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The Women's Activewear Market Size is estimated to grow at a CAGR of 5.18% between 2022 and 2027. The women's activewear market size is forecast to increase by USD 40.61 billion. The growth of the market depends on several factors, including an increasing focus on fitness initiatives by government bodies and corporates, innovations in women's activewear leading to product premiumization, and vendors' focus on social media and celebrity endorsements.
This women's activewear market report extensively covers market segmentation by distribution channel (offline and online), product (bottom wear, top wear, outerwear, innerwear and swimwear, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The Increasing focus on fitness initiatives by government bodies and corporates is notably driving the market growth, although unpredictable raw material prices may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing focus on fitness initiatives by government bodies and corporates is notably driving the women's activewear market growth. Many government agencies and businesses have on-site fitness centers to help employees maintain a work-health balance. In addition, they have implemented many health-related initiatives because they believe that reducing employee stress increases productivity. Companies that incorporate fitness programs into their schedules have been found to increase employee productivity and reduce costs through lower turnover and fewer absentee and sick days.
About 79% of large companies and 45% of medium-sized companies now offer employee wellness programs that include yoga. Employees have access to wellness programs, fitness events, wellness seminars, wellness coaching, and online health tracking. To promote a healthy lifestyle in the workplace, companies such as Tata Consultancy Services (TCS), LG Electronics, ALKU, Microsoft, Infinity Research, Accenture, and KPMG are promoting such activities at their facilities and at sports academies. Such initiatives are expected to boost the demand for women's sportswear, leading to the growth of the women's activewear market during the forecast period.
Customization of women's activewear apparel is a key trend influencing the women's activewear market growth. In various developed regions, especially in the Americas and Europe, the popularity of customized products has increased in the last five years. Several emerging markets such as China and India are also seeing a surge in demand for bespoke premium products such as women's activewear. Personalization extends to adding designs, logos, colors, embroidery, and names. In the Nike team segment, Nike offers tailored activewear apparel such as pants, shorts, and jackets, allowing customers to personalize their activewear apparel in terms of color, design, and text printing.
Similarly, Under Armor and Adidas offer tailored apparel, including activewear, to various customers. Rapid advances in technology have led to the development of automatic cutting machines that can quickly create any design to customer specifications. This has contributed significantly to revenue growth in the market. Thus, the availability of tailored garments contributes to market expansion by encouraging additional purchases.
The unpredictable raw material prices are challenging the women's activewear market growth. Major manufacturers such as Adidas, Nike, PUMA, and Lululemon Athletica have experienced margin volatility in recent years due to fluctuations in raw material costs. For example, prices for synthetic fibers such as spandex fluctuated frequently. In addition, the shortage of high-quality polyester fibers has driven up prices. Because of this instability, the prices of women's sportswear made from these products are high. Due to volatility in raw material prices, fluctuating profit margins of market players are a major constraint to the expansion of the women's activewear market.
Profit margins are adversely affected by the time lag between cost fluctuations and competitors' ability to raise product prices. Commodity price fluctuations make it difficult for manufacturers to predict investments and control costs. In addition, cost-conscious consumers prefer low-priced women's activewear to large investments in global brands, reducing sales potential and revenue for competitors. Such factors may adversely affect the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Women's Activewear Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG: The company offers sportswear for women playing basketball. It also offers different types of footwear for men, women, and children.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels make up the bulk of the women's activewear market. Active women's clothing is sold in specialty stores, department stores, hypermarkets, and warehouse clubs. In order to maximize their regional and global market share, companies operating in the market are investing heavily in brick-and-mortar stores.
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The offline segment was valued at USD 92.80 billion in 2017 and continued to grow until 2021. Tesco, Walmart, and Target Corp are one of the largest retail chains with a strong retail segment of women's sportswear in their stores. In-store promotion and marketing strategies employed by women's activewear retailers include product sampling sessions, signage branding, and product discounts. The specialty store offers women's activewear with an extensive product range and a unique product line. The number of specialty stores has grown steadily over the last decade, offering a wide range of women's activewear to attract customers and increase sales. Vendors rely on these retailers to plan budgets for marketing, advertising, and promotional activities that increase consumer awareness of their products and brands.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America dominates the global women's activewear market. This is due to consumer preferences for a healthy and healthy lifestyle and the large number of millennials who prefer athletic apparel. The presence of a well-developed fitness industry and the high prevalence of obesity and diabetes in the region has encouraged many people to engage in fitness activities such as yoga, Zumba, and meditation to maintain fitness and health. Also, increased participation of individuals in such activities will play a key role in boosting the expansion of the market in the North American region during the forecast period.
COVID-19 hampered the expansion of vendor business of the women's activewear market globally in 2020, due to lockdowns imposed globally by different governments. Lockdown measures temporarily closed global retailers and hampered sales of women's sports apparel. These factors hampered the market growth in 2020. However, with the introduction of the COVID-19 vaccine and the lifting of lockdowns, various industrial activities resumed, including the production of activewear for women. Such factors had a positive impact on the growth of the market during the forecast period.
The women's activewear market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global women`s activewear market as part of the global apparel, accessories, and luxury goods market within the textiles, apparel, and luxury goods market. The parent market, the global apparel, accessories, and luxury goods market, includes products and companies engaged in the manufacture/marketing of apparel, accessories, and luxury goods. The market also includes companies that provide rental services for apparel, accessories, and luxury goods. The market excludes shoe manufacturers.
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Women's Activewear Market Scope |
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Report Coverage |
Details |
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Page number |
175 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.18% |
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Market growth 2023-2027 |
USD 40.61 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.55 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 34% |
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Key countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, Anita Dr. Helbig GmbH, ASICS Corp., Burberry Group Plc, Columbia Sportswear Co., Hennes and Mauritz AB, Hanesbrands Inc., Industria de Diseno Textil SA, Jockey International Inc., Leonisa, Mizuno USA Inc., Nike Inc., Nordstrom Inc., PUMA SE, Ralph Lauren Corp., Spanx Inc., SYM ITO Sales and Distribution Co. Ltd., The Gap Inc., Under Armour Inc., and Vie Performance LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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