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Adult Stores Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR44589
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The adult stores market share is expected to increase by USD 9.71 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 7.85%. This adult stores market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The adult stores market report also offers information on several market vendors, including Ansell Ltd., Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, Luvu Brands Inc., Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH among others. Furthermore, this report extensively covers adult stores market segmentation by product (sex toys, condoms, personal lubricants, and others), distribution channel (online retail stores and adult and specialty stores), and geography (APAC, North America, Europe, South America, MEA).

What will the Adult Stores Market Size be During the Forecast Period?

Adult Stores Market Size

Download the Free Report Sample to Unlock the Adult Stores Market Size for the Forecast Period and Other Important Statistics

 

Adult Stores Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a POSITIVE impact on the market growth during and post COVID-19 era. The growing acceptance of sexual wellness products is notably driving the adult stores market growth, although factors such as side effects of sexual wellness products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the adult stores market industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Adult Stores Market Driver

The growing acceptance of sexual wellness products is one of the key drivers for the market in focus. The rising demand for sexual wellness products is also credited to individuals who have traveled or lived abroad with access to the adult product market and are looking for a similar market or product in their own country. This increased the demand for such products in developing countries. There has been a monumental shift in the perception of these products as an increasing number of people are accepting their use and rights to sexual wellness. Therefore, changing perceptions and growing awareness of these products will lead to the growing demand for these products in the market, thereby contributing to the overall growth of the market.

Key Adult Stores Market Trend

Growing Internet and smartphone penetration is one of the key trends for the market in focus.The advent of technology has affected consumer shopping behavior and buying practices, as a large number of users are connected to the Internet. The ease of accessibility to the Internet has led to an ever-growing penetration of smartphones globally. In the future, the country is likely to have an even greater number of smartphone users than the current estimates. Apart from ease of accessibility, the emergence of chat groups and forums on the Internet or on a smartphone helps users freely discuss their concerns regarding these products, and consumers can even get to know which stores are near their areas. As websites such as Yelp have an easy area-wise search engine, consumers can sort out adult stores according to their areas as well as access millions of reviews given by customers for these stores. Vendors are also increasingly acknowledging the power of consumer reviews and usually create accounts on websites such as Yelp. The numbers highlighted here indicate the growing Internet penetration globally. Therefore, with the growing Internet and smartphone penetration, the likeliness that product awareness will increase is high. This trend should positively impact the market, and vendors should continue to use this growing technology penetration to their advantage.

Key Adult Stores Market Challenge

Side effects of sexual wellness products are one of the key challenges for the market in focus. Though sexual wellness products are increasingly becoming accepted socially, consumers are concerned about the negative side effects of these products. The materials and ingredients such as rubber, plastic, latex, and nitrile used in these products need to be scrutinized as they come in direct interaction with intimate areas of the skin, which makes them prone to reactions such as pain, irritation, numbness, and inflammation or swelling. A large number of these products contain controversial toxins such as parabens that are sometimes directly absorbed into the bloodstream. Further, sex toys are also found to be toxic, containing materials and chemicals, such as phthalates that are regulated in other industries. Therefore, questions related to the safety of these products are being raised, creating an inhibition in consumers, which is likely to offset the market growth. 

This adult stores market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global adult stores market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the adult stores market during the forecast period.

Who are the Major Adult Stores Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Ansell Ltd.
  • Church & Dwight Co. Inc.
  • Doc Johnson Enterprises
  • LELOi AB
  • Luvu Brands Inc.
  • Reckitt Benckiser Group Plc
  • Tantus Inc.
  • TENGA Co. Ltd.
  • The Aneros Co.
  • WOW Tech International GmbH

 

This statistical study of the adult stores market encompasses successful business strategies deployed by the key vendors. The adult stores market is fragmented and the vendors are deploying growth strategies such as organic and inorganic strategy to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The adult stores market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Adult Stores Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the adult stores market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of global personal products market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

 

Which are the Key Regions for Adult Stores Market?

Adult Stores Market Market segmentation by region

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40% of the market's growth will originate from APAC during the forecast period.  China and Japan are the key markets for adult stores market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The growing awareness regarding sexual wellness products will facilitate the adult stores market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Adult Stores Market?

Adult Stores Market Segmentation

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The adult stores market share growth by the sex toys segment will be significant during the forecast period. The sex toys market is growing with the changing perception of individuals in society toward sex toys such as vibrating rings, dildos, and vibrators. The exposure that these sex toys are getting from the media in recent years has also impacted their demand positively. This has led to increased product innovations, which is boosting market growth.

