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The Women's Activewear Market size is estimated to grow by USD 40.61 billion at a CAGR of 5.18% between 2022 and 2027. The increasing focus on fitness initiatives by government bodies and corporations is leading to a greater awareness of the importance of physical activity, driving demand for activewear. Innovations in women's activewear, such as new materials, designs, and technologies, are leading to product premiumization, as consumers are willing to pay more for high-quality, stylish activewear. Companies' focus on social media and celebrity endorsements is helping to raise awareness and drive demand for activewear brands, particularly among younger consumers who are influenced by social media trends and celebrity endorsements.
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This market report extensively covers market segmentation by distribution channel (offline and online), product (bottom wear, top wear, outerwear, innerwear and swimwear, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels make up the bulk of the market. Active women's clothing is sold in specialty stores, department stores, hypermarkets, and warehouse clubs. In order to maximize their regional and global market share, companies operating in the market are investing heavily in brick-and-mortar stores.
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The offline segment was valued at USD 92.80 billion in 2017. Tesco, Walmart, and Target Corp are one of the largest retail chains with a strong retail segment of women's sportswear in their stores. In-store promotion and marketing strategies employed by women's activewear retailers include product sampling sessions, signage branding, and product discounts. The specialty store offers women's activewear with an extensive product range and a unique product line. The number of specialty stores has grown steadily over the last decade, offering a wide range of women's activewear to attract customers and increase sales. companies rely on these retailers to plan budgets for marketing, advertising, and promotional activities that increase consumer awareness of their products and brands.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America dominates the global women's activewear market. This is due to consumer preferences for a healthy and healthy lifestyle and the large number of millennials who prefer athletic apparel. The presence of a well-developed fitness industry and the high prevalence of obesity and diabetes in the region have encouraged many people to engage in fitness activities such as yoga, Zumba, and meditation to maintain fitness and health. Also, increased participation of individuals in such activities will play a key role in boosting the expansion of the market in the North American region during the forecast period.
The market is thriving due to the increasing popularity of Athleisure and the growing focus on health and fitness. Women are increasingly participating in activities like gymming, sports, and yoga, driving demand for comfortable and flexible activewear. The rise of female-only gyms and fitness studios has further boosted the market. Manufacturers are using synthetic fibers like Spandex to create activewear that offers comfort, flexibility, and safety. Celebrity collaborations and sports tournaments also play a significant role in driving the market. Additionally, the variety of sports wearables available, such as those offering grip, wicking function, and bi-stretchable characteristics, cater to the diverse needs of women in different sports and activities. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing focus on fitness initiatives by government bodies and corporates is notably driving the market growth. Many government agencies and businesses provide on-site fitness centers to help employees maintain a work-life balance, promoting the use of sports wearables and organizing sports tournaments to improve performance and safety. They have also implemented various health-related initiatives, believing that reducing employee stress can increase productivity. These initiatives often include athleisure, gymming, sports, and yoga programs. Companies that integrate fitness programs into their schedules have been shown to enhance employee productivity and reduce costs by reducing turnover and absenteeism.
Approximately 79% of large companies and 45% of medium-sized companies now offer employee wellness programs that include yoga. Employees can access wellness programs, fitness events, seminars, coaching, and online health tracking, as well as utilize fitness studios and information clearinghouses. These programs often involve the use of synthetic fibers like spandex for comfort and flexibility. To promote a healthy lifestyle, companies like Tata Consultancy Services (TCS), LG Electronics, ALKU, Microsoft, Infinity Research, Accenture, and KPMG are promoting such activities at their facilities and sports academies. These initiatives are expected to drive the demand for women's sportswear, contributing to market growth in the forecast period.
Customization of women's activewear apparel is a key trend influencing the market growth. In various developed regions, especially in the Americas and Europe, the popularity of customized products has increased in the last five years. Several emerging markets such as China and India are also seeing a surge in demand for bespoke premium products such as women's activewear. Personalization extends to adding designs, logos, colors, embroidery, and names. In the Nike team segment, Nike offers tailored activewear apparel such as pants, shorts, and jackets, allowing customers to personalize their activewear apparel in terms of color, design, and text printing.
Similarly, Under Armor and Adidas offer tailored apparel, including activewear, to various customers. Rapid advances in technology have led to the development of automatic cutting machines that can quickly create any design to customer specifications. This has contributed significantly to revenue growth in the market. Thus, the availability of tailored garments contributes to market expansion by encouraging additional purchases.
The unpredictable raw material prices are challenging the market growth. Major manufacturers such as Adidas, Nike, PUMA, and Lululemon Athletica have experienced margin volatility in recent years due to fluctuations in raw material costs. For example, prices for synthetic fibers such as spandex fluctuated frequently. In addition, the shortage of high-quality polyester fibers has driven up prices. Because of this instability, the prices of women's sportswear made from these products are high. Due to volatility in raw material prices, fluctuating profit margins of market players are a major constraint to the expansion of the market.
Profit margins are adversely affected by the time lag between cost fluctuations and competitors' ability to raise product prices. Commodity price fluctuations make it difficult for manufacturers to predict investments and control costs. In addition, cost-conscious consumers prefer low-priced women's activewear to large investments in global brands, reducing sales potential and revenue for competitors. Such factors may adversely affect the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG: The company offers sportswear for women playing basketball. It also offers different types of footwear for men, women, and children.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is driven by changing lifestyles and increased participation in sports and recreational activities. With rapid urbanization and rising disposable income, demand for athletic gear like sports bras, leggings, and yoga pants is on the rise. Branded sportswear options with CBD infused garments and Lycra-Fit-Sense technology offer health benefits and comfort. E-commerce platforms provide convenience for online shopping activities, offering a wide apparel line in various colours and styles. However, challenges include counterfeits and the cost of luxurious sports wearables.
The market is driven by the growing popularity of outdoor activities like running, yoga, and fitness. Consumers seek high-quality, sustainable options in cotton activewear and branded sportswear. E-commerce plays a significant role due to its convenience and wide range of product portfolio. Dick's Sporting Goods and other sportswear manufacturers cater to athletes and the youth, offering stylish and functional bodysuits, bottom wears, and top wears. The market also benefits from global awareness and digital media consumption influencing shopping behaviors.
The market in developed countries is thriving due to increased internet penetration and disposable spending among the lower-income group. Sportswear manufacturers offer a variety of branded options for athletics, aerobics, and outdoor activities like running and yoga. These products often feature high-quality fabric with matte finishes or high shine for added appeal. E-commerce platforms play a significant role in the market, offering convenience and accessibility. The market is also influenced by designing trends, sustainability, and offer schemes from retailers. Shopping malls and specialty stores remain key distribution channels, catering to diverse sizes and quality levels in women's sportswear.
Women's Activewear Market Scope |
|
Report Coverage |
Details |
Page number |
175 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.18% |
Market growth 2023-2027 |
USD 40.61 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.55 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 34% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adidas AG, Anita Dr. Helbig GmbH, ASICS Corp., Burberry Group Plc, Columbia Sportswear Co., Hennes and Mauritz AB, Hanesbrands Inc., Industria de Diseno Textil SA, Jockey International Inc., Leonisa, Mizuno USA Inc., Nike Inc., Nordstrom Inc., PUMA SE, Ralph Lauren Corp., Spanx Inc., SYM ITO Sales and Distribution Co. Ltd., The Gap Inc., Under Armour Inc., and Vie Performance LLC |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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