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The nutrition market size is forecast to increase by USD 34.79 billion, at a CAGR of 4.48% between 2022 and 2027. The market's expansion hinges on various factors, notably the surge in the geriatric population, which demands heightened medical attention. Additionally, the escalating rate of premature births in developing nations underscores the need for advanced healthcare facilities. Furthermore, the rise in medical emergencies and subsequent hospital admissions intensifies the demand for efficient healthcare services. These factors collectively drive the growth trajectory of the market, prompting advancements in medical technologies and treatment modalities to cater to the evolving healthcare landscape. With a focus on addressing the diverse healthcare needs of different demographics, the market is poised for sustained growth in the coming years, shaping the future of healthcare delivery.
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This market report extensively covers market segmentation by type (vitamins, probiotics, proteins and amino acids, carbohydrates, and others), application (immunity, sports nutrition, weight management, clinical nutrition, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
In the market, advancements in technology like genomics have paved the way for personalized approaches to dietary plans, aligning with individual health goals. Businesses are investing in the development of personalized nutrition plans to cater to consumer preferences and growing health awareness. With a focus on genetic make-up, options for vegetarians and vegans, along with the rise of plant-based and 3D-printed edibles like gummies, are emerging trends. However, challenges such as the high cost of DNA-driven and personalized supplements present barriers to widespread adoption, impacting accessibility and affordability. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing geriatric population is the key factor driving the global nutrition market growth. The world's population is growing rapidly. Between 2010 and 2050, the number of geriatric populations in less developed countries will increase faster than in developed countries. The main reasons for the increase in the elderly population are longevity and declining birth rates. The elderly population is an important part of the population of developed and developing countries, which will drive the growth of the global food market during the forecast period. With the increasing prevalence of several diseases among the geriatric population, the required nutrients cannot be absorbed from the diet.
Hence, the geriatric population requires nutrition. In some conditions, geriatric patients cannot use enteral nutrition. Hence, they are recommended for parenteral nutrition by healthcare professionals. Parenteral nutrition is commonly used by people who are admitted to hospitals and people who use home care. Hence, the growth of the geriatric population will increase the consumption of nutrition, which will drive the growth of the market during the forecast period.
Online retailing is the primary trend in the global nutrition market growth. The increased penetration of the Internet is changing the buying habits of all retail products, including food. In recent years, almost all products have become available online. Dietary supplements or nutritional supplements, such as vitamin tablets, omega-3 capsules, and protein powders, used to be purchased from pharmacies or convenience stores that sell food and nutritional products. However, due to the spread of the internet and online shopping, customers now prefer to buy these products from online stores. Most products that are sold online are for enteral nutrition.
Online stores improve the convenience of customers. Many websites now have live chat options to instantly address queries, which was not available earlier. companies are interacting with consumers frequently to improve awareness and encourage them to focus on maintaining their health and wellness. End-users can compare products, prices, companies, and pack sizes to select the best-suited product. Hence, the advent of online retailing will drive the growth of the market during the forecast period.
Product recalls are a major challenge to the growth of the market. Food manufacturers must ensure the safety and efficacy of their products. This is because several cases of contaminated or substandard food have been reported. Therefore, several products were removed from the market. Product quality can be affected either within the manufacturing process or externally due to poor handling during distribution.
According to the Canadian Food Inspection Agency, the consumption of these products reportedly caused illness. As a result, these products were recalled. To avoid such risks, the US FDA regularly evaluates the safety and effectiveness of products and initiates product recalls if needed. Such product recalls affect the brand of companies. The trust of customers is also affected. Hence, companies must invest in promotional activities to regain trust. This increases the expenses for companies. Hence, product recalls are a major challenge for the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amway Corp. - The company offers nutritional solutions under the brand Nutralite that include products such as Omega 3 capsules and multivitamins.
