Workforce Analytics Market by End-user and Geography - Forecast and Analysis 2022-2026
- Published: Apr 2022
- Pages: 120
- SKU: IRTNTR43573
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The predicted growth of the workforce analytics market share from 2021 to 2026 is USD 1.62 billion at a progressing CAGR of 15.11%.
This workforce analytics market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The workforce analytics market report offers vendors details Accenture Plc, Automatic Data Processing Inc., Beeline.com Ltd., Brightfield, Bullhorn Inc., Cisco Systems Inc., Cornerstone, International Business Machines Corp., Jobvite Inc., Koch Industries Inc., Kronos Inc., Oracle Corp., Paycor Inc., PeopleStreme Pty Ltd., PredictiveHR, Salesforce.com Inc., SAP SE, Visier Inc., Workday Inc., Workforce Insight, and WorkForce Software among others.
This report extensively covers workforce analytics market segmentation by the following:
- End-user - Retail, BFSI, Telecom and IT, Healthcare, and Others
- Geography - North America, Europe, APAC, South America, and Middle East and Africa
What will the Workforce Analytics Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Workforce Analytics Market Size for the Forecast Period and Other Important Statistics
Workforce Analytics Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The demand for efficient workforce management and recruitment is notably driving the workforce analytics market growth, although factors such as the lack of skilled workforce may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the workforce analytics industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Workforce Analytics Market Driver
- One of the key factors driving growth in the workforce analytics market is the demand for efficient workforce management and recruitment.
- Vendors are prompting to take advantage of new technology as a large number of companies are employing third-party talent acquisition platforms.
- Organizations are experimenting with tech-based solutions and services for their talent acquisition needs. Many of these solutions have cognitive capabilities that are based on mobile and cloud technology.
- AI, machine-to-machine learning, robotic process automation, natural language processing, and predictive algorithms are instances of cognitive technologies that gather data from social networks and then give actionable insights.
- Predictive analytics and modelling technologies are being used by large enterprises to prioritize recruitment workflows, undertake workforce planning, evaluate multiple recruiting sources, assess hiring quality, and use pre-hire assessments.
Key Workforce Analytics Market Trend
- The need for mobile applications for workforce analytics is a workforce analytics market trend that is expected to have a positive impact in the coming years.
- The expansion of mobile-based workforce analytics solutions can be linked to reasons like as increasing smartphone prevalence, rising internet speed, and the convenience of using mobile applications.
- Smartphones provide a personalized experience, as well as on-the-go communication and real-time analysis updates.
- Vendors that provide workforce management applications, such as talent acquisition, talent management, and applicant tracking systems, are releasing mobile-based apps.
- The mobile-based workforce analytics advantages such as, the simple delivery of job-related information to candidates and collection of replies through applications, the on-the-go and real-time employee relations analysis, and the simplified hiring process are projected to propel the global workforce analytics market forward in the coming years.
Key Workforce Analytics Market Challenge
- The lack of skilled workforce will be a major challenge for the workforce analytics market during the forecast period.
- The companies are using workforce analytics into their HR operations in order to streamline the recruitment process while also boosting quality and efficiency.
- The adoption of workforce analytics may largely be ascribed to the huge increase in enterprise-level requirements for specialized occupations, as well as the growing talent pool.
- The gap between the growing amount of data and the number of workers with data analytics skills is widening, which, in turn, has resulted in businesses boosting their spending in personnel upskilling and retraining.
- Enterprises require employees with knowledge in data analytics and modern technology such as big data to handle massive volumes of data, which helps the company grow.
- Companies that are developing and investing in data analytics are having trouble hiring qualified employees to carry out their plans, thereby, slowing down the ability of service providers to cater to the growing needs of the client base, which, in turn, will deter the growth of the global workforce analytics market.
This workforce analytics market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global workforce analytics market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the workforce analytics market during the forecast period.
Who are the Major Workforce Analytics Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Accenture Plc
- Automatic Data Processing Inc.
- Beeline.com Ltd.
- Brightfield
- Bullhorn Inc.
- Cisco Systems Inc.
- Cornerstone
- International Business Machines Corp.
- Jobvite Inc.
- Koch Industries Inc.
- Kronos Inc.
- Oracle Corp.
- Paycor Inc.
- PeopleStreme Pty Ltd.
- PredictiveHR
- Salesforce.com Inc.
- SAP SE
- Visier Inc.
- Workday Inc.
- Workforce Insight
- WorkForce Software
This statistical study of the workforce analytics market encompasses successful business strategies deployed by the key vendors. The workforce analytics market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
- Automatic Data Processing Inc. - Automatic Data Processing Inc. is a public company headquartered in US. It is a global company generating $15,005.4 million in revenues and has around 56,000 employees. Its revenue from the global workforce analytics market is a key component of its overall revenues.
- Automatic Data Processing Inc. - The company offers workforce analytics that provides targeted thresholds that guide managers to quick adjustments and continuous improvements.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The workforce analytics market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Workforce Analytics Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the workforce analytics market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Workforce Analytics Market?
