026

  • Published: Mar 2022
  • Pages: 152
  • SKU: IRTNTR40002
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The wet tissue and wipe market share is expected to increase by USD 8.31 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.82%. The wet tissue and wipe market report also offer information on several market vendors, including 3M Corp., Beiersdorf Aktiengesellschaft, Coterie Baby Inc., Daio Paper Corp., DR. Fischer Ltd., Edgewell Personal Care Co., Essity Aktiebolag, GAMA Healthcare Ltd., Henkel AG and Co. KGaA, Johnson and Johnson, Kimberly-Clark Corp., Ontex Group, Papier Creations, Pigeon Corp., Professional Disposables International Inc., S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., and Unilever PLC among others. Furthermore, This wet tissue and wipe market research report extensively covers wet tissue and wipe market segmentation by application (personal care, household, and IC and I), technology (spunlace, airlaid, wetlaid, and others), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and Middle East and Africa).

What will the Wet Tissue and Wipe Market Size be During the Forecast Period?

Wet Tissue and Wipe Market Size

Download the Free Report Sample to Unlock the Wet Tissue and Wipe Market Size for the Forecast Period and Other Important Statistics

 

Wet Tissue and Wipe Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The pollution and deteriorating environmental conditions is notably driving the wet tissue and wipe market growth, although factors such as availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the wet tissue and wipe industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Wet Tissue and Wipe Market Driver

One of the key factors driving the global wet tissue and wipe industry growth is the pollution and deteriorating environmental conditions that are increasing concerns regarding skin issues such as rashes, dryness, pimples, and blackheads. Therefore, high product premiumization and product line extension, coupled with the growing customer expenditure on consumer products such as wet tissues and wipes, will strengthen value sales in the global wet tissue and wipe market. Pollution due to rapid urbanization leads to the spread of several diseases, which has become a major concern for customers. Therefore, consumers are ready to pay premium prices for wet tissues and wipes, depending on the quality. Such factors will support the growth of the market in focus during the forecast period.

Key Wet Tissue and Wipe Market Trend

The increasing demand for multi-functional wet wipes is one of the key wet tissue and wipe market trends that is expected to impact the industry positively in the forecast period. For instance, Johnson & Johnson's umbrella brand, Clean & Clear, offers multipurpose wet facial wipes for purposes such as cleansing, moisturization, makeup removal, and maintaining skin softness. Kimberley-Clark offers a professional range of wipes that can be used to clean small quantities of solvents or other liquid from hands, tools, equipment, or other surfaces. These multipurpose products remove the hassle of carrying various wet tissues and wipes for different applications. The increase in demand for multi-functional wet wipes will drive the growth of the global wet tissue and wipe market during the forecast years.

Key Wet Tissue and Wipe Market Challenge

One of the key challenges to the global wet tissue and wipe industry growth is the availability of counterfeit products. Customers face challenges in distinguishing between genuine and counterfeit products. These products also lead to market fragmentation, lack of price standardization, decrease in margins of branded players, reduction in brand equity of major players, uneven competitive scenario, and market share erosion. The low prices of counterfeit products further fuel their demand. Advertising and promotional campaigns by vendors help in retaining and attracting customers and ensuring brand loyalty. However, these activities involve high expenses and reduce the profit margins of vendors. The products of Johnson & Johnson, Unilever Group, and Procter & Gamble are the most counterfeited. Such factors can limit the market growth in the forecast period.

This wet tissue and wipe market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global wet tissue and wipes market as a part of the global household products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the wet tissue and wipe market during the forecast period.

Who are the Major Wet Tissue and Wipe Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • 3M Corp.
  • Beiersdorf Aktiengesellschaft
  • Coterie Baby Inc.
  • Daio Paper Corp.
  • DR. Fischer Ltd.
  • Edgewell Personal Care Co.
  • Essity Aktiebolag
  • GAMA Healthcare Ltd.
  • Henkel AG and Co. KGaA
  • Johnson and Johnson
  • Kimberly-Clark Corp.
  • Ontex Group
  • Papier Creations
  • Pigeon Corp.
  • Professional Disposables International Inc.
  • S.C. Johnson and Son Inc.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unicharm Corp.
  • Unilever PLC

 

This statistical study of the wet tissue and wipe market encompasses successful business strategies deployed by the key vendors. The wet tissue and wipe market is fragmented and the vendors are deploying growth strategies such as product/service extensions and innovations in technology to compete in the market.

