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Women's Intimate Care Products Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: Jun 2022
  • Pages: 120
  • SKU: IRTNTR40251
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The global women’s intimate care products market size has the potential to grow by USD 299.26 million during 2020-2024, and the market’s growth momentum will accelerate throughout the forecast period.

This report provides a detailed analysis of the market by geography (APAC, Europe, MEA, North America, and South America) and distribution channel (offline and online). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including CCA Industries Inc., Combe Inc., Essity Aktiebolag (publ), Prestige Consumer Healthcare Inc., Reckitt Benckiser Group Plc, Sanofi, The Honey Pot Company LLC, The Procter & Gamble Co., Unicharm Corp., and Wet and Dry Personal Care Pvt. Ltd.

Market Overview

Women-Intimate-Care-Products-Market-Size

 

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Market Competitive Analysis

The market is fragmented, and the degree of fragmentation will increase during the forecast period. The key players in the market are focusing on various growth strategies, such as R&D operations to innovate products and increase sales. The Procter & Gamble Co., Unicharm Corp., and Wet and Dry Personal Care Pvt. Ltd. are some of the major market participants. Although the accelerating growth momentum will offer immense business opportunities, concerns regarding the disposal of intimate wipes will challenge the growth of market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market positions, this women’s intimate care products market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this women’s intimate care products market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading women intimate care products companies, including:

  • CCA Industries Inc.
  • Combe Inc.
  • Essity Aktiebolag (publ)
  • Prestige Consumer Healthcare Inc.
  • Reckitt Benckiser Group Plc
  • Sanofi
  • The Honey Pot Company LLC
  • The Procter & Gamble Co.
  • Unicharm Corp.
  • Wet and Dry Personal Care Pvt. Ltd

Women Intimate Care Products Market: Segmentation by Region

 Women-Intimate-Care-Products-Market-Share-by-Geogrpahy

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The women's intimate care products market in APAC will record fast growth during the forecast period, and the region will offer maximum growth opportunities to market vendors. The rising awareness about the benefits of intimate care products, availability of a wide range of products, consumption of premium products, growing disposable income, and rapid urbanization will significantly influence the women's intimate care products market growth.

Over 32% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for women's intimate care products in APAC. Market growth in this region will be faster than the growth of the market in Europe, MEA, and North America.

Women Intimate Care Products Market: Segmentation by Distribution Channel

Women-Intimate-Care-Products-Market-Share-by-Distribution-Channel

 

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The revenue of the offline distribution channel is generated from the sales of products through specialty stores, hypermarkets, supermarkets, departmental stores, and drugstores. Manufacturers of intimate care products sell their products through these channels. This further encourages retailers to introduce new businesses and retail and pricing strategies and wider product assortments to cater to each consumer category. Therefore, the growth of retail channels in different cities and regions will drive customer familiarization with different types of intimate care products available in the market.

However, market growth by the offline segment will be slower than the growth of the market by the online distribution segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the women's intimate care products market size.

Women Intimate Care Products Market: Key Drivers and Trends

At present, the demand for products with additional features such as fragrance and organic materials is increasing. Women are also opting for products such as washes, douches, gels, and wipes for intimate hygiene care. As a result, vendors are actively focusing on improving their R&D operations to innovate and expand their product range, which will also enable them to gain a competitive edge. For instance, MONISTAT by Prestige Consumer Healthcare Inc. offers intimate cooling cloths, which are paraben-free and contain aloe vera and Vitamin E. Moreover, vendors are focusing on premiumization of products with high-quality ingredients. These factors will strengthen value sales, which will significantly drive feminine intimate care products market over the forecast period.

  • Women have started preferring products that are free from alcohol and chemicals owing to the harmful effects of such components.
  • Vendors are increasingly introducing intimate care products with natural ingredients owing to the rising awareness about skin and other health-related problems caused by synthetic intimate care products.
  • Intimate care products, which are completely free from sulfates, glycerin, alcohol, and artificial color/dyes, are increasingly being available in the market, which is one of the key women's intimate care products market trends.
  • Vendors are adopting omnichannel retailing to increase sales.
  • During 2020-2024, the market will grow at a CAGR of over 3%.