This report provides an accurate prediction of the contribution of all the segments to the growth of the adult stores market size and actionable market insights on post COVID-19 impact on each segment.

 

Adult Stores Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 7.85%

Market growth 2021-2025

USD 9.71 billion

Market structure

Fragmented

YoY growth (%)

7.18

Regional analysis

APAC, North America, Europe, South America, MEA, APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 40%

Key consumer countries

US, China, Japan, Germany, UK, and Canada

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Ansell Ltd., Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, Luvu Brands Inc., Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., and WOW Tech International GmbH

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Adult Stores Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive adult stores market growth during the next five years
  • Precise estimation of the adult stores market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the adult stores market industry across APAC, North America, Europe, South America, MEA, APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of adult stores market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Personal products market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five Forces Analysis
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Sex toys - Market size and forecast 2020-2025
      • Exhibit 17: Sex toys - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Sex toys - Year-over-year growth 2020-2025 (%)
    • 5.4 Condoms - Market size and forecast 2020-2025
      • Exhibit 19: Condoms - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Condoms - Year-over-year growth 2020-2025 (%)
    • 5.5 Personal lubricants - Market size and forecast 2020-2025
      • Exhibit 21: Personal lubricants - Market size and forecast 2020-2025 ($ million)
      • Exhibit 22: Personal lubricants - Year-over-year growth 2020-2025 (%)
    • 5.6 Others - Market size and forecast 2020-2025
      • Exhibit 23: Others - Market size and forecast 2020-2025 ($ million)
      • Exhibit 24: Others - Year-over-year growth 2020-2025 (%)
    • 5.7 Market opportunity by Product
      • Exhibit 25: Market opportunity by Product

    6 Market Segmentation by Distribution channel

    • 6.1 Market segments
      • Exhibit 26: Distribution channel - Market share 2020-2025 (%)
    • 6.2 Comparison by Distribution channel
      • Exhibit 27: Comparison by Distribution channel
    • 6.3 Online retail stores - Market size and forecast 2020-2025
      • Exhibit 28: Online retail stores - Market size and forecast 2020-2025 ($ million)
      • Exhibit 29: Online retail stores - Year-over-year growth 2020-2025 (%)
    • 6.4 Adult and specialty stores - Market size and forecast 2020-2025
      • Exhibit 30: Adult and specialty stores - Market size and forecast 2020-2025 ($ million)
      • Exhibit 31: Adult and specialty stores - Year-over-year growth 2020-2025 (%)
    • 6.5 Market opportunity by Distribution channel
      • Exhibit 32: Market opportunity by Distribution channel

    7 Customer landscape

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 34: Market share by geography 2020-2025 (%)
    • 8.2 Geographic comparison
      • Exhibit 35: Geographic comparison
    • 8.3 APAC - Market size and forecast 2020-2025
      • Exhibit 36: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 37: APAC - Year-over-year growth 2020-2025 (%)
    • 8.4 North America - Market size and forecast 2020-2025
      • Exhibit 38: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 39: North America - Year-over-year growth 2020-2025 (%)
    • 8.5 Europe - Market size and forecast 2020-2025
      • Exhibit 40: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 41: Europe - Year-over-year growth 2020-2025 (%)
    • 8.6 South America - Market size and forecast 2020-2025
      • Exhibit 42: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 43: South America - Year-over-year growth 2020-2025 (%)
    • 8.7 MEA - Market size and forecast 2020-2025
      • Exhibit 44: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 45: MEA - Year-over-year growth 2020-2025 (%)
    • 8.8 Key leading countries
      • Exhibit 46: Key leading countries
    • 8.9 Market opportunity by geography
      • Exhibit 47: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • Exhibit 48: Impact of drivers and challenges
      • 9.3 Market trends

        10 Vendor Landscape

        • 10.1 Vendor Landscape
          • Exhibit 50: Vendor landscape
        • 10.2 Competitive scenario
          • 10.3 Landscape disruption
            • Exhibit 51: Landscape disruption
            • Exhibit 52: Industry risks

