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According to the analysts at Technavio, the badminton equipment market is envisaged to grow steadily at a moderate CAGR of more than 2% over the forecast period. One of the most important factors driving the growth of this market is the rising interest in badminton among children aged between 5 and 12 years. This has led to several schools and colleges providing their students with the required training for badminton and encouraging them to participate in events and tournaments. For instance, the American Badminton Center drives an initiative to promote the sport in Dallas and its suburbs. The increasing commercialization of badminton in many countries through advertisements, promotional campaigns, and digital marketing has further encouraged parents to enroll their children in badminton training facilities, thereby contributing to this market’s growth in the coming years.
In this industry research study, the analysts have estimated factors such as increasing popularity of online retail platforms to bolster this market’s growth over the forecast period. Although brick and mortar retail stores remain the primary channel for the sale of badminton equipment, online retailing is anticipated to experience rapid growth during the predicted period. Quick delivery services and competitive prices are the major factors for the growth of online retailing around the world. The increasing Internet penetration and growing consumer base of Internet sales, along with faster-shipping services and changing demands of consumers, will play a significant role in the growth of this market over the next four years.
The specialty and sports stores dominated the global badminton equipment market and accounted for more than 46% of the market share in terms of revenue. Exclusive YONEX and Li-Ning stores are examples of specialty and sports shops.
In terms of geography, the APAC region led the global badminton equipment market and is expected to reach more than USD 556 million by 2020. APAC is home to some of the most successful badminton players in the world. This has led the population of India, China, South Korea, Malaysia, and Indonesia to become avid followers of the sport. Moreover, these countries are well-known across the globe as organizers of some of the major badminton matches and tournaments. Also, all of these countries host their badminton leagues and championships, which has helped this market to grow manifold in the past few years.
The global badminton equipment market is consolidated with the presence of a few leading vendors in the market. Intense competition between these companies necessitates the development and introduction of many advanced products in the market. The intense competition among the key players and introduction of many advanced products in the market prevent the entry of new vendors in the market.
Key vendors in this market are -
Other prominent vendors in the market include Amer Sports, ASICS, Bedini, Dunlop Sports Group Americas, PACIFIC, Pointfore, ProKennex, RUBY GLAMOUR, Tatt Seng Sporting Goods, Tecnifibre, and Trump Sports.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by retail formats
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 16: Appendix
PART 17: Explore Technavio
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