Women's Intimate Care Products Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

The global women’s intimate care products market size has the potential to grow by USD 299.26 million during 2020-2024, and the market’s growth momentum will accelerate throughout the forecast period.

This report provides a detailed analysis of the market by geography (APAC, Europe, MEA, North America, and South America) and distribution channel (offline and online). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including CCA Industries Inc., Combe Inc., Essity Aktiebolag (publ), Prestige Consumer Healthcare Inc., Reckitt Benckiser Group Plc, Sanofi, The Honey Pot Company LLC, The Procter & Gamble Co., Unicharm Corp., and Wet and Dry Personal Care Pvt. Ltd.

Market Overview

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Market Competitive Analysis

The market is fragmented, and the degree of fragmentation will increase during the forecast period. The key players in the market are focusing on various growth strategies, such as R&D operations to innovate products and increase sales. The Procter & Gamble Co., Unicharm Corp., and Wet and Dry Personal Care Pvt. Ltd. are some of the major market participants. Although the accelerating growth momentum will offer immense business opportunities, concerns regarding the disposal of intimate wipes will challenge the growth of market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market positions, this women’s intimate care products market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this women’s intimate care products market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading women intimate care products companies, including:

• CCA Industries Inc.
• Combe Inc.
• Essity Aktiebolag (publ)
• Prestige Consumer Healthcare Inc.
• Reckitt Benckiser Group Plc
• Sanofi
• The Honey Pot Company LLC
• The Procter & Gamble Co.
• Unicharm Corp.
• Wet and Dry Personal Care Pvt. Ltd

Women Intimate Care Products Market: Segmentation by Region

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The women's intimate care products market in APAC will record fast growth during the forecast period, and the region will offer maximum growth opportunities to market vendors. The rising awareness about the benefits of intimate care products, availability of a wide range of products, consumption of premium products, growing disposable income, and rapid urbanization will significantly influence the women's intimate care products market growth.

Over 32% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for women's intimate care products in APAC. Market growth in this region will be faster than the growth of the market in Europe, MEA, and North America.

Women Intimate Care Products Market: Segmentation by Distribution Channel

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The revenue of the offline distribution channel is generated from the sales of products through specialty stores, hypermarkets, supermarkets, departmental stores, and drugstores. Manufacturers of intimate care products sell their products through these channels. This further encourages retailers to introduce new businesses and retail and pricing strategies and wider product assortments to cater to each consumer category. Therefore, the growth of retail channels in different cities and regions will drive customer familiarization with different types of intimate care products available in the market.

However, market growth by the offline segment will be slower than the growth of the market by the online distribution segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the women's intimate care products market size.

Women Intimate Care Products Market: Key Drivers and Trends

At present, the demand for products with additional features such as fragrance and organic materials is increasing. Women are also opting for products such as washes, douches, gels, and wipes for intimate hygiene care. As a result, vendors are actively focusing on improving their R&D operations to innovate and expand their product range, which will also enable them to gain a competitive edge. For instance, MONISTAT by Prestige Consumer Healthcare Inc. offers intimate cooling cloths, which are paraben-free and contain aloe vera and Vitamin E. Moreover, vendors are focusing on premiumization of products with high-quality ingredients. These factors will strengthen value sales, which will significantly drive feminine intimate care products market over the forecast period.

• Women have started preferring products that are free from alcohol and chemicals owing to the harmful effects of such components.
• Vendors are increasingly introducing intimate care products with natural ingredients owing to the rising awareness about skin and other health-related problems caused by synthetic intimate care products.
• Intimate care products, which are completely free from sulfates, glycerin, alcohol, and artificial color/dyes, are increasingly being available in the market, which is one of the key women's intimate care products market trends.
• Vendors are adopting omnichannel retailing to increase sales.
• During 2020-2024, the market will grow at a CAGR of over 3%.

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Women intimate Care Products Market: Key Highlights of the Report for the Forecast Period 2020-2024

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will accelerate the women intimate care products market growth during the next five years
• Precise estimation of the global women intimate care products market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the women intimate care products industry across APAC, Europe, MEA, North America, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of women intimate care products vendors

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