Potato Market Analysis APAC, Europe, North America, Middle East and Africa, South America - China, India, US, Russia, Germany, France, UK, Indonesia, Japan, South Korea - Size and Forecast 2025-2029

Potato Market Size 2025-2029

The potato market size is forecast to increase by USD 25.7 billion, at a CAGR of 3.7% between 2024 and 2029.

• The market is experiencing significant shifts driven by evolving consumer preferences and rising nutritional awareness. With an increasing focus on healthier food choices, potatoes, as a versatile and nutritious staple food, continue to hold strong demand. However, this market is not without challenges. Price volatility poses a significant obstacle, as fluctuations in the cost of potatoes can impact both producers and consumers. Navigating this volatility and adapting to changing consumer trends will be crucial for market participants seeking to capitalize on opportunities and maintain a competitive edge.
• Companies that effectively address these challenges and offer innovative, health-conscious potato-based solutions are likely to thrive in this dynamic market landscape.

What will be the Size of the Potato Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping its various sectors. Contract farming plays a crucial role in ensuring a steady supply of potatoes, while total solids and dry matter content are essential factors in determining their quality and applications. The ongoing research and development in genetically modified potatoes offer enhanced traits such as disease resistance, herbicide tolerance, and reduced sugars, catering to the evolving consumer preferences. Ethanol production from potatoes is a burgeoning sector, with potential implications for sustainability and energy security. Crop rotation, starch extraction, and precision agriculture are integral to optimizing yields and reducing waste.

Irrigation techniques, soil health, and disease management are essential components of sustainable agriculture, ensuring the production of high-quality tubers. Food safety regulations and organic farming practices are gaining importance in the market, with consumers increasingly demanding transparency and traceability. Shelf life, seed potatoes, and seed treatment are critical aspects of the supply chain, ensuring the availability of fresh potatoes throughout the year. French fries, mashed potatoes, potato flakes, and other processed potato products continue to dominate the market, with processing technologies and quality control measures playing a pivotal role in their production. The ongoing focus on reducing waste, improving specific gravity, and enhancing pest resistance is driving innovation in the potato industry.

Fertilizer application, planting density, and harvesting methods are essential factors in optimizing yields and maintaining tuber size and shape. Data analytics and pest control are critical components of modern farming practices, enabling farmers to make informed decisions and mitigate risks. In conclusion, the market is a dynamic and evolving landscape, with various sectors interconnected and influencing each other. From contract farming to food safety regulations, the ongoing unfolding of market activities and evolving patterns highlight the continuous nature of this industry.

How is this Potato Industry segmented?

The potato industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• End-user
  • Individual
  • Commercial
  • Industrial
• Distribution Channel
  • B2C
  • B2B
• Type
  • Conventional
  • Organic
• Geography
  • North America
    • US
  • Europe
    • France
    • Germany
    • Russia
    • UK
  • APAC
    • China
    • India
    • Indonesia
    • Japan
    • South Korea
  • Rest of World (ROW)

By End-user Insights

The individual segment is estimated to witness significant growth during the forecast period.

The market experiences dynamic activity driven by various factors. Consumers, a significant market segment, influence its growth due to their purchasing power and preferences. Potatoes' affordability and accessibility make them a staple food for many households, catering to the demand for convenience and nutritional value. Health-conscious consumers prioritize potatoes due to their gluten-free and plant-based attributes, further fueling market expansion. Supply chain management plays a crucial role in ensuring the availability and quality of potatoes. Technological advancements in data analytics, precision agriculture, and processing technologies facilitate efficient farming practices, including soil health management, weed control, and disease resistance. Food safety regulations mandate strict adherence to standards, ensuring the production of safe and healthy potatoes.

Organic farming practices, vertical farming, and contract farming contribute to the market's sustainability, addressing the growing consumer demand for eco-friendly and ethically sourced produce. Shelf life and storage techniques ensure the potatoes' freshness and longevity, while tuber size, shape, and specific gravity determine their suitability for various applications, such as french fries, mashed potatoes, and potato flakes. Processing techniques, such as starch extraction and reducing sugars, cater to the diverse requirements of the food industry. Yield optimization and disease management are essential for farmers, while seed potatoes, seed treatment, and crop rotation ensure the sustainability of the potato production cycle.

Waste management practices minimize environmental impact and contribute to the market's overall sustainability. Pest control and herbicide tolerance enable farmers to maintain optimal growing conditions, ensuring a consistent supply of high-quality potatoes. The integration of genetically modified potatoes and ethanol production adds to the market's versatility and potential for growth. Overall, the market is shaped by various factors, including consumer preferences, technological advancements, and sustainable agricultural practices.