          11 Vendor Analysis

          • 11.1 Vendors covered
            • Exhibit 53: Vendors covered
          • 11.2 Market positioning of vendors
            • Exhibit 54: Market positioning of vendors
          • 11.3 Ansell Ltd.
            • Exhibit 55: Ansell Ltd. - Overview
            • Exhibit 56: Ansell Ltd. - Business segments
            • Exhibit 57:Ansell Ltd.- Key news
            • Exhibit 58: Ansell Ltd. - Key offerings
            • Exhibit 59: Ansell Ltd. - Segment focus
          • 11.4 Church & Dwight Co. Inc.
            • Exhibit 60: Church & Dwight Co. Inc. - Overview
            • Exhibit 61: Church & Dwight Co. Inc. - Business segments
            • Exhibit 62:Church & Dwight Co. Inc. – Key news
            • Exhibit 63: Church & Dwight Co. Inc. - Key offerings
            • Exhibit 64: Church & Dwight Co. Inc. - Segment focus
          • 11.5 Doc Johnson Enterprises
            • Exhibit 65: Doc Johnson Enterprises - Overview
            • Exhibit 66: Doc Johnson Enterprises - Product and service
            • Exhibit 67:Doc Johnson Enterprises. – Key news
            • Exhibit 68: Doc Johnson Enterprises - Key offerings
          • 11.6 LELOi AB
            • Exhibit 69: LELOi AB - Overview
            • Exhibit 70: LELOi AB - Product and service
            • Exhibit 71:LELOi AB – Key news
            • Exhibit 72: LELOi AB - Key offerings
          • 11.7 Luvu Brands Inc.
            • Exhibit 73: Luvu Brands Inc. - Overview
            • Exhibit 74: Luvu Brands Inc. - Business segments
            • Exhibit 75: Luvu Brands Inc. - Key offerings
            • Exhibit 76: Luvu Brands Inc. - Segment focus
          • 11.8 Reckitt Benckiser Group Plc
            • Exhibit 77: Reckitt Benckiser Group Plc - Overview
            • Exhibit 78: Reckitt Benckiser Group Plc - Business segments
            • Exhibit 79:Reckitt Benckiser Group Plc – Key news
            • Exhibit 80: Reckitt Benckiser Group Plc - Key offerings
            • Exhibit 81: Reckitt Benckiser Group Plc - Segment focus
          • 11.9 Tantus Inc.
            • Exhibit 82: Tantus Inc. - Overview
            • Exhibit 83: Tantus Inc. - Product and service
            • Exhibit 84: Tantus Inc. - Key offerings
          • 11.10 TENGA Co. Ltd.
            • Exhibit 85: TENGA Co. Ltd. - Overview
            • Exhibit 86: TENGA Co. Ltd. - Business segments
            • Exhibit 87: TENGA Co. Ltd. - Key news
            • Exhibit 88: TENGA Co. Ltd. - Key offerings
          • 11.11 The Aneros Co.
            • Exhibit 89: The Aneros Co. - Overview
            • Exhibit 90: The Aneros Co. - Product and service
            • Exhibit 91: The Aneros Co. - Key offerings
          • 11.12 WOW Tech International GmbH
            • Exhibit 92: WOW Tech International GmbH - Overview
            • Exhibit 93: WOW Tech International GmbH - Product and service
            • Exhibit 94:WOW Tech International GmbH – Key news
            • Exhibit 95: WOW Tech International GmbH - Key offerings

          12 Appendix

          • 12.1 Scope of the report
            • 12.2 Currency conversion rates for US$
              • Exhibit 96: Currency conversion rates for US$
            • 12.3 Research methodology
              • Exhibit 97: Research Methodology
              • Exhibit 98: Validation techniques employed for market sizing
              • Exhibit 99: Information sources
            • 12.4 List of abbreviations
              • Exhibit 100: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
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            Adult Stores Market market growth will increase by $9.71 bn during 2021-2025.
            The adult stores market market is expected to grow at a CAGR of 7.85% during 2021-2025.
            Technavio has segmented the adult stores market market by product (sex toys, condoms, personal lubricants, and others) ,distribution channel (online retail stores and adult and specialty stores) , and geography (APAC, North America, Europe, South America, and MEA).
            Ansell Ltd., Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, Luvu Brands Inc., Reckitt Benckiser Group Plc, Tantus Inc., TENGA Co. Ltd., The Aneros Co., WOW Tech International GmbH are a few of the key vendors in the adult stores market market.
            APAC will register the highest growth rate of 40% among the other regions. Therefore, the adult stores market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
            • US
            • China
            • Japan
            • Germany
            • UK
            • Canada
            The key factors driving the adult stores market market growth are:
            • G rowing acceptance of sexual wellness products
            • Growing Internet and smartphone penetration
            The adult stores market market vendors should focus on grabbing business opportunities from the sex toys segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
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            • Detailed vendors report with competitive landscape
            • Covid-19 impact and recovery analysis
            • Data on revenue-generating market segments
            • Details on the market shares of various regions
            • Five-force market analysis

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