The nutrition market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
In the realm of nutrition, technological advancements have revolutionized dietary planning, catering to individual health goals and preferences. Businesses are increasingly investing in the development of personalized nutrition plans, leveraging genomics to tailor dietary recommendations based on genetic make-up. With a growing health awareness among consumers, particularly regarding the benefits of plant-based diets, options for vegetarians and vegans have expanded. Emerging innovations such as 3D-printed edibles and personalized supplements driven by DNA analysis offer new frontiers in nutrition. However, the adoption of such technologies may be hindered by their high cost, posing a challenge to widespread implementation. Despite this, the nutrition market continues to evolve, driven by a commitment to consumer health and wellness.
The market share growth by the vitamin segment will be significant during the forecast period. Vitamins are defined as the substances that a human body needs for growth and normal cell function. There are a total of 13 essential vitamins, which include A, C, D, E, and K, choline, and the B vitamins (vitamin B6, vitamin B12, riboflavin, niacin, thiamin, biotin, pantothenic acid, and folic acid).
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The vitamins segment was valued at USD 43.16 billion in 2017 and continue to grow by 2021. Vitamins are present in minute amounts in natural foodstuffs. Intaking less amount of any particular vitamin may increase the risk of developing certain health issues. Both deficient and excess intake of a vitamin may potentially increase the risk of developing certain health issues. Moreover, Vitamins are either soluble or dissolvable in fat or water. Fat-soluble vitamins are stored in fatty tissues and the liver and can stay in the body for days and sometimes even for months. Such factors will increase the market growth during the forecast period.
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APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growing geriatric population, increasing prevalence of chronic diseases due to malnutrition, and the establishment of healthcare facilities such as hospitals in the region are expected to drive the growth of the market in focus during the forecast period. The growth of the focused market in APAC is also surging due to the growing awareness of nutritional health products among the middle-class population, aided by the increasing penetration of the Internet and the growth of the e-commerce industry. As a result, companies in the focused market are launching nutrition-rich products in the form of cereals and health drinks in collaboration with biotech companies over online platforms alongside offline retail facilities. Such product launches are driving the demand for nutritional foods among children, prompting further the growth of the market in focus during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
In the dynamic landscape of nutrition, investment plays a crucial role in driving innovation and consumer health awareness. Advancements such as 3D printer technology enable the creation of personalized supplements and synthetic ingredients, enhancing bioavailability and catering to individual needs. Natural alternatives, supported by third-party ingredient testing and certifications, respond to the growing demand for clean labels and transparency. Regulatory compliance and genetic testing further ensure product safety and efficacy. From genomic testing kits to DNA-based diets, digital health solutions empower consumers to actively measure and optimize their nutrition. With a focus on whole foods and natural ingredients, the market extends to various segments, including sports nutrition, capsules, and specialty stores, reflecting diverse lifestyle patterns and preferences.
Further, seasonality influences product availability and preferences, while economies of scale drive production efficiencies and affordability, particularly in price-sensitive countries. Stringent regulations ensure product safety and quality, often requiring input from nutritionists and dietitians to develop optimal formulations. Active measurement through apps and digital health solutions empowers individuals to monitor and manage their nutritional intake effectively. Within the market, diverse product types cater to specific needs, from dairy products to energy gels and sports vitamins, serving consumers across various segments such as gyms, fitness centers, and specialty stores. With a focus on specific demographics like women's sports nutrition, the market thrives across brick-and-mortar and online channels, meeting evolving consumer demands and lifestyle preferences.
Market Scope |
|
Report Coverage |
Details |
Page number |
180 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.48% |
Market growth 2023-2027 |
USD 34.79 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.56 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 35% |
Key countries |
US, Canada, China, India, and Germany |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, Amway Corp., Archer Daniels Midland Co., BASF SE, Bayer AG, Chr Hansen Holding AS, Corbion NV, DuPont de Nemours Inc., Glanbia Plc, Herbalife Nutrition Ltd., Johnson and Johnson, Kerry Group Plc, Koninklijke DSM NV, Nestle SA, NOW Health Group Inc., Pharmavite LLC, PMV Nutrient Products Pvt. Ltd., Premier Nutrition Co. LLC, The Bountiful Co., and USANA Health Science Inc. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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