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33% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for workforce analytics in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The technological developments and relatively high maturity of the regional market in terms of technology penetration will facilitate the workforce analytics market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 pandemic led to an increase in the demand for workforce analytics in the region as the temporary shutdown of businesses, plants, and organizations made it necessary for the HR and senior management in different companies to develop business continuity plans. Thus, the growing need for developing efficient business models and handling the workforce remotely has driven the growth of the workforce analytics market in the region .
What are the Revenue-generating End-user Segments in the Workforce Analytics Market?
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The workforce analytics market share growth by the retail segment will be significant during the forecast period. The retail industry is one of the fastest-growing industries and is evolving rapidly owing to the changing market economy, rise in competition from online retail, new product launches, and demands from customers. Retailers invest in attracting and retaining a high-quality workforce as it impacts the health of the overall business. This can result in high average purchase value, customer satisfaction, and increase in-store visits. The workforce has become one of the key aspects of the growth of retail organizations in a highly competitive landscape.
This report provides an accurate prediction of the contribution of all the segments to the growth of the workforce analytics market size and actionable market insights on post COVID-19 impact on each segment.
Workforce Analytics Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.11% |
Market growth 2022-2026 |
$ 1.62 billion |
Market structure |
Fragmented |
YoY growth (%) |
14.36 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 33% |
Key consumer countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Accenture Plc, Automatic Data Processing Inc., Beeline.com Ltd., Brightfield, Bullhorn Inc., Cisco Systems Inc., Cornerstone, International Business Machines Corp., Jobvite Inc., Koch Industries Inc., Kronos Inc., Oracle Corp., Paycor Inc., PeopleStreme Pty Ltd., PredictiveHR, Salesforce.com Inc., SAP SE, Visier Inc., Workday Inc., Workforce Insight, and WorkForce Software |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Workforce Analytics Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive workforce analytics market growth during the next five years
- Precise estimation of the workforce analytics market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the workforce analytics industry across North America, Europe, APAC, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of workforce analytics market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 (Select)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 (Select)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by End-user
- 5.1 Market segments
- Exhibit 24: Chart on End-user - Market share 2021-2026 (%)
- Exhibit 25: Data Table on End-user - Market share 2021-2026 (%)
- 5.2 Comparison by End-user
- Exhibit 26: Chart on Comparison by End-user
- Exhibit 27: Data Table on Comparison by End-user
- 5.3 Retail - Market size and forecast 2021-2026
- Exhibit 28: Chart on Retail - Market size and forecast 2021-2026 (Select)
- Exhibit 29: Data Table on Retail - Market size and forecast 2021-2026 (Select)
- Exhibit 30: Chart on Retail - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Retail - Year-over-year growth 2021-2026 (%)
- 5.4 BFSI - Market size and forecast 2021-2026
- Exhibit 32: Chart on BFSI - Market size and forecast 2021-2026 (Select)
- Exhibit 33: Data Table on BFSI - Market size and forecast 2021-2026 (Select)
- Exhibit 34: Chart on BFSI - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on BFSI - Year-over-year growth 2021-2026 (%)
- 5.5 Telecom and IT - Market size and forecast 2021-2026
- Exhibit 36: Chart on Telecom and IT - Market size and forecast 2021-2026 (Select)
- Exhibit 37: Data Table on Telecom and IT - Market size and forecast 2021-2026 (Select)
- Exhibit 38: Chart on Telecom and IT - Year-over-year growth 2021-2026 (%)
- Exhibit 39: Data Table on Telecom and IT - Year-over-year growth 2021-2026 (%)
- 5.6 Healthcare - Market size and forecast 2021-2026
- Exhibit 40: Chart on Healthcare - Market size and forecast 2021-2026 (Select)
- Exhibit 41: Data Table on Healthcare - Market size and forecast 2021-2026 (Select)
- Exhibit 42: Chart on Healthcare - Year-over-year growth 2021-2026 (%)
- Exhibit 43: Data Table on Healthcare - Year-over-year growth 2021-2026 (%)
- 5.7 Others - Market size and forecast 2021-2026
- Exhibit 44: Chart on Others - Market size and forecast 2021-2026 (Select)
- Exhibit 45: Data Table on Others - Market size and forecast 2021-2026 (Select)
- Exhibit 46: Chart on Others - Year-over-year growth 2021-2026 (%)
- Exhibit 47: Data Table on Others - Year-over-year growth 2021-2026 (%)
- 5.8 Market opportunity by End-user
- Exhibit 48: Market opportunity by End-user (Select)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 50: Chart on Market share by geography 2021-2026 (%)
- Exhibit 51: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 52: Chart on Geographic comparison
- Exhibit 53: Data Table on Geographic comparison
- 7.3 North America - Market size and forecast 2021-2026
- Exhibit 54: Chart on North America - Market size and forecast 2021-2026 (Select)
- Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 (Select)
- Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.4 Europe - Market size and forecast 2021-2026
- Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 (Select)
- Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 (Select)
- Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.5 APAC - Market size and forecast 2021-2026
- Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 (Select)
- Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 (Select)
- Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.6 South America - Market size and forecast 2021-2026
- Exhibit 66: Chart on South America - Market size and forecast 2021-2026 (Select)
- Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 (Select)
- Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.7 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 (Select)
- Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 (Select)
- Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.8 US - Market size and forecast 2021-2026
- Exhibit 74: Chart on US - Market size and forecast 2021-2026 (Select)
- Exhibit 75: Data Table on US - Market size and forecast 2021-2026 (Select)
- Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.9 China - Market size and forecast 2021-2026
- Exhibit 78: Chart on China - Market size and forecast 2021-2026 (Select)
- Exhibit 79: Data Table on China - Market size and forecast 2021-2026 (Select)
- Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.10 UK - Market size and forecast 2021-2026
- Exhibit 82: Chart on UK - Market size and forecast 2021-2026 (Select)
- Exhibit 83: Data Table on UK - Market size and forecast 2021-2026 (Select)
- Exhibit 84: Chart on UK - Year-over-year growth 2021-2026 (%)
- Exhibit 85: Data Table on UK - Year-over-year growth 2021-2026 (%)
- 7.11 Germany - Market size and forecast 2021-2026
- Exhibit 86: Chart on Germany - Market size and forecast 2021-2026 (Select)
- Exhibit 87: Data Table on Germany - Market size and forecast 2021-2026 (Select)
- Exhibit 88: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 89: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.12 Japan - Market size and forecast 2021-2026
- Exhibit 90: Chart on Japan - Market size and forecast 2021-2026 (Select)
- Exhibit 91: Data Table on Japan - Market size and forecast 2021-2026 (Select)
- Exhibit 92: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 93: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 94: Market opportunity by geography (Select)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 95: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 96: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 97: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 98: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 99: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 100: Matrix on vendor position and classification
- 10.3 Automatic Data Processing Inc.
- Exhibit 101: Automatic Data Processing Inc. - Overview
- Exhibit 102: Automatic Data Processing Inc. - Product / Service
- Exhibit 103: Automatic Data Processing Inc. - Key offerings
- 10.4 Cornerstone
- Exhibit 104: Cornerstone - Overview
- Exhibit 105: Cornerstone - Product / Service
- Exhibit 106: Cornerstone - Key news
- Exhibit 107: Cornerstone - Key offerings
- 10.5 International Business Machines Corp.
- Exhibit 108: International Business Machines Corp. - Overview
- Exhibit 109: International Business Machines Corp. - Business segments
- Exhibit 110: International Business Machines Corp. - Key offerings
- Exhibit 111: International Business Machines Corp. - Segment focus
- 10.6 Koch Industries Inc.
- Exhibit 112: Koch Industries Inc. - Overview
- Exhibit 113: Koch Industries Inc. - Product / Service
- Exhibit 114: Koch Industries Inc. - Key offerings
- 10.7 Kronos Inc.
- Exhibit 115: Kronos Inc. - Overview
- Exhibit 116: Kronos Inc. - Product / Service
- Exhibit 117: Kronos Inc. - Key offerings
- 10.8 Oracle Corp.
- Exhibit 118: Oracle Corp. - Overview
- Exhibit 119: Oracle Corp. - Business segments
- Exhibit 120: Oracle Corp. - Key news
- Exhibit 121: Oracle Corp. - Key offerings
- Exhibit 122: Oracle Corp. - Segment focus
- 10.9 Paycor Inc.
- Exhibit 123: Paycor Inc. - Overview
- Exhibit 124: Paycor Inc. - Product / Service
- Exhibit 125: Paycor Inc. - Key offerings
- 10.10 Salesforce.com Inc.
- Exhibit 126: Salesforce.com Inc. - Overview
- Exhibit 127: Salesforce.com Inc. - Product / Service
- Exhibit 128: Salesforce.com Inc. - Key news
- Exhibit 129: Salesforce.com Inc. - Key offerings
- 10.11 SAP SE
- Exhibit 130: SAP SE - Overview
- Exhibit 131: SAP SE - Business segments
- Exhibit 132: SAP SE - Key news
- Exhibit 133: SAP SE - Key offerings
- Exhibit 134: SAP SE - Segment focus
- 10.12 Workday Inc.
- Exhibit 135: Workday Inc. - Overview
- Exhibit 136: Workday Inc. - Product / Service
- Exhibit 137: Workday Inc. - Key offerings
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 138: Inclusions checklist
- Exhibit 139: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 140: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 141: Research methodology
- Exhibit 142: Validation techniques employed for market sizing
- Exhibit 143: Information sources
- 11.5 List of abbreviations
- Exhibit 144: List of abbreviations
- applications o
- relationship management (CRM) applications: o
- productivity applications: o
- lifecycle management applications o
- chain management applications: o
- and packaged applications o
- platforms: o
- expense management: o
- social networking and collaboration platforms o
- data platforms: o
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- Japan
- UK
- Germany
- Demand for efficient workforce management and recruitment
- Mobile applications for workforce analytics
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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