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Women Activewear Market by Product and Geography - Forecast and Analysis 2022-2026

  • Published: Nov 2021
  • Pages: 120
  • SKU: IRTNTR71450
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The women's activewear market share is expected to increase by USD 37.18 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.95%.

This women's activewear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (bottom wear, top wear, outer wear, innerwear and swimwear, and others) and geography (North America, Europe, APAC, South America, and MEA). The women's activewear market report also offers information on several market vendors, including adidas AG, Burberry Group Plc, The Gap Inc., Hanesbrands Inc., Jockey International Inc.,  Mizuno USA Inc., Nike Inc., Nordstrom Inc., Spanx Inc., and Under Armour Inc. among others.

What will the Women's Activewear Market Size be During the Forecast Period?

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Women's Activewear Market: Key Drivers and Challenges

The increasing focus on fitness initiatives by government bodies and corporates is notably driving the women's activewear market growth, although factors such as unpredictable raw material prices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the women's activewear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Women's Activewear Market Driver

Increasing focus on fitness initiatives by the governments and corporates is driving the women's activewear market growth. Currently, many government bodies and corporate organizations have in-premises fitness centers to help their employees balance their work and health. In addition, they take various health-related initiatives. It has been found that companies incorporating fitness programs in their schedules experience less absenteeism, reduced number of sick leaves, leading to higher employee productivity and lower costs. At present, almost 79% of the large companies and 45% of the mid-sized companies in North America offer wellness programs, including yoga, for their employees. Employees can participate in health screening programs, fitness events, health seminars, health coaching, and online health tracking. Initiatives like these, are expected to drive the market in focus during the forecast period.

Key Women's Activewear Market Challenge

Volatile raw material prices is one of the key challenges for the women's activewear market growth. For instance, the prices of synthetic fibers, such as spandex (also known as Lycra or elastane in different regions) keep fluctuating. Additionally, quality polyester fibers are not easily available. Such volatility results in high prices of yoga and gym clothing. The continuous change in the profit margins of market competitors due to the volatility in raw material prices acts as a major challenge for the growth of the global women's activewear market. The lag between cost fluctuations and the ability of market competitors to increase product prices are factors that negatively impact their profit margins. Raw materials' price fluctuations make manufacturers unable to anticipate their investments or control costs. This is expected to affect the market in focus during the forecast period.

This women's activewear market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Women's Activewear Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • adidas AG
  • Burberry Group Plc
  • The Gap Inc.
  • Hanesbrands Inc.
  • Jockey International Inc.
  •  Mizuno USA Inc.
  • Nike Inc.
  • Nordstrom Inc.
  • Spanx Inc.
  • Under Armour Inc.

 

This statistical study of the women's activewear market encompasses successful business strategies deployed by the key vendors. The women's activewear market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The women's activewear market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Women's Activewear Market?

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32% of the market’s growth will originate from North America during the forecast period. The US is the key market for women's activewear market in North America. However, the market growth rate in North America will be slower than the growth of the market in other regions.

The rise in women's participation in regular fitness activities will facilitate the women's activewear market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Women's Activewear Market?

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The women's activewear market share growth by the bottom wear segment will be significant during the forecast period. The bottom wear segment of women's activewear includes sweatpants, sweat shorts, joggers, slacks, capris, and tights. These apparel conform and contour with different poses of exercises and movements. Most bottom wear is made of soft, breathable cotton because cotton is one of the most suitable fabrics to be used in activewear clothing.

This report provides an accurate prediction of the contribution of all the segments to the growth of the women's activewear market size and actionable market insights on post COVID-19 impact on each segment.

 

Women's Activewear Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.95%

Market growth 2022-2026

$ 37.18 billion

Market structure

Fragmented

YoY growth (%)

3.90

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 32%

Key consumer countries

US, China, UK, Germany, and Japan

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

adidas AG, Burberry Group Plc, The Gap Inc., Hanesbrands Inc., Jockey International Inc.,  Mizuno USA Inc., Nike Inc., Nordstrom Inc., Spanx Inc., and Under Armour Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Women's Activewear Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive women's activewear market growth during the next five years
  • Precise estimation of the women's activewear market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the women's activewear industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of women's activewear market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Bottom wear - Market size and forecast 2021-2026
    • Top wear - Market size and forecast 2021-2026
    • Outer wear - Market size and forecast 2021-2026
    • Innerwear and swimwear - Market size and forecast 2021-2026
    • Others - Market size and forecast 2021-2026
    • Market opportunity by Product

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2021-2026
      • Europe - Market size and forecast 2021-2026
      • APAC - Market size and forecast 2021-2026
      • South America - Market size and forecast 2021-2026
      • MEA - Market size and forecast 2021-2026
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • adidas AG
      • Burberry Group Plc
      • The Gap Inc.
      • Hanesbrands Inc.
      • Jockey International Inc.
      •  Mizuno USA Inc.
      • Nike Inc.
      • Nordstrom Inc.
      • Spanx Inc.
      • Under Armour Inc.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
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      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
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      The women's activewear market growth will increase by $37.18 billion during 2021-2026.
      The women's activewear market is expected to grow at a CAGR of 4.95% during 2021-2026.
      Technavio has segmented the women's activewear market by product (Bottom wear, Top wear, Outer wear, Innerwear and swimwear, and Others) and geographic (North America, Europe, APAC, South America, and MEA).
      adidas AG, Burberry Group Plc, The Gap Inc., Hanesbrands Inc., Jockey International Inc.,  Mizuno USA Inc., Nike Inc., Nordstrom Inc., Spanx Inc., Under Armour Inc. are a few of the key vendors in the women's activewear market.
      North America will register the highest growth rate of 32.33% among the other regions. Therefore, the women's activewear market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the women's activewear market growth are:
      • Increasing focus on fitness initiatives by government bodies and corporates
      The women's activewear market vendors should focus on grabbing business opportunities from the bottom wear segment as it accounted for the largest market share in the base year.
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