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Yoga Clothing Market by Product, End-user, and Geography - Forecast and Analysis 2023-2027

  • Published: Dec 2022
  • Pages: 171
  • SKU: IRTNTR43365
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The global yoga clothing market size is estimated to grow by  USD 17150.75 million between 2022 and 2027 accelerating at a CAGR of 7.15%.

Yoga is an ancient form of meditation that originated in India. Yoga provides several benefits and that is why yoga is preferred by many globally. The popularity of yoga is continuously increasing, especially in the US and Canada. North America exhibited a significant adoption of yoga in the last few years. For instance, there were more than 34.4 million yoga practitioners in the US in 2021, as compared with around 23.25 million yoga practitioners in 2012. Thus, the increasing awareness of yoga is driving market growth.

Additionally, the customization and premiumization of yoga clothing and growing memberships in health and fitness clubs, initiatives taken by the government are continuously driving the market growth. Key market competitors, such as Nike Inc, Adidas AG, lululemon Athletica Inc, Puma SE, Under Armour Inc, and ASICS Corp. are disrupting the market with top-notch products. For instance, Nike Inc. features a compression system in its yoga clothing: This not only improves circulation but also prevents numbness and tingling in legs after prolonged physical activities.

This report extensively covers market segmentation by Product (bottom wear, top wear, and accessories), End-user (men and women), and Geography ( North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Yoga Clothing Market During the Forecast Period?

Yoga Clothing Market Size

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Yoga Clothing Market Segmentation by Product, End-user, and Geography

Product Analysis

The bottom wear segment was valued at USD 16,664.90 million in 2017 and continued to grow until 2021The bottom wear used for yoga includes sweatpants, sweat shorts, joggers, slacks, capris, and tights. The fit of these clothes must conform and contour with different poses and movements. Most bottom wear is made of soft, breathable cotton because cotton is one of the most suitable fabrics to be used in yoga clothing. The key competitors are introducing innovative bottom wear. For instance, VF Corp. (VFC) offers SpongeBob SquarePants for men under the Timberland brand name, which is made from 100% organic cotton.

Yoga Clothing Market Size

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Top wear required for yoga includes t-shirts, racerbacks, camis, tank tops, henleys, and sports bras. Most of these are made of cotton or recycled polyester, spandex, organic cotton, Tencel, and nylon. The use of these fabrics makes them extremely comfortable. Customization and personalization of athletic top wear and yoga top wear is an emerging trend in the global market. Vendors offer personalized athletic top wear to match the customer's requirements in terms of material, designs, colors, logo placement, and others. Nike Inc. and Adidas AG are some of the global vendors that offer the option of personalizing top wear products, including yoga clothing.

End-User  Analysis

The increase in the population of working women, the rise in demand from developing countries, and the recovery from the recession are some factors that drive this segment. Key competitors update their product lines with new designs and styles to attract more fashion-conscious women. The increasing inclination among women to take up or engage in sports and physical activities is expected to boost the demand for yoga clothing in the market.  For instance, Adidas AG offers yoga t-shirts and comfortable bras for women, which are soft and made from moisture-absorbent fabric, to ensure a high level of comfort for women. The global men's yoga clothing market is expected to grow at the highest rate during the forecast period. The change in men's fitness habits, recovery from the recession, and an increase in marketing initiatives are some factors that drive the market.

Geographical Analysis

North America is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Yoga Clothing Market Share by Geography

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The demand for such clothing in North America has increased with the rise in participation in regular fitness activities, including yoga. The presence of over 36,000 health and fitness clubs is expected to give the US market more traction during the forecast period due to increasing subscriptions. Health clubs and gyms are introducing health support groups and buddy systems, which focus on increasing the number of young members. Moreover, the government of the US is also in favor of undertaking physical activities in the workplace. Hence, such factors will fuel the regional market growth during the forecast period. 

