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Yoga Accessories Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR43441
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The yoga accessories market share is expected to increase by USD 4.98 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6.15%.

This yoga accessories market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers yoga accessories market segmentations by product (yoga mats, yoga straps, yoga blocks, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and MEA). The yoga accessories market report also offers information on several market vendors, including adidas AG, Barefoot Yoga Co., Hugger Mugger Yoga Products LLC Inc. , JadeYoga, La Vie Boheme Yoga, Liforme Ltd., lululemon athletica Inc., Manduka LLC, Sequential Brands Group Inc., and Yoga Direct LLC among others.

What will the Yoga Accessories Market Size be During the Forecast Period?

Yoga Accessories Market Size

Download the Free Report Sample to Unlock the Yoga Accessories Market Size for the Forecast Period and Other Important Statistics

 

Yoga Accessories Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The product premiumization due to more innovation in yoga accessories is notably driving the yoga accessories market growth, although factors such as fluctuating raw material prices may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the yoga accessories industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Yoga Accessories Market Driver

One of the key factors driving the yoga accessories market is the product premiumization due to more innovation in yoga accessories. Innovation plays a vital role in the global yoga accessories market not only because it helps to differentiate the products of one market player from that of another, but also because it improves the performance of users. Many vendors have started offering innovative yoga accessories such as mats in various colors, patterns, and designs. The vendors offer yoga mats that are developed from natural jute and rubber. Customers are willing to invest heavily in these premium products due to factors like superior quality and durability. For instance, Sequential Brands Group Inc. offers its Performance Premium-Grip Yoga Mat at $99.98, which is 8mm thick. This mat has no-slip grip feature and is made from natural rubber with an internal stabilizing core. This feature provide comfort and convenience to users while working out. The launch of such innovative and premium products is expected to help vendors widen their profit margins and gain a competitive edge during the forecast period.

Key Yoga Accessories Market Trend

Growing enrolment in fitness and health clubs is another factor supporting the yoga accessories market growth in the forecast period. Health and fitness clubs? memberships have witnessed a steady increase over the past decade. These clubs are coming up with exclusive packages to attract customers and providing them with yearly or monthly packages with discounts. The number of health clubs in the US increased by more than 18% between 2012 and 2020. This rise in the number of memberships in health and fitness clubs has resulted in a rise in the demand for yoga products, including yoga accessories. Furthermore, the growing number of memberships in fitness and health clubs is driving the demand for yoga accessories. Therefore, the growing focus of people on health and fitness is triggering the growth of health and fitness clubs? brands. The number of these health and fitness clubs is expected to expand during the forecast period. Therefore, the increase in the number of outlets of health and fitness clubs may directly influence the sales of yoga accessories globally during the forecast period.

Key Yoga Accessories Market Challenge

Fluctuating raw material prices will be a major challenge for the yoga accessories market during the forecast period. In recent times, key manufacturers such as lululemon athletica are experiencing fluctuations in their profit margins due to the fluctuating prices of raw materials. Additionally, due to the non-availability of good quality polyester fibers, their prices are also rising. Subsequently, such volatility is resulting in high prices of yoga accessories made using these raw materials. The continuous change in the profit margins of market competitors due to the volatility in raw material prices acts as a major challenge for the growth of the global yoga accessories market. The lag between the cost fluctuations and the ability of the market competitors to increase product prices negatively impacts their profit margins. Moreover, cost-driven end-users prefer reasonably priced yoga products, including accessories, rather than investing heavily in global brands, which reduces the sales potential and revenue of global players of yoga accessories.

This yoga accessories market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global yoga accessories market as a part of the global leisure products industry. Furthermore, growing memberships in health and fitness clubs, an increase in awareness about the benefits of a healthy lifestyle, and a rising number of dual-income households are several factors driving the parent market growth. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the yoga accessories market during the forecast period.

Who are the Major Yoga Accessories Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • adidas AG
  • Barefoot Yoga Co.
  • Hugger Mugger Yoga Products LLC Inc. 
  • JadeYoga
  • La Vie Boheme Yoga
  • Liforme Ltd.
  • lululemon athletica Inc.
  • Manduka LLC
  • Sequential Brands Group Inc.
  • Yoga Direct LLC

 

This statistical study of the yoga accessories market encompasses successful business strategies deployed by the key vendors. The yoga accessories market is fragmented and the vendors are deploying growth strategies such as portfolio expansion and product innovation to compete in the market.

Product Insights and News

  • Adidas AG - The company offers yoga accessories such as ADIDAS BY STELLA MCCARTNEY YOGA MAT, YOGA MAT, ADIDAS BY STELLA MCCARTNEY TRAINING MAT, and others.
  • Yoga Direct LLC - Key products offered by the company include DELUXE RECYCLED WOOL YOGA BLANKET and SMALL RECTANGULAR COTTON YOGA BOLSTER. 

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The yoga accessories market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the leading companies' production, sustainability, and prospects.

Yoga Accessories Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the yoga accessories market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. Our value chain analysis segment data can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global leisure products industry includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated other innovative approaches being followed by manufacturer providers to ensure a sustainable market presence.