Product Insights and News

  • 3M Corp. - The company offers wet tissue and wipes that are pre-moistened for hygienically cleaning reusable respirators and individually packaged in sealed sachets.
  • 3M Corp. - In December 2020, the company partnered with eMurmur.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The wet tissue and wipe market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Wet Tissue and Wipe Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the wet tissue and wipes market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Wet Tissue and Wipe Market?

Wet Tissue and Wipe Market Market segmentation by region

For more insights on the market share of various regions Request for a FREE sample now!

34% of the market's growth will originate from Europe during the forecast period. Germany and UK are the key markets for wet tissue and wipe in Europe. However, market growth in this region will be slower than the growth of the market in regions.

The significant increase in the demand for wet tissues and wipes, owing to growing pollution and deteriorating environmental conditions that are increasing concerns regarding skin issues such as rashes, dryness, pimples, and blackheads, will facilitate the wet tissue and wipe market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 affected the growth of the market in the region. Italy and the UK were two of the most affected countries by the COVID-19 pandemic. Due to an increase in the number of COVID-19 cases, lockdowns were imposed in most European countries in H1 2020, which negatively impacted the manufacturing operations related to wet tissues and wipes. Though online distribution channels generated some revenue, the suspension of offline distribution channels completely hampered the growth of the regional market in 2020. However, the financial stimulus offered by the governments in this region and the initiation of large-scale vaccination drives positively impacted the growth of the regional market in 2021. 

What are the Revenue-generating Application Segments in the Wet Tissue and Wipe Market?

Wet Tissue and Wipe Market Segmentation

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The wet tissue and wipe market share growth by the personal care segment will be significant during the forecast period. The demand for eco-friendly, natural, and chemical-free wet tissues and wipes is growing rapidly worldwide as these products are safe to use and do not have side effects. This further compels the consumers to invest heavily in eco-friendly wet tissues and wipes. The wide range of product offerings in the global wet facial tissues and wipes market will propel the growth of the personal care segment during the forecast years. Vendors are also offering different types of packaging for wet tissues and wipes according to customers' needs, such as traveling and makeup removal. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the wet tissue and wipe market size and actionable market insights on post COVID-19 impact on each segment.

 

Wet Tissue and Wipe Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 7.82%

Market growth 2022-2026

$ 8.31 billion

Market structure

Fragmented

YoY growth (%)

7.1

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 34%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

3M Corp., Beiersdorf Aktiengesellschaft, Coterie Baby Inc., Daio Paper Corp., DR. Fischer Ltd., Edgewell Personal Care Co., Essity Aktiebolag, GAMA Healthcare Ltd., Henkel AG and Co. KGaA, Johnson and Johnson, Kimberly-Clark Corp., Ontex Group, Papier Creations, Pigeon Corp., Professional Disposables International Inc., S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., and Unilever PLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Wet Tissue and Wipe Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive wet tissue and wipe market growth during the next five years
  • Precise estimation of the wet tissue and wipe market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the wet tissue and wipe industry across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of wet tissue and wipe market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
    • Exhibit 03: Value Chain Analysis: Household products
  • 2.2 Value chain analysis

    3 Market Sizing

    • 3.1 Market definition
      • Exhibit 04: Offerings of vendors included in the market definition
      • Exhibit 05: Market segments
    • 3.2 Market segment analysis
      • 3.3 Market size 2020
        • 3.4 Market outlook: Forecast for 2020 - 2025
          • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
          • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

        4 Five Forces Analysis

        • 4.1 Five Forces Summary
          • 4.2 Bargaining power of buyers
            • Exhibit 09: Bargaining power of buyers
            • Exhibit 10: Bargaining power of suppliers
          • 4.3 Bargaining power of suppliers
            • Exhibit 11: Threat of new entrants
          • 4.4 Threat of new entrants
            • 4.5 Threat of substitutes
              • Exhibit 12: Threat of substitutes
              • Exhibit 13: Threat of rivalry
            • 4.6 Threat of rivalry
              • Exhibit 14: Market condition - Five forces 2020
            • 4.7 Market condition