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Covid Recovery Analysis

The COVID-19 outbreak in 2020 negatively impacted the market globally. However, in 2021, due to the availability of COVID-19 vaccines and the reduction in the number of COVID-19 cases, offline retail stores reopened, and the demand for active-wear clothing rebounded. Consumers started spending more on sports and fitness products as the pandemic situation created more awareness about a healthy lifestyle. Thus, all these factors are anticipated to drive the growth of the market.

Who are the Major Yoga Clothing Market market players?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Yoga Clothing Market.

Authentic Brands Group LLC -  The company offers a portfolio of brands across the world. The key offerings of the company include yoga clothing. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • Adidas AG
  • ANTA Sports Products Ltd.
  • ASICS Corp.
  • BasicNet Spa
  • Berkshire Hathaway Inc.
  • Columbia Sportswear Co.
  • Frasers Group plc
  • Hanesbrands Inc.
  • Hugger Mugger Yoga Products LLC Inc.
  • La Vie Boheme Yoga
  • lululemon athletica Inc.
  • Manduka LLC
  • New Balance Athletics Inc.
  • Nike Inc.
  • PUMA SE
  • Ralph Lauren Corp.
  • Under Armour Inc.
  • VF Corp.
  • Yoga Direct LLC

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Yoga Clothing Market: Key Drivers, Trends, Challenges, and Customer Landscape

 Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Yoga Clothing Market Driver

One of the emerging trends in the global yoga clothing market is the rise in initiatives and campaigns by government authorities and corporates. Currently, many government bodies and corporate organizations provide fitness centers within company premises to help their employees balance their work and health. They provide such facilities and take various health-related initiatives as they believe that the productivity of their employees can be increased by limiting their stress. It has been found that companies incorporating fitness programs in their schedules experience lower turnover rates, less absenteeism, and a reduced number of sick leaves, leading to higher employee productivity and lower costs. For instance, the Statistical Analysis System (SAS) in northern California offers wellness programs, recreation, and wellness centers to its employees.

Significant Yoga Clothing Market Trends

The evolution of yoga clothing has necessitated market competitors to focus on strategies like faster delivery processes and mass customization. Mass customization has slowly been gaining importance in the yoga clothing industry. These factors are driven by technology, supply chain transformation, and organizational restructuring. Major advances on the technological front have been witnessed to get customer feedback, design the final product, and facilitate deliveries. For example, Adidas AG and Nike Inc are two of the pioneers in the establishment and adoption of customization techniques. NikeID allows customers to personalize and design their own Nike Inc. merchandise, whereby they can use online tools to select their own sports, color, or style. Such mass customization of yoga clothing is enabling the market competitors to attract consumers further and help them build strong brand loyalty.

Major Yoga Clothing Market Challenge

The availability of counterfeit yoga clothing is a serious threat to the global yoga clothing market, as it directly affects the sales of genuine branded yoga clothing. The presence of counterfeit yoga clothing leads to an unfair competitive scenario, price standardization, and market share erosion. Vendors that offer counterfeit yoga clothing sell their products at very low prices when compared to branded products. The counterfeiting of yoga clothing is higher in APAC than in other regions across the world. Developing countries in APAC, such as China, are major contributors to the market for counterfeit or duplicate yoga clothing. Duplication of branded yoga clothing makes it difficult for customers to distinguish between original and counterfeit products. 