Which are the Key Regions for Yoga Accessories Market?

Yoga Accessories Market Market segmentation by region

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34% of the market's growth will originate from North America during the forecast period. The US is the key market for yoga accessories in North America. Market growth in this region will be faster than the growth of the market in Europe and MEA.

The demand for yoga accessories in North America has increased with a rise in participation in regular fitness activities, such as yoga. Competitors capitalize on the awareness about the benefits of staying fit, introduce new offerings, and increase their revenue. This will facilitate the yoga accessories market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The market in North America was affected in 2020 due to the outbreak of COVID-19. This outbreak created an appalling scenario across North America. The COVID-19 outbreak has restricted sports and outdoor activities such as cycling, watersports, camping, and mountain climbing in the region. People are diverting actively toward fitness practices at home, leading to the adoption of yoga accessories for home gym. Moreover, fitness centers are now offering online workout sessions to maintain the fitness routine of customers. In addition, the fitness app market in the US is growing at a double-digit CAGR. A high rate of internet penetration and the rise in the number of unique mobile subscribers are the major factors driving market growth.

What are the Revenue-generating Product Segments in the Yoga Accessories Market?

Yoga Accessories Market Segmentation

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The market share growth by the yoga mats segment will be significant during the forecast period. Yoga mats are specially fabricated to prevent the slippage of feet and hands while performing yoga exercises. These mats also help in keeping the body warm, and the energy generated is retained within the body rather than getting passed on to the floor. The market for yoga mats is expected to grow steadily during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the yoga accessories market size and actionable market insights on post COVID-19 impact on each segment.

 

Yoga Accessories Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 6.15%

Market growth 2021-2025

$ 4.98 billion

Market structure

Fragmented

YoY growth (%)

5.31

Regional analysis

North America, Europe, APAC, South America, MEA, North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 34%

Key consumer countries

US, China, UK, Germany, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

adidas AG, Barefoot Yoga Co., Hugger Mugger Yoga Products LLC Inc. , JadeYoga, La Vie Boheme Yoga, Liforme Ltd., lululemon athletica Inc., Manduka LLC, Sequential Brands Group Inc., and Yoga Direct LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Yoga Accessories Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive yoga accessories market growth during the next five years
  • Precise estimation of the yoga accessories market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the yoga accessories industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of yoga accessories market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Global leisure products market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Yoga mats - Market size and forecast 2020-2025
      • Exhibit 17: Yoga mats - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Yoga mats - Year-over-year growth 2020-2025 (%)
    • 5.4 Yoga straps - Market size and forecast 2020-2025
      • Exhibit 19: Yoga straps - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Yoga straps - Year-over-year growth 2020-2025 (%)
    • 5.5 Yoga blocks - Market size and forecast 2020-2025
      • Exhibit 21: Yoga blocks - Market size and forecast 2020-2025 ($ million)
      • Exhibit 22: Yoga blocks - Year-over-year growth 2020-2025 (%)
    • 5.6 Others - Market size and forecast 2020-2025
      • Exhibit 23: Others - Market size and forecast 2020-2025 ($ million)
      • Exhibit 24: Others - Year-over-year growth 2020-2025 (%)
    • 5.7 Market opportunity by Product
      • Exhibit 25: Market opportunity by Product

    6 Market Segmentation by Distribution channel

    • 6.1 Market segments
      • Exhibit 26: Distribution channel - Market share 2020-2025 (%)
    • 6.2 Comparison by Distribution channel
      • Exhibit 27: Comparison by Distribution channel
    • 6.3 Offline - Market size and forecast 2020-2025
      • Exhibit 28: Offline - Market size and forecast 2020-2025 ($ million)
      • Exhibit 29: Offline - Year-over-year growth 2020-2025 (%)
    • 6.4 Online - Market size and forecast 2020-2025
      • Exhibit 30: Online - Market size and forecast 2020-2025 ($ million)
      • Exhibit 31: Online - Year-over-year growth 2020-2025 (%)
    • 6.5 Market opportunity by Distribution channel
      • Exhibit 32: Market opportunity by Distribution channel

    7 Customer landscape

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 34: Market share by geography 2020-2025 (%)
    • 8.2 Geographic comparison
      • Exhibit 35: Geographic comparison
    • 8.3 North America - Market size and forecast 2020-2025
      • Exhibit 36: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 37: North America - Year-over-year growth 2020-2025 (%)
    • 8.4 Europe - Market size and forecast 2020-2025
      • Exhibit 38: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 39: Europe - Year-over-year growth 2020-2025 (%)
    • 8.5 APAC - Market size and forecast 2020-2025
      • Exhibit 40: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 41: APAC - Year-over-year growth 2020-2025 (%)
    • 8.6 South America - Market size and forecast 2020-2025
      • Exhibit 42: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 43: South America - Year-over-year growth 2020-2025 (%)
    • 8.7 MEA - Market size and forecast 2020-2025
      • Exhibit 44: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 45: MEA - Year-over-year growth 2020-2025 (%)
    • 8.8 Key leading countries
      • Exhibit 46: Key leading countries
    • 8.9 Market opportunity by geography
      • Exhibit 47: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • Exhibit 48: Impact of drivers and challenges
      • 9.3 Market trends

