Yerba Mate Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025

  • Published: Dec 2021
  • Pages: 120
  • SKU: IRTNTR71684
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The yerba mate market share is expected to increase by USD 316.12 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 4.50%.

This yerba mate market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers yerba mate market segmentation by distribution channel (offline and online) and geography (South America, MEA, North America, APAC, and Europe). The yerba mate market report also offers information on several market vendors, including Cafes La Virginia SA, COOPERATIVA AGRICOLA DE LA COLONIA LIEBIG Ltda., Cooperativa Agricola Mixta De Monte Carlo Ltda., Guayaki Inc., HRENUK SA, Kraus SA, Las Marias, Mate Revolution Inc., PepsiCo Inc., and Yerbatera Cosentina among others.

What will the Yerba Mate Market Size be During the Forecast Period?

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Yerba Mate Market: Key Drivers, Trends, and Challenges

The growing consumer awareness about health benefits of yerba mate is notably driving the yerba mate market growth, although factors such as impact of overconsumption may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the yerba mate industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Yerba Mate Market Driver

The growing consumer awareness about the health benefits of yerba mate will be a significant factor driving the growth of the market. Yerba mate contains phytochemicals, such as chlorogenic acid and caffeoyl derivatives that provide several antioxidant benefits. Yerba mate also minimizes the risk of heart damage induced by oxidative stress, improves cognition, attention, and focus, and reduces the risk of osteoporosis. Moreover, the consumption of yerba mate is known to be beneficial for digestion, reducing obesity, and improving fertility, hormonal balance, and reproductive health. These health benefits have encouraged consumers to choose yerba mate as a viable alternative to tea and coffee.

Key Yerba Mate Market Trend

The rising prominence of cannabidiol (CBD) as an ingredient in yerba mate has been identified as one of the critical yerba mate market trends contributing to market growth. CBD is not psychoactive and has a calming influence after consumption. CBD also acts as an excellent nervous system stimulant and is beneficial in treating headaches, fatigue, and depression in patients with ailments, such as Parkinson’s disease and cancer. CBD helps in balancing the effects of mateine, a strong caffeine-like component in yerba mate. Market vendors, especially in countries of South America, are exploring the use of CBD as a viable ingredient in yerba mate.

Key Yerba Mate Market Challenge

The overconsumption of yerba mate can lead to several negative side effects. Although yerba mate is known to possess several anti-cancer benefits, the overconsumption of yerba mate increases the risk of cancer of the upper intestinal tract, specifically in the mouth, throat, and esophagus. When consumed in large amounts, the high caffeine content in yerba mate poses risks, such as anxiety disorders, a surge in blood pressure and heart rate, irritable bowel syndrome (IBS), glaucoma, diarrhea, and complications related to the control of diabetes and low blood sugar. The overconsumption of yerba mate over a prolonged period may increase the risk of liver diseases. Overall, the negative side effects related to the overconsumption of yerba mate are expected to challenge its adoption among consumers and, thus, hamper market growth during the forecast period.

This yerba mate market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Yerba Mate Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Cafes La Virginia SA
  • COOPERATIVA AGRICOLA DE LA COLONIA LIEBIG Ltda.
  • Cooperativa Agricola Mixta De Monte Carlo Ltda.
  • Guayaki Inc.
  • HRENUK SA
  • Kraus SA
  • Las Marias
  • Mate Revolution Inc.
  • PepsiCo Inc.
  • Yerbatera Cosentina

 

This statistical study of the yerba mate market encompasses successful business strategies deployed by the key vendors. The yerba mate market is fragmented and the vendors are deploying growth strategies such as mergers and acquisitions and collaboration to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The yerba mate market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Yerba Mate Market?

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72% of the market’s growth will originate from South America during the forecast period. Argentina, Brazil, and Uruguay are the key markets for yerba mate in South America. However, the market growth rate in South America will be slower than the growth of the market in other regions.

The presence of favorable soil conditions will facilitate the yerba mate market growth in South America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Distribution Channel Segments in the Yerba Mate Market?

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The yerba mate market share growth by the offline segment will be significant during the forecast period. Offline distribution channels include traditional brick-and-mortar retail outlets, such as specialty health food stores, hypermarkets and supermarkets, grocery stores, and convenience stores. Offline distribution channels remain the primary distribution channels in the global yerba mate market. Rising awareness about the health benefits of yerba mate among consumers across the world and increased consumer willingness to spend on organic, plant-based healthy beverages have been key drivers for the growth in demand for yerba mate through offline channels over the last few years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the yerba mate market size and actionable market insights on post COVID-19 impact on each segment.

 

Yerba Mate Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 4.50%

Market growth 2021-2025

$ 316.12 million

Market structure

Fragmented

YoY growth (%)

3.43

Regional analysis

South America, MEA, North America, APAC, and Europe

Performing market contribution

South America at 72%

Key consumer countries

Argentina, Brazil, Uruguay, Syrian Arab Republic, and US

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Cafes La Virginia SA, COOPERATIVA AGRICOLA DE LA COLONIA LIEBIG Ltda., Cooperativa Agricola Mixta De Monte Carlo Ltda., Guayaki Inc., HRENUK SA, Kraus SA, Las Marias, Mate Revolution Inc., PepsiCo Inc., and Yerbatera Cosentina

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Yerba Mate Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive yerba mate market growth during the next five years
  • Precise estimation of the yerba mate market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the yerba mate industry across South America, MEA, North America, APAC, and Europe
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of yerba mate market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
    • Online - Market size and forecast 2020-2025
    • Market opportunity by Distribution channel

    Customer landscape

    • Customer landscape

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • South America - Market size and forecast 2020-2025
    • MEA - Market size and forecast 2020-2025
    • North America - Market size and forecast 2020-2025
    • APAC - Market size and forecast 2020-2025
    • Europe - Market size and forecast 2020-2025
    • Key leading countries
    • Market opportunity by geography
    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Landscape disruption

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Cafes La Virginia SA
    • COOPERATIVA AGRICOLA DE LA COLONIA LIEBIG Ltda.
    • Cooperativa Agricola Mixta De Monte Carlo Ltda.
    • Guayaki Inc.
    • HRENUK SA
    • Kraus SA
    • Las Marias
    • Mate Revolution Inc.
    • PepsiCo Inc.
    • Yerbatera Cosentina

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
    Technavio

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
    Technavio

    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your FREE sample now!
    The yerba mate market growth will increase by $316.12 million during 2020-2025.
    The yerba mate market is expected to grow at a CAGR of 4.50% during 2020-2025.
    Technavio has segmented the yerba mate market by distribution channel (Offline and Online) and geographic (South America, MEA, North America, APAC, and Europe).
    Cafes La Virginia SA, COOPERATIVA AGRICOLA DE LA COLONIA LIEBIG Ltda., Cooperativa Agricola Mixta De Monte Carlo Ltda., Guayaki Inc., HRENUK SA, Kraus SA, Las Marias, Mate Revolution Inc., PepsiCo Inc., Yerbatera Cosentina are a few of the key vendors in the yerba mate market.
    South America will register the highest growth rate of 72.49% among the other regions. Therefore, the yerba mate market in South America is expected to garner significant business opportunities for the vendors during the forecast period.
    • Argentina
    • Brazil
    • Uruguay
    • Syrian Arab Republic
    • US
    The key factors driving the yerba mate market growth are:
    • Growing consumer awareness about health benefits of yerba mate
    The yerba mate market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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