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The Global Garden Seeds Market size is projected to increase by USD 975.5 million, at a CAGR of 4.6% between 2023 and 2028. The market is expanding significantly due to key factors such as reduced mental health issues, growing trend in internet marketing and sales, and increased favoritism towards the flavors of locally cultivated herbs. The decline in mental health issues has bolstered consumer confidence and expenditure. Concurrently, the surge in internet marketing and sales showcases a shift towards digital platforms for business expansion and customer interaction. Additionally, consumers are increasingly preferring the superior taste and quality of locally grown herbs, highlighting a preference for sustainable, locally sourced products. These trends underscore transformative shifts in consumer behavior, market strategies, and product preferences, shaping industries on a global scale.
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The market share growth by the online sales segment will be significant during the forecast period. The online sales channel includes pure-play online retailers, online channels of offline distribution formats, and direct brand-owned online channels.
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The online sales segment was valued at USD 1.29 billion in 2018. Most companies that offer fruit, flower, herb, and vegetable seeds through retail forms are offering seeds through online websites. With the growing trend of online selling or retailing, sales through this channel are expected to increase rapidly during the forecast period. Mail-order sales are also part of the online segment. This segment offers the convenience of purchasing garden seeds from remote locations and having them delivered to the doorstep. Online sales are growing faster than store sales, which indicates that e-commerce is a primary growth driver in the retail industry during the market forecast period.
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APAC is estimated to contribute 44% to the growth of the global market during the market forecasting period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC is the largest geographical segment of the global market. China, Japan, and India are major contributors to the growth of the market in APAC during the forecast period. The increasing disposable income of the population, growing middle-class population, and rising awareness about the health benefits of gardens will drive the demand for garden seeds. Therefore, garden space expansions and the growing inclination toward gardening activities in APAC may drive market growth in the region during the forecast period.
Further, increasing tourism, garden landscaping, and demand for healthy vegetables are driving the demand for garden seeds such as vegetables, fruit, and flower seeds in the region. Moreover, with such a large population, the development of small apartments and urban spaces will continue to enhance the growth potential of the market. Moreover, improvement in logistics and supply chain operations, and increasing adoption of e-commerce channels will augment the growth of the regional market during the forecast period.
The market encompasses a wide range of seeds used for vegetable production, including Capsicum, Cucumber, Pumpkin, and Solanaceae crops such as Cabbage. Illegal seeds and counterfeit seeds pose a significant threat to this market, as they may contain inorganic seeds or be contaminated with pests, insecticides, or chemical herbicides. Open pollinated seeds and hybrid seeds have different advantages. Open pollinated seeds offer adaptability and nutritional deficiency resistance, while hybrid seeds provide better yield and disease resistance against pests like Black rot, Powdery mildew, Downy mildew, and viruses such as Geminin. Major seed companies like Advanta Seeds, Takii Seeds, Sakata Seeds, and Enza Zaden contribute to the market with their diverse vegetable seed offerings. Conventional farms rely on these seeds for vegetable cultivation, ensuring a steady demand. However, the threat of pests and diseases, as well as nutritional deficiencies, necessitates the use of fertilizers and insecticides, which may impact the market's sustainability.
Reduction of mental health issues is a key factor driving the market. In personal development, gardening can bring various mental health benefits, including improving focus and concentration. Gardening can help a person feel more at ease and fulfilled. Many people find that the presence of plants reduces their stress levels. Gardening can modify how well a person concentrates on a particular task. Weeding, digging, and raking are all beneficial exercises. Engaging with others in a community garden or other group settings requires teamwork to attain shared goals.
Moreover, participation in a larger group can benefit mental health by increasing social connections and support systems. Gardening has various mental health benefits such as mood improvement, attention span improvement, social bond encouragement, etc. Such factors are expected to increase the adoption of gardening, which, in turn, will drive the growth of the market in focus during the forecast period.
Increasing adoption of kitchen gardening is the key trend in the market. The vegetable seed market encompasses the production and sale of seeds for various vegetable crops, including popular options such as tomatoes, cucumbers, sweet peppers, beans, carrots, summer squash, onions, and spicy peppers. Additionally, herbs like chives and cilantro are increasingly cultivated. Drivers of this market include the quest for superior taste and improved food quality, as well as cost savings.
Moreover, seeds for Solanaceae crops, such as tomatoes and peppers, are particularly in demand. However, challenges such as black rot in cabbage, powdery mildew and downy mildew in various crops, Geminivirus in pumpkin and squash, and insects and plant diseases pose threats. Thus, such trends will shape the growth of the market during the forecast period.
The presence of devastating pests and diseases is a major factor hindering the market. The rise in the prevalence of diseases and pests adversely affects the market. Pests and diseases can be more common in nurseries and gardens as cultured plants are more prone to diseases. In South Carolina, tomato fruit worms is one of the most common diseases causing havoc on the tomato insect pest. It attacks peppers, beans, okra, and eggplant.
Additionally, the silver leaf whitefly is another insect pest. Additionally, insect pests, including hornworms, stink bugs, and potato aphids, are abundant globally and cause significant harm to various plants, including daisies, tomatoes, squash, cucumbers, potatoes, melon, and apples. Such factors may hinder the growth of the market in focus during the forecast period.
The market growth analysis research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is pivotal in promoting healthy eating through diverse offerings like pumpkin and squash, Orange Summer, and Butternut varieties, rich in essential nutrients. However, challenges persist such as obesity and malnutrition, urging farmers to prioritize fruit and vegetables with enhanced nutritional profiles. Addressing health concerns involves optimizing agriculture inputs and promoting diversification to ensure diets are rich in essential micronutrients for improved health and thinking ability.
Additionally, quality attributes like cooking quality and flavor are enhanced through nonhybrid seeds resilient to environmental stress, insects, and plant diseases, ensuring high yield potential and consistent performance despite climate change and climatic parameters affecting pollination. Emphasizing genetically diverse horticultural crops supports sustainable agriculture and advances in seed technology including organic seeds amidst debates on traditional farming versus commercial seeds and GM seeds. Efforts against illegal seed trade bolster the integrity of the market, ensuring reliability and quality for consumers.
Market Scope |
|
Report Coverage |
Details |
Page number |
154 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.6% |
Market growth 2023-2027 |
USD 975.5 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.17 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 44% |
Key countries |
US, China, India, Brazil, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adaptive Seeds LLC, Baker Creek Heirloom Seeds, Fedco Seeds Inc., Fruition Seeds LLC, Harris Seeds, Jackson and Perkins Park, JK Agri Genetics Ltd., Kalash Seeds Pvt. Ltd., Kitazawa Seed Co., Ontario Seed Co. Ltd., Prairie Garden Seeds, Rohrer Seeds, San Diego Seed Co., Seed Needs LLC, Swallowtail Garden Seeds, Territorial Seed Co., Truelove Seeds, UPL Ltd., W. Atlee Burpee and Co., and West Coast Seeds |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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