        10 Vendor Landscape

        • 10.1 Overview
          • 10.2 Vendor landscape
            • Exhibit 49: Vendor landscape
          • 10.3 Landscape disruption
            • Exhibit 50: Landscape disruption
            • Exhibit 51: Industry risks

          11 Vendor Analysis

          • 11.1 Vendors covered
            • Exhibit 52: Vendors covered
          • 11.2 Market positioning of vendors
            • Exhibit 53: Market positioning of vendors
          • 11.3 adidas AG
            • Exhibit 54: adidas AG - Overview
            • Exhibit 55: adidas AG - Business segments
            • Exhibit 56: adidas AG - Key offerings
            • Exhibit 57: adidas AG - Segment focus
          • 11.4 Barefoot Yoga Co.
            • Exhibit 58: Barefoot Yoga Co. - Overview
            • Exhibit 59: Barefoot Yoga Co. - Product and service
            • Exhibit 60: Barefoot Yoga Co. - Key offerings
          • 11.5 Hugger Mugger Yoga Products LLC Inc.
            • Exhibit 61: Hugger Mugger Yoga Products LLC Inc.  - Overview
            • Exhibit 62: Hugger Mugger Yoga Products LLC Inc.  - Product and service
            • Exhibit 63: Hugger Mugger Yoga Products LLC Inc.  - Key offerings
          • 11.6 JadeYoga
            • Exhibit 64: JadeYoga - Overview
            • Exhibit 65: JadeYoga - Product and service
            • Exhibit 66: JadeYoga - Key offerings
          • 11.7 La Vie Boheme Yoga
            • Exhibit 67: La Vie Boheme Yoga - Overview
            • Exhibit 68: La Vie Boheme Yoga - Product and service
            • Exhibit 69: La Vie Boheme Yoga - Key offerings
          • 11.8 Liforme Ltd.
            • Exhibit 70: Liforme Ltd. - Overview
            • Exhibit 71: Liforme Ltd. - Product and service
            • Exhibit 72: Liforme Ltd. - Key offerings
          • 11.9 lululemon athletica Inc.
            • Exhibit 73: lululemon athletica Inc. - Overview
            • Exhibit 74: lululemon athletica Inc. - Business segments
            • Exhibit 75: lululemon athletica Inc. - Key news
            • Exhibit 76: lululemon athletica Inc. - Key offerings
            • Exhibit 77: lululemon athletica Inc. - Segment focus
          • 11.10 Manduka LLC
            • Exhibit 78: Manduka LLC - Overview
            • Exhibit 79: Manduka LLC - Product and service
            • Exhibit 80: Manduka LLC - Key offerings
          • 11.11 Sequential Brands Group Inc.
            • Exhibit 81: Sequential Brands Group Inc. - Overview
            • Exhibit 82: Sequential Brands Group Inc. - Business segments
            • Exhibit 83: Sequential Brands Group Inc. - Key news
            • Exhibit 84: Sequential Brands Group Inc. - Key offerings
          • 11.12 Yoga Direct LLC
            • Exhibit 85: Yoga Direct LLC - Overview
            • Exhibit 86: Yoga Direct LLC - Product and service
            • Exhibit 87: Yoga Direct LLC - Key offerings

          12 Appendix

          • 12.1 Scope of the report
            • 12.2 Currency conversion rates for US$
              • Exhibit 88: Currency conversion rates for US$
            • 12.3 Research methodology
              • Exhibit 89: Research Methodology
              • Exhibit 90: Validation techniques employed for market sizing
              • Exhibit 91: Information sources
            • 12.4 List of abbreviations
              • Exhibit 92: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
            Interested in this report?
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            Yoga Accessories Market market growth will increase by $4.98 bn during 2021-2025.
            The yoga accessories market market is expected to grow at a CAGR of 6.15% during 2021-2025.
            Technavio has segmented the yoga accessories market market by product (yoga mats, yoga straps, yoga blocks, and others) ,distribution channel (offline, online, APAC, South America, and MEA) , and geography (North America, Europe, APAC, South America, and MEA).
            adidas AG, Barefoot Yoga Co., Hugger Mugger Yoga Products LLC Inc. , JadeYoga, La Vie Boheme Yoga, Liforme Ltd., lululemon athletica Inc., Manduka LLC, Sequential Brands Group Inc., Yoga Direct LLC are a few of the key vendors in the yoga accessories market market.
            North America will register the highest growth rate of 34% among the other regions. Therefore, the yoga accessories market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
            The key factors driving the yoga accessories market market growth are:
            • Product premiumization due to more innovation in yoga accessories
            • Growing enrolment in fitness and health clubs
            The yoga accessories market market vendors should focus on grabbing business opportunities from the yoga mats segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
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            • Detailed vendors report with competitive landscape
            • Covid-19 impact and recovery analysis
            • Data on revenue-generating market segments
            • Details on the market shares of various regions
            • Five-force market analysis

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