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The Individual segment was valued at USD 54.20 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 57% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The APAC the market is experiencing significant growth, driven by the increasing demand for processed and convenience foods, particularly in urban areas. The region's large-scale potato production, coupled with foreign direct investments and inexpensive labor, further supports market expansion. Factors such as the adoption of vertical farming and precision agriculture techniques, focus on soil health and weed control, and implementation of food safety regulations are shaping the market. Organic farming practices are gaining popularity due to consumer preferences for healthier food options, leading to an increase in the production and demand for organic potatoes. Shelf life and disease management are critical aspects of the potato supply chain, with processing technologies and seed treatments playing essential roles.

Potato varieties with desirable tuber size, shape, and specific gravity are in high demand, and the market is witnessing innovation in storage techniques and potato flakes production. Food security is a significant concern, and disease management, pest control, and herbicide tolerance are essential for maintaining high yields. Contract farming and crop rotation are common practices to optimize yields and ensure sustainable agriculture. The market is also witnessing advancements in starch extraction, reducing sugars, and ethanol production, providing opportunities for value-added products and by-products. Genetically modified potatoes offer pest resistance and improved nutritional value, further expanding market opportunities. The APAC the market is dynamic, with continuous innovation and adaptation to meet the evolving consumer preferences and market demands.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a significant sector within the global agriculture industry, characterized by the production, processing, and trade of potatoes. Potato farmers cultivate this versatile tuber crop in various climates and regions worldwide. Potato varieties include Russet, Yukon Gold, and Red Bliss, each with unique characteristics suitable for diverse culinary applications. The market caters to various industries, including food service, processing, and retail. Potato processing involves converting raw potatoes into value-added products such as chips, fries, and flour. The market faces challenges like weather volatility, disease outbreaks, and price fluctuations. Sustainable farming practices, innovation, and consumer trends shape the market's future. Technological advancements in precision farming, automation, and biotechnology offer opportunities for growth and efficiency. The market players prioritize food safety, traceability, and transparency to meet evolving consumer demands.

What are the key market drivers leading to the rise in the adoption of Potato Industry?

• The shift in consumer preferences towards healthier food options serves as the primary market trend.

• The market is experiencing notable transformations due to evolving consumer tendencies towards healthier food choices. With a heightened focus on wellness, there is a rising demand for potatoes that provide superior nutritional benefits. Vitamin C, potassium, and dietary fiber are essential nutrients that potatoes offer, making them a popular choice for maintaining optimal health. To cater to this trend, producers are innovating by developing new potato varieties, emphasizing enhanced nutritional profiles and lower levels of unhealthy components such as starch. Furthermore, there is a burgeoning preference for organic and non-GMO potatoes, particularly in regions where health and wellness trends are more pronounced.
• Advancements in data analytics, processing technologies, and storage techniques are also playing a significant role in the market. These advancements enable better pest control, disease management, and quality control, ensuring a consistent supply of high-quality potatoes. Additionally, the versatility of potatoes extends to various applications, including potato flakes and retail distribution, further expanding market opportunities. Planting density optimization and efficient planting methods are also crucial factors contributing to the market's growth.

What are the market trends shaping the Potato Industry?

• The increasing consciousness regarding nutrition is a significant market trend. People are increasingly prioritizing their health and making informed dietary choices.

• The market is experiencing significant growth due to increasing consumer preferences for this versatile and nutritious root vegetable. Potatoes offer various health benefits, including being rich in essential vitamins and minerals, such as vitamin C, vitamin B6, and potassium. These nutrients contribute to overall health and well-being. Moreover, potatoes have antioxidant properties, which help reduce the risk of chronic diseases, and contain resistant starch, aiding in blood sugar control and digestive health. Additionally, potatoes are naturally gluten-free, making them a suitable option for individuals with celiac disease or gluten sensitivity. Consumers value potatoes for their versatility in preparation methods, including baking, boiling, roasting, and frying, catering to diverse tastes and dietary preferences.
• In the food industry, potatoes are widely used in various applications, such as French fries and mashed potatoes. Seed potatoes are essential for the production of new potato crops, and seed treatment plays a crucial role in ensuring their health and productivity. Sustainable agriculture practices and pest resistance are also essential factors driving the market's growth. The market's future outlook remains promising, with continued focus on innovation and improving production efficiency.