              5 Market Segmentation by Application

              • 5.1 Market segments
                • Exhibit 16: Comparison by Application
              • 5.2 Comparison by Application
                • Exhibit 17: Personal care - Market size and forecast 2020-2025 ($ million)
              • 5.3 Personal care - Market size and forecast 2020-2025
                • Exhibit 18: Personal care - Year-over-year growth 2020-2025 (%)
                • Exhibit 19: Household - Market size and forecast 2020-2025 ($ million)
              • 5.4 Household - Market size and forecast 2020-2025
                • Exhibit 20: Household - Year-over-year growth 2020-2025 (%)
                • Exhibit 21: Industrial, commercial, and institutional - Market size and forecast 2020-2025 ($ million)
              • 5.5 Industrial, commercial, and institutional - Market size and forecast 2020-2025
                • Exhibit 22: Industrial, commercial, and institutional - Year-over-year growth 2020-2025 (%)
                • Exhibit 23: Market opportunity by Application
              • 5.6 Market opportunity by Application

                6 Market Segmentation by Technology

                • 6.1 Market segments
                  • Exhibit 25: Comparison by Technology
                • 6.2 Comparison by Technology
                  • Exhibit 26: Spunlace - Market size and forecast 2020-2025 ($ million)
                • 6.3 Spunlace - Market size and forecast 2020-2025
                  • Exhibit 27: Spunlace - Year-over-year growth 2020-2025 (%)
                  • Exhibit 28: Airlaid - Market size and forecast 2020-2025 ($ million)
                • 6.4 Airlaid - Market size and forecast 2020-2025
                  • Exhibit 29: Airlaid - Year-over-year growth 2020-2025 (%)
                  • Exhibit 30: Wetlaid - Market size and forecast 2020-2025 ($ million)
                • 6.5 Wetlaid - Market size and forecast 2020-2025
                  • Exhibit 31: Wetlaid - Year-over-year growth 2020-2025 (%)
                  • Exhibit 32: Others - Market size and forecast 2020-2025 ($ million)
                • 6.6 Others - Market size and forecast 2020-2025
                  • Exhibit 33: Others - Year-over-year growth 2020-2025 (%)
                  • Exhibit 34: Market opportunity by Technology
                • 6.7 Market opportunity by Technology

                  7 Market Segmentation by Distribution channel

                  • 7.1 Market segments
                    • Exhibit 36: Comparison by Distribution channel
                  • 7.2 Comparison by Distribution channel
                    • Exhibit 37: Offline - Market size and forecast 2020-2025 ($ million)
                  • 7.3 Offline - Market size and forecast 2020-2025
                    • Exhibit 38: Offline - Year-over-year growth 2020-2025 (%)
                    • Exhibit 39: Online - Market size and forecast 2020-2025 ($ million)
                  • 7.4 Online - Market size and forecast 2020-2025
                    • Exhibit 40: Online - Year-over-year growth 2020-2025 (%)
                    • Exhibit 41: Market opportunity by Distribution channel
                  • 7.5 Market opportunity by Distribution channel

                    8 Customer landscape

                    9 Geographic Landscape

                    • 9.1 Geographic segmentation
                      • Exhibit 44: Geographic comparison
                    • 9.2 Geographic comparison
                      • Exhibit 45: Europe - Market size and forecast 2020-2025 ($ million)
                    • 9.3 Europe - Market size and forecast 2020-2025
                      • Exhibit 46: Europe - Year-over-year growth 2020-2025 (%)
                      • Exhibit 47: North America - Market size and forecast 2020-2025 ($ million)
                    • 9.4 North America - Market size and forecast 2020-2025
                      • Exhibit 48: North America - Year-over-year growth 2020-2025 (%)
                      • Exhibit 49: APAC - Market size and forecast 2020-2025 ($ million)
                    • 9.5 APAC - Market size and forecast 2020-2025
                      • Exhibit 50: APAC - Year-over-year growth 2020-2025 (%)
                      • Exhibit 51: South America - Market size and forecast 2020-2025 ($ million)
                    • 9.6 South America - Market size and forecast 2020-2025
                      • 9.7 MEA - Market size and forecast 2020-2025
                        • Exhibit 54: MEA - Year-over-year growth 2020-2025 (%)
                        • Exhibit 55: Key leading countries
                      • 9.8 Key leading countries
                        • 9.9 Market opportunity by geography
                          • Exhibit 56: Market opportunity by geography ($ million)