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Key Yoga Clothing Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Yoga Clothing Market Share by Geography

Global Yoga Clothing Market Customer Landscape

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Million, 2017 - 2027)
    • Bottom wear
    • Top wear
    • Accessories
  • End-user Outlook (USD Million, 2017 - 2027)
    • Men
    • Women
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Brazil
      • Argentina

Yoga Clothing Market Scope

Report Coverage

Details

Page number

171

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 7.15%

Market growth 2023-2027

USD 17,150.75 million

Market structure

Fragmented

YoY growth 2022-2023(%)

6.45

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 32%

Key countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

adidas AG, ANTA Sports Products Ltd., ASICS Corp., Authentic Brands Group LLC, BasicNet Spa, Berkshire Hathaway Inc., Columbia Sportswear Co., Frasers Group plc, Hanesbrands Inc., Hugger Mugger Yoga Products LLC Inc., La Vie Boheme Yoga, lululemon athletica Inc., Manduka LLC, New Balance Athletics Inc., Nike Inc., PUMA SE, Ralph Lauren Corp., Under Armour Inc., VF Corp., and Yoga Direct LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Yoga Clothing Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the yoga clothing market between 2023 and 2027
  • Precise estimation of the size of the yoga clothing market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market industry across North America, Europe, APAC, South America, and the Middle East, and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about vendors
  • Detailed analysis of customer landscape covering Diver of price sensitivity, Adoption of the lifecycle, and key purchase criteria
  • Vendor landscape comparing criticality of inputs and factors of differentiation
  • Exclusive Matrix on vendor position and classification
  • Comprehensive analysis of factors that will challenge the growth of yoga clothing market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global yoga clothing market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on Global yoga clothing market 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 End-user Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Bottom wear - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Bottom wear - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Bottom wear - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Bottom wear - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Bottom wear - Year-over-year growth 2022-2027 (%)
    • 6.4 Top wear - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Top wear - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Top wear - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Top wear - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Top wear - Year-over-year growth 2022-2027 (%)
    • 6.5 Accessories - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Accessories - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Accessories - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Accessories - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Accessories - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Product
      • Exhibit 46: Market opportunity by Product ($ million)