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Women intimate Care Products Market: Key Highlights of the Report for the Forecast Period 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will accelerate the women intimate care products market growth during the next five years
  • Precise estimation of the global women intimate care products market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the women intimate care products industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of women intimate care products vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 Europe - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.4 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 China - Market size and forecast 2021-2026
      • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.10 UK - Market size and forecast 2021-2026
      • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.11 Germany - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.12 France - Market size and forecast 2021-2026
      • Exhibit 78: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 CCA Industries Inc.
              • Exhibit 89: CCA Industries Inc. - Overview
              • Exhibit 90: CCA Industries Inc. - Product / Service
              • Exhibit 91: CCA Industries Inc. - Key offerings
            • 10.4 Combe Inc.
              • Exhibit 92: Combe Inc. - Overview
              • Exhibit 93: Combe Inc. - Product / Service
              • Exhibit 94: Combe Inc. - Key offerings
            • 10.5 Essity Aktiebolag
              • Exhibit 95: Essity Aktiebolag - Overview
              • Exhibit 96: Essity Aktiebolag - Business segments
              • Exhibit 97: Essity Aktiebolag - Key news
              • Exhibit 98: Essity Aktiebolag - Key offerings
              • Exhibit 99: Essity Aktiebolag - Segment focus
            • 10.6 Prestige Consumer Healthcare Inc.
              • Exhibit 100: Prestige Consumer Healthcare Inc. - Overview
              • Exhibit 101: Prestige Consumer Healthcare Inc. - Business segments
              • Exhibit 102: Prestige Consumer Healthcare Inc. - Key offerings
              • Exhibit 103: Prestige Consumer Healthcare Inc. - Segment focus
            • 10.7 Reckitt Benckiser Group PLC
              • Exhibit 104: Reckitt Benckiser Group PLC - Overview
              • Exhibit 105: Reckitt Benckiser Group PLC - Business segments
              • Exhibit 106: Reckitt Benckiser Group PLC - Key offerings
              • Exhibit 107: Reckitt Benckiser Group PLC - Segment focus
            • 10.8 Sanofi
              • Exhibit 108: Sanofi - Overview
              • Exhibit 109: Sanofi - Business segments
              • Exhibit 110: Sanofi - Key news
              • Exhibit 111: Sanofi - Key offerings
              • Exhibit 112: Sanofi - Segment focus
            • 10.9 The Honey Pot Co. LLC
              • Exhibit 113: The Honey Pot Co. LLC - Overview
              • Exhibit 114: The Honey Pot Co. LLC - Product / Service
              • Exhibit 115: The Honey Pot Co. LLC - Key offerings
            • 10.10 The Procter and Gamble Co.
              • Exhibit 116: The Procter and Gamble Co. - Overview
              • Exhibit 117: The Procter and Gamble Co. - Business segments
              • Exhibit 118: The Procter and Gamble Co. - Key news
              • Exhibit 119: The Procter and Gamble Co. - Key offerings
              • Exhibit 120: The Procter and Gamble Co. - Segment focus
            • 10.11 Unicharm Corp.
              • Exhibit 121: Unicharm Corp. - Overview
              • Exhibit 122: Unicharm Corp. - Business segments
              • Exhibit 123: Unicharm Corp. - Key offerings
              • Exhibit 124: Unicharm Corp. - Segment focus
            • 10.12 Wet and Dry Personal Care Pvt. Ltd.
              • Exhibit 125: Wet and Dry Personal Care Pvt. Ltd. - Overview
              • Exhibit 126: Wet and Dry Personal Care Pvt. Ltd. - Product / Service
              • Exhibit 127: Wet and Dry Personal Care Pvt. Ltd. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 128: Inclusions checklist
                • Exhibit 129: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 130: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 131: Research methodology
                • Exhibit 132: Validation techniques employed for market sizing
                • Exhibit 133: Information sources
              • 11.5 List of abbreviations
                • Exhibit 134: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
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              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
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              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Women Intimate Care Products Market market growth will increase by $741.84 million during 2022-2026.
              The women intimate care products market market is expected to grow at a CAGR of 7.31% during 2022-2026.
              Technavio has segmented the women intimate care products market market by distribution channel (Offline and Online) and geography (Europe, North America, APAC, South America, and Middle East and Africa).
              BK Naturals LLC, CCA Industries Inc., Combe Inc., CTS Ltd., Essity Aktiebolag, Healthy Hoohoo, Lemisol Corp., MidasCare Pharmaceuticals Pvt. Ltd., Namyaa Skincare, Prestige Consumer Healthcare Inc., Rael Inc., Reckitt Benckiser Group PLC, Sliquid LLC, SweetSpot Labs Inc., The Honey Pot Co. LLC, The Procter and Gamble Co., Unicharm Corp., Walgreens Boots Alliance Inc., WellSpring Pharmaceutical Corp., Wet and Dry Personal Care Pvt. Ltd., Sanofi are a few of the key vendors in the women intimate care products market market.
              Europe will register the highest growth rate of 33% among the other regions. Therefore, the women intimate care products market market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the women intimate care products market market growth are:
              • Product premiumization due to product innovation and portfolio extension
              • Introduction of natural intimate care products
              The women intimate care products market market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
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              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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