                        10 Drivers, Challenges, and Trends

                        • 10.1 Market drivers
                          • 10.2 Market challenges
                            • Exhibit 57: Impact of drivers and challenges
                          • 10.3 Market trends

                            11 Vendor Landscape

                            • 11.1 Overview
                              • Exhibit 59: Landscape disruption
                            • 11.2 Landscape disruption
                              • Exhibit 60: Industry risks
                            • 11.3 Competitive Scenario

                              12 Vendor Analysis

                              • 12.1 Vendors covered
                                • 12.2 Market positioning of vendors
                                  • Exhibit 62: Market positioning of vendors
                                  • Exhibit 63: 3M Co. - Overview
                                  • Exhibit 64: 3M Co. - Business segments
                                • 12.3 3M Co.
                                  • Exhibit 65: 3M Co. – Key news
                                  • Exhibit 66: 3M Co. - Key offerings
                                  • Exhibit 67: 3M Co. - Segment focus
                                  • Exhibit 68: Essity Aktiebolag (publ) - Overview
                                  • Exhibit 69: Essity Aktiebolag (publ) - Business segments
                                • 12.4 Essity Aktiebolag (publ)
                                  • Exhibit 70: Essity Aktiebolag (publ) – Key news
                                  • Exhibit 71: Essity Aktiebolag (publ) - Key offerings
                                  • Exhibit 72: Essity Aktiebolag (publ) - Segment focus
                                  • Exhibit 73: Henkel AG & Co. KGaA - Overview
                                  • Exhibit 74: Henkel AG & Co. KGaA - Business segments
                                • 12.5 Henkel AG & Co. KGaA
                                  • Exhibit 75: Henkel AG & Co. KGaA – Key news
                                  • Exhibit 76: Henkel AG & Co. KGaA - Key offerings
                                  • Exhibit 77: Henkel AG & Co. KGaA - Segment focus
                                  • Exhibit 78: Johnson & Johnson Inc. - Overview
                                  • Exhibit 79: Johnson & Johnson Inc. - Business segments
                                • 12.6 Johnson & Johnson Inc.
                                  • Exhibit 80: Johnson & Johnson Inc. – Key news
                                  • Exhibit 81: Johnson & Johnson Inc. - Key offerings
                                  • Exhibit 82: Johnson & Johnson Inc. - Segment focus
                                  • Exhibit 83: Kimberly-Clark Corp. - Overview
                                  • Exhibit 84: Kimberly-Clark Corp. - Business segments
                                • 12.7 Kimberly-Clark Corp.
                                  • Exhibit 85: Kimberly-Clark Corp. – Key news
                                  • Exhibit 86: Kimberly-Clark Corp. - Key offerings
                                  • Exhibit 87: Kimberly-Clark Corp. - Segment focus
                                  • Exhibit 88: S. C. Johnson & Son Inc. - Overview
                                  • Exhibit 89: S. C. Johnson & Son Inc. - Product and service
                                • 12.8 S. C. Johnson & Son Inc.
                                  • Exhibit 90: S. C. Johnson & Son Inc.– Key news
                                  • Exhibit 91: S. C. Johnson & Son Inc. - Key offerings
                                  • Exhibit 92: The Clorox Co. - Overview
                                  • Exhibit 93: The Clorox Co. - Business segments
                                  • Exhibit 94: The Clorox Co. - Key news
                                • 12.9 The Clorox Co.
                                  • Exhibit 95: The Clorox Co. - Key offerings
                                  • Exhibit 96: The Clorox Co. - Segment focus
                                  • Exhibit 97: The Procter and Gamble Co. - Overview
                                  • Exhibit 98: The Procter and Gamble Co. - Business segments
                                • 12.10 The Procter and Gamble Co.
                                  • Exhibit 99: The Procter and Gamble Co. - Key news
                                  • Exhibit 100: The Procter and Gamble Co. - Key offerings
                                  • Exhibit 101: The Procter and Gamble Co. - Segment focus
                                  • Exhibit 102: Unicharm Corp. - Overview
                                  • Exhibit 103: Unicharm Corp. - Business segments
                                • 12.11 Unicharm Corp.
                                  • Exhibit 104: Unicharm Corp. - Key news
                                  • Exhibit 105: Unicharm Corp. - Key offerings
                                  • Exhibit 106: Unicharm Corp. - Segment focus
                                  • Exhibit 107: Unilever Group - Overview
                                  • Exhibit 108: Unilever Group - Business segments
                                • 12.12 Unilever Group
                                  • Exhibit 109: Unilever Group - Key news
                                  • Exhibit 110: Unilever Group - Key offerings
                                  • Exhibit 111: Unilever Group - Segment focus