    7 Market Segmentation by End-user

    • 7.1 Market segments
      • Exhibit 47: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 48: Data Table on End-user - Market share 2022-2027 (%)
    • 7.2 Comparison by End-user
      • Exhibit 49: Chart on Comparison by End-user
      • Exhibit 50: Data Table on Comparison by End-user
    • 7.3 Men - Market size and forecast 2022-2027
      • Exhibit 51: Chart on Men - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Data Table on Men - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Chart on Men - Year-over-year growth 2022-2027 (%)
      • Exhibit 54: Data Table on Men - Year-over-year growth 2022-2027 (%)
    • 7.4 Women - Market size and forecast 2022-2027
      • Exhibit 55: Chart on Women - Market size and forecast 2022-2027 ($ million)
      • Exhibit 56: Data Table on Women - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Chart on Women - Year-over-year growth 2022-2027 (%)
      • Exhibit 58: Data Table on Women - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by End-user
      • Exhibit 59: Market opportunity by End-user ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 61: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 62: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 63: Chart on Geographic comparison
      • Exhibit 64: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Japan - Market size and forecast 2022-2027
      • Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
      • Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
      • Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 105: Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 106: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 107: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 108: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 109: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 110: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 111: Matrix on vendor position and classification
            • 12.3 adidas AG
              • Exhibit 112: adidas AG - Overview
              • Exhibit 113: adidas AG - Business segments
              • Exhibit 114: adidas AG - Key news
              • Exhibit 115: adidas AG - Key offerings
              • Exhibit 116: adidas AG - Segment focus
            • 12.4 ANTA Sports Products Ltd.
              • Exhibit 117: ANTA Sports Products Ltd. - Overview
              • Exhibit 118: ANTA Sports Products Ltd. - Business segments
              • Exhibit 119: ANTA Sports Products Ltd. - Key news
              • Exhibit 120: ANTA Sports Products Ltd. - Key offerings
              • Exhibit 121: ANTA Sports Products Ltd. - Segment focus
            • 12.5 ASICS Corp.
              • Exhibit 122: ASICS Corp. - Overview
              • Exhibit 123: ASICS Corp. - Business segments
              • Exhibit 124: ASICS Corp. - Key news
              • Exhibit 125: ASICS Corp. - Key offerings
              • Exhibit 126: ASICS Corp. - Segment focus
            • 12.6 Authentic Brands Group LLC
              • Exhibit 127: Authentic Brands Group LLC - Overview
              • Exhibit 128: Authentic Brands Group LLC - Product / Service
              • Exhibit 129: Authentic Brands Group LLC - Key offerings
            • 12.7 BasicNet Spa
              • Exhibit 130: BasicNet Spa - Overview
              • Exhibit 131: BasicNet Spa - Business segments
              • Exhibit 132: BasicNet Spa - Key offerings
              • Exhibit 133: BasicNet Spa - Segment focus
            • 12.8 Berkshire Hathaway Inc.
              • Exhibit 134: Berkshire Hathaway Inc. - Overview
              • Exhibit 135: Berkshire Hathaway Inc. - Business segments
              • Exhibit 136: Berkshire Hathaway Inc. - Key news
              • Exhibit 137: Berkshire Hathaway Inc. - Key offerings
              • Exhibit 138: Berkshire Hathaway Inc. - Segment focus
            • 12.9 Hanesbrands Inc.
              • Exhibit 139: Hanesbrands Inc. - Overview
              • Exhibit 140: Hanesbrands Inc. - Business segments
              • Exhibit 141: Hanesbrands Inc. - Key offerings
              • Exhibit 142: Hanesbrands Inc. - Segment focus
            • 12.10 Hugger Mugger Yoga Products LLC Inc.
              • Exhibit 143: Hugger Mugger Yoga Products LLC Inc. - Overview
              • Exhibit 144: Hugger Mugger Yoga Products LLC Inc. - Product / Service
              • Exhibit 145: Hugger Mugger Yoga Products LLC Inc. - Key offerings
            • 12.11 La Vie Boheme Yoga
              • Exhibit 146: La Vie Boheme Yoga - Overview
              • Exhibit 147: La Vie Boheme Yoga - Product / Service
              • Exhibit 148: La Vie Boheme Yoga - Key offerings
            • 12.12 lululemon athletica Inc.
              • Exhibit 149: lululemon athletica Inc. - Overview
              • Exhibit 150: lululemon athletica Inc. - Business segments
              • Exhibit 151: lululemon athletica Inc. - Key offerings
              • Exhibit 152: lululemon athletica Inc. - Segment focus
            • 12.13 Nike Inc.
              • Exhibit 153: Nike Inc. - Overview
              • Exhibit 154: Nike Inc. - Business segments
              • Exhibit 155: Nike Inc. - Key news
              • Exhibit 156: Nike Inc. - Key offerings
              • Exhibit 157: Nike Inc. - Segment focus
            • 12.14 PUMA SE
              • Exhibit 158: PUMA SE - Overview
              • Exhibit 159: PUMA SE - Business segments
              • Exhibit 160: PUMA SE - Key news
              • Exhibit 161: PUMA SE - Key offerings
              • Exhibit 162: PUMA SE - Segment focus
            • 12.15 Ralph Lauren Corp.
              • Exhibit 163: Ralph Lauren Corp. - Overview
              • Exhibit 164: Ralph Lauren Corp. - Business segments
              • Exhibit 165: Ralph Lauren Corp. - Key offerings
              • Exhibit 166: Ralph Lauren Corp. - Segment focus
            • 12.16 Under Armour Inc.
              • Exhibit 167: Under Armour Inc. - Overview
              • Exhibit 168: Under Armour Inc. - Business segments
              • Exhibit 169: Under Armour Inc. - Key offerings
              • Exhibit 170: Under Armour Inc. - Segment focus
            • 12.17 VF Corp.
              • Exhibit 171: VF Corp. - Overview
              • Exhibit 172: VF Corp. - Business segments
              • Exhibit 173: VF Corp. - Key news
              • Exhibit 174: VF Corp. - Key offerings
              • Exhibit 175: VF Corp. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 176: Inclusions checklist
                • Exhibit 177: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 178: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 179: Research methodology
                • Exhibit 180: Validation techniques employed for market sizing
                • Exhibit 181: Information sources
              • 13.5 List of abbreviations
                • Exhibit 182: List of abbreviations
              • raw material prices: In recent times, key manufacturers have been experiencing fluctuations in their profit margins due to the fluctuating prices of raw materials. For instance, the prices of synthetic fibers, such as Spandex (also known as Lycra or elastane in different regions), keep fluctuating. Besides, the unavailability of high-quality polyester fibers is increasing their prices. Subsequently, such volatility results in the high prices of apparel made using these raw materials. The continuous change in the profit margins of market competitors due to the volatility of raw material prices acts as a major challenge for the growth of the global apparel, accessories, and luxury goods market. The lag between cost fluctuations and the ability of market competitors to increase product prices can negatively impact the profit margins of vendors. The fluctuations in the prices of raw materials make manufacturers unable to anticipate their investments or control costs. Moreover, cost-driven end-users prefer reasonably priced apparel rather than investing heavily in global brands, which reduces the sales potential and revenue of competitors.

