Enjoy complimentary customisation on priority with our Enterprise License!
The global yoga clothing market size is estimated to grow by USD 18.88 billion between 2023 and 2028 accelerating at a CAGR of 7.36%. The growing number of yoga practitioners is expanding the market for yoga-related products and services, including clothing. Innovations in yoga clothing, such as advanced fabrics and designs, are leading to product premiumization and attracting consumers looking for high-quality and stylish yoga apparel. The increasing focus on fitness initiatives by government bodies and corporations is promoting the benefits of yoga and fitness activities, driving demand for related products and services.
To learn more about this report, View Sample PDF
The market is thriving, driven by the increasing number of fitness enthusiasts and the popularity among millennials and Generation X. Brands like CorePower and Beyond Yoga are catering to this market with innovative designs and materials such as moisture-wicking, compression, and odor-reduction fabrics. The rise of athleisure and the influence of celebrities and fitness apps are also boosting the demand for these pants, jogger pants, sweatshirts, and other comfortable yet stylish apparel. As more people recognize the health benefits, the market continues to expand, encompassing a wide range of products from tank tops to zip-ups. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges for the market. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Yoga clothing is widely used in health clubs for various fitness activities. As the focus on health and fitness grows, the number of health clubs is expected to increase, including well-known brands such as Planet Fitness and Anytime Fitness. This expansion of health clubs could have a direct impact on the sales. The number of health club memberships has been steadily rising over the past decade, with over 31,000 clubs in the US in 2022. To attract customers, clubs offer exclusive packages with discounts. Additionally, government and corporate initiatives are positively influencing market growth. The growing popularity of yoga studios, health benefits, fitness apps, celebrities, and media outlets like Daily Mail, as well as brands like Beyond Yoga and gym wear, also contribute to this trend. This increase in health club memberships and the implementation of initiatives and campaigns by government authorities and corporations have led to higher demand, as consumers prefer to train with proper trainers at these facilities.
The evolution of yoga clothing has necessitated market competitors to focus on strategies like faster delivery processes and mass customization. Mass customization has slowly been gaining importance in the industry. These factors are driven by technology, supply chain transformation, and organizational restructuring. Major advances on the technological front have been witnessed to get customer feedback, design the final product, and facilitate deliveries. For example, Adidas AG and Nike Inc are two of the pioneers in the establishment and adoption of customization techniques. NikeID allows customers to personalize and design their own Nike Inc. merchandise, whereby they can use online tools to select their own sports, color, or style. Such mass customization of these is enabling the market competitors to attract consumers further and help them build strong brand loyalty.
The availability of counterfeit yoga clothing is a serious threat to the global market, as it directly affects the sales of genuine branded clothing. companies that offer counterfeit clothing sell their products at very low prices when compared to branded products. The counterfeiting of these clothing is higher in APAC than in other regions across the world. Developing countries in APAC, such as China, are major contributors to the market for counterfeit or duplicate clothing. Duplication of branded clothing for these makes it difficult for customers to distinguish between original and counterfeit products.
Get a detailed analysis of drivers, trends, and challenges View the Sample PDF now!
The bottom wear segment was valued at USD 17.65 billion in 2018. The bottom wear used includes sweatpants, sweat shorts, joggers, slacks, capris, and tights. The fit of these clothes must conform and contour with different poses and movements. Most bottom wear is made of soft, breathable cotton because cotton is one of the most suitable fabrics to be used in meditative practice clothing. The key competitors are introducing innovative bottom wear. For instance, VF Corp. (VFC) offers SpongeBob SquarePants for men under the Timberland brand name, which is made from 100% organic cotton.
Get a glance at the market contribution of various segments View Sample PDF
Top wear required for meditative practice includes t-shirts, racerbacks, camis, tank tops, henleys, and sports bras. Most of these are made of cotton or recycled polyester, spandex, organic cotton, tencel, and nylon. The use of these fabrics makes them extremely comfortable. Customization and personalization of athletic top wear and meditative practice top wear is an emerging trend in the global market. companies offer personalized athletic top wear to match the customer's requirements in terms of material, designs, colors, logo placement, and others. Nike Inc. and Adidas AG are some of the global companies that offer the option of personalizing top wear products.