                                13 Appendix

                                • 13.1 Scope of the report
                                  • Exhibit 112: Currency conversion rates for US$
                                • 13.2 Currency conversion rates for US$
                                  • Exhibit 113: Research Methodology
                                • 13.3 Research methodology
                                  • Exhibit 114: Validation techniques employed for market sizing
                                  • Exhibit 115: Information sources
                                  • Exhibit 116: List of abbreviations
                                • 13.4 List of abbreviations

                                  Research Framework

                                  Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                                  TechnavioINFORMATION SOURCES

                                  Primary sources

                                  • Manufacturers and suppliers
                                  • Channel partners
                                  • Industry experts
                                  • Strategic decision makers

                                  Secondary sources

                                  • Industry journals and periodicals
                                  • Government data
                                  • Financial reports of key industry players
                                  • Historical data
                                  • Press releases
                                  Technavio

                                  TechnavioDATA ANALYSIS

                                  Data Synthesis

                                  • Collation of data
                                  • Estimation of key figures
                                  • Analysis of derived insights

                                  Data Validation

                                  • Triangulation with data models
                                  • Reference against proprietary databases
                                  • Corroboration with industry experts
                                  Technavio

                                  TechnavioREPORT WRITING

                                  Qualitative

                                  • Market drivers
                                  • Market challenges
                                  • Market trends
                                  • Five forces analysis

                                  Quantitative

                                  • Market size and forecast
                                  • Market segmentation
                                  • Geographical insights
                                  • Competitive landscape
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                                  Wet Tissue and Wipe market growth will increase by $7188.32 million during 2021-2025.
                                  The wet tissue and wipe market is expected to grow at a CAGR of 7.46% during 2021-2025.
                                  Technavio has segmented the wet tissue and wipe market by technology (Spunlace, Airlaid, Wetlaid, and Others) ,distribution channel (Offline, Online, Wetlaid, and Others) , and geographic (Europe, North America, APAC, South America, and MEA).
                                  3M Co., Essity Aktiebolag (publ), Henkel AG & Co. KGaA, Johnson & Johnson Inc., Kimberly-Clark Corp., S. C. Johnson & Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp., Unilever Group are a few of the key vendors in the wet tissue and wipe market.
                                  Europe will register the highest growth rate of 34.15% among the other regions. Therefore, the wet tissue and wipe market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
                                  The key factors driving the wet tissue and wipe market growth are:
                                  • Pollution and deteriorating environmental conditions
                                  • Increas ing demand for multi-functional wet wipes
                                  The wet tissue and wipe market vendors should focus on grabbing business opportunities from the spunlace segment as it accounted for the largest market share in the base year.
                                  • What are the key global market and the regional market share?
                                  • What are the revenue-generating key market segments?
                                  • What are the key factors driving and challenging this market’s growth?
                                  • Who are the key market vendors and their growth strategies?
                                  • What are the latest trends influencing the growth of this market?
                                  • What are the variables influencing the market growth in the primary regions?
                                  • What are the factors influencing the growth of the parent market?
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