What challenges does the Potato Industry face during its growth?

• The potato industry faces significant growth challenges due to increasing volatility in potato prices.

• The market is currently undergoing price volatility due to various influencing factors that affect both supply and demand. This volatility presents challenges for producers, distributors, and consumers, impacting the market's overall stability. Weather conditions, production costs, and market demand are the primary drivers of price fluctuations in the market. Adverse weather events, such as droughts, floods, and extreme temperatures, can significantly impact potato yields, leading to supply shortages and subsequent price increases. Additionally, rising production costs, including the expense of inputs like seeds, fertilizers, and herbicides, contribute to market instability. Contract farming, precision agriculture, and crop rotation are strategies employed by farmers to mitigate production risks and improve yields.
• Genetically modified potatoes, with traits such as herbicide tolerance and reduced sugars, are also gaining popularity to enhance productivity and reduce waste. Furthermore, starch extraction and ethanol production from potatoes offer alternative revenue streams for farmers. Harvesting methods, such as mechanical harvesting, have become increasingly important to improve efficiency and reduce labor costs. Fertilizer application strategies, like optimizing nutrient levels and timing, are essential to maximize yields and minimize production costs. Overall, understanding these market dynamics is crucial for stakeholders to navigate the market's price volatility and capitalize on opportunities.

Exclusive Customer Landscape

The potato market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the potato market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, potato market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Arbys IP Holder LLC - The company specializes in producing a diverse range of potato products, including curly fries, utilizing advanced processing techniques to ensure consistent quality and taste. Our offerings cater to various consumer preferences, enhancing menu options for foodservice and retail clients. By leveraging innovative production methods and adhering to stringent quality standards, we deliver superior potato products that elevate culinary experiences. Our commitment to research and development drives continuous improvement, ensuring we remain at the forefront of industry trends and consumer demands.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Arbys IP Holder LLC
• Augason Farms
• Basic American Foods
• Cavendish Farms Corp.
• Conagra Brands Inc.
• Cooperatie Koninklijke Cosun UA
• General Mills Inc.
• Idahoan Foods LLC
• J.R. Simplot Co.
• Keystone Potato Products
• McCain Foods Ltd.
• Pacific Valley Foods
• The Kraft Heinz Co.
• The Kroger Co.
• WH Group Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Potato Market

• In January 2024, J.R. Simplot Company, a leading agribusiness firm, announced the launch of its innovative "SmartPak" potato packaging, which extends the shelf life of potatoes by 30 days using natural preservatives (Company Press Release).
• In March 2024, McCain Foods, a global leader in frozen potato products, entered into a strategic partnership with BrightFarms, a hydroponic produce company, to source locally grown potatoes for its U.S. Operations, aiming to reduce transportation emissions and improve product freshness (Bloomberg).
• In May 2025, The Potato Corporation, a major potato processor, completed a USD50 million funding round led by Cargill, a global food and agriculture company, to expand its production capacity and strengthen its market position (Wall Street Journal).
• In the same month, the European Union approved the use of a new genetically modified potato variety, Amflora, for industrial starch production, marking a significant regulatory milestone for the potato industry (European Commission Press Release).

Research Analyst Overview

• In the dynamic the market, washing equipment plays a crucial role in ensuring the cleanliness of potatoes before processing. Meanwhile, the production of potato starch derivatives, such as potato flour and potato protein, continues to gain traction due to their versatility in various industries, from food processing to animal feed. Sweet potatoes and frozen potatoes are popular choices for consumers seeking food preservation solutions, with cold storage and modified atmosphere packaging being essential tools. Export and import regulations significantly impact international trade, necessitating careful pricing strategies and adherence to quality assurance standards. Product differentiation is key for brands, with value-added products like dehydrated potatoes, potato pulp, and potato crisps appealing to diverse consumer preferences.
• Food processing equipment, including cutting and sorting machines, grading equipment, and peeling equipment, streamline production processes and enhance efficiency. The potato industry also explores innovative uses for waste, such as biofuel production and waste utilization, while maintaining brand loyalty through consistent product quality. Consumer behavior influences market trends, with a growing preference for healthier and more sustainable food options. Overall, the market remains a significant player in the global food industry, adapting to evolving consumer demands and regulatory requirements.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Potato Market insights. See full methodology.

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What are the Key Data Covered in this Potato Market Research and Growth Report?

• CAGR of the Potato industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across APAC, Europe, North America, Middle East and Africa, and South America
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the potato market growth of industry companies

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