The increasing inclination among women to take up or engage in sports and physical activities is expected to boost the demand in the market. For instance, Adidas AG offers t-shirts and comfortable bras for women, which are soft and made from moisture-absorbent fabric, to ensure a high level of comfort for women. The global men's yoga wear market is expected to grow at the highest rate during the forecast period. The change in men's fitness habits, recovery from the recession, and an increase in marketing initiatives are some factors that drive the market.
North America is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market share of various regions View the Sample PDF now!
The demand for such clothing in North America has increased with the rise in participation in regular fitness activities. The presence of over 36,000 health and fitness clubs is expected to give the US market more traction during the forecast period due to increasing subscriptions. Health clubs and gyms are introducing health support groups and buddy systems, which focus on increasing the number of young members. Moreover, the government of the US is also in favor of undertaking physical activities in the workplace. Hence, such factors will fuel the regional market growth during the forecast period.
Take a quick look at various segments. View the Sample PDF now!
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Yoga Clothing Market. One of the major companies in the market include:
Authentic Brands Group LLC - The company offers a portfolio of brands across the world. The key offerings of the company include yoga clothing.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Yoga Accessories Market: Yoga Accessories Market by Product, Distribution Channel, and Region Forecast and Analysis
Activewear Apparel Market: Activewear Apparel Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, China, Germany, Italy, Canada - Size and Forecast
Women Activewear Market: Women Activewear Market Growth by Distribution Channel, Product, and Geography - Forecast and Analysis
The market is witnessing significant growth driven by a rising number of yoga enthusiasts worldwide. This trend is fueled by increased awareness of the health benefits of meditative practice, leading to a surge in health & fitness clubs and instructors. Consumers are also becoming more conscious about their attire, preferring cotton fabric clothing for comfort and breathability. Technological innovations such as odor reduction and moisture-wicking fabrics are enhancing the functionality of this clothing. The market is further propelled by apparel brands expanding their geographical presence and domestic brands offering competitive products. Rising concerns about cardiovascular diseases, diabetes, and stress are also driving the demand for health and wellness.
Moreover, the market is experiencing a surge in demand driven by various factors such as the increasing popularity of yoga and Zumba classes, the growing number of yogis worldwide, and the rising awareness of the importance of mental and physical well-being. Consumers are seeking comfortable and functional apparel that allows for ease of movement during exercise. Yoga mats and accessories like wristbands and armbands are also in high demand. The market is witnessing modernization with innovative designs and materials to enhance performance and comfort. Additionally, the market's growth is supported by global expansion of yoga apparel brands and the adoption of sustainable practices such as the use of boxed water and eco-friendly fabrics.
Furthermore, the market is witnessing significant growth attributed to factors such as the increasing adoption of yoga for mental focus and physical well-being, driving demand for comfortable and functional apparel. The market benefits from global expansion efforts by leading brands, facilitating greater geographical reach and access to new markets. Apparel designed for yoga enthusiasts includes yoga pants, long-sleeved shirts, and gloves, offering both comfort and style. Manufacturers are focusing on enhancing production efficiencies and volume to meet the rising consumption demands, especially in segments related to hypertension, injuries, long sleeved shirts, menstrual health, mood swings, obesity, and production sites and volumes. Additionally, there's a growing emphasis on addressing musculoskeletal pain and other health concerns, contributing to the market's expansion.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
173 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 7.36% |
|
Market growth 2024-2028 |
USD 18.88 billion |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
6.72 |
|
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
|
Performing market contribution |
North America at 31% |
|
Key countries |
US, China, Germany, UK, and Japan |
|
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Adidas AG, ANTA Sports Products Ltd., ASICS Corp., Authentic Brands Group LLC, BasicNet Spa, Berkshire Hathaway Inc., Columbia Sportswear Co., Frasers Group plc, Hanesbrands Inc., Hugger Mugger Yoga Products LLC Inc., La Vie Boheme Yoga, lululemon athletica Inc., Manduka LLC, New Balance Athletics Inc., Nike Inc., PUMA SE, Ralph Lauren Corp., Under Armour Inc., VF Corp., and Yoga Direct LLC |
|
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
Get the report (PDF) sent to your email within minutes.