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                TechnavioINFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases
                Technavio

                TechnavioDATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts
                Technavio

                TechnavioREPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

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                Yoga Clothing market growth will increase by $17150.75 million during 2023-2027.
                The yoga clothing market is expected to grow at a CAGR of 7.15% during 2023-2027.
                Technavio has segmented the yoga clothing market by product (Bottom wear, Top wear, and Accessories) ,end-user (Men, Women, APAC, South America, and MEA) , and geography (North America, Europe, APAC, South America, and Middle East and Africa).
                adidas AG, ANTA Sports Products Ltd., ASICS Corp., Authentic Brands Group LLC, BasicNet Spa, Berkshire Hathaway Inc., Columbia Sportswear Co., Frasers Group plc, Hanesbrands Inc., Hugger Mugger Yoga Products LLC Inc., La Vie Boheme Yoga, lululemon athletica Inc., Manduka LLC, New Balance Athletics Inc., Nike Inc., PUMA SE, Ralph Lauren Corp., Under Armour Inc., VF Corp., Yoga Direct LLC are a few of the key vendors in the yoga clothing market.
                North America will register the highest growth rate of 31.55% among the other regions. Therefore, the yoga clothing market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
                The key factors driving the yoga clothing market growth are:
                • Growing number of yoga practitioners
                • Introduction of new technologies and features in yoga clothing
                • Moisture-wicking fabrics and thermal technology are two of the most witnessed changes in the past decade. Moisture-wicking fabrics, which react to sweat, help in moving the sweat to the fabric surface, and allowing it to evaporate rather than absorbing it like regular fabrics. Thermal technology, which reacts to temperature, helps in keeping the body warm during colder conditions and climates. Apart from the above-mentioned innovations, compression fabric is another development in the yoga clothing industry. Apparel products made of this fabric are specially designed for fitness activities such as yoga, workout, and others, as the fabric helps in tightening the apparel products around the muscles to help reach the maximum stretch. Some examples of technological advances in this industry have been mentioned below: Nike Inc. features Advanced Innovation Kitchen technology in its tights: A thin polymer film on the tights helps in blocking UV light and infrared heat across the yoga practitioner knees and shins that are more affected by the sun. Nike Inc. features a compression system in its yoga clothing: This not only improves circulation but also prevents numbness and tingling in legs after prolonged physical activities. Under Armour Inc featuring the CoolSwitch technology: This is directly applied to its yoga clothing and helps in moisture absorption. Under Armour Inc. featuring the MicroThread technology: This technology uses Threadborne Streaker fabric, which is a low-water absorption, fast-dry, and anti-shrink polyester that provides cotton-like comfort.
                The yoga clothing market vendors should focus on grabbing business opportunities from the bottom wear segment as it accounted for the largest market share in the base year.
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